Description
Description (EN): Creation of international tourist route "The Struve Geodetic Arc"
Project will develop cognitive tourism in Zemgale and Utena regions by using “The Struve geodetic arc” points - a unique technological structure of XIX century that helped to determine the exact size and shape of the world and is being inscribed on the UNESCO World heritage list. There are 16 Struve geodetic arc points in Latvia of which two are on the UNESCO World heritage list, 18 Struve station points are in Lithuania three of which are nominated as UNESCO heritage. This is the potential not yet used for tourism, neither in the regions nor in Sala, Jēkabpils and Anykščiai municipalities. The Struve geodetic arc points are not easy to access, there are no modern exhibitions telling the story in an attractive way. Very few people even in local municipalities can tell what the Struve geodetic arc is. Thus the project aims at improving tourism infrastructure of the Struve geodetic arc points in Latvia and Lithuania, to make the cultural heritage accessible and attractive to be included into the cross border and international tourism routes. The history of the scientific achievements will be told in a modern and interactive way. Newly developed route will be widely promoted nationally and internationally with specific focus on Estonia and Finland in order to attract more visitors to the reconstructed sites and to promote the Struve Geodetic Arc as a unique technological structure of the UNESCO World heritage list stretching through 10 countries. Infrastructure of three Struve geodetic arc points (Jēkabpils, Daborkalns, Storiai) will be improved, interactive exhibition will be developed as well as promotional movie. Measures will be taken to find partners in Estonia and Finland to link all Struve Geodetic Arc points in a common tourism site and to popularize other points. Leaflets for a tourism campaign and commemorative souvenirs will be made, advertising campaign launched to attract visitors to the sites. Tourism campaign "Explore the Struve Geodetic arc sites" will be launched in May 2021 for half a year. Visitors will be invited to travel to the Struve sites in 4 countries (Latvia, Lithuania, Finland and Estonia) to collect the site specific stamps and get special Struve souvenirs. In the Struve sites of Latvia and Lithuania the visitors will be welcomed by project trained tourism professionals. Sustainable tourism and marketing training will help tourism professionals of the involved municipalities to continue promotion of the route and to involve other countries with Struve points in the future. Project will present achievements and discoveries of science in accessible, interesting, understandable, attractive and modern way.
Read more Description (LV): Starptautiskā tūristu maršruta “Strūves ģeodēziskais loks” izveide:
Projekts attīstīs izziņas tūrismu Zemgales un Utenas reģionos, izmantojot “Strūves ģeodēziskā loka” punktus - unikālu XIX gadsimta tehnoloģisko struktūru, kas palīdzēja noteikt precīzu pasaules lielumu un formu un ir iekļauta UNESCO pasaules mantojuma sarakstā. Latvijā ir 16 Strūves ģeodēzisko loka punkti, no kuriem divi ir UNESCO pasaules mantojuma sarakstā, 18 Strūves loka punkti atrodas Lietuvā, no kuriem trīs ir norādīti kā UNESCO mantojums. Šis potenciāls vēl nav izmantots tūrismam reģionos, tai skaitā, ne Salā, ne Jēkabpilī, ne Anykščių pašvaldībās. Strūves ģeodēzisko loka punktiem nav viegli piekļūt, nav modernu izstāžu, kas stāstu un vēsuri pastāstītu pievilcīgā veidā. Pat reti kurš pašvaldību vietējais iedzīvotājs var pateikt, kas ir Strūves ģeodēziskais loks. Tādējādi projekta mērķis ir uzlabot Strūves ģeodēzisko loka punktu tūrisma infrastruktūru Latvijā un Lietuvā, lai kultūras mantojums būtu pieejams un pievilcīgs iekļaušanai pārrobežu un starptautiskā tūrisma maršrutos. Zinātnisko sasniegumu vēsture tiks izstāstīta modernā un interaktīvā veidā. Jaunizveidotais maršruts tiks plaši reklamēts nacionālā un starptautiskā mērogā, īpašu uzmanību pievēršot Igaunijai un Somijai, lai piesaistītu vairāk apmeklētāju rekonstruētajām vietām un reklamētu Strūves ģeodēzisko loku kā unikālu UNESCO pasaules mantojuma saraksta tehnoloģisko struktūru, kas stiepjas cauri 10 valstīm. Tiks pilnveidota trīs Strūves ģeodēziskā loka punktu (Jēkabpils, Daborkalns, Stori) infrastruktūra, tiks veidota interaktīva izstāde, kā arī filma. Tiks veikti pasākumi, lai atrastu partnerus Igaunijā un Somijā, lai sasaistītu visus Strūves ģeodēziskā loka punktus kopējā tūrisma vietnē un popularizētu citus punktus. Tiks izgatavotas brošūras tūrisma kampaņai un piemiņas suvenīri, uzsākta reklāmas kampaņa, lai piesaistītu apmeklētājus tūrisma objektiem. Tūrisma kampaņa "Izpētiet Struves ģeodēzisko loka vietas" tiks sākta
2021. gada maijā un ilgs pusgadu. Apmeklētāji tiks aicināti doties uz Strūves punktiem 4 valstīs (Latvijā, Lietuvā, Somijā un Igaunijā), lai savāktu speciālos zīmogus un iegūtu īpašus Strūves suvenīrus. Latvijas un Lietuvas Strūves objektos apmeklētājus gaidīs projekta laikā apmācīti tūrisma speciālisti. Ilgtspējīga tūrisma un mārketinga apmācība palīdzēs iesaistīto pašvaldību tūrisma speciālistiem turpināt maršruta popularizēšanu un nākotnē iesaistīt citas valstis, kurās ir Strūves ģeodēziskā loka punkti. Projekts iepazīstinās ar zinātnes sasniegumiem un atklājumiem pieejamā, interesantā, saprotamā un mūsdienīgā veidā.
