Cultural & Creative Industries for a South Adriatic identity

Programme 2021 - 2027 Interreg VI-A IPA Italy Albania Montenegro (South Adriatic)

Date of latest update: 2025-01-09

Description

Description (EN):

In the area of the Italy-Albania-Montenegro Programme, tourism represents one of the most important drivers of development and a significant area of cooperation between the three Countries. This sector offers countless opportunities for development, according to the twin transition paradigma - green and digital - and with a specific focus on the social dimension, the implementation of which passes through: - a more effective enhancement of the cultural, environmental and natural heritage; - a more incisive support to strengthen the existing entrepreneurial environment and the creation of new enterprises linked to tourism, culture and creativity; - a systematic valorisation and constant update of the skills of operators, especially women and young people; - the promotion of sustainable cross border investments that create a virtuous circuit between tourism supply and demand and the promotion of territories. If the COVID 19 pandemic has represented a deep crisis for a highly vulnerable sector such as tourism, it also raised the awareness of the need to trigger change and innovations processes in the dynamics of territorial development. This awareness is further strengthened by the added value that the cooperation projects implemented to date within the Italy-Albania-Montenegro Programme, but not only, have represented in terms of: - creation of tools for the knowledge and promotion of territories; - identification of strengths to be exploited and weaknesses on which to intervene; - mutual knowledge of the main public and private players involved in the sector. In the context of the current programming period, it is therefore essential to capitalise the main results achieved to date, in order to have also a positive impact on the decision-making process and policies of the three Countries, directly involving the public administration. This is the starting point for the SA CREATIVITY project, whose main objective is to promote cross border sustainable development paths in the areas involved, focusing on the digital and green transition of the tourist sector as a key factor for the enhancement of these areas based on their cultural richness and liveliness. In this sense, the three main pillars are: 1. revitalising and strengthening tourism through the enhancement of cultural heritage sites: digitalisation and restoration for their reuse as multifunctional creative hubs/tourist attractors with residential spaces, workshops, conference rooms, spaces for modelling, visual arts and traditional crafts and to receive innovative start-ups; 2. identification and implementation of cross border initiatives to strengthen the cultural and creative sector: development of for the strengthening of the entrepreneurial environment, through activities to empower the skills of young people and women, and the promotion of young talents and artists, through public events to be held in the most prestigious cultural sites; 3. Supporting of the creation of optimal conditions to foster the sustainable and smart growth of territories: identification of proposals and recommendations to be submitted to policy-makers, useful also for the strengthening of the EUSAIR strategy and the other cooperation opportunities in the MED area. According to these three pillars, the main concrete achievements of the project are: - the reinforcement of cross border technical tools, as results of previous projects - 3C and DUE MARI - which, also through appropriate links, will allow in-depth knowledge and better tourist promotion of the territories, in order to promote their use and encourage exchanges between businesses, artists and operators in the tourist and creative sectors; - the implementation of workshops, in the cultural sites and places targeted by the investments, to support the creation and strengthening of tourism and cultural and creative enterprises and the creation of a transnational network of operators; - the strengthening of cooperation between the project partners, which will be further enhanced through the identification of formal cross border cooperation tools to relaunch the identity of the South Adriatic area in a broader context represented by the Adriatic-Ionian area and the entire Mediterranean basin. The main strength of the project is the partnership composed of national and regional public administrations competent in the fields of tourism and culture, demonstrating their commitment to find shared policy solutions that can contribute to enhancing the cultural identity of the South Adriatic.

Expected Achievements (EN):

