Latvian - Estonian Common Military Heritage Tourism Product.

Programme 2014 - 2020 INTERREG V-A Estonia - Latvia

Date of latest update: 2023-11-15

Description

Description (EN):

Project background: Military heritage tourism is popular in Europe where a number of famous military heritage objects attract millions of tourists. Latvia and Estonia have a very good potential for a joint military heritage tourism product. There is rich military heritage as both countries have been caught up in the same geopolitical processes – establishing their statehood on the background of WW I, experiencing the changes of occupation powers during WW II, maintaining national partisan movement to resist Soviet occupation after WWII, and arriving at restoration of independence along with the collapse of the Soviet Union. Both countries also have tradition in rural tourism, providing accommodation and food services that can serve military heritage tourism product as objects are located in rural areas. At present, military heritage objects represent a variety. Among them are: 1) well functioning and popular tourism objects that need upgrade to meet contemporary visitor needs and attract their interest. With them, the challenge are to improve attractiveness of exposition, to include advanced interactive elements, to offer exciting visitor experience; 2) less known site objects that are linked with important historical events but offer very limited tourist experience and information or have not been used in tourism at all. Their aim is to make improvements for accessibility and visitor safety, to provide good quality information for visitors. Often military heritage objects are run by enthusiasts whose primary interest is history, not tourism. On one hand, they are willing to share their passion for history, on the other hand, they often lack skills to develop an attractive tourism product. The challenge of this project is to organise and pack the variety of military heritage objects in Latvia and Estonia into one homogeneous tourism product and promote it under a single cross-border tourism product concept to provide attractive and contemporary tourist experience and attract more tourists to the region. Cross-border nature: The project aims to attract attention of general interest tourists to military heritage tourism which is at present in the status of niche tourism in Latvia and Estonia. The cross-border scope of the project will improve the professional level of the whole network of tourism objects in Estonia and Latvia, creating a homogenous product with common identity serving to attract more domestic and incoming tourists. The project also serves educational purposes as it will improve society’s awareness and understanding of processes and events in the recent common history of Latvia and Estonia within the last 100 years. Joint marketing and promotion of the whole route territory brings more publicity and interest than efforts trying to attract attention to individual locations. The product will also facilitate cross-border tourism between Latvia and Estonia. Objective: The overall project goal is to attract more tourists to the region. This will be achieved through project objectives: 1) to develop and promote 1 joint cross-border Military Heritage tourism product integrating new and existing individual military heritage tourism objects in Estonia and Latvia, 2) to develop 1 cross-border network for functioning, further development and promotion of the product, 3) to improve 36 sites - military heritage tourism objects. The joint Latvian-Estonian military heritage tourism product concept is a network of ca 150-170 tourist attraction objects in Latvia and Estonia (museums, collections, expositions, buildings and structures, etc.) dedicated to one of four periods in the history of Latvia and Estonia: WW I , WW II , National partisan movement, Under Soviet rule / on the way to restoration of independence; Military Heritage tourism product objects are recognised by a common visual identity. Individual objects in the Military Heritage joint tourism product meet the following criteria: - The product contains attractive and interactive information presentation on one or serveral of the 4 defined periods in the history; - The product can be experienced in a group or individually; - Product info on site allows full touristic experience for independent visitors (e.g., info stands, audio-uide). Guide services or set programmes can be optional; - the product site and/or constructions are safe for visitors; - The product site has at least minimum tourist infrastructure / facilities / services in the surroundings. Main activities: The following activities lead to achievement of the project goal and objective: - Product and network development workshops and national events in Latvia and |Estonia to inform and involve stakeholders and form the military heritage tourism product network, - On-site visits to military heritage objects and nearby tourist services will be made to collect information for product description, to meet and involve llocal stakeholders, and to collect historical information for (historical documents, memories of people, photos, maps etc.). - To develop and disseminate among stakeholders a guideline for integration of military heritage objects in tourism products, - To select, in partner consortium, the objects to be included in Military Heritage tourism product marketing activities, - To develop Military Heritage product visual identity and mark objects with information plates bearing the common visual identity, - To make site improvements in military heritage objects, - To develop a common marketing platform with full product information and link with partner wb sites, - To develop printed marketing publications: Military Heritage product guide and Tourist Brochure, - To promote the product to travel industry and potential tourists.

Website: https://old.estlat.eu/

Expected Results (EN): The number of visitors at cultural and natural heritage sites

Expected Outputs (EN):

Project activities contribute to increase of the number of visitors at cultural heritage sites through development and marketing of an attractive product that is appealing and easily accessible to visitors. While investment partners and regional partners will improve the sites and will take care for involvement of relevant quality military heritage tourism objects in the project in their territories of responsibility, the marketing partners will be responsible for professional design and marketing of the product to reach and convince the target audience to experience the product. The product description presented in marketing materials will answer the needs of tourists for practical information and answer questions - what to see/experience, how to get there, where to stay, where to eat, how to plan a trip visiting objects of military heritage interest and filling the rest of time with other activities in the destination or en route. Touring routes will be designed based on tourist behavior and traveling patterns that marketing partners follow and analyze as part of their work. Dissemination of the printed materials will take place through well proven marketing channels - travel fairs, tourism industry, tourist information offices, relevant events, etc. Mobile friendly Web platform, partner web sites will serve the promotion purposes. Press releases and national/international articles will attract attention, media trips will bring media coverage. Involvement in international military heritage networks will access new target audience. Cooperation with national tourist boards will be in place to join in and benefit from national marketing activities. The complete set of project activities implemented according to well planned time schedule will serve as a tool to contribute to the programme result indicator.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: More diversified and sustainable use of natural and cultural heritage

