Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Programme 2021 - 2027 Interreg VI-A IPA Italy Albania Montenegro (South Adriatic)

Date of latest update: 2025-11-19

Description

Description (EN):

Freedom of religion and belief, together with strengthening cultural dialogue, is a priority of the European Union. Albania, Montenegro, Puglia, and Molise are a unique example of religious coexistence, interfaith dialogue, multicultural values and this is the reason why the Southern Adriatic area deserves to be turned into a successful interfaith tourism destination. The development of cross-border religious tourist itineraries combining forms of sustainable tourism with the promotion of interreligious dialogue can be a real engine of development, especially for rural areas. In an international scenario dominated by economic pressures and political and social fragmentation, these itineraries represent a valuable cultural tool for the promotion of fundamental human rights, freedom and democratic participation. In the program area, the use of common strategies for the enhancement of religious sites for tourism purposes, appears to be scarcely widespread. Therefore, there is a need to share models that can foster local cross-border development, to integrate and enhance the dissemination of religious tourism itineraries, according to the INTERFIDE-CRT model (ITALME 377), defining reference indicators and standards for joint tourism promotion. INTERFIDE AB 2.0 aims to create a Brand Area gathering cross-border itineraries defined and tested in the INTERFIDE tours, enhancing destinations, the identity of the territories and the INTERFIDE model itself, through a cross-border governance model relevant for the promotion and coordination towards the joint promotion of tourist religious itineraries.The approach includes: (a) Joint action plan for an integrated management, a promotional strategy and a shared communication to introduce a quality tourism offer integrated and sustainable. (b) Cross-border Network INTERFIDE Area Brand to discuss the possible ways to promote an area brand for cross-border religious tourism. (c) Boost InterFide Area Brand using digital platform.

Expected Achievements (EN): Sharing a Joint Model for Religious Tourism in order to design a specific Area brand to be applied within and outside the eligible area, to foster the InterFide network and to implement the use of a shared platform for the religious tours.

Project outputs: South-Adriatic strategy for a Cross-border "Interfide Area Brand"(EN)

Thematic information

Community integration and common identity

Priority: (VI-A_SA(I-A-M)_PA 4) A more social South Adriatic programme area

Priority specific objective: RSO4.6. Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation

Priority policy objective (Interreg specific objective): PO4 A more social and inclusive Europe implementing the European Pillar of Social Rights

Type of intervention: 166 Protection, development and promotion of cultural heritage and cultural services

Partners (4)

Lead Partner: CDQ ITALIA FORMAZIONE

Partner’s ID if not PIC: 07192680721 | 90082060725 | cdqformazione@cm3pec.it (EN)

Address: Via Alcide De Gaperi, 76012 Canosa di Puglia (BT), Italy

Legal status: public

Organisation type: Interest groups including NGOs

Website: http://www.cdqformazione.it

Total budget: EUR 76 368.42

Partner’s programme co-financing: EUR 61 094.73

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 15 273.69

EuRelations Gruppo Europeo di Interesse Economico

Name: EuRelations Gruppo Europeo di Interesse Economico

Department: N/A

PIC (Participant Identification Code): 945815573

Partner’s ID if not PIC: IT01479610709 | 01479610709 | eurelations@pec.eurelations.eu (EN)

Address: Via Crispi, 86100 Campobasso, Italy

Department address: Via Crispi, 86100 Campobasso, Italy

Legal status: public

Organisation type: International organisation, EEIG

Website: http://www.eurelations.eu

Total budget: EUR 14 617.00

Partner’s programme co-financing: EUR 11 693.60

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 2 923.40

ЕПАРХИЛА БУДИМЛАНСКО-НИКШИКА

Name: ЕПАРХИЛА БУДИМЛАНСКО-НИКШИКА

PIC (Participant Identification Code): 946663353

Partner’s ID if not PIC: 02336910 | 02336910 | CBC-COORDINATOR@EPARHIJA.ME (EN)

Address: TRG §AKAPETROVICA , 81400 NIKSIC, Montenegro

Legal status: private

Organisation type: Interest groups including NGOs

Website: https://www.eparhija.me/

Total budget: EUR 23 310.00

Partner’s programme co-financing: EUR 19 813.50

Partner’s programme co-financing rate: 85.00%

Partner contribution: EUR 3 496.50

Bashkia Tirane

Name: Bashkia Tirane

Partner’s ID if not PIC: K11729002L | erion.veliaj@tirana.al (EN)

Address: Sheshi Skënderbej, 1001 Tirana Tirana, Albania

Legal status: public

Organisation type: Local public authority

Website: http://www.tirana.al

Total budget: EUR 26 509.00

Partner’s programme co-financing: EUR 22 532.65

Partner’s programme co-financing rate: 85.00%

Partner contribution: EUR 3 976.35

Partners map

Partners and Projects info

EURelations European Economic Interest Grouping

Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Partners and Projects info

DIOCESE OF BUDIMLJE AND NIKSIC

Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Partners and Projects info

Municipality of Tirana

Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Partners and Projects info

CDQ ITALY TRAINING

Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Lead partner

Project partner

Summary

Project name (EN): Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Project acronym: InterFIDE-AB 2.0

