Med Diet identities - from territorial networking to cluster organization

Programme 2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)

Date of latest update: 2025-05-27

Description

Description (EN):

The Mediterranean is considered a climate change hotspot: the region is warming 20% faster than the global average with severe consequences in the environment, increased by an unbalanced use of territorial resources characterised by urban congestion and depopulation/desertification of rural areas. The tourism sector is a vital industry for the region, although it affects these conditions on urban/coastal areas, often neglecting rural potential. Counteracting this dualism needs to implement an "industry of the territory" focused on rural areas. The Mediterranean Diet (MD) – to which MedDietGo! (MDG) is dedicated - represents a social, economic and territorial model of extraordinary interest from this point of view: healthy lifestyle model recognised by UNESCO as Intangible World Heritage, it is, also, a model of resilience for landscape, production, traditions, crafts and rites which constitutes an opportunity for thinking of a more balanced tourism destinations. Starting from MD.net achievements - Med Diet Declaration, MD.net platform and Euro-Cluster - MDG connects old values of the Mediterranean Diet with new and innovative tools to increase stakeholders' awareness about the potential of a MD holistic approach to make Mediterranean inner regions more competitive in the tourism global offer. Especially important, for rural contexts, will be the MDG support to technical and business networks and the help to micro and small entrepreneurs to match research bodies geared towards innovation for green and blue growth. MDG transfers the main MD.net results preserving the MD traditions through technological innovation and networking to the aim of: - enlarging the adherence to MD values, both in MD.net communities and new partners’ territories, - consolidating the Med Diet Euro-Cluster network to support rural economies and cope with the global market, - promoting the MD territories (and products) as destinations of niche international tourism.

Description (FR):

La Méditerranée est un point chaud du changement climatique : la région se réchauffe 20 % plus vite que la moyenne mondiale, avec de graves conséquences sur l'environnement, aggravées par une utilisation déséquilibrée des ressources territoriales, caractérisée par la congestion urbaine et le dépeuplement/désertification des zones rurales. Le secteur du tourisme est une industrie vitale pour la région, bien qu'il affecte ces conditions sur les zones urbaines/côtières, négligeant souvent le potentiel rural. Pour le contrecarrer, il faut mettre en œuvre une "industrie du territoire" axée sur les zones rurales. Le régime méditerranéen (MD) - auquel MedDietGo! (MDG) - représente un modèle social, économique et territorial d'un intérêt extraordinaire de ce point de vue : modèle de vie sain reconnu par l'UNESCO comme patrimoine mondial immatériel, c'est aussi un modèle de résilience pour le paysage, la production, les traditions et l'artisanat qui constitue une opportunité des destinations touristiques plus équilibrées. En partant des réalisations de MD.net - la Déclaration du Régime Méditerranéenne, la plateforme MD.net et l'Euro-Cluster - l'OMD relie les anciennes valeurs du RM avec des outils nouveaux et innovants afin de sensibiliser au potentiel d'une approche holistique du MD. Pour les contextes ruraux, le soutien de l'OMD aux réseaux techniques et commerciaux et l'aide apportée aux micro et petits entrepreneurs pour qu'ils correspondent aux organismes de recherche orientés vers l'innovation pour la croissance verte et bleue seront particulièrement importants. Med Diet Go! transfère les principaux résultats de MD.net en préservant les traditions du MD par l'innovation technologique et la mise en réseau, pour - élargir l'adhésion aux valeurs du MD, - consolider le réseau de l'Euro-Cluster Med Diet, - promouvoir les territoires (et les produits) du MD en tant que destinations de niche du tourisme international.

Actual Achievements (EN):

