Cultural Heritage: exploiting Opportunities for Rural Development

Programme 2007 - 2013 Programme MED

Date of latest update: 2021-12-25

Description

Description (EN):

The final aim of CHORD is to develop and experiment a common strategy to implement innovative cultural services and promote initiatives that can increase the attractiveness and economic value of the cultural heritage of the MED area. Many inland Med areas have significant cultural heritage and resources that could be exploited for specific sectors of the tourism market, thereby benefiting their economic growth. In many cases, local communities are not aware of the economic potential of their cultural heritage and this has led to migratory phenomena and a loss in Mediterranean identity. This cultural heritage can be an extremely successful engine for growth and a balanced polycentric development if correctly harnessed and incorporated into a strategic system. The project will identify and develop innovative, solutions for balanced actions and marketing plans to promote sustainable creative and cultural enterprise hubs. A key output will be the joint development of an innovative transferable model for a cluster marketing strategy, providing cultural services and guaranteeing information and access. This requires a holistic view of development and management, addressing shortcomings and constraints and exploiting local heritage and local strengths. The mix of partners between territorial authorities and public bodies representing the business community is key to ensure capacity building and enable the implementation and eventual capitalisation of the project outputs.

Achievements (EN):

State of the art of project implementation since the project start CHORD- Cultural Heritage: exploiting Opportunities for Rural Development- has created new cultural heritage poles and experimented new market opportunities for tourism to promote the unique qualities of rural Mediterranean tangible and intangible cultural heritage and identity. The project has fostered rural economic and cultural valorization, promoting innovative cultural poles based on the partners' cultural heritage and landscape values, which have been promoted in CHORD road shows in Munich, Vienna and Paris to press, tour operators and opinion-makers in key target markets and in a visit to Benevento Province. Peer-exchange and clustering cooperation through the project activities have also strengthened the decision-making, vision, governance and impact at local level. The project has been promoted in the 2010 Open Days in Brussels and actively participated in the EU political debate on the European Heritage Label and the potential of cultural heritage for economic development. Latest project activities and outputs National Seminars have been held in Italy, Spain and Greece. The Cultural Heritage Poles Study has been updated with EU policy. An innovative capitalisation action was organised at Solopaca (Province of Benevento) from 9 -11 September on the occasion of the annual Grape and Wine Festival. Exhibition corners and tastings were set up for each partner inside the Museo enogastronomico in Solopaca (historic Wine and Food Museum) and international journalists/opinionmakers hosted to promote the project results. An experimental and innovative marketing strategy was developed for the partners. A high level Final Event was held in Brussels -Dynamization of the local economies through interregional cooperation in the Mediterranean area. Two case studies: CHORD & INNOVATEMED- on 15 September in the presence of representatives from the EU Commission. Joint service and cultural databases were created.

Thematic information

Clustering and economic cooperation Tourism Rural and peripheral development

Partners (9)

Lead Partner: Province of Benevento

Address: Rocca dei Rettori - Piazza Castello , 82100 Benevento , Italy

Legal status: n/a

ΠΕΡΙΦΕΡΕΙΑ ΑΝΑΤΟΛΙΚΗΣ ΜΑΚΕΔΟΝΙΑΣ ΘΡΑΚΗΣ

Name: ΠΕΡΙΦΕΡΕΙΑ ΑΝΑΤΟΛΙΚΗΣ ΜΑΚΕΔΟΝΙΑΣ ΘΡΑΚΗΣ

Address: 1, Kakoulidou str. , 69100 Komotini, Greece

Legal status: n/a

Municipality of Ceutí

Name: Municipality of Ceutí

Address: 30562 Ceuti, Spain

Legal status: n/a

Association Pôle Industries Culturelles et Patrimoines

Name: Association Pôle Industries Culturelles et Patrimoines

Address: Avenue de la Premiere Division France Libre - B.P. 39, 13643 ARLES, France

Legal status: n/a

Foundation of the Valencian Community-European Region

Name: Foundation of the Valencian Community-European Region

Address: Rue de la Loi, 227, 4º, 1050 Brussels, Belgium

Legal status: n/a

Mancomunitat de la Ribera Alta (MANRA)

Name: Mancomunitat de la Ribera Alta (MANRA)

Address: Street Jose Dolz, 2 , 46600 Alzira, Spain

Legal status: n/a

ENA CHIOS S.A.

Name: ENA CHIOS S.A.

Address: AGHIOS ISIDOROS PETROKOKKINOS, 82100 Chios, Greece

Legal status: n/a

Official Chamber of Commerce, Industry and Navigation of Seville

Name: Official Chamber of Commerce, Industry and Navigation of Seville

Address: Plaza de la Contratacion, 8, 41004 Seville, Spain

Legal status: n/a

Municipality of S.Severino Lucano

Name: Municipality of S.Severino Lucano

Address: Via S. Vincenzo, 69 , 85030 S.Severino Lucano , Italy

Legal status: n/a

Partners map

Lead partner

Project partner

Summary

Project name (EN): Cultural Heritage: exploiting Opportunities for Rural Development

Project acronym: CHORD

Project start date: 2009-04-01

Project end date: 2011-09-30

Project status: closed

Total budget/expenditure: EUR 1 317 000.00

Total EU funding (amount): EUR 987 750.00

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Programme MED

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-12-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

159 / 159 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

1 395 / 1 395 (100%)

Notes on the data

Information provided by the programme and collected from programme's website

Languages

Contact Form

Cultural Heritage: exploiting Opportunities for Rural Development

Description

Thematic information

Partners (9)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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