The specific objective of the WP1, coordinated by the LP, is to capitalise the most significant achievements and to streghten the cooperative and transnational approach adopted in the 2014-2020 projects in the field of tourism and cultural and creative industries, specifically 3C and DUE MARI. This will be pursued through: - the strengthening of the 3C platform, after a timely review of strengths and weaknesses with the active involvement of the partners participating in both projects; - the preparation of a business plan to launch of a public-private partnership for the management of the DUE MARI platform; this process will take into account the expectations of the main stakeholders who will be involved in the implementation of the platform and the aims of the platform itself, which will be the tool to strengthen transnational collaboration and networking between enterprises and artists; - the strengthening of the capacity building of the partners and the cooperation among them. The specific objective of the WP2, coordinated by PP3 for the investments and by PP5 for the specific technical activities, is to create the conditions for the development of the territories of the three Countries involved through: - the realisation of investments, aimed at the recovery and enhancement of cultural sites of particular relevance and value to be promoted at local, national and transnational level in order to promote and increase tourist flows in the same - the refunctioning of the same sites in order to optimise their use for the benefit of the project activities; these sites, in fact, with a view to fostering their international projection, will be the venue for initiatives to promote the business realities of the three countries and emerging artists in order to foster an ongoing exchange - the promotion of initiatives for entrepreneurial development and the creation of new youth and women's enterprises. The specific objective of the WP3, coordinated by Apulia Region, is to put in place all the necessary conditions to ensure the sustainability of the project in all respects and thus allow the results to take root in the area, relying on the active involvement of local communities and local, regional and national institutions. Moreover, in order to allow, above all, sustainability from an institutional point of view, with which to recognise a specific identity of the Southern Adriatic in a broader context of cooperation, all possible synergies and complementarities will be exploited, not only with the EUSAIR macro-regional strategy, but also with all the multi-level governance frameworks active in the Mediterranean. In order to give more concreteness to the project, this specific WP will also include the realisation of pilot action which consist of the creation of matching opportunities between companies, artists and local communities. To complete the investments to strengthen the network among the restored cultural sites. The total value of the WP is 720.000,00 euro. resources will be allocated pro rata among the partners on the basis of the needs identified during project implementation.

Thematic information

Social inclusion and equal opportunities SME and entrepreneurship

Priority: (VI-A_SA(I-A-M)_PA 1) A smarter South Adriatic programme area, by promoting innovative and smart economic transformation

Priority specific objective: RSO1.3. Enhancing sustainable growth and competitiveness of SMEs and job creation in SMEs, including by productive investments

Priority policy objective (Interreg specific objective): PO1 A more competitive and smarter Europe by promoting innovative and smart economic transformation and regional ICT connectivity

Type of intervention: 027 Innovation processes in SMEs (process, organisational, marketing, co-creation, user and demand driven innovation)

Partners (5)

Lead Partner: Ministarstvo kulture i medija Crne Gore

Partner’s ID if not PIC: 11081436

Address: Njegoseva, 81250 Cetinje, Montenegro

Legal status: public

Organisation type: National public authority

Website: https://www.gov.me/mku

Total budget: EUR 1 456 666.51

Partner’s programme co-financing: EUR 1 238 166.53

Partner’s programme co-financing rate: 85.00%

Partner contribution: EUR 218 499.98

GBER schemes / de minimis:

Nacionalna turistička organizacija Crne Gore

Name: Nacionalna turistička organizacija Crne Gore

Partner’s ID if not PIC: 02243508

Address: Ul. Slobode, biznis centre Hilton, 81000 Podgorica, Montenegro

Legal status: public

Organisation type: Sectoral agency

Website: http://www.montenegro.travel

Total budget: EUR 246 483.32

Partner’s programme co-financing: EUR 209 510.82

Partner’s programme co-financing rate: 85.00%

Partner contribution: EUR 36 972.50

GBER schemes / de minimis:

Regione Molise - Servizio per la competitività del sistema produttivo

Name: Regione Molise - Servizio per la competitività del sistema produttivo

Partner’s ID if not PIC: 00169440708

Address: Via Genova, 86100 Campobasso, Italy

Legal status: public

Organisation type: Regional public authority

Website: https://www.regione.molise.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/1

Total budget: EUR 803 311.04

Partner’s programme co-financing: EUR 642 648.83

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 160 662.21

GBER schemes / de minimis:

Ministria e Turizmit dhe Mjedisit

Name: Ministria e Turizmit dhe Mjedisit

Partner’s ID if not PIC: K51716026T

Address: Bulevardi "Deshmoret e Kombit" , 1001 Tirane, Albania

Legal status: public

Organisation type: National public authority

Website: http://www.turizmi.gov.al/

Total budget: EUR 1 174 403.90

Partner’s programme co-financing: EUR 998 243.31

Partner’s programme co-financing rate: 85.00%

Partner contribution: EUR 176 160.59

GBER schemes / de minimis:

Regione Puglia - DIPARTIMENTO TURISMO, ECONOMIA DELLA CULTURA E VALORIZZAZIONE TERRITORIALE

Name: Regione Puglia - DIPARTIMENTO TURISMO, ECONOMIA DELLA CULTURA E VALORIZZAZIONE TERRITORIALE

Partner’s ID if not PIC: 01105250722

Address: Lungomare Starita, 70132 Bari, Italy

Legal status: public

Organisation type: Regional public authority

Website: http://www.regione.puglia.it

Total budget: EUR 1 119 066.86

Partner’s programme co-financing: EUR 895 253.48

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 223 813.38

GBER schemes / de minimis:

Partners map

Lead partner

Project partner

Summary

Project name (EN): Cultural & Creative Industries for a South Adriatic identity

Project acronym: SA CREATIVITY

Project ID: SA-0200237

Project start date: 2023-07-01

Project end date: 2027-12-31

Project status: ongoing

Total budget/expenditure: EUR 4 799 931.63

Total EU funding (amount): EUR 3 983 822.97

Total EU funding (co-financing rate): 83.00%

Co-financing sources:

IPA/IPA II/IPA III: Amount, EUR 3 983 822.97. Co-financing rate, 83.00%.