During the period covered by the initial PPR, the project was launched effectively. Most of the activities were successfully started in this "preparatory phase" and most of the deliverables were completed, respecting the project work plan. The project coordination fulfilled its objectives and the work plan set up for the reporting period. Regarding the management tasks implemented, it includes the familiarisation with the final project application form, the implementation of the administration and contractual tasks in relation to project start, with a Kick-off Meeting in Seville (Spain), coinciding with the Launching Seminar. The first 2 months of the project were devoted to the contractualisation process (Grant Agreement negotiation signature) between the INTERREG EURO-MED Secretariat and the Lead Partner organisation (CCSEV) and also the signature of the Partnership Agreement with all the partners. In March 2024, the Kick-off Meeting was celebrated in Seville (Spain) together with a Launching Seminar, on 12th and 13th of March 2024. Meanwhile, the Launching Seminar gathered several stakeholders, including business organisations, SMEs from the interested sectors (tourism, agri-food, health, etc.) and public organisation, to which the project was presented and the objectives and approaches disussed. Furthermore, concerning the WP1: Raise awareness of the MDG strategy (MD Branding) in partner regions, all partners gathered data in a methodological manner. This collaborative effort aims to build a comprehensive database or catalogue of best practices, specifically focusing on the "MD circuit" strategy and common policies to increase tourism opportunities (A 1.1 Highlighting the "MD circuit" strategy and common Policy). This database is intended to identify models, indicators and criteria enhancing tourism quality based on a wide range of best practices and successful strategies selected through a comparative analysis of previous cooperation projects, thereby enhancing the MD.net existing knowledge map and digital tools. By compiling these insights, the partners are creating a robust framework that not only highlights effective approaches but also fosters the sharing of knowledge across different regions. In addition to this foundation work, all partners have initiated the investigation of promoting success stories that can effectively ilustrate the impact of the MDG strategy. By showcasting these success stories, the aim is to engage and enlist the stakeholders and policymakers, thereby increasing the visibility and understanding of the MDG initiatives. The promotion of these success stories will be an integral part of the activities within WP3 (A 1.2 Promoting success stories), where efforts will be made to disseminate these narratives widely, highlight the tangible benefits realised in the MDG local communities through the implementation of the MDG participatory approaches, transfer this experience into measures and recommendations for mainstreaming pathways. Additionally, with regard to WP2: Promote the capitalisation of MD.net high-quality results, coinciding with the Launching Seminar in Seville on the 12th-13th of March 2024, the partnership together contributed to the successful implementation of a Living Lab making use of the MD.net past experience, with exchange and discussion with regional stakeholders. Moreover, all partners have shown a strong commitment to identifying potential stakeholders within their respective regions. This transnational, proactive approach is essential for ensuring that the outcomes of the MD.net initiative resonate with local needs and contexts. As part of this, the partners have been working on the preparation of the first drafts for key activities, specifically A 2.1: Drawing up tourism strategies having impact in rural economies (living-labs) and A 2.2: Tourism sectors modernisation (one-stop-shops) for the Second Steering Committee Meeting on the 19th of June 2024, held online. During this meeting, partners reviewed the progress made and refined these strategies, ensuring they are well-aligned with the overaching goals of the project. During this period, the internal communication has been through emails, phone calls, videoconferences every 2 months and the Steering Committee Meetings. External Communications has also started through the partners' website and social networks, and the project website through the INTERREG EURO-MED Platform. The partnership was also present in a Thematic Community Event in Rome (Italy), the 9th and 10th of April 2024, where MedDiet Go was presented to the rest of the projects' representatives, information from other projects in the Community was received and found possible connections among some projects' contents and relations to be cultivated during the project work.

Project outputs: One common updated and modernised strategy to foster Mediterranean Diet values in the Mediterranean, through digital tools and available resources(EN)
One common updated and modernised strategy to foster Mediterranean Diet values in the Mediterranean, through digital tools and available resources(FR)
One common model for the modernisation and digitalisation of local systems fostered(FR)
One common model for the modernisation and digitalisation of local systems fostered(EN)
Organisations cooperating across borders with increased knowledge and experienced gained on Mediterranean Diet understanding and resources
(FR)
Organisations cooperating across borders with increased knowledge and experienced gained on Mediterranean Diet understanding and resources
(EN)
Website: https://interreg-euro-med.eu/en/

Thematic information

Tourism SME and entrepreneurship Climate change and biodiversity

Priority: (VI-B_EM_1) Smarter MED

Priority specific objective: RSO1.1. Developing and enhancing research and innovation capacities and the uptake of advanced technologies

Priority policy objective (Interreg specific objective): PO1 A more competitive and smarter Europe by promoting innovative and smart economic transformation and regional ICT connectivity

Type of intervention: 029 Research and innovation processes, technology transfer and cooperation between enterprises, research centres and universities, focusing on the low carbon economy, resilience and adaptation to climate change

Partners (8)

Lead Partner: Cámara Oficial de Comercio, Industria, Servicios y Navegación de Sevilla

PIC (Participant Identification Code): 997330042

Partner’s ID if not PIC: Q4173001A | ES1Q0000048 | - (FR), - (EN)

Department: International, Competitiveness, Entrepreneurship and Digitalisation

Address: Plaza de la Contratación, 41004 Sevilla, Spain

Department address: Plaza de la Contratación, 41004 Sevilla, Spain

Legal status: public

Organisation type: Business support organisation

Website: http://www.camaradesevilla.com

Total budget: EUR 254 112.50

Partner’s programme co-financing: EUR 203 290.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 50 822.50

