Cool Noons

Programme 2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)

Date of latest update: 2025-05-27

Description

Description (EN):

Summer 2022: Lisbon 43°, Athens 45°, Syracuse 48°.... All the experts agree. Summer 2022 has given us a foretaste of what the future climate will be like in the Mediterranean, a climate in which extremes will become more pronounced and heat waves will continue to multiply. Under these conditions, who will dare to visit Mediterranean cities during the months of July and August? Who will still be walking around Marseille or Bologna in the middle of summer? The Cool Noons project aims to address the issue of urban tourism in Mediterranean cities, dramatically exposed to the negative effects of climate change and in particular to heat waves. . How to renew the urban tourism offer by adapting it to a context of extreme and rapid changes? How to improve the comfort of cities in summer for the benefit of tourists and inhabitants? How can we ensure the sustainability of an economic activity as fundamental as tourism in Mediterranean countries? In Cool Noons project, five pilot Mediterranean cities will test solutions to improve the offer of activities for both tourists and inhabitants during the hottest hours of the day. Some of the solutions to be tested have already demonstrated their effectiveness (in contexts not linked with tourism) such as revegetation, water equipment or light-colored urban surfaces. Other new solutions will emerge from the creativity of the end "users" of the cities, i.e. the residents and tourists. The solutions tested will also be cross evaluated to clarify their potential for replication in the Mediterranean region. Cool Noons is an innovative project for the way it addresses an urgent and underestimated issue such as the evolution of urban tourism towards a more sustainable model. It is also innovative for the tools and methods used, which combine scientific accuracy, pragmatism and creativity, thanks to the diversity of the partners involved.

Description (FR):

Eté 2022 : Lisbonne 43°, Athènes 45°, Syracuse 48°…. Tous les experts s’accordent à dire que l’été 2022 nous a offert un avant-goût de ce que le climat futur sera en Méditerranée, un climat dans lequel les extrêmes s’accentueront et les vagues de chaleurs ne cesseront de se multiplier. Dans ces conditions qui osera visiter les villes pendant les mois de juillet et août ? Qui se baladera encore en plein été à Marseille ou Bologne ? Cool Noons se propose de traiter la question du tourisme urbain dans les villes méditerranéennes fortement exposées aux effets néfastes du changement climatique et notamment aux vagues de chaleurs. Comment renouveler l’offre de tourisme urbain en l’adaptant à un contexte de changements aussi extrêmes que rapides ? Comment améliorer le confort des villes l’été au bénéfice des touristes et des habitants ? Comment assurer la pérennité d’une activité économique aussi structurante que le tourisme en Méditerranée? Dans Cool Noons, cinq villes pilotes méditerranéennes de différents pays testeront des solutions pour améliore l’accueil des visiteurs pendant les heures plus chaudes de la journée. Des solutions déjà connues et reconnues comme efficaces telles que la végétalisation, l’aménagement des points d’eau ou les revêtements urbains de couleurs claires mais aussi des solutions nouvelles qui émergeront de la créativité des « usagers » des villes, à savoir les résidents et les touristes. Les solutions testées feront également l’objet d’une évaluation croisée qui permettra d’expliciter leur potentiel de réplicabilité dans le pourtour méditerranéen. Cool Noons est un projet innovant pour la manière dont il aborde un sujet aussi urgent que sous-estimé comme l’évolution du tourisme urbain vers un modèle plus durable et pérenne. Il est également innovant pour les outils et méthodes mobilisés qui associent rigueur scientifique, pragmatisme et créativité, et ce grâce à la diversité des partenaires impliqués.

Actual Achievements (EN):

