Description
Description (FR): La pandémie a représenté un choc pour le tourisme:le secteur est affecté par une crise qui fait basculer les domaines socio-financiers. L'impact se fait sentir dans l'ensemble du système touristique, ainsi seule une approche conjointe transnationale peut poursuivre la réouverture des destinations tout en consolidant la coopération publique et privée. Les territoires saisissent les opportunités pour faire face à la crise en favorisant une économie du tourisme résiliente et alternative dans le respect des écosystèmes et du patrimoine naturel. ConsumeLess Plus renforce le tourisme à l’égard du Green Deal, en réduisant au maximum la production de déchets et la consommation d'eau et d'énergie dans l’effort conjoint d’un tourisme plus compétitif, innovant et inclusif. ConsumeLess Plus va transférer à Chypre, en Croatie, en France et au Monténégro un modèle prêt à l'emploi et une étiquette souple, incluant une campagne de communication et de marché du territoire, ainsi qu'un réseau méditerranéen de destinations ConsumelessMed. Le projet soutient 4 nouvelles régions à devenir des destinations ConsumelessMed en mettant en place le conseil local et en impliquant des PME pour autoévaluer leur propre chemin vers un développement commercial plus innovant et durable.La leçon apprise avec le modèle testé auparavant dans 5 régions Med est capitalisée pour avancer en tant que réseau et communauté qui prend soin de l'économie locale, des écosystèmes, du bien-être des citoyens et des voyageurs.
Read more Description (EN): The Covid-19 pandemic has represented a critical blow for the tourism: the sector is severely affected by an unprecedented crisis pushing over social and financial structures. The impact is being felt within the entire tourism system, then solely a joined-up approach at transnational level is able to go ahead reopening and rebuilding destinations while enhancing public and private cooperation. Territories seize the opportunities to face the crisis fostering a more resilient and alternative tourism’s economy, meanwhile respecting ecosystems and valorising natural heritage.ConsumeLess Plus strengthens the tourism sector contributing to the Green Deal, minimizing waste production and water and energy use, while boosting joint effort toward a more competitive, innovative and inclusive tourism. ConsumeLess Plus is going to transfer in Cyprus, Croatia, France and Montenegro a ready-to-use model and “light” label, including an innovative communication and territory-based marketing campaign, together with a Mediterranean network of ConsumelessMed destinations. The project supports 4 new regions to become ConsumelessMed destinations setting up the local board, involving SMEs for self-assessing their own pathway toward a more sustainable and innovative business development. The lesson learnt, testing the model already in 5 Med regions, is capitalised to act as a network and think as a community which takes care of local economy, ecosystems, wellbeing of citizens and travellers.
Read more Achievements (EN): The givers, EWA & AI, from the start have supported Receivers to understand the model & activities to be developed, & transfer the good practices in their own territories. In particular during the first 6 months, they organised 2 webinars (28/07/2021, 20/09/2021) involving partners, associated partners and possible members of the Local Committee (LC) invited by receiver partners. The webinars were necessary to make receivers aware about activities relating to the customization of the ConsumeLess tools & products, assessment of action plans, launch of the model at local level, involvement of facilities, communication, marketing strategy & organization of the Atypical communication event, linking sustainability with tourism recovery. EWA & AI supported through periodic online meetings to clarify doubts & identify the best strategy to be put in place for the action plan, and the actions to be implemented for having a larger outreach & thus higher impact (ex: communication campaign & demonstrative measures). Givers reviewed each document, assessed & customised by receivers, including the MoU signed by local members, the Action plans customised by receivers, their members and the translated documents to be published on the website & platform. Receivers worked constantly to identify & potentially involve members of the LC, by meeting & involving them during the local webinars to explain the model & actions to be developed, along with the commitments required from the members. Finally, the members customised & signed the MoU amounting to a total of 31 members, within 4 new territories, a very good result. Receivers customised the model & related documents, to be shared & discussed with the LCs' members, thus assessing the action plans. The 2 related outputs can be considered closed, producing: Output 3.1: Local Committee: closed with 31 entities involved as members of the 4 LCs & Output 3.2: Action plan & annex: closed with 4 assessed Action Plans, model&guideline translated & shared with members.All partners participated in relevant external events to promote Consumeless+ (ex: CCINice during the Food Hôtel Tech), opening a tailored webpage on their institutional channel and started promoting the project by social channels (locally and at project level). Communication products related to the project & the model, were customised with new project logo, new partner logos, & were shared with partners. The Roll-Up & poster were also edited and produced.
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Website: http://interreg-med.eu/en
Delivered Outputs (FR): Nombre d'instruments disponibles pour améliorer le développement de tourisme durable et responsable, Nombre de destinations touristiques couvertes par un outil d'évaluation de tourisme durable, Nombre de stratégies appliquant des critères de gestion de tourisme durables, Nombre de régions et des sous-régions engagées (par des chartes, des protocoles, le MoU) dans la mise en œuvre de plans de tourisme durables, Dépenses déclarées à la CE pour Axe 3,
Read more Delivered Outputs (EN): Number of instruments available to enhance the development of sustainable and responsible tourism, Number of tourist destinations covered by a sustainable tourism evaluation tool, Number of strategies applying sustainable tourism management criteria, Number of regions and sub-regions engaged (through charters, protocols, MoU) in implementing sustainable tourism plans, Expenditures declared to the EC for Axis 3,
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Thematic information
Specific Objective:
To enhance the development of a sustainable and responsible coastal and maritime tourism in the MED area
Thematic Objective:
(06) preserving and protecting the environment and promoting resource efficiency by:
Investment Priority:
(06c) Conserving, protecting, promoting and developing natural and cultural heritage
Partners (6)
Lead Partner:
Agenzija dwar l-Energija u l-Ilma
Address:
Pinto Business Centre, Triq il- Mithna, QRM 3104 Hal Qormi, Malta
Legal status:
public
Total budget:
EUR 82 400.00
ERDF budget:
EUR 70 040.00
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Chambre de Commerce et d'Industrie Nice Côte d'Azur
-
Name:
Chambre de Commerce et d'Industrie Nice Côte d'Azur
Address:
20 boulevard Carabacel CS 11259, 06005 Nice Cedex 1, France
Legal status:
public
Total budget:
EUR 61 550.00
ERDF budget:
EUR 52 317.50
-
Municipalité de Kotor
-
Name:
Municipalité de Kotor
Address:
317 Old Town, 85330 Kotor, Montenegro
Legal status:
public
Total budget:
EUR 56 775.00
IPA2 budget:
EUR 48 258.75
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Institut za poljoprivredu i turizam
-
Name:
Institut za poljoprivredu i turizam
Address:
Karla Huguesa 8, 52440 Poreč, Croatia
Legal status:
public
Total budget:
EUR 58 000.00
ERDF budget:
EUR 49 300.00
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Agence de développement local de Larnaca-Famagusta (ANETEL)
-
Name:
Agence de développement local de Larnaca-Famagusta (ANETEL)
Address:
2B, rue Agiou Lazarou, 7040 Voroklini Larnaca, Cyprus
Legal status:
public
Total budget:
EUR 56 475.00
ERDF budget:
EUR 48 003.75
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Ambiente Italia Srl
-
Name:
Ambiente Italia Srl
Address:
Via Carlo Poerio n. 39, 20129 Milano, Italy
Legal status:
private
Total budget:
EUR 84 775.00
ERDF budget:
EUR 72 058.75