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (24)

Lead Partner: Latvijas Lauku tūrisma asociācija "Lauku ceļotājs"

Department: n/a

Address: "Puķkalniņi", LV-5020 Ķegums, Latvia

Legal status: private

Website: http://www.celotajs.lv

Total budget: EUR 289 964.00

ERDF budget: EUR 246 469.40

Olaines Vēstures un mākslas muzejs

Name: Olaines Vēstures un mākslas muzejs

Address: Jelgavas street 9-37, LV-2114 Olaines novads,, Latvia

Legal status: public

Total budget: EUR 31 871.00

ERDF budget: EUR 27 090.35

Vidzemes tūrisma asociācija

Name: Vidzemes tūrisma asociācija

Address: Pils laukums 1, LV-4101 Cesis, Latvia

Legal status: public

Website: http://www.vidzeme.com/

Total budget: EUR 125 479.00

ERDF budget: EUR 106 657.15

Muinsuskaitseamet

Name: Muinsuskaitseamet

Address: Pikk 2, 10123 Tallinn, Estonia

Legal status: public

Website: http://www.muinsuskaitseamet.ee

Total budget: EUR 102 819.53

ERDF budget: EUR 87 396.60

Saaremaa Vallavalitsus

Name: Saaremaa Vallavalitsus

Address: Tallinna 10, 93819 Saaremaa, Estonia

Legal status: public

Website: http://www.saaremaavald.ee

Total budget: EUR 29 159.00

ERDF budget: EUR 24 785.15

Peipsi Koostöö Keskus

Name: Peipsi Koostöö Keskus

Address: Puiestee 71a, 51009 Tartu, Estonia

Legal status: public

Website: http://www.ctc.ee

Total budget: EUR 87 981.00

ERDF budget: EUR 74 783.85

Saaremaa Sõjavara Selts

Name: Saaremaa Sõjavara Selts

Department: N/A

Address: Laadamäe, 94613 Saaremaa vald, Estonia

Legal status: private

Website: http://sojavaramuuseum.ee/

Total budget: EUR 32 410.00

ERDF budget: EUR 27 548.50

SIA Sky Port

Name: SIA Sky Port

Department: -

Address: "Lidosta "Jūrmala", LV-3129 Engure municipality, Latvia

Legal status: private

Website: https://jurmalaairport.com/lv

Total budget: EUR 11 871.00

ERDF budget: EUR 10 090.35

Eesti sõjamuuseum - kindral Laidoneri muuseum

Name: Eesti sõjamuuseum - kindral Laidoneri muuseum

Department: N/A

Address: Mõisa tee 1, 74001 Viimsi vald, Estonia

Legal status: public

Website: http://www.esm.ee

Total budget: EUR 180 680.00

ERDF budget: EUR 153 578.00

Kurzemes plānošanas reģions

Name: Kurzemes plānošanas reģions

Address: Avotu 12, LV3801 Saldus, Latvia

Legal status: public

Website: http://www.kurzemesregions.lv

Total budget: EUR 162 542.00

ERDF budget: EUR 138 160.70

Amatas novada pašvaldība

Name: Amatas novada pašvaldība

Department: Tourism Development and PR department

Address: Ausmas, Drabešu pagasts Kalna dzērves, Drabešu pag, LV4101 Amatas novads, Latvia

Legal status: public

Website: http://www.amatasnovads.lv

Total budget: EUR 30 680.00

ERDF budget: EUR 26 078.00

SA Haapsalu ja Läänemaa Muuseumid

Name: SA Haapsalu ja Läänemaa Muuseumid

Address: Kooli 2, 90502 Haapsalu, Estonia

Legal status: public

Website: http://www.salm.ee

Total budget: EUR 53 296.00

ERDF budget: EUR 45 301.60

Ikšķiles novada dome

Name: Ikšķiles novada dome

Department: Cultural heritage center "Tīnūžu muiža"

Address: Peldu iela 22, LV-5052 Ikšķile, Latvia

Legal status: public

Website: http://ww.ikskile.lv

Total budget: EUR 21 869.86

ERDF budget: EUR 18 589.38

MTÜ Hiiumaa Militaarajalooselts

Name: MTÜ Hiiumaa Militaarajalooselts

Department: N/A

Address: Vabriku väljak 1, 92411 Hiiu vald, Estonia

Legal status: private

Website: http://www.militaarmuuseum.ee/

Total budget: EUR 119 741.00

ERDF budget: EUR 101 779.85

Panga Areng MTÜ

Name: Panga Areng MTÜ

Address: Talve 77, 93816 Saaremaa, Estonia

Legal status: private

Website: http://www.pangapank.ee

Total budget: EUR 44 560.00

ERDF budget: EUR 37 876.00

Biedrība "Mores muzejs"

