Opening indoor hygiene SME’s exports to Middle East construction markets

Programme 2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Description

Description (EN):

Novel solutions are desperately needed to prevent the global spreading of serious infections. IHMEC-project combines offerings to tailored indoor hygiene (IH) solutions and export them to the Middle-East (ME) markets. The ME climate forces people to remain indoors and hence, large crowds meeting daily at e.g. shopping malls, airports, schools, and hospitals are at risk of catching infections. Although ME market holds lucrative business opportunities, they cannot be utilized by a single company or cluster. All actors involved in planning, designing, building, and furnishing indoor spaces are needed to reach effective IH results. However, most of the business actors in IH field are small or middle sized (SMEs) and lack the necessary knowledge and resources to export to host markets of considerable cultural and physical distance. IHMEC has the needed combination of local, indoor hygiene, and marketing capability. IHMEC creates and exports joint IH solution of Central Baltic (CB) area SMEs into Middle-East construction markets using indoor hygiene as a competitive edge. IHMEC integrates relevant clusters from Sweden, Estonia and Finland into a meta-cluster; compiles a data base on IH research, technology, and the target markets; develops, tests & tailors IH solutions; designs viable networked business models, market entry strategies & sales operations; as well as involves experts from the host markets for CB companies to enter the markets and close sales. The aim is to target customer segments with which long-term business relationships can be developed. IHMEC novelty highlights: 1) Integrated CB region meta-cluster on indoor hygiene (IH), 2) Up-to-date knowledge data-base on IH technology and reliable test results, 3) Novel and tailored IH guidelines and IH solutions that fit the target markets, 4) Networked business models that support the export of the IH solutions, 5) Tailored market entry process to ME markets resulting in 12 export sales. Information added on 2020-05-25, regarding the mitigation of the effects of COVID-19 (the coronavirus pandemic that started in 2019) (English language only): IHMEC introduces novel solutions to prevent global spreading of serious infections by combining existing indoor hygiene solutions and exporting them into Middle-East. The project offers a combination of local, indoor hygiene, and marketing capabilities. IHMEC e.g. assisted a Finnish company producing chemical-free disinfection equipment to enter the Saudi-Arabian market.

Expected Results (EN): R1.3. Number of cluster co-operations exporting to new markets

Expected Outputs (EN):

The main results of IHMEC will be 12 new sales by the meta-cluster companies in the Middle-Eastern target markets (Iran, Saudi-Arabia). Of the 12, five will be achieved during the project duration and seven more within a year after the project ends. This result is directly linked to the programme result indicator; the number of cluster co-operations exporting to new markets, as the export sales are the results of the co-operation and joint offering of the integrated meta-cluster. The main results will be achieved through the following sub-results: a) Integrated indoor hygiene (IH) meta-cluster of Sweden, Estonia and Finland clusters. b) Data base on IH research and test results & novel technology – know how on building hygienic indoor spaces to the target markets. c) Personnel development resulting in participating companies’ export capabilities tailored to the target markets. d) Market studies of the target markets. Discovered business opportunities. e) Results of pilot / feasibility studies leading to f). f) Novel, tested, and attractive IH solutions customized to the target markets, produced and marketed using showrooms and viable networked business models. g) Market entry strategies suitable for the networked IH solution business models. h) Execution of the market entry strategies to export sales.

Themes

Clustering and economic cooperation New products and services SME and entrepreneurship

Specific Objective: More exports by the Central Baltic companies to new markets

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners

Lead Partner (EN): University of Turku

Lead Partner: Turun yliopisto

Department: Turku School of Economics

Address: Yliopistonmäki -, 20014 Turku, Finland

Legal status: public

Website: http://www.utu.fi

Total budget: EUR 670 796.53

ERDF budget: EUR 502 292.44

Foundation Tartu Business Advisory Services

Name: Sihtasutus Tartu Ärinõuandla

Address: Kastani 42, 50410 Tartu, Estonia

Legal status: public

Website: http://arinouandla.ee

Total budget: EUR 71 708.00

ERDF budget: EUR 60 951.80

Estonian Woodhouse Association

Name: Eesti Puitmajaliit

Address: Toompuiestee 21, 10137 Tallinn, Estonia

Legal status: public

Website: http://www.woodhouse.ee/

Total budget: EUR 237 072.00

ERDF budget: EUR 201 511.20

Satakunta University of Applied Sciences

Name: Satakunnan ammattikorkeakoulu

Department: Faculty of Technology

Address: Satakunnankatu 23, 28130 Pori, Finland

Legal status: public

Website: http://www.samk.fi

Total budget: EUR 452 849.84

ERDF budget: EUR 339 637.38

Uppsala University

Name: Uppsala Universitet

Department: Department of Business Studies

Address: Box 513 -, 75120 Uppsala, Sweden

Legal status: public

Website: http://www.uu.su

Total budget: EUR 420 105.90

ERDF budget: EUR 315 079.42

KTH Royal Institute of Technology

Name: Kungliga Tekniska högskolan

Department: Chemical Science and Engineering CHE School of Biotechnology

Address: Brinellv. 8, 10044 Stockholm, Sweden

Legal status: public

Website: http://www.kth.se

Total budget: EUR 323 839.95

ERDF budget: EUR 242 879.96

Summary

Project name (EN): Opening indoor hygiene SME’s exports to Middle East construction markets

Project acronym: IHMEC

Period: 2014-2020

Date of latest update: 2020-12-14

Website: http://centralbaltic.eu/

Project start date: 2018-03-01

Project end date: 2021-05-31

Project status: ongoing

Total budget/expenditure: EUR 2 176 372.22

European Union funding: EUR 1 662 352.21

Co-financing sources: ERDF

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Partners and Projects info

Foundation Tartu Business Advisory Services

Opening indoor hygiene SME’s exports to Middle East construction markets

Partners and Projects info

Estonian Woodhouse Association

Opening indoor hygiene SME’s exports to Middle East construction markets

Partners and Projects info

Satakunta University of Applied Sciences

Opening indoor hygiene SME’s exports to Middle East construction markets

Partners and Projects info

Uppsala University

Opening indoor hygiene SME’s exports to Middle East construction markets

Partners and Projects info

KTH Royal Institute of Technology

Opening indoor hygiene SME’s exports to Middle East construction markets

Partners and Projects info

University of Turku

Opening indoor hygiene SME’s exports to Middle East construction markets

Lead partner

Project partner

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2020-11-16

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

137 / 137 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

663 / 663 (100%)

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Opening indoor hygiene SME’s exports to Middle East construction markets

Description

Themes

Partners

Summary

Partners map

Information regarding the data in keep.eu on the programme financing this project

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