Generating SME product and process innovation with a new tourism mobility model, stakeholder alliances and skills alliances to facilitate the market uptake of local enterprises in remote and sparsely populated areas

Programme 2014 - 2020 INTERREG VB Balkan-Mediterranean

Date of latest update: 2023-09-26

Description

Description (EN):

INNOViMENTOR supports businesses in remote, peripheral and sparsely populated areas to grow in regional, national and international markets and engage in innovation processes in the tourism sector. To prevent brain drain and effectively address the skills-job mismatch tourism businesses are facing in the Balkan-Med Area, skills needs and supply-demands trends are mapped. To achieve cross-sector-cooperation, INNOViMENTOR is reforming and reshaping the supply-demand pattern addressing stakeholder fragmentation, fully in accordance with the EU2020 GRAND SOCIETAL CHALLENGES/NEW NARRATIVE FOR EUROPE. To enhance the innovation capacity of tourism SMEs and facilitate business transformation, a Work-Based-Learning in situ leads to a NEW BUSINESS MODEL built on customer insights, key experiences and stakeholder participation integrating transversal key competences into the product-process innovation. Professional skills in 40 SMs are certified with the European Qualification Framework (EQF). To prepare the uptake of tourism micro-enterprises and SMEs by the global market, the Partnership capitalizes on best practices from the international experience, so as to create and launch a locally produced and globally distributed final product: implemented in 8 BALKAN-MED regions in GR/BG/CY/AL/FY it builds an unprecedented opportunity to terminate the vicious cycle of generating and distributing low quality tourism commodities exchangeable by price. Seamlessly connected with tourism consumption points at place level, the product combines authentic and multicultural experiences along with needed tourism services, accessible in real time, such as accommodation, facilities, transport, catering, souvenirs and traditional products, open- indoor and artistic activities. Exploiting the technology intense experience a PRODUCT-TRILOGY is inspired by the COUNCIL OF EUROPE Principles for Cultural Routes: a CREATIVE TOURISM ROUTE with 80 unique selling points, 8 Augmented Reality PLACE DISCOVERY GAMES, an iOS/Android iBOOK and a Booking App establish new byer-community, transforming product-buyers to product-(re)sellers and place-fame generators. The TRILOGY enters the 36th International Tourism Fair 2019 in Sofia targeting the connected consumer market, the senior and youth market. The Partnership designs and delivers 5 product innovations; conducts 12 surveys, plans, studies and research reports; offers 17 skill building activities, 5 permanent networks and a TRAINING INFRASTRUCTURE with 12 permanent tools. The Project-driven TOURISM BUSINESS NETWORK exploits the PROJECT LEGACY with 68 highly replicable outputs/results. The BALKAN-MED ROVING BUSINESS SCHOOL & CONSULTANCY with 8 branches in the Project Area ensures result sustainability, post project operations and follow-up activities, permanently linking 40 tourism businesses with research centers in the Project Area.

Website: https://innovimentor.eu/

Expected Results (EN):

The RESULT VIABILITY PLAN consists of 5 pillars: 1. RESEARCH: 8 Surveys/2Studies/4Methodologies/2ResearchReports/24Good Practices on entrepreneurial skills needs & product satisfaction and 52 Standards/Recs/4CommonPositions on business innovation re-orientate business policies and strengthen the cooperation of 40 tourism business with research and education institutions. 2. TRAINING/EDUCATION/KNOWLEGE TRANSFER: 12 Training/4Planning Tools and 17Skills Building Activities connect stakeholders and tourism SMES to the European Qualification Framework (EQF). 3. INNOVATION: 5 open access product-process innovations in the tourism sector applied across 80 geolocations through 8 joint pilot actions support the extroversion of tourism SMEs creating 80 new tourism demo points; The unique tourism planning instrument "THESAURUS OF EXPERIENCE OPPORTUNITIES" connects supply in peripheral/remote and sparsely populated areas with international demand. 4. 5 MODEL APPLICATIONS: 5 new profit-free and open access product models {Creative Tourism Route/Demo Booking App/iBOOK readable on iOS/Android/Windows/8Place Games/1iCloud Museum} export the Project Area Tourism ID at global level. 5. PERMANENT NETWORKS: 3 project-driven permanent networks are established {The Life Long Learning Community of Tourism Businesses in the BM Area; The BM Roving Business School with 8 Branches; The Tourism Stakeholder Network with 80 Project Agreements with Public, Private, Third Sector Actors} 19 low-carbon/print-free COMMUNICATION TOOLS inform 80 stakeholders about project activities; deliver 24 Project presentations in TV/AV Media Channels; 16 Social media communities and 80 Participants are involved in Project activities; 40 Articles published in Press and AV Media. Upon Project completion the BALKAN-MED ROVING BUSINESS SCHOOL & CONSULTANCY with 8 Branches keeps close cooperation with Tourism Businesses in the Project Area.

