Promoting marketing of local products and services

Programme 2014 - 2020 Estonia - Russia ENI CBC

Date of latest update: 2024-01-24

Description

Description (EN):

One of the main common challenges in the project area is to diversify the economic structure and to develop new products and services that are based on local raw material, local know-how and competences or – in a preferred version - the combination of both. Such sectors could be simultaneously developed at various regions across the project area and their development and post-project maintenance requires relatively little infrastructural investments. The project partners have assessed the situation from this approach and identified and as the two handicraft sector small-scale agricultural production key fields to be developed. The project main overall objective is increasing SME development and entrepreneurship by fostering cross-border business contacts and the development of services and products. The expected change brought along consists of improving the skills and knowledge of SMEs active in handicraft and small-scale agricultural production in selected sectors (timberwork and carpentry, glass art and metal works, smithery, pottery, bashing, small-scale agricultural) in the fields of production and product development), artistic design, creative and cultural industries, business management, marketing skills and network building and sustaining through organising joint relevant master-classes on both sides of the border and equipping the premises of master classes with necessary equipment. This is coupled with enhancing the possibilities for the SMEs to market and sell their products, with new marketing events / fairs infrastructure developed in project partner local authorities. The main outputs of the project are relevant investments into the infrastructure and conducting master-classes in selected areas for the SMEs in the region. The direct beneficiaries will be handicraft and small-scale agricultural focused SMEs in the region and project partner local authorities, the indirect beneficiaries will be the whole population in the region that will benefit from the invigorated socioeconomic environment and the enhanced possibilities vested therein. The main activities contributing to achieving the project and programme objectives, results and indicators include: Developing the detailed conception of master-classesConducting joint master classes for SMEs active in the handicraft sector to improve their specific skills and knowledge and in artistic design, management and marketing skills. In total 135 participants (85 RUS, 50 EST)Conducting joint master classes for SMEs active in agricultural producation to improve their skills and knowledge in management and marketing skills. In total 40 participants (36 EST, 4 RUS)Organising marketing events (e.g. fairs) in order to develop of new marketing channels for the target groups. In total 350 participants (158 EST, 192 RUS)Modernising master class and marketing facilities. The proposed approach and innovation is based on a model that on one hand invigorates the local economy through supporting the production of traditional handicraft and agriculatural products (tastes) and on the other hand uses the local authorities as enablers and promoters of such activities. Cross-border approach is needed, as the regions have historically had close cooperation, challenging similar problems and setting common goals. Similar resources have enabled to develop the same economic sectors in the past and the current economic growth with sharing similar business environment offers good opportunities for cross-border interaction and business development for people and communities- craftsmen and farmers, SME’s, self employed people etc. Cross-border cooperation is more effective and efficient for solving the challenges described above than acting on a local or national level.

Website: http://www.estoniarussia.eu/

Expected Results (EN): The strength of joint development in products and services by business

Expected Outputs (EN):

The expected project results are: 1. Craftsmen and SMEs active in handicraft sector have improved their skills and knowledge in selected sectors (timberwork and carpentry, glass art and metal works, smithery, pottery, bashing, small-scale agricultural production and product development), in artistic design, creative and cultural industries, business management, marketing skills and network building and sustaining. Altogether 135 persons participate in the 3-day masterclasses (85 RUS, 50 EST). 2. Farmers and agricultural SMEs have improved their skills and knowledge in business management, marketing skills and network building and sustaining. Altogether 40 persons participate in the 3-day masterclasses (36 EST, 4 RUS) 3. Craftsmen and SMEs active in handicraft sector and small-scale farmers have new opportunities for selling their goods. The project results contribute directly to achieving the programme result indicator of joint developing of products and services. The direct target group of the projects has participated in the master classes where they have acquired new skills and knowledge as well as developed new contacts and networks that serve a basis for further product development. The joint marketing events and other related activities ensure a sufficiently large market for the developed products. The project helps to increase SME development and entrepreneurship in the project region, creates new creates cross-border business contacts and helps to solve cross-border challenges. It also increases SME competitiveness and improves business environment through development of business support infrastructures.

Thematic information

SME and entrepreneurship

Thematic Objective: Business and SME development

Partners (5)

Lead Partner: Kohtla-Järve Linnavalitsus

Department: NA

Address: Keskallee 19, 30395 Kohtla-Järve, Estonia

Legal status: public

Website: http://www.kohtla-jarve.ee

Total budget: EUR 106 744.72

ENI budget: EUR 96 070.25

Администрация муниципального образования Сланцевский муниципальный район Ленинградской области

Name: Администрация муниципального образования Сланцевский муниципальный район Ленинградской области

Department: NA

Address: Pochtovyi alley 3, 188560 Slantsy, Russia

Legal status: public

Website: http://www.slanmo.ru

Total budget: EUR 108 600.00

ENI budget: EUR 97 740.00

Alguskeskus MTÜ

Name: Alguskeskus MTÜ

Department: NA

Address: Kerese 3-322, 20309 Narva, Estonia

Legal status: private

Total budget: EUR 63 068.00

ENI budget: EUR 56 761.20

Sihtasutus Edise Linnus

Name: Sihtasutus Edise Linnus

Department: NA

Address: Edise küla NA, 41543 Jõhvi vald, Estonia

Legal status: public

Website: http://www.ediselinnus.ee

Total budget: EUR 130 284.00

ENI budget: EUR 117 255.60

Администрация муниципального образования "Кингисеппский муниципальный район"

Name: Администрация муниципального образования "Кингисеппский муниципальный район"

Department: NA

Address: Karl Marx 2A, 188480 Kingisepp, Russia

Legal status: public

Website (not verified): http://new.kingisepplo.ru

Total budget: EUR 82 011.00

ENI budget: EUR 73 809.90

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Partners and Projects info

Administration of Municipal Formation Slantsy Municipal District of Leningrad region

Promoting marketing of local products and services

Partners and Projects info

NGO Alguskeskus

Promoting marketing of local products and services

Partners and Projects info

Foundation Edise Castle

Promoting marketing of local products and services

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Administration of municipal formation "Kingisepp municipal district"

Promoting marketing of local products and services

Partners and Projects info

Kohtla-Järve Town Government

Promoting marketing of local products and services

Lead partner

Project partner

Summary

Project name (EN): Promoting marketing of local products and services

Project acronym: FarmerCraft

Project start date: 2020-09-02

Project end date: 2023-08-31

Project status: closed

Total budget/expenditure: EUR 490 707.72

Total EU funding (amount): EUR 441 636.95

Co-financing sources:

ENPI/ENI/NDICI: Amount, EUR 441 636.95.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Estonia - Russia ENI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-01-24

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

71 / 71 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

182 / 182 (100%)

Notes on the data

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Promoting marketing of local products and services

Description

Thematic information

Partners (5)

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Summary

Information regarding the data in keep.eu on the programme financing this project

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