Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Programme 2000 - 2006 Alpine Space

Date of latest update: 2023-01-07

Description

Description (EN):

The project “RegioMarket” aims at developing and implementing a corporate sustainable branding and marketing strategy for the Alpine Space (AS) focussed on three core economic sectors, namely, food, services (tourism and gastronomy) and renewable energies. The strategy will consider existing experiences within AS in order to develop a best-practice approach. The latter will contribute to the promotion of top-quality products and services inside and outside the AS and to the establishment of a Unique Selling Proposition which will increase the competitiveness and promotion of SMEs and new business investments within the AS. Further key activities of the project are the implementation of networks and of a permanent Knowledge Management System (KMS) to support knowledge transfer, which will contain all relevant data and results emerging from the project. Thus RegioMarket will provide a clear guidance to public authorities / policy makers and other economical actors working on the fields of marketing and branding.

Thematic information

Institutional cooperation and cooperation networks

Partners (18)

Lead Partner: Landesanstalt für Umwelt, Messungen undNaturschutz Baden-Württemberg

Address: Griesbachstrasse 1, 76185 Karlsruhe, Germany

Legal status: n/a

Centro Sviluppo SPA - Area Economica Aziendale e Area Qualita' e Innovazione Tecnologica

Name: Centro Sviluppo SPA - Area Economica Aziendale e Area Qualita' e Innovazione Tecnologica

Address: Via Lavoratori Vittime del Col du Mont n.24, 11100 Aosta, Italy

Legal status: n/a

Regione Autonoma Valle d'Aosta - Dipartimento Agricoltura

Name: Regione Autonoma Valle d'Aosta - Dipartimento Agricoltura

Address: loc. Grande Charrière, 66, 11020 SAINT-CHRISTOPHE, Italy

Legal status: n/a

Amt der Kärntner Landesregierung, Abteilung 10L Landwirtschaft

Name: Amt der Kärntner Landesregierung, Abteilung 10L Landwirtschaft

Address: 9020 Klagenfurt, Austria

Legal status: n/a

Albstadt-Sigmaringen University, Department of Industrial Engineering

Name: Albstadt-Sigmaringen University, Department of Industrial Engineering

Address: Jakobstrasse 1, 72458 Albstadt, Germany

Legal status: n/a

Isara-Lyon - Equipe Marketing et Stratégies des Entreprises

Name: Isara-Lyon - Equipe Marketing et Stratégies des Entreprises

Address: 23, rue Jean Baldassini, 69364 Lyon Cedex 07, France

Legal status: n/a

Provincia di Belluno - Servizio attivita economiche

Name: Provincia di Belluno - Servizio attivita economiche

Address: Via S. Andrea n.5, 32100 Belluno, Italy

Legal status: n/a

Local Development Centre Litija

Name: Local Development Centre Litija

Address: Kidriceva 1, 1270 Litija, Slovenia

Legal status: n/a

Ente Parco naturale delle Prealpi Giulie

Name: Ente Parco naturale delle Prealpi Giulie

Address: Piazza Tiglio 3, 33010 Prato di Resia, Italy

Legal status: n/a

Regione Veneto - Giunta Regionale - Direzione Promozione Turistica Integrata

Name: Regione Veneto - Giunta Regionale - Direzione Promozione Turistica Integrata

Address: Via Torino 110, 30172 Venezia, Italy

Legal status: n/a

Salzburger Institut für Raumordnung und Wohnen, Gemeindeentwicklung

Name: Salzburger Institut für Raumordnung und Wohnen, Gemeindeentwicklung

Address: Alpenstrasse 47, 5033 Salzburg, Austria

Legal status: n/a

Weizer Energie-Innovations-Zentrum

Name: Weizer Energie-Innovations-Zentrum

Address: Franz- Pichler -Straße 30, 8160 Weiz, Austria

Legal status: n/a

Hochschule Liechtenstein - Institute for Entrepreneurship

Name: Hochschule Liechtenstein - Institute for Entrepreneurship

Address: Fürst Franz-Joseph-Strasse, 9490 Vaduz, Liechtenstein

Legal status: n/a

LBBZ Plantahof Landwirt

Name: LBBZ Plantahof Landwirt

Address: Plantahofstrasse 205, 7302 Landquart, Switzerland

Legal status: n/a

Unser Land GmbH

Name: Unser Land GmbH

Address: Bismarckstrasse 2, 82256 Fürstenfeldbruck, Germany

Legal status: n/a

Regione autonoma Friuli-Venezia Giulia

Name: Regione autonoma Friuli-Venezia Giulia

Address: Via Trento N.2, 34100 Trieste, Italy

Legal status: n/a

Dipartimento Affari Regional della Presidenza del Consiglio del Ministri

Name: Dipartimento Affari Regional della Presidenza del Consiglio del Ministri

Address: Via della Stamperia 8, 187 Roma, Italy

Legal status: n/a

Center for Sustainable Development Kranj, Development Institute

Name: Center for Sustainable Development Kranj, Development Institute

Address: Strahinj 99A, 4202 Naklo, Slovenia

Legal status: n/a

Partners map

Partners and Projects info

Centro Sviluppo SPA - Area Economica Aziendale e Area Qualita' e Innovazione Tecnologica

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Regione Autonoma Valle d'Aosta - Dipartimento agricoltura

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Amt der Kärntner Landesregierung, Abteilung 10L Landwirtschaft

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Albstadt-Sigmaringen University, Department of Industrial Engineering

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Isara-Lyon - Equipe Marketing et Stratégies des Entreprises

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Provincia di Belluno - Servizio attivita economiche

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Local Development Centre Litija

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Prealpi Giulie Nature Park

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Regione Veneto - Giunta Regionale - Direzione Promozione Turistica Integrata

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Salzburger Institut für Raumordnung und Wohnen, Gemeindeentwicklung

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Weizer Energie-Innovations-Zentrum

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Hochschule Liechtenstein - Institute for Entrepreneurship

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

LBBZ Plantahof Landwirt

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Unser Land GmbH

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Landesanstalt für Umwelt, Messungen undNaturschutz Baden-Württemberg

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Friuli-Venezia Giulia Autonomous Region

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Dipartimento Affari Regional della Presidenza del Consiglio del Ministri

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Partners and Projects info

Center for Sustainable Development Kranj, Development Institute

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Lead partner

Project partner

Summary

Project name (EN): Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Project acronym: RegioMarket

Project start date: 2006-03-01

Project end date: 2008-03-31

Project status: closed

Total budget/expenditure: EUR 2 596 998.00

Total EU funding (amount): EUR 1 322 841.00

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2000 - 2006 Alpine Space

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

n/a

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

58 / 58 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

673 / 673 (100%)

Notes on the data

Languages

Contact Form

Optimizing Regional Marketing and networking for development of a corporate marketing and branding strategy for the entire Alpine Space

Description

Thematic information

Partners (18)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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