Oenotouristic cross-border capacity building: A transition from promoting wine production to oenotourism experience

Programme 2014 - 2020 Interreg IPA CBC Greece - Republic of North Macedonia

Date of latest update: 2022-10-29

Description

Description (EN):

As high levels of unemployment rate and the continuous economic recession have afflicted the entire productive workforce of the cross-border area, territories need to differentiate and set more ambitious objectives as far as tourism is concerned, so as to promote an environmentally respectful social-economic development and develop original, high-quality and highly competitive tourism products to target national and international markets. TERRA VINO intends to facilitate new jobs creation through capacity building to support oenotourism development and promotion of tourism. The project focuses on the value chain of wine, so as to support 50 businesses/entrepreneurs in the cross-border area (that have more than 200 people personnel) and subsequently create new jobs. Thus it will implement capacity building of stakeholders on Oenotourism, awareness activities and actions for Internationalization and supporting facilities. The project's main outputs include the following; • 2 Studies on oenotourism (1 in each country) to understand the existing capacity, sustainable development and resilience of the local economy wine value chain; • A joint Quality Trademark for potential oetourism activities incorpotrating potential and/or future demand for new tourism destinations and experiences; • 10 Training seminars on oenotourism (4 targeting young audience and 6 targeting professionals) will promote mobility and cooperation of young people and businesses; • 5 Wine testing events in Greece will promote food chain and tourism towards oenotourism and inverse senior tourism; • Exchange of experience and best practices in the sphere of oenotourism to promote joint quality agreement - signing of Memorandum; • 2 Databases of oenotouristic businesses & establishment of 1 cross-border network will allow to create a cross-border oenotourism branding; • 1 Guide on Interegional Quality Agreement and Establishment of 1 Interegional Quality Agreement to create the joint Quality Trademark for potential oetourism activities and/or experiences; • Consulting on oenotourism businesses (50) in the regions indirectly contributing to the promotion of smart, sustainable and inclusive growth and planing of integrated actions to support the creation of jobs and enterprises; • 1 Exhibition hall/museum, Equipment for 1 Educational wine-lab and 1 International Wine-tasting contest intend to Develop a sustainable and responsible oenotourism and promote and familiarize local SME’s with innovation tactics and methodologies (Innovation Initiative, Europe 2020 goals).

Website: http://www.ipa-cbc-programme.eu

Thematic information

Tourism Agriculture and fisheries and forestry

Specific Objective: Improve the attractiveness and promote tourism in the cross-border area to enhance employment in tourism

Thematic Priority: (d) Encouraging tourism and cultural and natural heritage

Partners (1)

Lead Partner: GREEK - ITALIAN CHAMBER OF COMMERCE OF THESALONIKI

Address: 546 42 Thessaloniki, Greece

Legal status: n/a

Partners map

Lead partner

Project partner

Summary

Project name (EN): Oenotouristic cross-border capacity building: A transition from promoting wine production to oenotourism experience

Project acronym: TERRO VINO

Project start date: 2018-05-10

Project end date: 2020-05-09

Project status: closed

Total budget/expenditure: EUR 509 855.00

Total EU funding (amount): EUR 433 376.75

Co-financing sources:

IPA/IPA II/IPA III: Amount, EUR 433 376.75.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Flyers

Project Leaflet

Attachment type: file

Type of document: Flyer

Data source: http://www.ipa-cbc-programme.eu/approved-project/44/

Publication date: 2021-10-13

Document date: 2018-11-06

Languages: en

Attachment file: Download

Videos / films

02 Nascita del progetto TERRA VINO

Attachment type: link

Type of document: Video / film

Data source: http://www.ipa-cbc-programme.eu/approved-project/44/

Publication date: 2021-10-13

Document date: 2018-11-23

Languages: el

Βίντεο παρουσίασης Terra Vino!

Attachment type: link

Type of document: Video / film

Data source: http://www.ipa-cbc-programme.eu/approved-project/44/

Publication date: 2021-10-13

Document date: 2020-09-30

Languages: en

1η εκδήλωση Οινοτουρισμού στη Θεσσαλονίκη στις 10/11/2019!

Attachment type: link

Type of document: Video / film

Data source: http://www.ipa-cbc-programme.eu/approved-project/44/

Publication date: 2021-10-13

Document date: 2020-09-30

Languages: el

4η εκδήλωση Οινοτουρισμού στη Φλώρινα στις 30/7!

Attachment type: link

Type of document: Video / film

Data source: http://www.ipa-cbc-programme.eu/approved-project/44/

Publication date: 2021-10-13

Document date: 2020-07-28

Languages: el

3η εκδήλωση Οινοτουρισμού στις Σέρρες στις 24/7!

Attachment type: link

Type of document: Video / film

Data source: http://www.ipa-cbc-programme.eu/approved-project/44/

Publication date: 2021-10-13

Document date: 2020-07-22

Languages: el

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Interreg IPA CBC Greece - Republic of North Macedonia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-03-10

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

63 / 63 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

63 / 190 (33.16%)

Notes on the data

Data was retrieved by Interact from the programme´s website on the 2019-05-15, 2022-07-19 and 2023-03-01. Regarding partners only data only main partners is available. Achievements were retrieved by Interact from the Programme website (http://www.ipa-cbc-programme.eu), or a website directly linked from it, on 2021-11-30 and 2023-01-05.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Oenotouristic cross-border capacity building: A transition from promoting wine production to oenotourism experience

Description

Thematic information

Partners (1)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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