Vivi 2.0 — Covid Additional Module (MAC)

Programme 2014 - 2020 INTERREG V-A Italy - Switzerland

Date of latest update: 2023-02-10

Description

Description (IT):

Il modulo aggiuntivo mette in atto una serie di interventi di contrasto agli effetti dell'emergenza COVID 19, supportando le micro, piccole e medie imprese della filiera turistica duramente colpite della pandemia e favorendo il rilancio e la ripresa post covid. Si interverrà con tre tipologie di investimenti: - la diversificazione del prodotto attraverso il supporto all’aggregazione dell’offerta turistica delle imprese con la Borsa Locale del Turismo che permetterà la messa a punto di nuovi pacchetti turistici, la programmazione di proposte di visita ed esplorazione, l’innovazione dell’offerta sul prodotto turistico transfrontaliero per l’anno 2022; - la realizzazione di azioni di marketing del prodotto turistico transfrontaliero “Le vie del viandante” attraverso la partecipazione a fiere, l’organizzazione di educational rivolti ai tour operator e la pubblicazione di redazionali su riviste specializzate; - la realizzazione di azioni di marketing e promozione delle piattaforme di e-commerce per la prenotazione e la commercializzazione dei prodotti.

Description (EN):

The additional module implements a series of interventions to combat the effects of the COVID 19 emergency, supporting the micro, small and medium-sized enterprises of the tourism sector hard hit by the pandemic and favoring the relaunch and post-covid recovery. We will intervene with three types of investments: - product diversification by supporting the aggregation of the tourist offer of businesses with the Local Tourism Exchange which will allow the development of new tourist packages, the planning of visits and exploration proposals, the innovation of the offer on the cross-border tourism product for the year 2022; - the implementation of marketing actions for the cross-border tourism product "Le vie del viandante" through participation in trade fairs, the organization of educationals aimed at tour operators and the publication of editorials in specialized magazines; - the implementation of marketing and promotion actions for e-commerce platforms for the booking and marketing of products.

Website: http://interreg-italiasvizzera.eu/

Thematic information

Tourism

Specific Objective: Greater collaboration between businesses in the border area

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03b) developing and implementing new business models for SMEs, in particular with regard to internationalisation

Partners (3)

Lead Partner: Comune di Lecco

Address: LECCO, Italy

Legal status: public

Total budget: EUR 43 784.00

ERDF budget: EUR 37 216.40

Consorzio Turistico Val Chiavenna

Name: Consorzio Turistico Val Chiavenna

Address: VALCHIAVENNA (SO), Italy

Legal status: private

Total budget: EUR 73 556.00

ERDF budget: EUR 62 522.60

Montagne Lago di Como

Name: Montagne Lago di Como

Address: LECCO, Italy

Legal status: private

Total budget: EUR 36 531.00

ERDF budget: EUR 31 051.35

Partners map

Partners and Projects info

Consorzio Turistico Val Chiavenna

Vivi 2.0 — Covid Additional Module (MAC)

Partners and Projects info

Montagne Lago di Como

Vivi 2.0 — Covid Additional Module (MAC)

Partners and Projects info

Comune di Lecco

Vivi 2.0 — Covid Additional Module (MAC)

Lead partner

Project partner

Summary

Project name (IT): VIVI 2.0 - Modulo Aggiuntivo Covid (MAC)

Project name (EN): Vivi 2.0 — Covid Additional Module (MAC)

Project acronym: VIVI 2.0 - Modulo Aggiuntivo Covid (MAC)

Project start date: 2021-08-17

Project end date: 2022-08-16

Project status: closed

Total budget/expenditure: EUR 153 871.00

Total EU funding (amount): EUR 130 790.35

Co-financing sources:

ERDF: Amount, EUR 130 790.35.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Italy - Switzerland

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-01-25

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

118 / 118 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

658 / 658 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://interreg-italiasvizzera.eu/), or a website directly linked from it, on 2021-11-23 and 2024-03-03.

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Vivi 2.0 — Covid Additional Module (MAC)

Description

Thematic information

Partners (3)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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