Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Programme 2014 - 2020 INTERREG V-A Poland - Denmark - Germany - Lithuania - Sweden (South Baltic)

Date of latest update: 2022-11-05

Description

Description (EN):

The SB regions’ natural & cultural heritage sites hold a significant potential in the field of wellbeing tourism,which is highly called for in today’s society. SB WELL aims at promoting SB coastline as attractive destination for wellbeing tourism among regional/international potential visitors. Wellbeing &wellness are fast growing trends in tourism. The niche is growing 50% faster than tourism overall and both international & national wellness tourists spend more than average tourist(ca 65%;150% respectively). SB WELL recognizes the opportunities & facilitates SMEs in offering products/services in wellb. tourism and makes related information visible &accessible for target market. Key activities of SB WELL aim to contribute to development/promotion of SB coastline as sustainable tourist destination (PSO 2.1) in particular in wellb. segment since it contributes to individual & regional wellbeing. It’ll be done through interdisciplinary activities based on stakeholder participation,cross-border network of actors with aspiration to work for promoting wellbeing in the region. Project's core structure is based on expression "co-create" taking cross-border collaborative approach to promote SB as a destination for wellbeing tourism. The aim is to develop innovative tools,strategies for future development of wellbeing tourism customized for the SB region. The most efficient methods for increasing visibility/attractiveness are ensured by identification of key visitors& innovative marketing tools that aim at increasing awareness & attractiveness of the SB region as a sustainable destination. Some of expected project results are increased awareness among potential visitors on what SB region has to offer with regard to wellbeing/clear branding of the coastal region as a competitive actor on the global market in offering sustainable services/products. It’ll lead to increased development as well as popularity of the SB's natural & cultural heritage assets into tourism destinations. Information added on 2020-05-20, regarding the mitigation of the effects of COVID-19 (the coronavirus pandemic that started in 2019) (English language only): SB WELL keeps regional online meetings with tourism businesses, and closed social media groups, where companies are invited to share challenges and solutions with each other. The SB WELL team supports with advice, active listening, and information on funding and free expertise opportunities for mitigation. We also collaborate closely with regional authorities.

Website (not verified): https://southbaltic.eu/

Expected Results (EN): Increased awareness among potential visitors on what the SB region has to offer. Efficient branding and promotion of the coastal region as a competitive actor on the global market in offering services and products in sustainable wellbeing tourism.

Expected Outputs (EN):

1) Roadmap for developing, delivering, branding and promoting sustainable wellbeing tourism in the SB region; 2) Set of guidelines/criteria for Wellbeing tourism in the SB region & good practices; 3) Cross-border interactive Wellbeing Atlas; 4) Pilot sites for wellbeing & promotion; symbolic centres of regional networks in wellbeing tourism.

Thematic information

Tourism

Specific Objective: Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (9)

Lead Partner: Linnéuniversitetet

Address: Universitetsplatsen 1, 35195 Växjö, Sweden

Legal status: public

Website: www.lnu.se

Total budget: EUR 504 050.13

ERDF budget: EUR 378 037.60

VšĮ Klaipėdos valstybinė kolegija

Name: VšĮ Klaipėdos valstybinė kolegija

Address: Jaunystes street 1, Lt-91274 Klaipeda, Lithuania

Legal status: private

Website: www.kvk.lt

Total budget: EUR 112 870.57

ERDF budget: EUR 95 939.98

Tourismusverein Vogelparkregion Recknitztal e.V.

Name: Tourismusverein Vogelparkregion Recknitztal e.V.

