Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Programme 2014 - 2020 INTERREG VB Adriatic - Ionian

Date of latest update: 2023-06-28

Description

Description (EN):

The ADRION area has high potential for further development of sustainable tourism; however tourism suffers from several weaknesses. The common territorial challenge to be addressed by ADRION 5 SENSES is the lack of a sustainable tourism model based on innovative, high-quality tourism products and services. The project suggests a holistic approach to sight, hearing, smell, taste and touch to develop effective branding strategies and boost the performance of ADRION destination by creating conditions to enhance tourist experiences. This integrated approach (sensory marketing) is new and innovative for the ADRION area. The overall objective is to build and promote the ADRION brand name in tourism by indulging all five senses of tourists. The specific objective is to direct efforts of ADRION stakeholders to the sustainable planning of physical/virtual settings and valorisation and preservation of natural/cultural heritage, in which positive and memorable experiences are more likely to emerge, leading to positive outcomes, such as tourist loyalty. The project aims to use technology for the co-creation of enhanced destination experiences. The ADRION destination has the opportunity to better address the multi-sensory nature of the tourist experience in order to design experiences by exploring the potential of ICT. The main outputs of the project include a Joint Strategy & Action Plan for the ADRION destination management, the ADRION 5 SENSES Transnational Cooperation Network and demonstration actions (Map of Sensations, Multilingual Web Platform and Exhibition Centres) that will benefit local/regional/national authorities, SMEs, business support organisations, academia etc. ADRION 5 SENSES aims to build the ADRION brand in the whole Programme area and thus transnationality is inherent to its logic.

Achievements (EN):

IT SOUNDS, FEELS AND LOOKS LIKE ADRION: THE RECEIPT OF ADRION 5 SENSES FOR TOURISM. Across the world, macro-destinations are battling for their share of the tourism market. The ADRION region is trying to differentiate its - until now - successful tourism offering to ensure its position in the global market. The COVID-19 pandemic revealed the decay of the mass tourism model and the need for something new. The ADRION 5 SENSES project, proposed this new innovative approach, which includes extended partnerships (ADRION 5 SENSES Transnational Cooperation Network), rigorous market analysis (vision-mission-culture gap analysis), ongoing capacity-building activities and unification of the ADRION destination. The project was based on the “5 Senses Philosophy” that introduced an alternative tourism development and promotional model, which invites the visitor to unlock his or her senses and feel the offering of an ADRION destination! To support that philosophy, project partners created a modern, open-for-use, unified brand known as the “ADRION 5 SENSES Brand”, along with adequate tools (www.adrion5senses.eu webplatform, the “Map of Sensations” points-of-interest mapping and nine Exhibition Centres) to be used by tourism stakeholders. Finally, the project introduced its approach to the wider tourism market via its participation in three International tourism EXPOs: FITUR 2020 – Madrid, BIT Milan and AITE 2019 – Athens.

Website: http://www.adrioninterreg.eu/

Expected Results (EN): Level of capacity for the stakeholders in the fields of natural and cultural heritage protection and tourism to sustainably valorise natural and cultural heritage as a growth asset

Expected Outputs (EN):

The ADRION 5 SENSES project has the vision to build the ADRION brand name in tourism by indulging all five senses of tourists. To this respect, the project introduces an innovative approach, sensory marketing, that will be followed in all activities foreseen: strategy, branding (including capacity building) and demonstration actions. The result of these activities and especially capacity building to be offered in several different platforms (study visits, seminars, webinars) will have a direct positive impact in the level of capacity of local, regional and national stakeholders related to tourism in the participating areas in terms of valorising sustainably and promoting effectively the natural and cultural heritage of their territories and ADRION area as a whole.

Thematic information

Tourism

Specific Objective: Promote the sustainable valorisation and preservation of natural and cultural heritage as growth assets in the Adriatic-Ionian area

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (9)

Lead Partner: ΠΕΡΙΦΕΡΕΙΑ ΗΠΕΙΡΟΥ

Department: Directorate for Development Planning

Address: Pyrrou Square 1, 45221 Ioannina, Greece

Legal status: public

Website: http://www.php.gov.gr

Total budget: EUR 268 899.49

ERDF budget: EUR 228 564.57

Agencija za razvoj Zadarske županije ZADRA NOVA

Name: Agencija za razvoj Zadarske županije ZADRA NOVA

Department: Department for EU projects implementation

Address: Grgura Budislavića 99, 23000 Zadar, Croatia

Legal status: public

Website: http://www.zadra.hr

Total budget: EUR 166 696.20

ERDF budget: EUR 141 691.77

Nacionalna turistička organizacija Crne Gore

Name: Nacionalna turistička organizacija Crne Gore

Department: N/A

Address: Marka Miljanova 17, 81000 Podgorica, Montenegro

Legal status: public

Website: http://www.montenegro.travel

Total budget: EUR 120 529.63

IPA2 budget: EUR 102 450.19

Αναπτυξιακή Ευβοίας Α.Ε.

