Product development and development of market insight and e-marketing of rural and nature tourism

Programme 2007 - 2013 Karelia ENPI CBC

Date of latest update: 2021-04-06

Description

Description (EN):

Objective of the project The aim of the RUNAT project was to develop and strengthen the expertise and know-how of rural and nature tourist companies in the Republic of Karelia and Eastern Finland. Main activities • The investigation of tourists’ needs and expectations in the potential markets for rural and nature tourism and of a training and development program for tourism entrepreneurs in the region. • Development of business skills in product development and e-marketing through trainings. • Creation of networks of enterprises in tourism and other service sector, intermediary organizations, local administration and educational institutions in order to support local economic life and stimulate infrastructure supporting tourism entrepreneurship. • Improvement of cross-border cooperation between Russian and Finnish actors in the field of tourism.

Achievements (EN):

The entrepreneurs´ e-marketing skills developed and they have created and improved their web-pages and social media marketing actions. They are available in the most important searching engines and portals and are familiar with the cooperation with the marketing portals of Tourism Information Centre of the Republic of Karelia and Karelia Expert Tourist Service (visitkarelia.travel and visitkarelia.ru). The training and development process was going on during the whole project implementation and the participants´ expertise and know-how were developed and strengthened step by step. The market research gave in-depth insight on the needs, expectations and motivations of potential Russian rural tourism customers and identifying of rural tourist segments, social media groups connected to tourism in Finland and Republic of Karelia as well as the image and attractiveness of Eastern Finland and the Republic of Karelia in Central European target markets. The results of the market research are useful for the development of tourism products and e-marketing. With the help of market insight entrepreneurs can develop products for specific target groups and better focus their marketing actions. The results have been utilized in the training and development process and they can be used in the product development in the future. The market research has been published in English and translated in Russian. The information is available for wider audience on the project website, the websites of the partners and the website of the Tourism Information Centre in the Republic of Karelia. The local and cross-border networks between tourism companies, intermediary organizations, entrepreneurs in service sector, local administrations and participating educational institutions have been created. The active cooperation gives a chance to improve the selection and quality of the tourism services as well as the image and attractiveness of the areas.

Expected Results (EN): Developing and strengthening the expertise and know-how of rural and nature tourist companies in the Republic of Karelia and Eastern Finland.

Thematic information

New products and services Tourism

Partners (5)

Lead Partner: Itä-Suomen Yliopisto

Address: P.O.Box 1627, 70211 Kuopio, Finland

Legal status: n/a

City of Joensuu/North Karelia University of Applied sciences (NKUAS)

Name: City of Joensuu/North Karelia University of Applied sciences (NKUAS)

Address: Rantakatu 20, 80100 Joensuu, Finland

Legal status: n/a

The Municipal federation of Savonia university of Applied Sciences (Savonia UAS)

Name: The Municipal federation of Savonia university of Applied Sciences (Savonia UAS)

Address: Microkatu 1, 70201 Kuopio, Finland

Legal status: n/a

Karelian Institute of Tourism, The branch of Russian International Academy of Tourism

Name: Karelian Institute of Tourism, The branch of Russian International Academy of Tourism

Address: Gyullinga st., 15-a, 185005 Petrozavodsk, Russia

Legal status: n/a

Saint-Petersburg State University of Engineering and Economics

Name: Saint-Petersburg State University of Engineering and Economics

Address: Marata st. 27, 191002 St. Petersburg, Russia

Legal status: n/a

Partners map

Partners and Projects info

City of Joensuu/North Karelia University of Applied sciences (NKUAS)

Product development and development of market insight and e-marketing of rural and nature tourism

Partners and Projects info

The Municipal federation of Savonia university of Applied Sciences (Savonia UAS)

Product development and development of market insight and e-marketing of rural and nature tourism

Partners and Projects info

University of Eastern Finland

Product development and development of market insight and e-marketing of rural and nature tourism

Partners and Projects info

Karelian Institute of Tourism, The branch of Russian International Academy of Tourism

Product development and development of market insight and e-marketing of rural and nature tourism

Partners and Projects info

Saint-Petersburg State University of Engineering and Economics

Product development and development of market insight and e-marketing of rural and nature tourism

Lead partner

Project partner

Summary

Project name (EN): Product development and development of market insight and e-marketing of rural and nature tourism

Project acronym: Product development and development of market insight and e-marketing of rural and nature tourism

Project start date: 2012-06-30

Project end date: 2014-08-29

Project status: closed

Total budget/expenditure: EUR 544 000.00

Total EU funding (amount): EUR 264 801.00

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Karelia ENPI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-04-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

70 / 70 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

380 / 380 (100%)

Notes on the data

Information provided by the Programme

Languages

Contact Form

Product development and development of market insight and e-marketing of rural and nature tourism

Description

Thematic information

Partners (5)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

Disclaimer