During the first six months of COOL NOONS, the consortium has focused its efforts on setting up the collaborative framework, the key tools to effectively manage and communicate about the project, and the main frameworks to launch the first activities in the pilot cities (Imola, Lisbon, Marseille, Dubrovnik and Budva). For what concerns the project’s management, the lead partner AVITEM has set up several tools. A project Vademecum has been developed with the purpose of summarizing all the key elements related to the project. Several factsheets related to the financial management of the project have also been made available to the partners. An additional document detailing the project management bodies and the rules of procedure of the Steering Committee has also been produced by AVITEM and validated by all partners. A Basecamp space dedicated to COOL NOONS has been set up and is going to be used as the main online repository for the working documents and key productions. A timeline of the COOL NOONS activities has been produced by AVITEM and is used to monitor the progress of all the activities. The consortium has also established a framework to regularly meet and update each other about the progress on the activities. It has been decided that, besides the formal Steering Committee meetings (two per year, one in-person and one online), there will be monthly online meetings every third Tuesday of each month. These meetings are a very effective way to keep each other informed about the progress of the activities and discuss any potential difficulties. A first in-person Steering Committee meeting has been held in Marseille on the 25th March, followed by a training session on Design Thinking on the 26th and 27th March, and a data collection workshop on the 27th March. This meeting has allowed to create a positive collaboration dynamic among the partnership, and to officially kick-off the first activities of the project, and especially the first testing which will take place during summer 2024. The communication of COOL NOONS has also been launched during this first reporting period. The Communication strategy (Deliverable 2.1.1) has been drafted by Imola Faenza Tourism Company (IFTC) with the support of AVITEM and with input from all partners. It has been validated by the JS and is now used as the main framework to carry out the communication activities of the project. The project’s website has been set up and is now online: it acts as our main online showcase space where anyone can find the key information and news about the project. IFTC has also set up the social media channels for the project: Facebook, Instagram and LinkedIn. The project also has a YouTube channel. Partners have also started communicating about COOL NOONS on their own online channels. Following the data collection workshop in Marseille on the 27th March, the University of Coimbra has developed a methodological framework (Del. 1.1.1) to help the pilot partners to collect the data in their territories. The American College of Greece has also drafted a cross-cultural evaluation methodology (Del. 1.1.2) which complements this methodological framework. AVITEM has conducted a training session on Design Thinking and has produced a Design Thinking methodology (Del. 1.1.3), aimed at helping the pilot partners to organise the collective intelligence workshops with local citizens and stakeholders, to co-design solutions to improve the experience of visiting their city (for tourists and residents) during the hottest hours of the day. The municipality of Lisbon has provided instructions and insights to help pilot partners to map their territories, with the aim to identify the Cool Noons paths: itineraries in their cities that connect fresh spots in the city and/or spaces where tourists and residents can find relief from the heat. IFTC has provided instructions and a template for the promotion tools for these paths. Based on this information, and on the testing instructions provided by the Budva municipality, partners are now ready to identify and test their Cool Noons paths. DURA Dubrovnik has provided instructions to partners for the composition of local committees that will follow the project’s activities in the pilot cities. These committees will involve local tourism stakeholders, municipality staff, residents’ representatives, elected officials, technical officers, etc. They will select the ideas generated in the collective intelligence workshops to be implemented in 2025 through the investments. The Metropolitan city of Bologna has shared instructions and tools for the carbon footprint monitoring. AVITEM has started engaging with the horizontal projects, by meeting with the Community4Tourism Angels from the University of Thessaly, attending the C4T meeting in Rome and presenting the project at the Dialogue4Tourism meeting in Marseille.

Project outputs: Organisations with increased institutional capacity due to their participation in cooperation activities across borders(EN)
Organisations with increased institutional capacity due to their participation in cooperation activities across borders(FR)
Solutions to tackle risks caused by climate changes for urban tourism susatinability (FR)
Solutions to tackle risks caused by climate changes for urban tourism susatinability (EN)
Joint strategy and action plan to tackle public policies on urban tourism and urban space planning (EN)
Joint strategy and action plan to tackle public policies on urban tourism and urban space planning (FR)
Website: https://interreg-euro-med.eu/en/

Thematic information

Urban development Tourism Climate change and biodiversity

Priority: (VI-B_EM_2) Greener MED

Priority specific objective: RSO2.4. Promoting climate change adaptation and disaster risk prevention and resilience, taking into account eco-system based approaches

Priority policy objective (Interreg specific objective): PO2 A greener, low-carbon transitioning towards a net zero carbon economy and resilient Europe by promoting clean and fair energy transition, green and blue investment, the circular economy, climate change mitigation and adaptation, risk prevention and management, and sustainable urban mobility

Type of intervention: 060 Adaptation to climate change measures and prevention and management of climate related risks: others, e.g. storms and drought (including awareness raising, civil protection and disaster management systems, infrastructures and ecosystem based approaches)

Partners (9)

Lead Partner: Agence des Villes et terriroires mediterraneéns durables

PIC (Participant Identification Code): 950517163

Partner’s ID if not PIC: 13001650400065 | FR120000010 | - (FR), - (EN)

Address: Boulevard de Dunkerque, 13217 MARSEILLE, France

Legal status: public

Organisation type: Other

Website: https://avitem.fr/

Total budget: EUR 342 475.00

Partner’s programme co-financing: EUR 273 980.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 68 495.00

Contractors:

Name: Deloitte
VAT registration or tax identification number: FR11130016504

Câmara Municipal de Lisboa

Name: Câmara Municipal de Lisboa

Department: Direção Municipal do Ambiente, Estrutura Verde, Clima e Energia (DMAEVCE) / Departamento de Ambiente, Energia e Alterações Climáticas / Divisão do Ambiente e Energia

Partner’s ID if not PIC: 500051070 | PT120000004 | - (FR), - (EN)

Address: Praça do Município, 1149-014 Lisboa Lisboa, Portugal

Department address: Praça José Queiroz, 1800-237 Lisboa Lisboa, Portugal

Legal status: public

Organisation type: Local public authority

Website: https://www.lisboa.pt/

Total budget: EUR 278 332.50

Partner’s programme co-financing: EUR 222 666.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 55 666.50

Contractors:

Name: SERGIO SANTOS NUNES
VAT registration or tax identification number: 246840510

Imola Faenza Tourism Company s.c.a r. l.

Name: Imola Faenza Tourism Company s.c.a r. l.