Name: Αναπτυξιακή Ευβοίας Α.Ε.

Department: Directorate for Implementation of Projects & Programmes

Address: Chaina Avenue 93, 34100 Chalkida, Greece

Legal status: public

Website (not verified): http://www.evia-cloud.gr

Total budget: EUR 158 176.17

ERDF budget: EUR 134 449.74

Fondi Shqiptar i Zhvillimit

Name: Fondi Shqiptar i Zhvillimit

Department: Regional Development Department

Address: Sami Frasheri 10, 1000 Tirana, Albania

Legal status: public

Website: http://www.albaniandf.org

Total budget: EUR 120 529.63

IPA2 budget: EUR 102 450.19

Regionalna agencija za ekonomski razvoj Šumadije i Pomoravlja DOO

Name: Regionalna agencija za ekonomski razvoj Šumadije i Pomoravlja DOO

Department: N/A

Address: Kralja Petra I 22, 34000 Kragujevac, Serbia

Legal status: public

Website: http://www.redasp.rs

Total budget: EUR 129 801.14

IPA2 budget: EUR 110 330.97

Sarajevska regionalna razvojna agencija

Name: Sarajevska regionalna razvojna agencija

Department: N/A

Address: Kolodvorska 6, 71000 Sarajevo, Bosnia and Herzegovina

Legal status: public

Website: http://www.serda.ba

Total budget: EUR 120 529.63

IPA2 budget: EUR 102 450.19

Regijska razvojna agencija severne Primorske d.o.o. Nova Gorica

Name: Regijska razvojna agencija severne Primorske d.o.o. Nova Gorica

Address: Trg Edvarda Kardelja 3, 5000 Nova Gorica, Slovenia

Legal status: public

Website: http://www.rra-sp.si

Total budget: EUR 166 696.20

ERDF budget: EUR 141 691.77

SIPRO AGENZIA PROVINCIALE PER LO SVILUPPO - FERRARA

Name: SIPRO AGENZIA PROVINCIALE PER LO SVILUPPO - FERRARA

Department: N/A

Address: via Cairoli 13, 44121 Ferrara, Italy

Legal status: public

Website: http://www.siproferrara.com

Total budget: EUR 185 218.00

ERDF budget: EUR 157 435.30

Partners map

Partners and Projects info

Zadar County Development Agency ZADRA NOVA

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

National Tourism Organisation of Montenegro

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

Development Agency of Evia SA

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

Fondi Shqiptar I Zhvillimit

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

Regional Economic Development Agency for Sumadija and Pomoravlje Ltd.

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

Sarajevo Economic Regional Development Agency

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

RRA Severne Primorske Regijska Razvojna Agencija d.o.o. Nova Gorica

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

SIPRO DEVELOPMENT AGENCY - FERRARA

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Partners and Projects info

Region of Epirus

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Lead partner

Project partner

Summary

Project name (EN): Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Project acronym: ADRION 5 SENSES

Project start date: 2018-01-01

Project end date: 2021-04-30

Project status: closed

Total budget/expenditure: EUR 1 437 076.09

Total EU funding (amount): EUR 1 221 514.68

Co-financing sources:

ERDF: Amount, EUR 803 833.15.
IPA/IPA II/IPA III: Amount, EUR 417 681.53.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Presentations

Webinar No 3: Creating Synergies in the ADRION Region

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2020-11-13

Languages: en

Attachment file: Download

Creating Synergy in tourism in the ADRION Region: Sarajevo region touristic destinations in the ADRION Region

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2020-11-13

Languages: en

Attachment file: Download

Synergy in (agri)tourism experience design: Montenegro perspective

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2020-11-13

Languages: en

Attachment file: Download

Webinar No 2: One Brand to Rule them All

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

One Brand to Rule them All: Sensory Branding for ADRION tourism

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

Epirus: 4 Regional Units, 1 Region, 1 Brand

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

ADRION 5 SENSES Webinars Series Speakers’ CVs

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

Albanian Alps - cult of SUN & MOON

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

“Sensory Marketing”- Introduction to the topic

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2020-11-09

Languages: en

Attachment file: Download

How to use senses and tourists' experience in marketing mix 4Ps

Attachment type: file

Type of document: Presentation

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2020-11-11

Languages: en

Attachment file: Download

Media releases / articles

e-Newsletter Nr. 2/2020

Attachment type: file

Type of document: Media release / article

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

e-Newsletter Nr. 1/2020

Attachment type: file

Type of document: Media release / article

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

Brochures / magazines / manuals

Brochure

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://adrion5senses.adrioninterreg.eu/

Publication date: 2021-01-27

Document date: 2021-04-30

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG VB Adriatic - Ionian

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-06-25

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

87 / 87 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

717 / 717 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.adrioninterreg.eu/), or a website directly linked from it, on 2021-12-03, 2022-12-10 and 2024-01-30.

Languages

Contact Form

Building the ADRION Brand Name in Tourism: Indulging all Five Senses

Description

Thematic information

Partners (9)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

Disclaimer