New brand of gamified tourist products for sustainable development of natural and cultural heritage tourist destinations

Programme 2014 - 2020 INTERREG V-A Poland - Denmark - Germany - Lithuania - Sweden (South Baltic)

Date of latest update: 2021-12-14

Description

Description (EN):

The main objective of the project is to develop new IT-enabled tourism products for natural and cultural heritage tourist destinations in the SBR in form of multilingual BYOD-guided tours providing an enhanced visitor experience during and after the visit thanks to gamification, multimedia content, and augmented reality techniques. The guides will provide informational and educational content to visitor’s lacking access to other types of guides due to high-season crowd or insufficient language skills, they are especially suitable for lone and cross-border travelers. The common gamification service will make the visitors’ experience more involving, and will extend it out of a single visit fostering long-term relationship. A new region-wide brand (working name: South Baltic Spotter) will be introduced to make the new gamified products better recognizable and marketable, not only making the tourist offer of the SBR more visible and coherent to visitors but also forming a sustainable cross-border network of tourist destinations using the brand, open and prepared for new members joining. The user-centric design process of the new products will involve organisation of special events during the off-season that will additionally serve promotional purposes and should bring in a new kind of visitors (IT fans) to the destinations. Both the gamified tourism products offered under a region-wide brand and the way the end-users are involved in design of tourism products are novelty in the SBR. The project outputs will directly benefit visitors to natural and cultural heritage sites in the SBR (by enhancing the tourism supply), managers of natural and cultural heritage sites (by providing solutions ready to implement and knowledge on how to do it), and indirectly managers of tourist agencies (with a new brand fostering the interest of tourists). The project will vastly contribute to increasing popularity of natural and cultural heritage sites of the SBR as tourism destinations.

Achievements (EN):

Project partners have created IT-enabled tools for natural and cultural heritage attractions in the South Baltic Region. Led by the University of Szczecin, the project consortium has established a brand to jointly promote the developed gamified services for visitors. BYOD Tours: The project team has set up multilingual tours that will run on the visitors’ own devices (e.g. smartphones) which they bring to the attractions. Addressing the trend of gamification, project team have used game elements to make the visitors’ experience more involving, and extend the single visit into long-term relationships. Working with a user-centric design process of the new products, the team involved the target group into the development. IT enthusiasts were invited to special programming events (so-called ‘hackathon’) that took place directly in the touristic attractions. The creative ideas generated during these events were further developed into fully fledged gamified apps. KNOWLEDGE: The exchange of experiences amongst the partners involving visitors and users to create IT supported touristic offers forms the basis of the project. The team have worked with approaches of User Experience and Generic Learning Outcomes and developed as well as shared knowledge regarding digital strategies for attractions, insights in working with digital natives, storytelling or understanding concepts of motivation and loyalty. Experiences made during the project e.g. in setting up hackathons were captured. The gained knowledge of the partners is available on an online platform, for the benefit of other destinations and attractions. BRAND & NETWORK: The application of IT-enabled services in museums and attractions is nowadays a quality attribute. The major challenge is the rapid development of both technology and consumer expectations. To turn this challenge into an opportunity, the project team has developed inspiring, though practical solutions within the core team, however, as well for the benefit of other attractions outside of the project. To make the new gamified products better recognizable and marketable, the project team elaborated the emused.eu brand. The project consortium encourages other attractions to make use of the tools, the findings and the brand developed as part of ‘BalticMuseums: Love IT!’ – aiming at forming a sustainable cross-border network of tourist attractions and destinations for a continuous exchange on IT-enabled services and digital strategies. Attractions love IT and visitors love it!

Website: https://southbaltic.eu/

Expected Results (EN): Enhanced tourism supply with innovative products and improved awareness of the natural and cultural heritage assets in the SBR and motivation to visit them thanks to the region-wide gamification service provided at multiple tourist destinations.