Partner’s ID if not PIC: 04044300376 | IT220000005 | - (FR), - (EN)

Address: Piazza Ayrton Senna da Silva, 40026 Imola, Italy

Legal status: private

Organisation type: Sectoral agency

Website: http://www.imolafaenza.it

Total budget: EUR 211 305.50

Partner’s programme co-financing: EUR 169 044.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 42 261.10

Contractors:

Name: MZDS s.r.l.
VAT registration or tax identification number: 04110950401
Name: TIPOLITOGRAFIA VALGIMIGLI srl
VAT registration or tax identification number: IT00093260396
Name: Dr. Fabrizio Dominici
VAT registration or tax identification number: DMNFRZ64A01H282S

Αμερικανικο Κολεγιο Ελλαδας - Ερευνητικο Κεντρο

Name: Αμερικανικο Κολεγιο Ελλαδας - Ερευνητικο Κεντρο

Department: CENTRE OF EXCELLENCE IN FOOD TOURISM AND LEASURE

PIC (Participant Identification Code): 892119574

Partner’s ID if not PIC: 998415109 | EL220000005 | - (FR), - (EN)

Address: GRAVIAS, GR-153 42 ATHENS, Greece

Department address: GRAVIAS, GR-153 42 ATHENS, Greece

Legal status: private

Organisation type: Higher education and research organisations

Website: https://www.acg.edu/about-acg/the-american-college-of-greece-research-center/

Total budget: EUR 179 192.50

Partner’s programme co-financing: EUR 143 354.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 35 838.50

Universidade de Coimbra

Name: Universidade de Coimbra

Department: Department of Geography and Tourism

PIC (Participant Identification Code): 997826391

Partner’s ID if not PIC: PT501617582 | PT120000003 | - (FR), - (EN)

Address: Paço das Escolas, 3000-515 COIMBRA, Portugal

Department address: Faculdade de Letras Colégio de S. Jerónimo , 3004-530 COIMBRA, Portugal

Legal status: public

Organisation type: Higher education and research organisations

Website: https://www.uc.pt

Total budget: EUR 169 624.90

Partner’s programme co-financing: EUR 135 699.92

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 33 924.98

Contractors:

Name: Albano Augusto Rodrigues
VAT registration or tax identification number: 222608706
Name: Rui Ferreira de Figueiredo
VAT registration or tax identification number: 205612202
Name: Susana Maria Pereira da Silva
VAT registration or tax identification number: 243315481

Ville de Marseille

Name: Ville de Marseille

Department: Direction Générale Adjointe: La Ville plus verte et plus durable (DGAVD)

PIC (Participant Identification Code): 937962938

Partner’s ID if not PIC: FR75211300553 | FR120000004 | - (FR), - (EN)

Address: Hôtel de Ville – Quai du Port, 13233 MARSEILLE, France

Department address: rue Fauchier , 13022 MARSEILLE, France

Legal status: public

Organisation type: Local public authority

Website: https://www.marseille.fr/

Total budget: EUR 333 842.50

Partner’s programme co-financing: EUR 267 074.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 66 768.50

Contractors:

Name: MyTraffic
VAT registration or tax identification number: FR08814849113
Name: L'Aromence
VAT registration or tax identification number: FR84538033804
Name: UGAP
VAT registration or tax identification number: FR51776056467

Città Metropolitana di Bologna

Name: Città Metropolitana di Bologna

Department: Economic Development Department

Partner’s ID if not PIC: 03428581205 | IT120000019 | - (FR), - (EN)

Address: Via Benedetto XIV, 40125 BOLOGNA, Italy

Department address: 13, 40126 BOLOGNA, Italy

Legal status: public

Organisation type: Local public authority

Website: http://www.cittametropolitana.bo.it

Total budget: EUR 365 162.50

Partner’s programme co-financing: EUR 292 130.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 73 032.50

Contractors:

Name: Studio Nanni Pezzi
VAT registration or tax identification number: 02904921208
Name: VILLAGGIO GLOBALE Coop Sociale
VAT registration or tax identification number: 02214290393

Dubrovačka razvojna agencija DURA d.o.o.

Name: Dubrovačka razvojna agencija DURA d.o.o.

PIC (Participant Identification Code): 972014400

Partner’s ID if not PIC: HR80026201761 | HR120000011 | - (FR), - (EN)

Address: Branitelja Dubrovnika , 20000 Dubrovnik, Croatia

Legal status: public

Organisation type: Sectoral agency

Website: https://dura.hr/

Total budget: EUR 260 558.00

Partner’s programme co-financing: EUR 208 446.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 52 111.60

Contractors:

Name: EVENT LAB d.o.o.
VAT registration or tax identification number: 09978447101
Name: Intermax d.o.o.
VAT registration or tax identification number: HR01171827738
Name: INTUIT d.o.o.
VAT registration or tax identification number: 22345864551

Opština Budva

Name: Opština Budva

PIC (Participant Identification Code): 936413654

Partner’s ID if not PIC: 2005409 | ME120000004 | - (FR), - (EN)

