AT.BRAND

Programme 2007 - 2013 Atlantic Area

Date of latest update: 2021-04-06

Description

Description (EN):

AT.Brand focuses on innovation and management in integrated city branding. Looking beyond individual city branding, it will also explore the feasibility of a long-term strategy to co-brand the Atlantic area, building on recent developments in the Nordic countries and the Baltic Sea region. It will capitalize on best practice developments in place branding as well as and learning from past initiatives. A strong partnership of core cities will develop a suite of concrete actions including: a cross-learning programme of innovative city-brand management (development of methodological guidelines, thematic workshops, partner profiles and peer-review exercises); innovative pilot actions at local level with high potential for transferability; a complementary web-based toolkit for the Atlantic brand, highlighting core brand messaging; and creating a draft roadmap for co-branding the Atlantic area. AT.Brand will reinforce and complement local and regional strategies while showcasing the effectiveness of developing a coherent place branding strategy across the Atlantic area.

Achievements (EN): Information on achievements is available on the projects web site: http://atbrand.eu/

Website: http://www.coop-atlantico.com/

Thematic information

Regional planning and development New products and services Education and training

Partners (7)

Lead Partner: Dublin County Council

Address: Dublin, Ireland

Legal status: n/a

Liverpool Vision

Name: Liverpool Vision

Address: L3 1QB Liverpool, United Kingdom

Legal status: n/a

Conférence des Villes de l’Arc Atlantique

Name: Conférence des Villes de l’Arc Atlantique

Address: 35000 RENNES, France

Legal status: n/a

Fomento San Sebastian

Name: Fomento San Sebastian

Address: 20003 San Sebastián-Donostia, Spain

Legal status: n/a

Communaute dÁgglomeration de La Rochelle

Name: Communaute dÁgglomeration de La Rochelle

Address: 17000 La Rochelle, France

Legal status: n/a

Câmara Municipal de Faro

Name: Câmara Municipal de Faro

Address: 8004-001 Faro, Portugal

Legal status: n/a

Cardiff City Council

Name: Cardiff City Council

Address: Cardiff, United Kingdom

Legal status: n/a

Partners map

Partners and Projects info

Liverpool Vision

AT.BRAND

Partners and Projects info

Conference of Atlantic Arc Cities

AT.BRAND

Partners and Projects info

Fomento San Sebastian

AT.BRAND

Partners and Projects info

Dublin County Council

AT.BRAND

Partners and Projects info

Communaute dÁgglomeration de La Rochelle

AT.BRAND

Partners and Projects info

Câmara Municipal de Faro

AT.BRAND

Partners and Projects info

Cardiff City Council

AT.BRAND

Lead partner

Project partner

Summary

Project name (EN): AT.BRAND

Project acronym: ATBRAND

Project start date: 2014-01-01

Project end date: 2015-06-30

Project status: closed

Total budget/expenditure: EUR 1 134 170.57

Total EU funding (amount): EUR 737 210.75

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Atlantic Area

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-12-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

70 / 70 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

655 / 655 (100%)

Notes on the data

Information provided by the Programme

Languages

Contact Form

AT.BRAND

Description

Thematic information

Partners (7)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

Disclaimer