Read more Description (LT): Tarptautinio turistinio maršruto “Struvės geodezinis lankas” sukūrimas:
Projektas vystys pažintinį turizmą Žemgalos ir Utenos regionuose, įtraukiant Struvės geodezinio lanko punktus – XIX amžiaus unikalaus mokslo ir technikos pasiekimo, padėjusio apskaičiuoti tikslų Žemės dydį ir nustatyti jos formą ir įtraukto į UNESCO Pasaulio paveldo sąrašą. Latvijoje yra 16 Struvės geodezinio lanko punktų, iš kurių du įtraukti į UNESCO Pasaulio paveldo sąrašą, o Lietuvoje yra 18 Struvės lanko punktų, iš kurių trys šiame sąraše. Tai yra niša, kuri dar nėra tinkamai išnaudota turizmui nei Salos ar Jekabpilio (Latvija), nei Anykščių savivaldybių teritorijose. Struvės geodezinio lanko punktai nėra lengvai prieinami, pasiekiami, nėra moderniai, patraukliai pritaikytų ekspozicijų. Labai nedaug žmonių net tose vietinėse savivaldybėse galėtų papasakoti, kas yra Struvės geodezinis lankas. Todėl projekto tikslas yra Struvės geodezinio lanko punktų Latvijoje ir Lietuvoje turizmo infrastruktūros pagerinimas, sukuriant šį kultūros paveldą pasiekiamą ir patrauklų bei įtraukiant jį į tarptautinius turizmo maršrutus.
Mokslinių pasiekimų istorija bus papasakota ir pateikta moderniai ir interaktyviai. Naujai išvystytas turizmo maršrutas bus plačiai pristatomas vietos ir tarptautinėje bendruomenėje, ypač orientuotas į Estiją ir Suomiją, atkreipiant turistų dėmesį į rekonstruotas ar naujai įrengtas vietas ir reklamuojant Struvės geodezinį lanką kaip unikalų XIX a. technologinį pasiekimą, esantį UNESCO Pasaulio paveldo sąraše bei jungiantį 10 šalių.
Trijų Struvės geodezinio lanko punktų (Jekabpilio, Daborkalnio, Storių) infrastruktūra bus atnaujinta ir pagerinta, įrengta interaktyvi ekspozicija ir sukurtas reklaminis filmas, Siekiant įtraukti į būsimą sukurtą turizmo maršrutą daugiau Struvės geodezinio lanko punktų, bus ieškoma partnerių Estijoje ir Suomijoje, kad tuo pačiu maršrutu būtų populiarinami ir kiti šio lanko punktai.
Turizmo kampanijai organizuoti bus pagaminti lankstinukai ir atminimo suvenyrai, turistams pritraukti bus surengta reklaminė kampanija. Turizmo kampanija “Tyrinėk Struvės geodezinį lanką” bus surengta 2021 gegužės mėnesį ir truks pusmetį. Lankytojai bus kviečiami keliauti per 4 šalis (Lietuvą, Latviją, Estiją ir Suomiją), surenkant specialius antspaudukus aplankant Struvės punktus ir gaunant specialius Struvės suvenyrus. Latvijos ir Lietuvos Struvės lanko punktuose lankytojus pasitiks projekto metu apmokyti turizmo specialistai. Projekte dalyvaujančių savivaldybių tvaraus turizmo ir vadybos mokymai padės turizmo specialistams tęsti maršruto viešinimą ir ateityje įtraukti kitas šalis, kuriose yra Struvės taškai.
