Joint tourism brand in Zala county and Medimurje county

Programme 2007 - 2013 Hungary - Croatia (HU-HR)

Date of latest update: 2021-06-12

Description

Description (EN):

The \'Mura Region\' brand, to be introduced in 53 settlements in the border region in Hungary and for Međimurje County in Croatia, aims at assessing the tourism attraction inventory of the project area, furthermore at designing and developing its tourism image and philosophy, together with the preparation of its own quality assurance system. The development of the cross-border tourism brand contains a unified image, the identification of destinations and the joint presentation of the cross-border tourism region in both countries, e.g. at large scale tourism fairs

Achievements (EN):

The construction of a wastewater treatment plant on the Croatian side and the reconstruction of an existing one on the Hungarian side set the common ground for joint environmental protection in the border area. The applied technological solutions significantly decreased the pollution of the river Mura and contribute to the preservation of the unique river landscape, as well as of the quality of groundwater in the area of the border municipalities of Podturen, Tótszerdahely, Becsehely and Tótszentmárton.

Website: http://www.hu-hr-ipa.com/

Thematic information

Tourism

Partners (2)

Lead Partner: “Zala Zöld Szíve” Village Development Association

Address: Kerkaszentkirály, Hungary

Legal status: n/a

Association for development of continental tourism "I love Medimurje"

Name: Association for development of continental tourism "I love Medimurje"

Address: Sveti Martin Na Muri,, Croatia

Legal status: n/a

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Partners and Projects info

Association for development of continental tourism "I love Medimurje"

Joint tourism brand in Zala county and Medimurje county

Partners and Projects info

“Zala Zöld Szíve” Village Development Association

Joint tourism brand in Zala county and Medimurje county

Lead partner

Project partner

Summary

Project name (EN): Joint tourism brand in Zala county and Medimurje county

Project acronym: MURA REGION

Project start date: 2013-04-01

Project end date: 2014-03-31

Project status: closed

Total budget/expenditure: EUR 203 295.55

Total EU funding (amount): EUR 167 597.51

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Hungary - Croatia (HU-HR)

Latest month of project-partner-call data publication

2014-09

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

162 / 162 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

496 / 496 (100%)

Notes on the data

Information collected from programme's website

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Joint tourism brand in Zala county and Medimurje county

Description

Thematic information

Partners (2)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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