Expected Outputs (EN): 1) Wiki platform - Knowledge Base for tourism site managers in the SBR; 2) Multilingual BYOD-guided gamified tours provided under common brand to generic or specific visitor target groups at the supported sites of cultural and natural heritage and attractions.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (9)

Lead Partner: Uniwersytet Szczecinski

Address: Al. Papieża Jana Pawła II 22a, 70-453 Szczecin, Poland

Legal status: public

Website: www.usz.edu.pl

Total budget: EUR 353 875.00

ERDF budget: EUR 300 793.75

Malmö museer

Name: Malmö museer

Address: Malmöhusvägen 5-8, SE-201 24 Malmö, Sweden

Legal status: public

Website: www.malmomuseer.se

Total budget: EUR 169 450.00

ERDF budget: EUR 127 087.50

NaturBornholm

Name: NaturBornholm

Address: Grønningen 30, 3720 Aakirkeby, Denmark

Legal status: private

Website: www.naturbornholm.dk

Total budget: EUR 71 000.00

ERDF budget: EUR 53 250.00

Lietuvos jūrų muziejus

Name: Lietuvos jūrų muziejus

Address: Smiltynes Str. 3, LT–93100 Klaipėda, Lithuania

Legal status: public

Website: www.muziejus.lt

Total budget: EUR 180 150.00

ERDF budget: EUR 153 127.50

Morski Instytut Rybacki - Państwowy Instytut Badawczy

Name: Morski Instytut Rybacki - Państwowy Instytut Badawczy

Address: Hugo Kołłątaja 1, 81-332 Gdynia, Poland

Legal status: public

Website: www.akwarium.gdynia.pl

Total budget: EUR 195 150.00

ERDF budget: EUR 165 877.50

Wirtschaftsakademie Nord gGmbH

Name: Wirtschaftsakademie Nord gGmbH

Address: Puschkinring 22 a, 17491 Greifswald, Germany

Legal status: private

Website: www.wirtschaftsakademie-nord.de

Total budget: EUR 79 300.00

ERDF budget: EUR 67 405.00

Hochschule Stralsund

Name: Hochschule Stralsund

Address: Zur Schwedenschanze 15, 18435 Stralsund, Germany

Legal status: public

Website: www.fh-stralsund.de

Total budget: EUR 295 560.00

ERDF budget: EUR 251 226.00

Centrum Nauki Experyment w Gdyni

Name: Centrum Nauki Experyment w Gdyni

Address: Al. Zwycięstwa 96/98, 81-451 Gdynia, Poland

Legal status: public

Website: www.experyment.gdynia.pl

Total budget: EUR 80 000.00

ERDF budget: EUR 68 000.00

Fundacja Rozwoju Branży Internetowej "Netcamp"

Name: Fundacja Rozwoju Branży Internetowej "Netcamp"

Address: ul. Niemierzyńska 17a, 71-441 Szczecin, Poland

Legal status: public

Website: www.fundacja.netcamp.pl

Total budget: EUR 59 890.00

ERDF budget: EUR 50 906.50

Partners map

Lead partner

Project partner

Summary

Project name (EN): New brand of gamified tourist products for sustainable development of natural and cultural heritage tourist destinations

Project acronym: BalticMuseums: Love IT!

Project start date: 2017-01-01

Project end date: 2020-05-31

Project status: closed

Total budget/expenditure: EUR 1 484 375.00

Total EU funding (amount): EUR 1 237 673.75

Co-financing sources:

ERDF: Amount, .

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

BalticMuseums: LoveIT! - Gamified Web Apps for Museums

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/-

Publication date: 2022-09-30

Document date: 2020-07-09

Languages: en

Baltathon in Gdynia 17-18 of March 2018

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/-

Publication date: 2022-09-30

Document date: 2018-04-10

Languages: pl, en

BalticMuseums: LoveIT! - Training: Digital Strategies In Tourism

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/-

Publication date: 2022-09-30

Document date: 2020-11-05

Languages: en

BalticMuseums: NaturBornholm Gamified App

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/-

Publication date: 2022-09-30

Document date: 2020-07-03

Languages: en

Malmö BALTATHON

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/-

Publication date: 2022-09-30

Document date: 2018-10-05

Languages: en

Baltathon in Gdynia 17-18 of March 2018

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/-

Publication date: 2022-09-30

Document date: 2018-04-10

Languages: pl, en

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Poland - Denmark - Germany - Lithuania - Sweden (South Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-03-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

155 / 155 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

589 / 870 (67.7%)

Notes on the data

Information provided by the Programme. Data from 66 projects (Seed Money Projects) was retrieved by Interact from the programme´s website on the 2024-03-01. Regarding partners only data only main partners is available. Achievements were retrieved by Interact from the Programme website (https://southbaltic.eu/), or a website directly linked from it, on 2021-11-24 and 2023-01-24.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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New brand of gamified tourist products for sustainable development of natural and cultural heritage tourist destinations

Description

Thematic information

Partners (9)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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