Address: Trg Sunca , 85310 Budva, Montenegro

Legal status: public

Organisation type: Local public authority

Website: http://www.budva.me

Total budget: EUR 206 433.51

Partner’s programme co-financing: EUR 165 146.80

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 41 286.71

Contractors:

Name: Print Adria
VAT registration or tax identification number: 80/31-05094-5
Name: MariXperience Ltd
VAT registration or tax identification number: N/A

Partners map

Partners and Projects info

Municipality of Lisbon - Directorate for the Environment, Green Structure, Climate and Energy

Cool Noons

Partners and Projects info

Imola Faenza Tourism Company

Cool Noons

Partners and Projects info

American College of Greece - Research Center

Cool Noons

Partners and Projects info

University of Coimbra

Cool Noons

Partners and Projects info

Ville de Marseille

Cool Noons

Partners and Projects info

Metropolitan City of Bologna

Cool Noons

Partners and Projects info

Dubrovnik Development Agency DURA

Cool Noons

Partners and Projects info

Municipality of Budva

Cool Noons

Partners and Projects info

AVITEM - Agency for Sustainable Mediterrenean Cities and Territories

Cool Noons

Lead partner

Project partner

Summary

Project name (EN): Cool Noons

Project name (FR): Cool Noons

Project acronym: COOL NOONS

Project ID: Euro-MED0200331

Project start date: 2024-01-01

Project end date: 2026-09-30

Project status: ongoing

Relevant linked projects:

