Narva projects towards to Capitalisation

During the implementation of projects of Cross Border Cooperation programmes, including Estonian EU external border programme, Municipality of Narva and Narva Museum have accumulated valuable experience in projects development issues and obtained significant facilities increasing the competitiveness of border region: Narva historical riversides area including Narva Castle and promenades converted area into a safe and comfortable place for tourists, visitors and business development. Implemented and ongoing projects results are sustainable and give synergic impetus to social and economic development. But previous cross-border challenge is not relevant anymore and project partners face the fact that it is necessary to intensify their efforts to attract tourists and entrepreneurs from other target areas/markets. Common challenges tackled by the project lie in relatively low level of awareness about Narva projects results in Estonia at all and neighboring countries such as Finland. Overall project objective: Capitalisation of Narva projects results to contribute to enhancing the visibility of Estonian EU external border programme. Specific objectives:  Enhancing the visibility of Narva projects results and above all reconstructed historical riversides areas including Narva Castle and promenades in Estonia and Finland. Project main outputs: Developed and disseminated set of promotional tools and materials, carried out transfer-knowledge FAM-tour, produced Narva Sitcom, promotional publications. Target groups: Tourists, journalists, SMEs in tourism, wider audience. The project beneficiaries are: -        Project partners get enhanced visibility of results of Narva projects, tools for promotion projects results on different levels and new contacts for further development. -        SMEs in tourism and related business (37) in border region- promotional tools for using. -        Narva Museum promoted own activities/projects results and get more visitors, which increase income. -        Entrepreneurs (50) in Estonia and Finland get information about the opportunities to develop business and to invest in border region. -        Local population (53 982 inh. in Narva) gets sense of pride concerning the living place, which in the long term makes Narva an attractive place for youth and for living. -        Local Authority of Narva gets promotion of their particular border region, preconditions for attracting investments and business, visitors, which indirectly increase cities income and improve their image. -        State (Estonia). Image of border region is improved. Project main activities: development and dissemination of set of promotional  tools and materials about improved Narva historical riversides: promenades and Narva Castle etc; preparation and carrying out of FAM tour for Finnish journalists, SMEs in tourism, etc. The main focus of the tour will be on the results of large-scale projects River Promenades-3 and Casles-2, also determination of directions for future common marketing projects; producing of Sitcom - the scenes of the series cover the main sights of Narva city –  the castle, the castle park, the western courtyard, the promenade and other historical and tourist points, which were improved/open due to projects supported by Estonian EU external border programme and previous period CBC programme Estonia-Latvia –Russia. All above mentioned activities contribute directly into enhancing the visibility of Narva large scaled projects results. New solution of current project is capitalisation of Narva projects results using communication-oriented approach, which concludes complex of actions that complement each other. Сompletely new PROMO product for Narva is a Sitcom. Involvement in the project of a new associate partner from Finland, who has extensive experience in marketing, project implementation and tourism development, is also a new solution (novelty) in partners projects. Project contributes to strength of joint development in products and services by business. The project will give to SMEs in tourism and related businesses benefit by border area promotion as a place for successful entrepreneurship development. These new solutions will have multipliable effect for SMEs to develop and expand their business to attract tourists and added value to border region, increasing local income, creating new jobs, improving their image. The main impact of the project is created conditions for further socio-economic development of border region.

Main project result: enhanced the visibility of Narva projects results and above all reconstructed historical riversides areas including Narva Castle and promenades in Estonia and Finland through integrated activities that complement each other: developed and disseminated set of promotional tools and materials, carried out transfer-knowledge FAM-tour, produced Narva Sitcom, promotion publications. Project contributes to strength of joint development in products and services by business. On the one hand, in the framework of the project SMEs will be involved in the development of products aimed at increasing the visibility of Narva projects results, on the other hand project new solutions and contacts will have multipliable effect for SMEs to develop and expand their business to attract tourists and new consumers. The project gives to SMEs in tourism and related businesses benefit by border area promotion as a united destination as well as presents attractiveness of cultural and heritage sites to visitors and place for successful entrepreneurship development.