Promoting the Black Sea region as a wine tourism destination.

Programme 2014 - 2020 Black Sea Basin ENI CBC

Date of latest update: 2025-06-17

Description

Description (EN):

The Black Sea area (only to mention a few regions: Vayots Dzor region in Armenia, Kakheti region in Georgia, Central Macedonia region in Greece and Odessa and surrounding regions in Ukraine are what is nowadays known as a Historic World of Wine. Viticulture, commercial wine-making, and trade of wine in this region have been taking place for thousands of years. Today, The Black Sea region is known for its ingenious grape varieties and special wines which, although new to the mainstream market of wine, represent an important niche which grows bigger each year. The common cultural heritage of viticulture, wine-making and wine trade; unique wine production practices, and growing touristic interest towards the Historic World of Wine opens up a great opportunity for holistic promotion of the Black Sea region as a global destination for wine tourism. TheSeaOfWine project aims to promote the positioning of the Black Sea region as an important wine tourism destination and help wine tourism stakeholders develop common approaches for the promotion of their travel products. Using the existing resources and capacities, and more importantly the commonalities of the partner countries of TheSeaOfWine project it will be favourable to jointly develop regional wine tourism brand which definitely will have a greater impact than it would by promoting individually. To achieve its overall objective this project also intends to develop country-level wine routes, incorporate them into a single comprehensive Black Sea Wine Route and integrate the information into an ICT platform. It also aims to develop the format of events which will feature Black Sea regional level cross-border nature of wine tourism and help to promote this region as an excellent option for prospective wine travellers around the globe. There will be two formats of events. The "Lets Talk About Wine" format will be smaller scale thematic event conducted twice in each partner country, featuring topics related to wine tourism in countries of Black Sea region. The “Wines of the Black Sea” will be a larger scale event conducted only once by this project. It will be a tasting event featuring signature wines of TheSeaOfWine project participant countries and will be conducted according to standards of International Organization of Vine and Wine (OIV). In addition, the label "The Black Sea Wine Glass Member" will be developed and introduced, which will make the wine tourism products in the Black Sea region more recognizable and more comparable. The trainings which will be conducted by this project for travel agencies, tour operators and other wine business stakeholders will help those stakeholders develop a common approach and a better understanding of how to sell the wine travel packages and how to benefit from synergies arising from the fact that the region of Black Sea is identified as the Historic World of Wine.

Achievements (EN):

The beneficiaries of the project Promoting the Black Sea region as a wine tourism destination – TheSeaOfWine (BSB1034) prepared a whole Armenian experience in various wine routes offering a unique blend of history, tradition, and innovation, making it an attractive destination for wine enthusiasts and tourists interested in exploring a rich winemaking culture. The wine routes advanced are: Wine Route No1 - Wine Way to Zip and Sip Wine Route No2 - Wine Way to Nature Wonders Wine Route No3 - Wine Way to Cuisine Gems Wine Route No4 - Wine Way to Masterpieces Wine Route No5 – Wine Way to Art Corners Wine Route No6 – Wine Way to Yerevan TheSeaOfWine platform offers the possibility to create your own route by selecting the tourist attractions from the Filters on the Map. In the end, you can download the map and use it in your adventure.

Website: http://blacksea-cbc.net/

Expected Results (EN): R 1.1 Strength of cross-border business opportunities in the tourism and cultural sectors

Expected Outputs (EN):

- The Black Sea region is promoted as a wine tourism destination due to country-level wine routes' conglomerated into The Black Sea Wine Route with its ICT platform. - Wine sector tourism-related companies develop common skills and common professional expertise in marketing wine tourism products. - Formats of 2 wine tourism events "Lets Talk About Wine" and "Wines of The Black Sea" are developed and these events are conducted. - Common label "The Black Sea Wine Glass Member" developed which helps promote cross-border business opportunities by making wine tourism product offers more comprehensible and comparable.

Thematic information

Tourism

Thematic Objective: Business and SME development

Partners (4)

Lead Partner: International Center for Agribusiness Research and Education Foundation

Address: 12th Alley, 5th Street 1, 2413 Proshyan, Armenia

Legal status: private

Website: http://www.icare.am

Total budget: EUR 61 559.34

Georgian Center for Agribusiness Development

Name: Georgian Center for Agribusiness Development

Address: Vaja-Phshavela 5 district, Vake 33, 0186 Tbilisi, Georgia

Legal status: private

Website: http://www.gcad.ge

Total budget: EUR 42 200.08

Aristotle University of Thessaloniki

Name: Aristotle University of Thessaloniki

Department: Special Account for Research Funds

Address: Tritis Septemvriou (Kedea Building University Campus), 54636 Thessaloniki, Greece

Legal status: public

Website: http://www.auth.gr

Total budget: EUR 31 801.28

Odesa National University of Technology

Name: Odesa National University of Technology

Department: Oenology Department Department of Tourism and Recreation

Address: Kanatnaya Street 112, 65039 Odessa, Ukraine

Legal status: public

Website: http://www.onaft.edu.ua

Total budget: EUR 26 643.35

Partners map

Partners and Projects info

Georgian Center for Agribusiness Development

Promoting the Black Sea region as a wine tourism destination.

Partners and Projects info

Aristotle University of Thessaloniki

Promoting the Black Sea region as a wine tourism destination.

Partners and Projects info

Odesa National University of Technology

Promoting the Black Sea region as a wine tourism destination.

Partners and Projects info

International Center for Agribusiness Research and Education Foundation

Promoting the Black Sea region as a wine tourism destination.

Lead partner

Project partner

Summary

Project name (EN): Promoting the Black Sea region as a wine tourism destination.

Project acronym: TheSeaOfWine

Project start date: 2020-07-21

Project end date: 2022-12-20

Project status: closed

Total budget/expenditure: EUR 162 204.05

Total EU funding (amount): EUR 149 227.71

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Black Sea Basin ENI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-06-06

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

43 / 43 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

220 / 220 (100%)

Notes on the data

Information provided by the Programme on 2025-03-10. Achievements were retrieved by Interact from the Programme website (http://blacksea-cbc.net/), or a website directly linked from it, on 2024-02-01, except for projects with acronyms AGREEN, BeECO, BRIDGES, BSB ECO MONITORING, BSB Smart Farming, CRoCuS, EXCELTOUR, LeNetEco 2, LOC-FOOD, SILC, THC (in these cases, the information was provided by the Programme).

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Promoting the Black Sea region as a wine tourism destination.

Description

Thematic information

Partners (4)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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