Herit -Data ( Interreg Med 2018-2022) (FR), Herit -Data ( Interreg Med 2018-2022) (EN) | HERIT-DATA tested solutions based on open data & technology to improve tourism flow management. Herit-Data results, tools and data can give some interesting insights on tourism flows in the hottest times of the day in summer season, which will go to nourish the data collection and analysis in the first phase of Cool Noons
Within HERIT-DATA for example DURA implemented a crowd management application in Dubrovnik with elements of augmented reality. The app detects the number of people in real time and presents one of the two different narratives to the visitors. In times of lower attendance at the Palace, visitors have the opportunity to see a longer version of the audio guide with elements of augmented reality, and in times of higher attendance, visitors are presented with a shorter version of the multimedia guide. This way, an attempt will be made to stimulate visitors to come to the museum outside of peak hours when they are offered a more detailed guide through the museum. (FR), HERIT-DATA tested solutions based on open data & technology to improve tourism flow management. Herit-Data results, tools and data can give some interesting insights on tourism flows in the hottest times of the day in summer season, which will go to nourish the data collection and analysis in the first phase of Cool Noons
Within HERIT-DATA for example DURA implemented a crowd management application in Dubrovnik with elements of augmented reality. The app detects the number of people in real time and presents one of the two different narratives to the visitors. In times of lower attendance at the Palace, visitors have the opportunity to see a longer version of the audio guide with elements of augmented reality, and in times of higher attendance, visitors are presented with a shorter version of the multimedia guide. This way, an attempt will be made to stimulate visitors to come to the museum outside of peak hours when they are offered a more detailed guide through the museum.
(EN), Life ASTI
Life 2018-2022
(FR), Life ASTI
Life 2018-2022
(EN) | Life asti project assessed the impact of future climate change scenarios on UHI in two Mediterranean cities ( Thessaloniki and Rome and evaluate the impact of promoting green activities (e.g. green roofs and ventilation areas) in urban areas on combating this effect.It developed also with good practice guides and efficient strategic plans for mitigating future urban heat island (UHI) effects
Cool Noons will benefit from the project outputs, especially the project's tools for supporting local authorities in planning their urban adaptation plans in an ever-changing climate. (FR), Life asti project assessed the impact of future climate change scenarios on UHI in two Mediterranean cities ( Thessaloniki and Rome and evaluate the impact of promoting green activities (e.g. green roofs and ventilation areas) in urban areas on combating this effect.It developed also with good practice guides and efficient strategic plans for mitigating future urban heat island (UHI) effects
Cool Noons will benefit from the project outputs, especially the project's tools for supporting local authorities in planning their urban adaptation plans in an ever-changing climate. (EN), Climate Shelter Network (on going since 2000)
Barcelone
(EN), Climate Shelter Network (on going since 2000)
Barcelone (FR) | Since 2020, Barcelona city council has been setting up a network of climate shelters, mapping gardens, fountains, and cool places all around the city to allow fragile people to protect themselves in the hottest times of the day. Cool Noons will benefit from the first results by this initiative, especially from the methodology adopted for mapping the shelters and the communication strategy adopted.
On the other side Barcelona city council will benefit from Cool Noons specific target and perspective (urban tourism)in terms of data on tourist behavior and tested solutions. (FR), Since 2020, Barcelona city council has been setting up a network of climate shelters, mapping gardens, fountains, and cool places all around the city to allow fragile people to protect themselves in the hottest times of the day. Cool Noons will benefit from the first results by this initiative, especially from the methodology adopted for mapping the shelters and the communication strategy adopted.
On the other side Barcelona city council will benefit from Cool Noons specific target and perspective (urban tourism)in terms of data on tourist behavior and tested solutions.
(EN), TOURBAN
(COSME 2020-2023)
(EN), TOURBAN
(COSME 2020-2023) (FR) | Tourban is an EU-funded project that supports urban tourism SMEs in becoming more competitive and more sustainable – not only from an environmental point of view but also from an economic and social point of view.
The project aims to address the multiple effects and impacts arising from urban tourism such as the need to increase health precautions, greater pressure on limited urban resources such as water, energy and space, waste management, gentrification and coexistence between residents and visitors, as well as the precarious working conditions in the hospitality and catering industry.
Tourban project shares a lot of common objectives with cool noons , but with a different target : SMEs. Crossing results and outputs of Turban and Cool noons will create a bridge between private and public sector. The link will be facilitate by the presence of DURA in both consortium
(EN), Tourban is an EU-funded project that supports urban tourism SMEs in becoming more competitive and more sustainable – not only from an environmental point of view but also from an economic and social point of view.
The project aims to address the multiple effects and impacts arising from urban tourism such as the need to increase health precautions, greater pressure on limited urban resources such as water, energy and space, waste management, gentrification and coexistence between residents and visitors, as well as the precarious working conditions in the hospitality and catering industry.
Tourban project shares a lot of common objectives with cool noons , but with a different target : SMEs. Crossing results and outputs of Turban and Cool noons will create a bridge between private and public sector. The link will be facilitate by the presence of DURA in both consortium (FR), BEST
(Erasmus+
2022 -2023 )
(FR), BEST
(Erasmus+
2022 -2023 )
(EN) | The BeST project aims to create the first community of practice about the application of behavioral science to the current and future challenges of the tourism sector.
BeST gathers actors from the fields of behavioral science and tourism across Europe and beyond, to enable the exchange of knowledge and practice about how behavioral science can contribute to new models of tourism recovery while at the same promoting a tourism that does not harm the heritage, biodiversity and quality of life of resident communities.
Cool noons will get inspiration from some good practises promoted by Best teams and and will participate to the life of the community disseminating project results and feedback on behavioral observations
(FR), The BeST project aims to create the first community of practice about the application of behavioral science to the current and future challenges of the tourism sector.
BeST gathers actors from the fields of behavioral science and tourism across Europe and beyond, to enable the exchange of knowledge and practice about how behavioral science can contribute to new models of tourism recovery while at the same promoting a tourism that does not harm the heritage, biodiversity and quality of life of resident communities.
Cool noons will get inspiration from some good practises promoted by Best teams and and will participate to the life of the community disseminating project results and feedback on behavioral observations
(EN), iDEAL (2014.-2020. Interreg V-A, Italy-Croatia CBC (FR), iDEAL (2014.-2020. Interreg V-A, Italy-Croatia CBC
(EN) | iDEAL was built on the prevention, or at least reduction, of most diffuse effects of climate change (overall extreme weather events; intensification of fires, drought, flooding, landslides) should be supported by a public sector better organized in the field of data and information available and their integrated elaboration. IDEAL capitalized the DSS developed by the IUAV University of Venice with the TERRE project (South-East Europe, 2015.-2014.). In addition, iDEAL assessed territorial vulnerability of climate impacts and localized using technology.Outputs of this process lead to indicators and geographical information which define the state of climate risk and will be incorporated into DSS. This DSS is improved by use of the Geographical Information System (GIS), since climate adaptation is based on spatial process.
COOL NOONS will directly benefit from iDEAL regarding the usage of data developed throughout project life span. Project iDEAL recognized the most hazardous climate change impact and the DSS developed within will serve as a tool for the development of pilot actions and common COOl NOONS strategy.