Mokslo ir atradimų pasiekimai Projekto dėka bus pristatyti prieinamu, įdomiu, suprantamu, patraukliu ir moderniu būdu.
Read more Achievements (EN): Project has developed cognitive tourism in Zemgale and Utena regions by using “The Struve geodetic arc” points – a unique technological structure of XIX century that helped to determine the exact size and shape of the world and is being inscribed on the UNESCO World heritage list. There are 16 Struve geodetic arc points in Latvia of which two are on the UNESCO World heritage list, 18 Struve station points are in Lithuania three of which are nominated as UNESCO heritage. This was the potential not yet used for tourism, neither in the regions nor in Sala, Jēkabpils and Anykščiai municipalities.
The Struve geodetic arc points are not easy to access, there are no modern exhibitions telling the story in an attractive way. Very few people even in local municipalities can tell what the Struve geodetic arc is. Thus the project aims at improving tourism infrastructure of the Struve geodetic arc points in Latvia and Lithuania, to make the cultural heritage accessible and attractive to be included into the cross border and international tourism routes. The history of the scientific achievements are told now in a modern and interactive way. Newly developed route was widely promoted nationally and internationally with specific focus on Estonia and Finland in order to attract more visitors to the reconstructed sites and to promote the Struve Geodetic Arc as a unique technological structure of the UNESCO World heritage list stretching through 10 countries.
Infrastructure of three Struve geodetic arc points (Jēkabpils, Daborkalns, Storiai) are now improved, exhibition was developed as well as promotional movie. Measures were taken to find partners in Estonia and Finland to link all Struve Geodetic Arc points in a common tourism site and to popularize other points. Leaflets for a tourism campaign and commemorative souvenirs were made, advertising campaign launched to attract visitors to the sites. Tourism campaign “Explore the Struve Geodetic arc sites” was launched in April 2023 for 2 months. Visitors were invited to travel to the Struve sites in 4 countries (Latvia, Lithuania, Finland and Estonia) to collect the site specific stamps and get special Struve souvenirs. In the Struve sites of Latvia and Lithuania the visitors were welcomed by project trained tourism professionals. Sustainable tourism and marketing training helped tourism professionals of the involved municipalities to continue promotion of the route and to involve other countries with Struve points in the future.
Project presents achievements and discoveries of science in accessible, interesting, understandable, attractive and modern way.
Read more
Website: https://2014-2020.latlit.eu/
Expected Results (EN): Overnight stays of visitors in the programme area
Expected Outputs (EN): The more people will come to supported sites and will travel along the Struve route in Latvia and Lithuania, there will be an increase in overnight stays in the programme supported territory. The project activities are targeted at the increase of the share of the foreign tourists with special focus to Finland and Estonia.
The project activities are targeted at the increase of the share of the foreign tourists with special focus to Finland and Estonia. The share of the foreign tourists should increase in comparison with domestic tourists. The tourism campaign "Explore the Struve sites" will invite the visitors to travel along the international Struve Geodetic arc, visit the special Struve sites and collect site-specific stamps to get the commemorative Struve prizes (caps, T-shirts, measuring instruments, small souvenirs with the special Struve logo) one cannot get anywhere else. It is expected to achieve 1000 visitors to the improved Struve sites. The stamping process will be registered and the visitors will have to sign to get the stamp and the date will be inserted at the stamp, thus the flow of tourists participating at the campaign will be monitored. Due to the fact that SMS-s offering accommodation and food are involved, the campaign organizers will be provided with an opportunity to calculate the approximate income from the action for the regional and local economics. It is expected that Finnish and Estonian Struve sites will also be included on the traveling list. In 2018 there was 0,4% decrease of Estonian tourists in Lithuania, the share of the Estonian tourists in Latvia - 6,3% in
2017. The project expects to have an input in the increase in a number of accommodated foreign visitors in the target regions with special focus to Estonia and Finland. The planned publicity measures will attract the potential tourists.
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Thematic information
Specific Objective:
Increased number of visitors in the Programme area through improving and developing cultural and natural heritage objects, services and products
Thematic Objective:
(06) preserving and protecting the environment and promoting resource efficiency by:
Investment Priority:
(06c) Conserving, protecting, promoting and developing natural and cultural heritage
