Boosting music industry exports to Japan through cross-sectoral collaboration

Programme 2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Date of latest update: 2023-11-11

Description

Description (EN):

Music industry is internationally one of the most potential sub-sectors of experience economy in Finland and Estonia. Japan is a highly promising target market for Nordic-Baltic culture and music. Much of the music industry export potential, however, remains untapped, and there has recently been a downturn in music industry sales. Finland and Estonia are small countries with limited capacity, resources and public financial support for music export. Therefore, there is a strong need for new kind of innovation and export support instruments and related cross-border clustering and joint sales efforts to maintain and increase music industry export to Japan. The project approach is based on cross-sectoral co-creation and cooperation between music sector and other business sectors such as design, gaming, film and high-tech. The FINEEX Music project facilitates the joint development of cross-sectoral services and products and opening of new export opportunities in Japan for Finnish and Estonian music industry companies and for other sectors for which export cooperation with music industry can bring added value. The project utilizes well-known annual music industry networking events (Music & Media Finland and Tallinn Music Week) as matchmaking and showcase platforms as well as new business-university co-creation combining companies, music experts and students. A music export accelerator programme including co-creation of new marketing concepts, design of demos and organisation of sales trips to Japan will be developed and piloted to facilitate cross-sectoral value chains between music industry and companies from other sectors, and to boost their sales in Japan. The project will involve 45 Finnish and Estonian music companies and artists as well as 20 other companies. The project will increase the sales of 10 Finnish and Estonian music companies in Japan.

Achievements (EN):

FINEEX Music – Strengthened bonds with the music industry in Japan: The project “Boosting music industry exports to Japan through cross-sectoral collaboration” (FINEEX Music/Finest Sounds) aimed at increasing sales and new export contracts of Finnish and Estonian music industry companies in Japan. The most important achievements: 1) New contacts to Japanese music business were established and old ones strengthened, and a lot of silent knowledge from experienced exporters shared. Existing connections with Japanese music industry were updated, and trust built between them and new generation of exporters. 2) Export activities and sales of music companies on the Japanese music market were boosted. New companies in Finland and Estonia were attracted, and export strategies were built for them. For 38 music companies new export concepts to Japanese market were developed; 75 music sector companies and artists participated in the sales promotion trip and songwriting camp in Japan; All together 134 companies participated in project activities; 3) About 300-400 persons (from brands, SME's and Universities) participated in the project activities. They received information and competences about the Japanese market which will be beneficial in future export activities

Website: http://centralbaltic.eu/

Expected Results (EN): R1.3. Number of cluster co-operations exporting to new markets

Expected Outputs (EN):

The project will increase sales and new export contracts of 10 Finnish and Estonian music industry companies in Japan. Furthermore the project will result in new partnerships between the Finnish and Estonian music clusters, networking events and educational institutions ensuring the further joint activities and sustainability of the project results.

Thematic information

Clustering and economic cooperation New products and services SME and entrepreneurship

Specific Objective: More exports by the Central Baltic companies to new markets

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (7)

Lead Partner: Tampereen ammattikorkeakoulu Oy

Department: Mediapolis Campus

Address: Kuntokatu 3, FI-33520 Tampere, Finland

Legal status: public

Website (not verified): http://www.tamk.fi/web/tamk/mediapolis

Total budget: EUR 335 821.20

ERDF budget: EUR 251 865.90

Suomen Humanistinen Ammattikorkeakoulu Oy

Name: Suomen Humanistinen Ammattikorkeakoulu Oy

Department: Department of Cultural Management

Address: Köydenpunojankatu 14, FI-20100 Turku, Finland

Legal status: public

Website: http://www.humak.fi

Total budget: EUR 100 355.00

ERDF budget: EUR 75 266.25

Music Estonia

Name: Music Estonia

Department: -

Address: Telliskivi 60A, EE-10412 Tallinn, Estonia

Legal status: private

Website: http://musicestonia.eu/

Total budget: EUR 131 274.00

ERDF budget: EUR 111 582.90

Suomen Musiikki & Media-Tapahtumat S.M.M. Oy

Name: Suomen Musiikki & Media-Tapahtumat S.M.M. Oy

Department: -

Address: PO Box 104 -, FI-33210 Tampere, Finland

Legal status: private

Website: http://www.musiikkimedia.fi/home

Total budget: EUR 126 000.00

ERDF budget: EUR 94 500.00

Music Finland ry

Name: Music Finland ry

Department: -

Address: Urho Kekkosen katu 2 C, FI-00100 Helsinki, Finland

Legal status: private

Website: http://musicfinland.fi/

Total budget: EUR 228 927.60

ERDF budget: EUR 171 695.70

Tallinna Ülikool

Name: Tallinna Ülikool

Department: Baltic Film, Media, Arts and Communication School

Address: Narva road 25, EE-10120 Tallinn, Estonia

Legal status: public

Website: http://www.tlu.ee/bfm/

Total budget: EUR 109 000.00

ERDF budget: EUR 92 650.00

Tallinn Music Week/Shiftworks OU

Name: Tallinn Music Week/Shiftworks OU

Department: -

Address: Telliskivi 60 A, EE-10412 Tallinn, Estonia

Legal status: private

Website (not verified): http://www.tmw.ee/

Total budget: EUR 128 290.00

ERDF budget: EUR 109 046.50

Partners map

Partners and Projects info

Suomen Humanistinen Ammattikorkeakoulu Oy

Boosting music industry exports to Japan through cross-sectoral collaboration

Partners and Projects info

Music Estonia

Boosting music industry exports to Japan through cross-sectoral collaboration

Partners and Projects info

Music & Media Finland

Boosting music industry exports to Japan through cross-sectoral collaboration

Partners and Projects info

Music Finland

Boosting music industry exports to Japan through cross-sectoral collaboration

Partners and Projects info

Tallinn University

Boosting music industry exports to Japan through cross-sectoral collaboration

Partners and Projects info

Tallinn Music Week/Shiftworks OU

Boosting music industry exports to Japan through cross-sectoral collaboration

Partners and Projects info

Tampere University of Applied Sciences Ltd

Boosting music industry exports to Japan through cross-sectoral collaboration

Lead partner

Project partner

Summary

Project name (EN): Boosting music industry exports to Japan through cross-sectoral collaboration

Project acronym: FINEEX Music

Project start date: 2016-08-01

Project end date: 2019-07-31

Project status: closed

Total budget/expenditure: EUR 1 159 667.80

Total EU funding (amount): EUR 906 607.25

Co-financing sources:

ERDF: Amount, EUR 906 607.25.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Reports

Market Analysis and Guidebook of Japan

Attachment type: file

Type of document: Report

Data source: http://finestsounds.eu

Publication date: 2020-01-27

Document date: 2019-07-31

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-11

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

137 / 137 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

663 / 663 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://centralbaltic.eu/), or a website directly linked from it, on 2021-11-08, 2023-01-12 and 2024-03-08.

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Boosting music industry exports to Japan through cross-sectoral collaboration

Description

Thematic information

Partners (7)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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