(FR), iDEAL was built on the prevention, or at least reduction, of most diffuse effects of climate change (overall extreme weather events; intensification of fires, drought, flooding, landslides) should be supported by a public sector better organized in the field of data and information available and their integrated elaboration. IDEAL capitalized the DSS developed by the IUAV University of Venice with the TERRE project (South-East Europe, 2015.-2014.). In addition, iDEAL assessed territorial vulnerability of climate impacts and localized using technology.Outputs of this process lead to indicators and geographical information which define the state of climate risk and will be incorporated into DSS. This DSS is improved by use of the Geographical Information System (GIS), since climate adaptation is based on spatial process.
COOL NOONS will directly benefit from iDEAL regarding the usage of data developed throughout project life span. Project iDEAL recognized the most hazardous climate change impact and the DSS developed within will serve as a tool for the development of pilot actions and common COOl NOONS strategy.
(EN), S.Li.DES. (Italy-Croatia CBC Programme 2014.-2020.) (EN), S.Li.DES. (Italy-Croatia CBC Programme 2014.-2020.) (FR) | S.LI.DES. had the project aim of fostering cross-border cooperation among cultural destinations in the Programme area and the joint planning of smart strategies to support more sustainable and balanced territorial development through the promotion of tangible and intangible cultural heritage, in particular those assets shaping the identity of destinations (craft activities). Among the most important results of this project is the acquisition of nine access points for wireless internet in the Old City center of the City of Dubrovnik. There is also a destination control panel, a web application designed to display all available destination parameters from different categories on demand, all with the aim of smart and sustainable destination management.
COOl NOONS will benefit from S.LI.DES in the context of adaptation measures regarding the approach to sustainable tourism. Moreover, transnational cooperation strategy from S.LI.DES. will provide a strong introduction to developing a joint solution to smart destination ecosystem planning, the strategy to foster sustainability and territorial economic development, and a smart management of visitor flows.
(EN), S.LI.DES. had the project aim of fostering cross-border cooperation among cultural destinations in the Programme area and the joint planning of smart strategies to support more sustainable and balanced territorial development through the promotion of tangible and intangible cultural heritage, in particular those assets shaping the identity of destinations (craft activities). Among the most important results of this project is the acquisition of nine access points for wireless internet in the Old City center of the City of Dubrovnik. There is also a destination control panel, a web application designed to display all available destination parameters from different categories on demand, all with the aim of smart and sustainable destination management.
COOl NOONS will benefit from S.LI.DES in the context of adaptation measures regarding the approach to sustainable tourism. Moreover, transnational cooperation strategy from S.LI.DES. will provide a strong introduction to developing a joint solution to smart destination ecosystem planning, the strategy to foster sustainability and territorial economic development, and a smart management of visitor flows. (FR), NAWAMED
Nature Based Solutions for Domestic Water Reuse in Mediterranean Countries
Eni-CBC MEd
2019-2022 (FR), NAWAMED
Nature Based Solutions for Domestic Water Reuse in Mediterranean Countries
Eni-CBC MEd
2019-2022
(EN) | NAWAMED aims at changing the urban water management practice by innovative, sustainable, and low-cost treatment technologies to replace the use of potable water with good quality of non conventional water (NCW). The results of the project are very interesting for Cool Noons especially in relation with solutions tested in the pilot territories. Some solutions will involve the use of water for irrigating green areas or for installing water equipment ( like fountains or water games). The “Survey on the potential for greywater separation and reuse” produced by the NAWAMED for example will be an extremely useful resource. (EN), NAWAMED aims at changing the urban water management practice by innovative, sustainable, and low-cost treatment technologies to replace the use of potable water with good quality of non conventional water (NCW). The results of the project are very interesting for Cool Noons especially in relation with solutions tested in the pilot territories. Some solutions will involve the use of water for irrigating green areas or for installing water equipment ( like fountains or water games). The “Survey on the potential for greywater separation and reuse” produced by the NAWAMED for example will be an extremely useful resource. (FR), Madre
Interreg Med
2016-2018
(EN), Madre
Interreg Med
2016-2018
(FR) | MADRE project, led by Avitem, showcased innovative practices and fosters the relations among actors dealing with urban and peri-urban agriculture in the Mediterranean. The “Metropolitan Agriculture and Nature-Based Solutions” book produced by the project will be a référence for cool noons implementation. The book aims at analysing the environmental, economic and social impact of agriculture in the urban areas through the MADRE project. On the other side Cool Noons will show how urban agriculture may also have a touristic dimension. (FR), MADRE project, led by Avitem, showcased innovative practices and fosters the relations among actors dealing with urban and peri-urban agriculture in the Mediterranean. The “Metropolitan Agriculture and Nature-Based Solutions” book produced by the project will be a référence for cool noons implementation. The book aims at analysing the environmental, economic and social impact of agriculture in the urban areas through the MADRE project. On the other side Cool Noons will show how urban agriculture may also have a touristic dimension. (EN), CREATURES
(Interreg Adrion date 2020-2022 )
(FR), CREATURES
(Interreg Adrion date 2020-2022 )
(EN) | CREATURES aims at preserving cultural heritage, promoting sustainable and experiential tourism in the Adriatic-Ionian Region (ADRION) by exploiting Cultural&Creative Industries’(CCI) potential, finding a right balance between innovation and conservation of the Adrion rich cultural heritage.
The Project, therefore, develops actions and tools for raising competencies, support decision making processes and test the solution proposed.
Synergies with Cool Noons : promotion in the Adrion area of the cool noon paths itineraries, dissemination of the experience in the New Europe Bauhaus Platform (FR), CREATURES aims at preserving cultural heritage, promoting sustainable and experiential tourism in the Adriatic-Ionian Region (ADRION) by exploiting Cultural&Creative Industries’(CCI) potential, finding a right balance between innovation and conservation of the Adrion rich cultural heritage.
The Project, therefore, develops actions and tools for raising competencies, support decision making processes and test the solution proposed.
Synergies with Cool Noons : promotion in the Adrion area of the cool noon paths itineraries, dissemination of the experience in the New Europe Bauhaus Platform
(EN), PRONACUL
(Interreg Adrion 2020-2022 )
(EN), PRONACUL
(Interreg Adrion 2020-2022 ) (FR) | PRONACUL supports the conservation and promotion of natural and cultural heritage in the Adriatic-Ionian area and supports the development of transnational strategies to jointly promote it as a sustainable tourism destination. 12 partners participate in the project, which will contribute to improve the management of natural and cultural heritage through a participatory multi-step approach.
PRONACUL aims to achieve the following results:
Analysis and production of a database of good practices for the conservation and enhancement of the natural and cultural heritage;
Development of a common methodology for the management of the natural and cultural heritage in the Adriatic-Ionian area;
Creation of a participatory local training network aimed at local or regional administrations, regional economic development agencies, tour operators and organizations, associations, univers
Possible synergies with cool noons: joint promotion of innovative sustainable tourism in Adrion area, sharing activities in the virtual chamber and in the ICT platform. (FR), PRONACUL supports the conservation and promotion of natural and cultural heritage in the Adriatic-Ionian area and supports the development of transnational strategies to jointly promote it as a sustainable tourism destination. 12 partners participate in the project, which will contribute to improve the management of natural and cultural heritage through a participatory multi-step approach.
PRONACUL aims to achieve the following results:
Analysis and production of a database of good practices for the conservation and enhancement of the natural and cultural heritage;
Development of a common methodology for the management of the natural and cultural heritage in the Adriatic-Ionian area;
Creation of a participatory local training network aimed at local or regional administrations, regional economic development agencies, tour operators and organizations, associations, univers
Possible synergies with cool noons: joint promotion of innovative sustainable tourism in Adrion area, sharing activities in the virtual chamber and in the ICT platform. (EN)