Project ID: SA-0100176

Project start date: 2024-02-01

Project end date: 2025-07-31

Project status: closed

Relevant linked projects:

HAMLET "Highlighting Artisanal Manufacturing, cuLture and Eco Tourism"
299
Programme 2014 - 2020 Interreg IPA CBC Italy - Albania - Montenegro (EN) | HAMLET enhanced touristic attractiveness of historical centres, villages and small towns in the programme area. INTERFIDE 2.0 will interact with the part of HAMLET dedicated to cultural assets and brand management, recognizing its broader scope and acting as a sectoral component in their overall strategy. Interfide 2.0 wants to interest the network project, to comparing the results achieved and integrating them into the action plan. (EN), NEST "Networking for Smart Tourism Development"
96
Programme 2014 - 2020 Interreg IPA CBC Italy - Albania - Montenegro
(EN) | NEST will be approached thanks to EuRelations GEIE, partnership member in the project. First, NEST SMEs and innovative enterprise database represents a relevant occasion to implement InterFide stakeholders map. Then, INTERFIDE 2.0 will work to achieve innovative contents charm that NEST fosters toward our new touristic itinerary brand management willing
for a formal identification at the EU level.
(EN), OPEN TOURISM "Cross-border cooperation network for an open-to-innovation tourism"
189
Programme 2014 - 2020 Interreg IPA CBC Italy - Albania - Montenegro (EN) | OPEN TOURISM is interesting for INTERFIDE 2.0 because it aims to improve the relationship between visitors and local communities. An unique asset of traditions, histories, folklore and cultural contents, that can be technically evaluated by our associated partners and marketed toward inter-religious itineraries to create a complete tourism offer. Interfide 2.0 wants to interest the project' stakeholder, to disseminate the Interfide Area Brand and expand the network of tour operators willing to adopt the brand. (EN)

Total budget/expenditure: EUR 140 804.42

Total EU funding (amount): EUR 115 134.48

Total EU funding (co-financing rate): 81.77%

Co-financing sources:

IPA/IPA II/IPA III: Amount, EUR 115 134.48. Co-financing rate, 81.77%.

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

N.1 Joint communication kit-
(Joint communication strategy)
n.1 ApMM in Apulia
n.1 ApMM in Albania
n.1 ApMM in Montenegro
n.1 ApMM in Molise
n.1 Joint Model "Cross-border Interfide Area Brand Identity"
N.1 Vademecum
N.3 Incoming Mission reports
N.1 Joint communication kit for Interfide Network Area Brand Acceleration
N.1 Targeted training realized (Interfide digital Platform)
N.1 Communication Kit for Cross-border training
N.1 Training Toolkit

Contribution to wider strategies and policies:

EUStrategyAdriaticIonianRegion 1) EUSAIR STRATEGY PILLAR 4: SUSTAINABLE TOURISM Topic 1 – Diversified tourism offer (products and services)
INTERFIDE capitalization aimed specifically at the enhancement of religious touristic itineraries identified by the Pilot Tour action in the framework of the InterFide-CRT and to support a) common tourism/territorial brand management b)sustainable and accessible development in tourism offer c) thematic tourism itineraries d) fostering natural and cultural heritage e) upgrading of tourism products
2) EUSAIR STRATEGY PILLAR 4: SUSTAINABLE TOURISM Topic 2 – Sustainable and responsible tourism management (innovation and quality)
INTERFIDE 2.0 planned actions for new professionals training in the tourism industry, developing an experts network to implement the INTERFIDE model, creating an umbrella brand to identify and encompass the common identity features of these tourism religious itineraries. These all aim to a) promote the Region in the world markets supporting tourism internationalization b) train in key skills (vocational and entrepreneurial skills )for tourism business management. This training include an overview on new marketing trends and is supposed to transfer knowledges on destinations management.
EUSAIR CROSS CUTTING- capacity building. Spreading macro-regional approaches to other Mediterranean areas. The manual for well-being tourism development aims to deepen the understanding of this branch of tourism and provide insights into tourism products, destinations and potential development of the Adriatic and Ionian areas. The manual provides guidelines for professional in wellness tourism field, recommendations for planning, development and circulation based on resources identification and evaluation, marketing trends and distribution channels, but even examples of good European practice that cold offer a vision.

Programme Common Output Indicator:

RCO 083 - Strategies and action plans jointly developed, Measurement unit:

Programme Common Result Indicator:

RCR 079 - Joint strategies and action plans taken up by organisations, Measurement unit:

Project part of European Union Macro-Regional or Sea Basin Strategy: EUSAIR

EUSAIR Priority (Policy) area / Horizontal action:

EUSAIR Degree of compliance:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-A IPA Italy Albania Montenegro (South Adriatic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-11-19

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

51 / 51 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

230 / 230 (100%)

Notes on the data

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Fostering Interfaith Dialogue and Enhancing cross-border religious tourism- Area Brand 2.0

Description

Thematic information

Partners (4)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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