PROfessional Framework for Innovation in Tourism

Programme 2014 - 2020 INTERREG V-A France - Belgium - The Netherlands - United Kingdom (Les Deux Mers / Two seas / Twee Zeeën)

Date of latest update: 2024-12-17

Description

Description (EN):

The overall objective is to raise the profitability of the tourism entrepreneurs in the 2 Seas coastal economies by developing a strategy for innovation. By working on cross-border level, we create a critical mass to deliver framework conditions to improve innovation within these businesses. By identifying the values of our destinations and using them in our business, by knowing our customers needs and very important our customers behaviour and by following trainings and coaching on innovation, these SMEs will be able to improve their services and products.

Achievements (EN):

PROFIT focused on stimulating new investments in coastal tourism SMEs across the 2seas region by helping to create new products and services. 2019 was characterised by an ambitious SME focused innovation programme that identified a number of specific challenges including “Product Development”, “Digital Marketing”, “Business Management” & “Collaboration”. It involved over 647 SME representatives participating in 35 Master Classes from which 164 tourism SMEs were able to benefit from customised 1-2-1 coaching, 95 bespoke innovation plans with support of 119 experts. 44 supporting experts shared their findings at a cross-border think tank with participation from all regions. The innovation plan journey involved inspiration. This took the form of 2 inspiration visits in 2019 that benefitted rapid knowledge acquisition, sharing costs and developed a first-class programme that showed how increased collaboration between SMEs can be a powerful driver for change in the tourism sector. The digital innovation platform hosts content from all 5 regions. The platform received 23,500-page views, 3,100 registered users and 5,480 separate visits. PROFIT issued 53 newsletters, hosted 10 networking events hosted involving 721 SMEs to interest others in the process. 5 videos were produced, one of which underlined succinctly the benefits of being involved in an innovation project for tourism SMEs. PROFIT has been a great example of the power of collaboration, highlighting that great things can be achieved by working together on a cross border level. SME engagement grew during the project as a result and will improve the way we work with our SMEs in the future. We set out 3 years ago with some ambitious targets that we have achieved and in addition we have made a real impact on the innovation and growth capacity of both those SMEs that participated and our own organisations.

Website: https://www.profittourism.eu/en/

Delivered Outputs (EN):

After extensive work adapting common approaches for SMEs, and developing clusters and networks for local businesses, PROFIT was able to realise the following outputs: - A digital interactive data-analysis platform, consultable by SMEs through personalised dashboards - A sustainable Innovation methodology (service design) for SMEs in the visitor economy - An approach for training and coaching businesses based on the experiences of all partners of the innovation program. - A strategy with an action plan to stimulate innovation in SMEs - A digital Innovation Toolkit with practical advice and inspiration for SMEs - A cross-border innovation network for SMEs

Thematic information

Tourism SME and entrepreneurship

Specific Objective: Improve the framework conditions for the delivery of innovation, in relation to smart specialisation

Thematic Objective: (01) strengthening research, technological development and innovation by:

Investment Priority:

(01b) promoting business investment in R&I, developing links and synergies between enterprises, research and development centres and the higher education sector, in particular promoting investment in product and service development, technology transfer, social innovation, eco-innovation, public service applications, demand stimulation, networking, clusters and open innovation through smart specialisation, and supporting technological and applied research, pilot lines, early product validation actions, advanced manufacturing capabilities and first production, in particular in key enabling technologies and diffusion of general purpose technologies

Partners (8)

Lead Partner: Westtoer APB

Department: Touristic Development

Address: Koning Albert I laan 120, B - 8200 SINT-MICHIELS (BRUGGE), Belgium

Legal status: public

Total budget: EUR 643 847.17

ERDF budget: EUR 386 308.31

N.V. Economische Impuls Zeeland

Name: N.V. Economische Impuls Zeeland

Address: Edisonweg 37D1, 4382 NV Vlissingen, Netherlands

Legal status: private

Total budget: EUR 207 151.87

ERDF budget: EUR 124 291.12

Stichting HZ University of Applied Sciences

Name: Stichting HZ University of Applied Sciences

Department: Research Centre of Coastal Tourism

Address: Postbus 364, 4330 AJ VLISSINGEN, Netherlands

Legal status: public

Total budget: EUR 441 424.80

ERDF budget: EUR 264 854.88

Chambre de commerce et d'industrie de région Hauts-de-France

Name: Chambre de commerce et d'industrie de région Hauts-de-France

Department: Direction Générale

Address: 24 boulevard des Alliés - CS 50199, F - 62104 Calais Cedex, France

Legal status: public

Total budget: EUR 40 421.42

ERDF budget: EUR 24 252.85

Organisation internationale du tourisme social (OITS)

Name: Organisation internationale du tourisme social (OITS)

Department: section Europe

Address: Watteeu Str. 2/4, 1000 BRUSSELS, Belgium

Legal status: public

Total budget: EUR 238 350.62

ERDF budget: EUR 143 010.37

ADRT Pas-de-Calais Tourisme

Name: ADRT Pas-de-Calais Tourisme

Department: Touristic development

Address: Route de la Trésorerie, F - 62126 Wimille, France

Legal status: public

Total budget: EUR 233 132.75

ERDF budget: EUR 139 879.66

Essex County Council

Name: Essex County Council

Department: Tourism Department - Visit Essex

Address: County Hall, Market Road, CM1 1QH CHELMSFORD, United Kingdom

Legal status: private

Total budget: EUR 227 821.78

ERDF budget: EUR 136 693.07

Visit Kent Limited

Name: Visit Kent Limited

Department: Development and research

Address: 28-30 St. Peters Street, CT1 2BQ Canterbury, Kent, United Kingdom

Legal status: public

Total budget: EUR 552 273.20

ERDF budget: EUR 331 363.93

Partners map

Lead partner

Project partner

Summary

Project name (EN): PROfessional Framework for Innovation in Tourism

Project acronym: PROFIT

Project start date: 2016-10-01

Project end date: 2020-03-31

Project status: closed

Total budget/expenditure: EUR 2 584 423.61

Total EU funding (amount): EUR 1 550 654.19

Total EU funding (co-financing rate): 0.60%

Co-financing sources:

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

Slotfilmpje PROFIT

Attachment type: link

Type of document: Video / film

Data source: http://www.interreg2seas.eu

Publication date: 2022-11-02

Document date: 2019-09-18

Languages: en

Service Design - Customer Journey PROFIT INTERREG 2 SEAS

Attachment type: link

Type of document: Video / film

Data source: http://www.interreg2seas.eu

Publication date: 2022-11-02

Document date: 2019-01-04

Languages: en

Animation movie PROFIT – UK

Attachment type: link

Type of document: Video / film

Data source: http://www.interreg2seas.eu

Publication date: 2022-11-02

Document date: 2017-12-22

Languages: en

Reports

Approach For Training And Coaching Businesses

Attachment type: file

Type of document: Report

Data source: http://www.interreg2seas.eu

Publication date: 2022-11-02

Document date: 2020-03-31

Languages: en

Attachment file: Download

Strategy With Action Plan To Stimulate Innovation In Smes

Attachment type: file

Type of document: Report

Data source: http://www.interreg2seas.eu

Publication date: 2022-11-02

Document date: 2020-03-31

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A France - Belgium - The Netherlands - United Kingdom (Les Deux Mers / Two seas / Twee Zeeën)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-12-17

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

82 / 82 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

886 / 886 (100%)

Notes on the data

Information provided by the Programme in 2024-12.

Languages

Contact Form

PROfessional Framework for Innovation in Tourism

Description

Thematic information

Partners (8)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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