Name: Biedrība "Mores muzejs"

Address: Kalna Kaņēni, LV-2105 Mores pagasts, Sigulda, Latvia

Legal status: private

Website: http://www.moresmuzejs.lv

Total budget: EUR 11 871.00

ERDF budget: EUR 10 090.35

Lääne-Nigula Vallavalitsus

Name: Lääne-Nigula Vallavalitsus

Address: Haapsalu mnt 6, 90801 Taebla, Estonia

Legal status: public

Website: http://www.laanenigula.ee

Total budget: EUR 36 910.00

ERDF budget: EUR 31 373.50

Riga Planning Region

Name: Riga Planning Region

Department: International Projects Unit

Address: Z.A.Meierovica Bulv. 18, LV-1050 Riga, Latvia

Legal status: public

Website: http://www.rpr.gov.lv

Total budget: EUR 130 000.00

ERDF budget: EUR 110 500.00

Ventspils muzejs

Name: Ventspils muzejs

Address: Jāņa iela 17, LV-3601 Ventspils City Municipality, Latvia

Legal status: public

Website: http://muzejs.ventspils.lv/

Total budget: EUR 66 561.00

ERDF budget: EUR 56 576.85

Setomaa vallavalitsus

Name: Setomaa vallavalitsus

Address: Pikk 12, 64001 Värska, Setomaa municipality, Estonia

Legal status: public

Website: http://setomaa.kovtp.ee

Total budget: EUR 55 575.00

ERDF budget: EUR 47 238.75

Saldus novada pašvaldība

Name: Saldus novada pašvaldība

Address: Striķu 3, LV-3801 Saldus, Latvia

Legal status: public

Website: http://www.saldus.lv

Total budget: EUR 36 871.00

ERDF budget: EUR 31 340.35

Carnikavas novada dome

Name: Carnikavas novada dome

Department: Development department

Address: Stacijas iela 5 5, LV-2163 Carnikava, Latvia

Legal status: public

Website: http://www.carnikava.lv

Total budget: EUR 31 871.00

ERDF budget: EUR 27 090.35

Estonian Rural Tourism Organization

Name: Estonian Rural Tourism Organization

Department: n/a

Address: Vilmsi 53G, 10147 Tallinn, Estonia

Legal status: private

Website: http://www.maaturism.ee

Total budget: EUR 205 130.00

ERDF budget: EUR 174 360.50

SIA Rehabilitācijas Centrs Līgatne

Name: SIA Rehabilitācijas Centrs Līgatne

Address: Skaļupes, Līgatnes pagasts, LV 4108 Līgatnes novads, Latvia

Legal status: public

Website: http://www.rehcentrsligatne.lv

Total budget: EUR 29 280.00

ERDF budget: EUR 24 888.00

Partners map

Partners and Projects info

Olaine History and art museum

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Vidzeme Tourism Association

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Estonian National Heritage Board

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Saaremaa Municipality Government

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Peipsi Center for Transboundary Cooperation

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Military Equipment Museum of Saaremaa

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Latvian Country Tourism Association "Lauku celotajs"

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Ltd. "Sky Port"

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Estonian War Museum - General Laidoner Museum

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Kurzeme Planning region

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Amata Municipality

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Foundation Haapsalu and Läänemaa Museums

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Ikšķiles novada dome

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

NGO Hiiumaa Military History Society

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Panga Areng MTÜ

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

NGO "Mores muzejs"

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Municipality of Lääne-Nigula

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Rīgas plānošanas reģions

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Ventspils Museum

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Setomaa Municipality Government

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Saldus Municipality

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Carnikava Municipality

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

MTÜ Eesti Maaturism

Latvian - Estonian Common Military Heritage Tourism Product.

Partners and Projects info

Medical Rehabilitation Centre Ligatne

Latvian - Estonian Common Military Heritage Tourism Product.

Lead partner

Project partner

Summary

Project name (EN): Latvian - Estonian Common Military Heritage Tourism Product.

Project acronym: Military Heritage

Project start date: 2020-01-01

Project end date: 2023-04-30

Project status: closed

Total budget/expenditure: EUR 1 928 992.39

Total EU funding (amount): EUR 1 639 643.53

Co-financing sources:

ERDF: Amount, EUR 1 639 643.53.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

Military heritage tourism Latvia-Estonia (long)

Attachment type: link

Type of document: Video / film

Data source: https://militaryheritagetourism.info/en

Publication date: 2024-10-04

Document date: 2022-09-27

Languages: en

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Estonia - Latvia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-02

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

55 / 55 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

329 / 329 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.estlat.eu/), or a website directly linked from it, on 2021-11-08 and 2024-03-08.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

Languages

Contact Form

Latvian - Estonian Common Military Heritage Tourism Product.

Description

Thematic information

Partners (24)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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