Total budget/expenditure: EUR 2 346 926.91

Total EU funding (amount): EUR 1 877 541.52

Total EU funding (co-financing rate): 80.00%

Co-financing sources:

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Infrastructure investments:

I2.1 - NBS solutions to lower temperature - EUR 35 000.00 - country: Crna Gora (ME), town: BUDVA, Crna Gora (ME00), Crna Gora (ME000)
I2.3 - NBS solutions and small scale urban improvment - EUR 45 000.00 - country: Italia (IT), town: Imola, Emilia-Romagna (ITH5), Bologna (ITH55)
I2.4 - NBS solutions and small scale urban improvments - EUR 45 000.00 - country: France (FR), town: Marseille, Provence-Alpes-Côte d’Azur (FRL0), Bouches-du-Rhône (FRL04)
I2.5 - NBS and small equipments to lower temperature - EUR 45 000.00 - country: Portugal (PT), town: Lisbon, Área Metropolitana de Lisboa (PT17), Área Metropolitana de Lisboa (PT170)

Deliverables:

Data collection methodology
Data Collection methodology
Cross-cultural evaluation methodology
Cross-cultural evaluation methodology
Integrated data analysis
Integrated data analysis
Preliminary study and mapping for testing projet: Cool Noon paths printed and digital maps
Preliminary study and mapping for testing projet: Cool Noon paths printed and digital maps
Design-thinking methodology
Design-thinking methodology
Communication strategy
Communication strategy
Promotional material to promote solutions among tourists and inhabitants
Promotional material to promote solutions among tourists and inhabitants
Five videos (one per pilot territory)
Five videos (one per pilot territory)
On line international picture competition
On line international picture competition
Compiled cross-cultural evaluation and recommendations
Compiled cross-cultural evaluation and recommendations
Fact sheets
Fact sheets
Online catalog of solutions
Online catalogue of solutions
Guidelines for a renewal of public policies
Guidelines for a renewal of public policies
Joint transferring strategy and action plan
Joint transferring strategy and action plan

Contribution to wider strategies and policies:

EuropeanGreenDeal The European Union's “Green Deal” provides a masterplan for a Just transition to a sustainable, climate-friendly future. Cool noons project pursues the aim to improve the resilience of mediterranean cities by providing concrete tools to adapt to heat waves that are dramatically impacting the tourism sector, but also the inhabitants quality of life
TerritorialAgenda2030 The Territorial Agenda 2030 is a strategic framework document that underlines the importance of and provides orientation for strategic spatial planning and calls for strengthening the territorial dimension of sector policies at all governance levels.
Cool Noons meets perfectly the Healthy Environment priority of The Territorial Agenda 2030, which focuses on better ecological livelihoods, climate-neutral and resilient towns, cities and regions
EUStrategyAdriaticIonianRegion The general objective of the EUSAIR is to promote economic and social prosperity and growth in the region by improving its attractiveness, competitiveness and connectivity.
The strategy concerns 4 out of 6 countries of Cool Noons consortium (Albania, Croatia, Italy and Montenegro)
Pillar 3 highlights the Adriatic and Ionian regions to be vulnerable to disasters and climate change's impact, and comprehensive actions to adapt to those circumstances are needed. thus pointing to enhancing cooperation in this area.
Pillar 4 concerns sustainable tourism.
-Diversification of the macro-region’s tourism products and services along with tackling seasonality of inland, coastal, and maritime tourism demand.
-Improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the macro-region.
The specific objective for those pillars meet completely the objectives of Cool Noon
Other The Transition Pathway for Tourism, linked to the European Commission’s new industrial strategy aiming to support the needed green and digital transformations of economic sectors, this Transition document outlines the measures needed to accelerate the green and digital transitions and improve the resilience of the tourism ecosystem.
Cool noons meets specifically thres topics:
Topic 12: Research and innovation projects and pilots on circular and climate friendly tourism. Developing models and transferable practices for sustainable tourism Establishing large-scale pilots on sustainable tourism
-Topic 20: Awareness raising on changes in tourism demand and the opportunities of twin transition for tourism
-Topic 26: Tourism services for visitors and residents alike,
Diversifying and developing tourism services so that they benefit both residents and visitors
Other The New European Bauhaus is a creative and interdisciplinary initiative that connects the European Green Deal to living spaces and experiences.
The New European Bauhaus brings citizens, experts, businesses, and institutions together to reimagine sustainable living in Europe.
Cool noons being a project encouraging innovation and sustainability in the urban space corresponds to the New Bauhaus pillars, which are:
Enriching, inspired by art and culture, responding to needs beyond functionality.
Sustainable, in harmony with nature, the environment, and our planet.
Inclusive, encouraging a dialogue across cultures, disciplines, genders and ages.
Other The EU adaptation strategy sets out how the European Union can adapt to the unavoidable impacts of climate change and become climate resilient by 2050.
The Strategy has four principle objectives: to make adaptation smarter, swifter and more systemic, and to step up international action on adaptation to climate change.
Cool noons will contribute to a faster and systemic adaptation.Tackling specifically urban tourism resilience, it will contribute to reducing carbon footprint and to improve the quality of life of targeted territory.
Other The EU strategy for sustainable tourism highlights that sustainable tourism should take account of current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and local communities; recalls that the tourism and travel industry creates an ecological footprint worldwide and to develop policies for preserving natural heritage and biodiversity, respecting the sociocultural authenticity of host communities, ensuring sustainability and delivering socio-economic benefits to all stakeholders;
Furthermore the strategy encourages “ to propose new programmes to support innovation in the tourism sector through design thinking”.
Cool noons meets all these objectives and proposes a methodology inspired by design thinking to involve citizens and stakeholders.
Other The MEDITERRANEAN STRATEGY FOR SUSTAINABLE DEVELOPMENT 2016-2025 aims to provide a strategic policy framework to secure a sustainable future for the Mediterranean region
Cool Noons meets especially two objectives:
- objective 3 “Planning and managing sustainable Mediterranean cities” and in particular the strategic direction 3.7 to Enhance urban resilience in order to reduce vulnerability to risks from natural and human-induced hazards including climate change
objective 4 “ Addressing climate change as a priority issue for the Mediterranean”
Tourism is quoted several times in the strategy as a development factor, essential for mediterranean economies. Cool noons aims to work on the sustainability of urban tourism while improving urban conditions of life.
Other With the European Green Deal, the EU is increasing its climate ambition and actions at becoming the first climate-neutral continent by 2050. The Commission has therefore envised the Energy Efficiency Directive together with other EU energy and climate rules to ensure that the new 2030. target of reducing greenhouse gas emissions by at least 55% (compared to 1990.) can be met. COOL NOONS will contribute to the sustainable development and has been designed as support to the elaboration of the Climate Adaptation Plans, key aspect of any sustainable development.
Other EUSAIR is a macro-regional strategy adopted by the European Commission and endorsed by the European Council in 2014. It is one of the four EU macro-regional strategies for the Baltic Sea Region, the EU strategy for the Danube Region, the EU strategy for the Alpine Region, and Adriatic Ionian Region.
Project COOl NOONS will focus on Pillar 3: Environmental Quality - to ensure a good environmental and ecological status of the maritime and coastal environment; and Pillar 4: Sustainable Tourism - Improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the region.

Deliverable (other than infrastructural investment) areas:

Hrvatska (HR), Dubrovnik, Ul. kneza Damjana Jude , 12, 20000
Crna Gora (ME), BUDVA, Žrtava fašizma 56, 85310

Programme Common Output Indicator:

RCO 001 - Enterprises supported (of which: micro, small, medium, large), Measurement unit:
RCO 116 - Jointly developed solutions, Measurement unit:
RCO 083 - Strategies and action plans jointly developed, Measurement unit:
RCO 087 - Organisations cooperating across borders, Measurement unit:

Programme Common Result Indicator:

RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:
RCR 079 - Joint strategies and action plans taken up by organisations, Measurement unit:

Programme Result Indicator:

RCR90N Long-term cross-border innovation networks, Measurement unit: Number of networks
PSI1 - Organisations with increased institutional capacity due to their participation in cooperation activities across borders, Measurement unit: organisations

Project part of European Union Macro-Regional or Sea Basin Strategy: EUSAIR

EUSAIR Priority (Policy) area / Horizontal action:

EUSAIR Degree of compliance:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-05-27

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

64 / 64 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

608 / 608 (100%)

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Cool Noons

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Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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