GBER schemes / de minimis: GBER Article 20

Contractors:

Name: GESTIÓN 5, S.C.A.
VAT registration or tax identification number: 21
Name: Carmela Cotrone
VAT registration or tax identification number: 0

Търговско-промишлена палата Враца

Name: Търговско-промишлена палата Враца

PIC (Participant Identification Code): 999942640

Partner’s ID if not PIC: 000194046 | BG120000007 | - (FR), - (EN)

Address: Hristo Botev, 3000 Vratsa, Bulgaria

Department address: Hristo Botev, 3000 Vratsa, Bulgaria

Legal status: public

Organisation type: Business support organisation

Website: https://www.cci-vratsa.org/en/home

Total budget: EUR 96 564.40

Partner’s programme co-financing: EUR 77 251.52

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 19 312.88

GBER schemes / de minimis: GBER Article 20

Agência de Desenvolvimento Regional do Alentejo

Name: Agência de Desenvolvimento Regional do Alentejo

PIC (Participant Identification Code): 950152346

Partner’s ID if not PIC: 504236091 | PT110000061 | - (FR), - (EN)

Address: Rua Circular Norte do Parque Industrial , 7005-841 Évora, Portugal

Legal status: public

Organisation type: Sectoral agency

Website: http://www.adral.pt

Total budget: EUR 94 815.90

Partner’s programme co-financing: EUR 75 852.72

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 18 963.18

GBER schemes / de minimis: GBER Article 20

Εταιρεια Ερευνας, Εκπαιδευσης, Καινοτομιας Και Αναπτυξης Της Περιφερειας Βορειου Αιγαιου Α.Ε.

Name: Εταιρεια Ερευνας, Εκπαιδευσης, Καινοτομιας Και Αναπτυξης Της Περιφερειας Βορειου Αιγαιου Α.Ε.

PIC (Participant Identification Code): 925007036

Partner’s ID if not PIC: 094276194 | EL120000015 | - (FR), - (EN)

Address: Kavetsou, 81132 Mytilene, Greece

Legal status: public

Organisation type: Other

Website: http://www.eloris.gr

Total budget: EUR 95 760.00

Partner’s programme co-financing: EUR 76 608.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 19 152.00

GBER schemes / de minimis: GBER Article 20

Regione Puglia

Name: Regione Puglia

Department: Department for Tourism, Cultural economics and Territorial valorization- Cultural economics Section

PIC (Participant Identification Code): 999523503

Partner’s ID if not PIC: 80017210727 | IT120000023 | - (FR), - (EN)

Address: Fiera del Levante - Lungomare Starita, 70132 Bari, Italy

Department address: Lungomare Starita, 70132 Bari, Italy

Legal status: public

Organisation type: Regional public authority

Website: http://www.regione.puglia.it

Total budget: EUR 137 025.00

Partner’s programme co-financing: EUR 109 620.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 27 405.00

GBER schemes / de minimis: GBER Article 20

E-zavod

Name: E-zavod

PIC (Participant Identification Code): 965338472

Partner’s ID if not PIC: SI46683518 | SI120000001 | - (FR), - (EN)

Address: Cucova Ulica, 2250 PTUJ, Slovenia

Legal status: public

Organisation type: Business support organisation

Website: http://www.ezavod.si

Total budget: EUR 135 707.50

Partner’s programme co-financing: EUR 108 566.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 27 141.50

GBER schemes / de minimis: GBER Article 20

Fundacion Dieta Mediterránea

Name: Fundacion Dieta Mediterránea

PIC (Participant Identification Code): 947690486

Partner’s ID if not PIC: G61074605 | ES2G0000067 | - (FR), - (EN)

Address: Johann Sebastian Bach, 08021 Barcelona, Spain

Legal status: private

Organisation type: Interest groups including NGOs

Website: http://www.dietamediterranea.com

Total budget: EUR 185 643.10

Partner’s programme co-financing: EUR 148 514.48

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 37 128.62

GBER schemes / de minimis: GBER Article 20

Contractors:

Name: ACTIVA
VAT registration or tax identification number: B64702665
Name: MARIA JOSÉ LUNA CORBACHO
VAT registration or tax identification number: 77312395 B

