St. Petersburg - Saimaa Lakeland travel corridor

Programme 2014 - 2020 South-East Finland - Russia ENI CBC

Date of latest update: 2024-01-29

Description

Description (EN): Corridor project’s overall objective is to promote "St. Petersburg - Saimaa Lakeland travel corridor" as a distinct collection of travel services combining two unique destinations into one any-season tourism experience.

Description (RU):

Общей целью проекта Corridor является продвижение пакета услуг «Туристический коридор Санкт-Петербург – Сайма», объединяющего два уникальных направления в единый туристический продукт для любого времени года.

Description (FI): Corridor hankkeen päätavoite on markkinoida “Pietari - Saimaan järvialue - matkailukäytävää” erottuvana, uniikkien kohteiden ja monipuolisten sekä laadukkaiden matkailupalvelujen ympärivuotisena kokemuksena.

Achievements (EN):

The aim of the St. Petersburg – Saimaa Lakeland travel corridor project was to develop new tourism offerings and co-operation between Lake Saimaa area, St. Petersburg and the Leningrad Region in order to grow tourism business and to create new business opportunities for tourism service providers. Co-operation took place in tourism marketing, product development and sales. The project wanted to increase the awareness of both tour operators and tourists about the possibility of connecting these destinations in cross-border tourism. A brand concept “One destination of two distinct experiences” was created, which combines two different regions into one attracting travel destination. New customers were especially attracted from Central Europe, but the brand was promoted also for operators in Asia and the USA. A comprehensive destination manual with information about logistics, visa regime, services etc. was created. An information platform TravelCorridor.info was created. Other outputs include a podcast series, a VR tour of Imatra, brochures etc. In the Leningrad Region electronical information boards were installed with area information for tourists. A marketing research was conducted, and its results were utilized in product development. Totally 11 travel packages combining Russian and Finnish destinations were created for sale. The brand received good feedback, especially due to the easy way to combine destinations in both countries. At the end of the project it was expected that new products and travel packages would be created in the upcoming years and tourism flows would increase after the pandemic would have facilitated.

Achievements (FI):

Pietari – Saimaa -matkailukäytävähankkeen tavoitteena oli kehittää uutta matkailutarjontaa ja yhteistyötä Saimaan alueen, Pietarin ja Leningradin alueen välillä matkailualan kasvattamiseksi ja uusien liiketoimintamahdollisuuksien luomiseksi matkailupalvelutarjoajille. Yhteistyötä tehtiin matkailumarkkinoinnin, tuotekehityksen ja myynnin parissa. Hankkeella haluttiin lisätä sekä matkanjärjestäjien että matkailijoiden tietoisuutta mahdollisuudesta yhdistää kohteet rajat ylittävässä matkailussa. Hankkeessa luotiin brändikonsepti ”Yksi kohde, kaksi elämystä”, joka yhdistää kaksi eri aluetta yhdeksi houkuttelevaksi matkakohteeksi. Uusia asiakkaita houkutteltiin erityisesti Keski-Euroopasta, mutta brändiä tehtiin tunnetuksi myös Aasiassa ja Yhdysvalloissa. Hankkeessa luotiin kattava kohdeopas, joka sisältää tietoa kulkuyhteyksistä, viisumijärjestelyistä, palveluista jne. Tietoalusta TravelCorridor.info luotiin. Muita tuotoksia ovat podcast-sarja, VR-kierros Imatralla, esitteet jne. Leningradin alueelle asennettiin sähköiset infotaulut turisteja varten. Hankkeessa tehtiin markkinointitutkimus, jonka tuloksia hyödynnettiin tuotekehityksessä. Myyntiin luotiin yhteensä 11 matkapakettia, joissa yhdistyvät Venäjän ja Suomen kohteet. Brändi sai hyvää palautetta erityisesti helppoudesta yhdistellä molempien maiden kohteita. Projektin lopussa oletettiin, että tulevina vuosina syntyy uusia tuotteita ja matkapaketteja ja matkailuvirrat lisääntyisivät pandemian helpottua.

Website: https://travelcorridor.info/

Delivered Outputs (EN):

target value: List of qualifications for brand products 1/1 Product test and product combination test analyses 3/3 Workshop materials for entrepreneurs 1/3 Survey results 1/3 Brand promo platform available 1/1 Destination guide 1/1 Logistic information 1/1 Networking events 10/6 Project website 1/3 Brand promo materials 6/1 Information boards 4/20

Thematic information

Tourism

Thematic Objective: Business and SME development

Partners (6)

Lead Partner: Savonlinna Development Services Ltd.

Address: Olavinkatu 27, 57130 Savonlinna, Finland

Legal status: public

Website: http://www.savonlinnanyrityspalvelut.fi

Total budget: EUR 194 288.00

State budgetary institution of the Leningrad region «Information tourist centre»

Name: State budgetary institution of the Leningrad region «Information tourist centre»

Address: Smolnogo street 3, 191124 Saint Petersburg, Russia

Legal status: public

Website: http://www.lentravel.ru

Total budget: EUR 78 243.00

Saint Petersburg City Tourist Information Bureau

Name: Saint Petersburg City Tourist Information Bureau

Address: Sadovaya ulitsa 14, 191023 Saint Petersburg, Russia

Legal status: public

Website: http://www.ispb.info

Total budget: EUR 118 806.00

Imatra Region Development Company Ltd.

Name: Imatra Region Development Company Ltd.

Address: Virtasen katu 6, 55100 Imatra, Finland

Legal status: public

Website: http://www.kehy.fi

Total budget: EUR 178 886.00

Lappeenrannan kaupunki

Name: Lappeenrannan kaupunki

Address: Villimiehenkatu 1, 53100 Lappeenranta, Finland

Legal status: public

Website: http://www.lappeenranta.fi

Total budget: EUR 143 878.00

Mikkeli Development Miksei Ltd

Name: Mikkeli Development Miksei Ltd

Address: Sammonkatu 12, 50130 Mikkeli, Finland

Legal status: public

Website: http://www.mikseimikkeli.fi

Total budget: EUR 123 936.00

Partners map

Partners and Projects info

State budgetary institution of the Leningrad region «Information tourist centre»

St. Petersburg - Saimaa Lakeland travel corridor

Partners and Projects info

Saint Petersburg City Tourist Information Bureau

St. Petersburg - Saimaa Lakeland travel corridor

Partners and Projects info

Imatra Region Development Company Ltd.

St. Petersburg - Saimaa Lakeland travel corridor

Partners and Projects info

City of Lappeenranta

St. Petersburg - Saimaa Lakeland travel corridor

Partners and Projects info

Mikkeli Development Miksei Ltd

St. Petersburg - Saimaa Lakeland travel corridor

Partners and Projects info

Savonlinna Development Services Ltd.

St. Petersburg - Saimaa Lakeland travel corridor

Lead partner

Project partner

Summary

Project name (EN): St. Petersburg - Saimaa Lakeland travel corridor

Project acronym: Corridor

Project start date: 2019-01-01

Project end date: 2021-12-31

Project status: closed

Total budget/expenditure: EUR 838 037.00

Total EU funding (amount): EUR 402 257.00

Total EU funding (co-financing rate): 48.00%

Co-financing sources:

Third-country contribution: Russia: EUR 134 086.00

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 South-East Finland - Russia ENI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-01-29

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

71 / 71 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

320 / 320 (100%)

Notes on the data

Information provided by the Programme.

Languages

Contact Form

St. Petersburg - Saimaa Lakeland travel corridor

Description

Thematic information

Partners (6)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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