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

Report
Dialogue protocol
Launch event
Report
Expression of interest
Memorandum of Understanding
Cost-benefit analysis
Platform
National Networking meetings
SA networking virtual meetings
3C 2.0 Living labs Programme
3C 2.0 Living labs
Training activities on entrepreneurial skills
Methodological and operational document
Impact evalutation report
Plan
Final report and Management Plan for Spanjola Fortress (ME)
Final report and Management Plan for Territory Museum of Foggia (PU)
Final report and Management Plan for the coworking space in Agnone (MOL)
Final report and management Plan for Shkoder Talent Garden
Transnational Plan
National Plans
Programme of the activities
International conference
Sustainability Plan
Plan
Travelling running art festival
Exchange Programme for artists
Scheme
Meetings
Plan
Working group
Policy reccomendation
Meetings with the policy makers
Final international conference of the project
Overbudget

Contribution to wider strategies and policies:

The project is consistent with the aims and the main purposes of the EUSAIR macro-regional strategy and in particular with pillars 3 and 4 on environmental quality and sustainable tourism. The direct functionality between the project and the strategy is determined on the one hand by the adoption of the twin transition approach (green and digital) and on the other hand by the significant elements of contact with many of the main flag projects (specifically: DES-AIR, focusing on skills for strengthening the tourism-related business environment and CULTURAIR, on the valorisation of cultural products for tourism purposes) with which it is intended to establish a constant and collaborative dialogue.
In particular, as to DES-AIR project, the main issues in common are the need for harmonized training and educational
programmes for responsible integrated tourism management,
for providing in-service trainings for education professionals, flexible and continuous education of SME employees and to raise the knowledge and competence of unemployed.
As to CULTURAIR, the main challenge in common is to enable joint regional and transnational entrepreneurial projects and researches, that could adequately track the so called ”cultural” tourists, their size and impact on the local communities and economy leading to new business opportunities, increased number of total tourist arrivals and overnights, increase of tourism income.
At this regards, last 12th April 2023, an initial contact was made with the coordinators of the two pillars, in order to structure a discussion that should hopefully accompany the entire implementation period. At the time of the presentation of the CREATIVE SA project, there was no response to this contact.
The main purpose, the approach and the core activities of the project are in line with the main strategic projects and governance initiatives promoted and implemented in the Mediterranean in the framework of the Interreg MED 2014-2020 Programme, with which it is intended to initiate and consolidate a fruitful dialogue also in the framework of the EUROMED 2021-2027 institutional building projects. Particularly relevant was the project carried out under Axis 4:
- PANORAMED, a governance project implemented by the national and regional institutions of the 14 Programme countries, aimed at improving the tools to the political decision-making level on strategic issues, including coastal and maritime tourism;
- strategic projects, such as BEST MED project, that is being implemented in eight Mediterranean countries (Spain, Portugal, France, Italy, Croatia, Slovenia, Greece and Montenegro) with the general objective of enhancing Mediterranean Governance, being the main challenges to fight against seasonality and lack of effective cooperation among main tourism actors, including the citizen active participation on the policies design. It aims to have a new integrated and sustainable touristic planning aiming at the mitigation of seasonality in the MED area.
At the italian national level, the project is consistent with the development trajectories identified in the Smart Specialisation National Strategy for 2021-2027 and in particular with the following areas of specialisation: blue growth, creativity, inclusive communities and cultural heritage technologies. These strategies are then translated into specific development drivers on which the innovation policies of the Apulia and Molise regions involved in the project are based.
As to Albania e Montenegro, the activities and the main purpose of the project are consistent with the main european and national initiatives for the pre adhesion at the EU (ie the National Programme for the Development of Culture 23-27 in Montenegro)

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-A IPA Italy Albania Montenegro (South Adriatic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-01-09

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

45 / 80 (56.25%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

189 / 351 (53.85%)

Notes on the data

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Cultural & Creative Industries for a South Adriatic identity

Description

Thematic information

Partners (5)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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