E-ZAVOD, ZAVOD ZA PROJEKTNO SVETOVANJE, RAZISKOVANJE IN RAZVOJ CELOVITIH RESITEV

Name: E-ZAVOD, ZAVOD ZA PROJEKTNO SVETOVANJE, RAZISKOVANJE IN RAZVOJ CELOVITIH RESITEV

PIC (Participant Identification Code): 965338472

Partner’s ID if not PIC: SI46683518

Address: Cucova Ulica, 2250 PTUJ, Slovenia

Legal status: public

Organisation type: Business support organisation

Website: http://www.ezavod.si

Total budget: EUR 135 707.50

Partner’s programme co-financing: EUR 108 566.00

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 27 141.50

GBER schemes / de minimis: GBER Article 20

Partners map

Partners and Projects info

Chamber of Commerce and Industry Vratsa

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

ADRAL - Agência de Desenvolvimento Regional do Alentejo

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

Company for Research, Education, Innovation and Development of the North Aegean Region S.A.

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

Puglia Region

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

E-institute - Institute for Comprehensive Development Solutions

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

Mediterranean Diet Foundation

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

Official Chamber of Commerce, Industry, Services and Navigation of Seville

Med Diet identities - from territorial networking to cluster organization

Partners and Projects info

Institute for Comprehensive Development Solutions

Med Diet identities - from territorial networking to cluster organization

Lead partner

Project partner

Summary

Project name (EN): Med Diet identities - from territorial networking to cluster organization

Project acronym: MedDiet Go

Project ID: Euro-MED0200410

Project start date: 2024-01-01

Project end date: 2026-03-31

Project status: ongoing

Relevant linked projects:

MD.net - Mediterranean Diet - When Brand Meets Peoples (FR), MD.net - Mediterranean Diet - When Brand Meets Peoples (EN) | MD.net has promoted Sustainable growth in Mediterranean rural regions through social innovation to cope with desertification and depopulation, connect Innovation and Tradition, dealing with global challenges and opportunities, connecting local enterprises to international markets.
The activities carried out during a four year cooperation between 13 communities provided with the following main results:
An Inventory and analysis of MD «products»: tale, landscape, products
Shared methodologies for training, marketing, co-creation laboratories
Transfer of local activities to transnational contexts
Set up of co-creative Living Labs fostering innovation and creativity which produced from 5 to 8 innovative projects in each territory.
The practice of Transnational Networking connected them to build international businesses.
The Promotion Campaign of the Med Diet Declaration and Trademark (in force until September 2030) involved 400 SMEs, 440 High Education & Research, 1540 Interest Groups 3060 General public. The main result of this work is the rural communities' increasing understanding of MD Values and awareness of their specific role in sustaining, maintaining and developing more sustainable services and products. To capitalise these results the MD.net partners have set up the Med Diet Euro Cluster which is in the MDG objective to be utilised and empowered:
To promote UNESCO objectives of conservation of cultural events, traditions of the MD heritage, through education and training for a mutual knowledge & understanding of local communities,
To promote Rural Heritage Systems strengthening the relation between partners and FAO-UNESCO institutions, connecting the activities to the Territorial Agenda ones and looking at their implementation through the Cohesion Policy financing opportunities
To support the implementation of the international marketing strategy promoting tourism integrated packages and local products (nutraceuticals and health products). (EN), MD.net has promoted the Mediterranean Diet as Sustainable growth values in rural regions through social innovation. The issue was to cope with desertification and depopulation, connect Innovation and Tradition, deal with global challenges and opportunities, connect local enterprises to international markets.
The activities carried out during a four year cooperation between 13 communities provided with the following main results:
An Inventory and analysis of MD «products»: tale, landscape, products
Shared methodologies for training, marketing, co-creation laboratories
Transfer of local activities to transnational contexts
Set up of co-creative Living Labs which produced from 5 to 8 innovative projects in each territory.
The Med Diet Euro Cluster, Transnational Networking to build international businesses
The Med Diet Declaration and Trademark (in force until September 2030)
The Promotion Campaign of the Med Diet Declaration involved 400 SMEs, 440 High Education & Research, 1540 Interest Groups 3060 General public. The main result of this work is the rural communities' increased understanding of MD Values and awareness of their specific role in sustaining, maintaining and developing more sustainable services and products. To capitalise these results the MD.net partners have set up the Med Diet Euro Cluster which is in the MDG objective to be utilised and empowered:
To promote UNESCO objectives of conservation of cultural events, traditions of the MD heritage, through education and training for a mutual knowledge & understanding of local communities,
To promote Rural Heritage Systems strengthening the relation between partners and FAO-UNESCO and UNWTO institutions, connecting the activities to the EU Territorial Agenda and looking at their implementation through the Cohesion Policy funds opportunities
To support the implementation of the international marketing strategy promoting tourism integrated packages and local products (nutraceuticals and health products). (FR), MESA - Med_diet EcoSystems Ateliers (Erasmus plus - Centres of Vocational Excellence) (EN), MESA - Med_diet EcoSystems Ateliers (Erasmus plus - Centres of Vocational Excellence) (FR) | MESA (Mediterranean_diet Eco-Systems Ateliers) is a proposal under the framework of the Erasmus Plus - CoVE 2021 call) that aims at making a strategic contribution to the implementation of the EU Green Deal, through a network of Vocational Centres of Excellence in six countries (Portugal, Spain, Italy, Slovenia, Croatia and Greece) to connect OLD and NEW knowledge in the Mediterranean Diet. The project addresses the MDG same themes - unbridgeable inequalities between territories of the Eu-Med region: congestion of urban areas and depopulation/desertification of rural areas - because of the failure to work on this Old-New dualism, which is instead the very core of Resilience. The transition towards the Green Economy requires coping with it both in National programmes and local communities, promoting widespread awareness about the active role that rural resources can play in social/economic growth. MESA works in education and training on Mediterranean Diet values, necessary not only to provide socio-economic stakeholders with the holistic and place-based dimension territorial problems (EU Territorial Agenda), but also to understand technical/specialised/innovative solutions (S3 Strategy) for a resilient use of its diversities. MESA addresses these issues in 7 consortia (Algarve, Andalusia, Catalunya, Campania, Slovenia, Split-Dalmatia, Crete): it acts in the specific fields of professionals and SMEs learning - Initial and Continuing Vocational and Educational Training and Apprenticeships - to provide and consolidate growth models based on common goals - Green Deal - and improve abilities to understand and implement customised actions and innovative projects to enhance the MD territorial potentialities and specificities. MESA forecasts training up to 630 young people and 630 professionals/entrepreneurs in four years. One event per year will be organised which can be an opportunity to connect internationally the MESA training beneficiaries with the MDG stakeholders. (FR), MESA (Mediterranean_diet Eco-Systems Ateliers) is a proposal under the framework of the Erasmus Plus - CoVE 2021 call) that aims at making a strategic contribution to the implementation of the EU Green Deal, through a network of Vocational Centres of Excellence in six countries (Portugal, Spain, Italy, Slovenia, Croatia and Greece) to connect OLD and NEW knowledge in the Mediterranean Diet. The project addresses the MDG same themes - unbridgeable inequalities between territories of the Eu-Med region: congestion of urban areas and depopulation/desertification of rural areas - because of the failure to work on this Old-New dualism, which is instead the very core of Resilience. The transition towards the Green Economy requires coping with it both in National programmes and local communities, promoting widespread awareness about the active role that rural resources can play in social/economic growth. MESA works in education and training on Mediterranean Diet values, necessary not only