Address: Am Markt 1, 18337 Marlow, Germany

Legal status: private

Website: vogelparkregion-recknitztal.de

Total budget: EUR 227 765.00

ERDF budget: EUR 193 600.25

EUCC Baltijos biuras

Name: EUCC Baltijos biuras

Address: Kareiviniu str. 4 - 7, LT-92251 Klaipeda, Lithuania

Legal status: private

Website: www.eucc-klaipeda.net

Total budget: EUR 160 080.00

ERDF budget: EUR 136 068.00

Energikontor Sydost AB

Name: Energikontor Sydost AB

Address: Smedjegatan 37, S-352 46 Växjö, Sweden

Legal status: private

Website: www.energikontorsydost.se

Total budget: EUR 240 690.00

ERDF budget: EUR 180 517.50

Agencja Rozwoju Pomorza

Name: Agencja Rozwoju Pomorza

Address: Grunwaldzka 472D, 80-309 Gdańsk, Poland

Legal status: private

Website: www.arp.gda.pl

Total budget: EUR 212 439.00

ERDF budget: EUR 180 573.15

Fonden Dansk Turisme Innovation

Name: Fonden Dansk Turisme Innovation

Address: Vindeboder 12, 4000 Roskilde, Denmark

Legal status: private

Website (not verified): www.turismeinnovation.dk

Total budget: EUR 302 547.13

ERDF budget: EUR 226 910.35

Pomorski Instytut Naukowy imienia Profesora Brunona Synaka

Name: Pomorski Instytut Naukowy imienia Profesora Brunona Synaka

Address: Abrahama 1A, 80-307 Gdańsk, Poland

Legal status: private

Website: www.instytutnaukowy.org

Total budget: EUR 187 488.00

ERDF budget: EUR 159 364.80

Länsstyrelsen Kalmar län

Name: Länsstyrelsen Kalmar län

Address: Regeringsgatan 1, 391 86 Kalmar, Sweden

Legal status: public

Website: www.lansstyrelsen.se/Kalmar

Total budget: EUR 252 070.00

ERDF budget: EUR 189 052.50

Partners map

Partners and Projects info

Klaipeda State University of Applied Sciences

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

Tourism Association 'Vogelparkregion Recknitztal'

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

EUCC Baltijos biuras

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

Energy Agency for Southeast Sweden Ltd. (ESS)

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

Linnéuniversitetet

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

Pomerania Development Agency

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

Danish Tourism Innovation

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

Professor Brunon Synak Pomeranian Research Institute

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Partners and Projects info

County Administrative Board of Kalmar

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Lead partner

Project partner

Summary

Project name (EN): Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Project acronym: SB WELL

Project start date: 2018-07-01

Project end date: 2021-06-30

Project status: closed

Total budget/expenditure: EUR 2 199 999.83

Total EU funding (amount): EUR 1 740 064.13

Co-financing sources:

ERDF: Amount, .

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

What is wellbeing tourism?

Attachment type: link

Type of document: Video / film

Data source: https://southbaltic.eu/

Publication date: 2022-09-28

Document date: 2020-02-03

Languages: en

How to develop and work with wellbeing tourism?

Attachment type: link

Type of document: Video / film

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2020-05-05

Languages: en

Branding wellbeing tourism in the South Baltic Region

Attachment type: link

Type of document: Video / film

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-11-17

Languages: pl, en, da

Target groups for wellbeing tourism

Attachment type: link

Type of document: Video / film

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-03-09

Languages: pl, en

Wellbeing Hosting - Good Practices

Attachment type: link

Type of document: Video / film

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-06-28

Languages: en

Unique Selling points for wellbeing tourism in the South Baltic Region

Attachment type: link

Type of document: Video / film

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-11-17

Languages: pl, en, da, de, lt, sv

Books

Good practices in wellbeing tourism

Attachment type: file

Type of document: Book

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2022-05-01

Languages: en

Attachment file: Download

Introducing Wellbeing Tourism

Attachment type: file

Type of document: Book

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2020-12-31

Languages: en

Attachment file: Download

How to Develop Wellbeing Tourism - Ideas for Topics and Initiatives

Attachment type: file

Type of document: Book

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2020-12-31

Languages: en

Attachment file: Download

"Branding wellbeing tourism – The South Baltic as Home of Wellbeing"

Attachment type: file

Type of document: Book

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-06-30

Languages: en

Attachment file: Download

How to promote wellbeing tourism

Attachment type: file

Type of document: Book

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-06-30

Languages: en

Attachment file: Download

WELLBEING ASSETS OF THE SOUTH BALTIC – Unique Natural and Cultural Heritage of Sweden, Denmark, Germany, Poland, and Lithuania

Attachment type: file

Type of document: Book

Data source: https://wellbeingtourism.com/

Publication date: 2022-09-28

Document date: 2021-06-30

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Poland - Denmark - Germany - Lithuania - Sweden (South Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-03-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

155 / 155 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

589 / 870 (67.7%)

Notes on the data

Information provided by the Programme. Data from 66 projects (Seed Money Projects) was retrieved by Interact from the programme´s website on the 2024-03-01. Regarding partners only data only main partners is available. Achievements were retrieved by Interact from the Programme website (https://southbaltic.eu/), or a website directly linked from it, on 2021-11-24 and 2023-01-24.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

Languages

Contact Form

Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion

Description

Thematic information

Partners (9)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

Disclaimer