Expected Outputs (EN):

WP1: 1PM Toolkit/1TPM Team/6Coordination Meetings/3Committees/Quality Assurance Plan/Mid Term Evaluation Report/4Action Plans/4Progress Reports/4 Reimbursement Claims/Project Record/Final Report ensure a smooth project implementation. WP2: 19 PRINT-FREE LOW CARBON COMMUNICATION TOOLS {Website/Visual IDKit/Communication Plan&Protocol; International Conference/Social Media Campaign/8Press Conferences/8Press Trip Tours/30Press Kits; 8Factsheets/8Newsletters/Promotional Spot/8Info Days} address the PPT Sector & general public. WP3: 1SECTOR SKILLS NEEDS SURVEY&RESEARCH REPORT; 8STAKEHOLDERS WORKSHOPS; 1CREATIVE TOURISM CHARTER; 1RESEARCH REPORT; 1SATISFACTION SURVEY&RESEARCH REPORT; identify a new generation of creative tourism products in the territory. 1SME TRAINING PROGRAMME {4 Module WBL Course; Virtual Desk & Knowledge Exchange Platform; Tourism Planning Toolkit/e-Library/4StudyVisits/4Evaluation Workshops/EDU-AV RECORD} create the enabling environment for business innovation and apply a NEW TOURISM BUSINESS MODEL in the Project Area. WP4: The TOURISM BUSINESS MODEL REFORM PLAN; The open access TOURISM PRODUCT THESAURUS {AssetTool/Product Planning Manual/Product Design Toolkit/Diversity Matrix}; The EQF Level skills support SMEs in remote/peripheral/sparsely populated areas to exploit growth assets and access key markets. WP5: A NEW TOURISM MOBILITY MODEL accessible to all {8 Pilot Projects; 80 geolocations Creative Tourism Route; AR App/8 PlaceGames; iCLOUD Museum; iOS/Android/Windows readable iBook} generates product-process innovation. WP6: The TOURISM CODE OF CONDUCT; MARKETING PLAN; DISTRIBUTION STRATEGY MODEL; DEMO BOOKING APP; ITF2019; BM ROVING BUSINESS SCHOOL & CONSULTANCY with 8 Branches ensure the replication of Project innovations, product branding and post-project operations. 34 EVENTS brand Project innovations; The EQUIPMENT INFRASTRUCTURE (96 pieces) supports training needs and operates the open access iCLOUD MUSEUM and the CREATIVE TOURISM ROUTE.

Thematic information

Tourism SME and entrepreneurship

Specific Objective: Innovative territories: unleashing territorial potential to improve the transnational innovation capacity of the business sector

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (7)

Lead Partner: ΠΑΝΕΠΙΣΤΗΜΙΟ ΑΙΓΑΙΟΥ / ΕΙΔΙΚΟΣ ΛΟΓΑΡΙΑΣΜΟΣ ΕΡΕΥΝΑΣ/ ΤΜΗΜΑ ΔΙΟΙΚΗΣΗΣ ΕΠΙΧΕΙΡΗΣΕΩΝ

Address: University Hill -, Mytilene, 81100, 81100 Mytilene, Greece

Legal status: public

Website: http://www.aegean.gr/

Total budget: EUR 244 120.00

ERDF budget: EUR 244 120.00

А.Б.А.Т Балканија- Балканска асоцијација за алтернативен туризам

Name: А.Б.А.Т Балканија- Балканска асоцијација за алтернативен туризам

Address: st.Leninova no.24, 1000, Skopje, 1000 Skopje, North Macedonia

Legal status: public

Website: http://balkania-association.com/

Total budget: EUR 52 148.00

IPA2 budget: EUR 52 148.00

GBER schemes / de minimis:

Qendra për Bashkëpunim dhe Zhvillim Rajonal

Name: Qendra për Bashkëpunim dhe Zhvillim Rajonal

Address: Unaza e Re, nr. C34, Kati 7, TiraneTirana, Albania

Legal status: public

Website: http://www.unique-je.org/

Total budget: EUR 80 723.50

IPA2 budget: EUR 80 723.50

Δήμος Στροβόλου

Name: Δήμος Στροβόλου

Address: 100 Stovolos Avenue, PO Box 28403, Strovolos, PO BOX 28403 Strovolos, Cyprus

Legal status: public

Website: http://www.strovolos.org.cy/

Total budget: EUR 147 260.00

ERDF budget: EUR 147 260.00

Център за интерпретиране на наследството

Name: Център за интерпретиране на наследството

Address: 22, Gagarin str., bl. 154-A, apt. 67, 1113 Sofia, 1113 Sofia, Bulgaria

Legal status: public

Website: http://www.chi-bg.eu/

Total budget: EUR 102 815.00

ERDF budget: EUR 102 815.00

Асоциация на Българските Черноморски Общини

Name: Асоциация на Българските Черноморски Общини

Address: Preslav 4, 9000, Varna, 9000 Varna, Bulgaria

Legal status: public

Website: http://www.ubbsla.org/

Total budget: EUR 120 831.00

ERDF budget: EUR 120 831.00

CULTUREPOLIS

Name: CULTUREPOLIS

Address: ALEPOHORI KAMARAS CORFUCorfu, Greece

Legal status: public

Website: http://culturepolis.org/

Total budget: EUR 173 642.00

ERDF budget: EUR 173 642.00

Partners map

Partners and Projects info

A.B.A.T Balkania-Balkan association for alternative tourism

Generating SME product and process innovation with a new tourism mobility model, stakeholder alliances and skills alliances to facilitate the market uptake of local enterprises in remote and sparsely populated areas

Partners and Projects info

Regional Center for Development and Cooperation

Partners and Projects info

Municipality of Strovolos

Partners and Projects info

Centre for Heritage Interpretation

Partners and Projects info

Асоциация на Българските Черноморски Общини

Partners and Projects info

CULTUREPOLIS

Partners and Projects info

University of the Aegean / Research Unit / Department of Business Administration

Lead partner

Project partner

Summary

Project name (EN): Generating SME product and process innovation with a new tourism mobility model, stakeholder alliances and skills alliances to facilitate the market uptake of local enterprises in remote and sparsely populated areas

Project acronym: INNOViMENTOR

Project start date: 2017-12-01

Project end date: 2021-02-28

Project status: closed

Total budget/expenditure: EUR 921 539.50

Total EU funding (amount): EUR 783 308.58

Co-financing sources:

ERDF: Amount, EUR 788 668.00.
IPA/IPA II/IPA III: Amount, EUR 132 871.50.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

INNOViMENTOR

Attachment type: link

Type of document: Video / film

Data source: http://www.interreg-balkanmed.eu/approved-project/35/

Publication date: 2022-08-01

Document date: 2021-03-12

Languages: en

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG VB Balkan-Mediterranean

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2022-12-09

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

44 / 44 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

282 / 282 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.interreg-balkanmed.eu/), or a website directly linked from it, on 2021-09-20.

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Generating SME product and process innovation with a new tourism mobility model, stakeholder alliances and skills alliances to facilitate the market uptake of local enterprises in remote and sparsely populated areas

Description

Thematic information

Partners (7)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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