Keep.eu. Is it Keep or KEEP? Are there any rules for naming this tool?

Keep.eu is the name of the tool, including the website and the database, and anything in its system. It is written with initial upper case when at the beginning of any sentence and fully in lower case in all other situations. Besides being the name of the tool, it’s also a web address – the address of the website itself.

For further information regarding keep.eu’s style and its logo, please refer to About keep.eu.