to provide socio-economic stakeholders with the holistic and place-based dimension territorial problems (EU Territorial Agenda), but also to understand technical/specialised/innovative solutions (S3 Strategy) for a resilient use of its diversities. MESA addresses these issues in 7 consortia (Algarve, Andalusia, Catalunya, Campania, Slovenia, Split-Dalmatia, Crete): it acts in the specific fields of professionals and SMEs learning - Initial and Continuing Vocational and Educational Training and Apprenticeships - to provide and consolidate growth models based on common goals - Green Deal - and improve abilities to understand and implement customised actions and innovative projects to enhance the MD territorial potentialities and specificities. MESA forecasts training up to 630 young people and 630 professionals/entrepreneurs in four years. One event per year will be organised which can be an opportunity to connect internationally the MESA training beneficiaries with the MDG stakeholders. (EN), PEFMED - Uptake of the Product Environmental Footprint across the MED Agri-food Regional Productive Systems to Enhance Innovation and Market Value (EN), PEFMED https://ec.europa.eu/regional_policy/en/projects/France/pefmed-creating-a-sustainable-agri-food-sector-in-the-mediterranean (FR) | PEFMED - Uptake of the Product Environmental Footprint across the MED Agri-food Regional Productive Systems to Enhance Innovation and Market Value was an initiative carried out between 2016-2019 in the Mediterranean space to promote eco-innovation in the food and drink industry in the Euro-Mediterranean area, by coupling environmental and socio-economic aspects, financed by the Interreg Mediterranean Programme. One of the main outcomes of the project was the development of the “PEFMED method”, which combines the EU’s PEF with a unique socio-economic performance indicator (SE-KPI) tool. Developed by project partner DNV GL, it is used to identify where a company can improve socio-economic issues such as human rights, working conditions, health and safety, cultural heritage and governance. Furthermore, the tool can be tailored to meet the specific needs of workers, local communities, consumers, and other interested parties. The PEFMED method was tested in nine agri-food supply chains in the Mediterranean region and in six product categories: olive oil in France and Spain, wine in Italy, cheese in Italy, Slovenia, and Greece, feed in Portugal, cured meat in Spain and bottled water in France. Based on the results of these tests, project researchers developed a sustainable business plan that each participating company can use to implement environmental and socioeconomic improvements. The plans detail how the solutions can be integrated into the company’s strategy and include information on timing, costs, and benefits. This also led to the development of tools and documents to support SMEs, agri-food Federations, consultants and policy makers, to facilitate further dissemination of the PEF approach. (EN), PEFMED - Uptake of the Product Environmental Footprint across the MED Agri-food Regional Productive Systems to Enhance Innovation and Market Value - was an initiative financed by the Interreg Mediterranean Programme carried out between 2016-2019 in the Mediterranean space to promote eco-innovation in the food and drink industry in the Euro-Mediterranean area, by coupling environmental and socio-economic aspects. One of the main outcomes of the project was the development of the “PEFMED method”, which combines the EU’s PEF with a unique socio-economic performance indicator (SE-KPI) tool. Developed by project partner DNV GL, it is used to identify where a company can improve socio-economic issues such as human rights, working conditions, health and safety, cultural heritage and governance. Furthermore, the tool can be tailored to meet the specific needs of workers, local communities, consumers, and other interested parties. The PEFMED method was tested in nine agri-food supply chains in the Mediterranean region and in six product categories: olive oil in France and Spain, wine in Italy, cheese in Italy, Slovenia, and Greece, feed in Portugal, cured meat in Spain and bottled water in France. Based on the results of these tests, project researchers developed sustainable business plans that each participating company can use to implement environmental and socioeconomic improvements. The plans detail how the solutions can be integrated into the company’s strategy and include information on timing, costs, and benefits. This also led to the development of tools and documents to support SMEs, agri-food Federations, consultants and policy makers, to facilitate further dissemination of the PEF approach. (FR), MedSNAIL - Sustainable Networks for Agro-food Innovation Leading in the Mediterranean (EN), MedSNAIL - Sustainable Networks for Agro-food Innovation Leading in the Mediterranean (FR) | MedSNAIL - Sustainable Networks for Agro-food Innovation Leading in the Mediterranean - is a project funded by the European Union, through the ENI CBC MED Programme. Its main aim is fostering socially and environmentally sustainable development of agri-food SMEs by valorising traditional Euro-Mediterranean products according to a “slow” approach and short-chain principles. To this aim, it provides consultancy, support and training to local actors, and promotes clustering of traditional products and producers in the cooperation area. The project builds on the well-established experience and methods of SlowFood, an international grassroots organisation promoting traditional food with a strong focus on biodiversity preservation. It has been running, in partnership with 6 organisations from 6 different countries (Spain, Lebanon, Palestine, Tunisia, Malta and Jordan), since September 2019 and will end in October 2023, hoping to have accomplished the following achievements:
a study on the agro-diversity in the target regions,
training courses on slow food approach and best practices,
an alliance among small producers, public authorities and businesses to promote good, clean and fair food,
involvement of SMEs in sustainable food value chain pilot projects
creation of slow-hubs to provide consultancy services to agro-food MSMEs
creation of farmers’ markets
establishment of an Euro-Mediterranean Chef Alliance (FR), MedSNAIL - Sustainable Networks for Agro-food Innovation Leading in the Mediterranean is a project funded by the European Union, through the ENI CBC MED Programme. Its main aim is fostering socially and environmentally sustainable development of agro-food SMEs by valorising traditional Euro-Mediterranean products according to a “slow” approach and short-chain principles. For this aim, it provides consultancy, support and training to local actors, and promotes clustering of traditional products and producers in the cooperation area. The project builds on the well-established experience and methods of SlowFood, an international grassroots organisation promoting traditional food with a strong focus on biodiversity preservation. It has been running, in partnership with 6 organisations from 6 different countries (Spain, Lebanon, Palestine, Tunisia, Malta and Jordan), since September 2019 and will end in October 2023, hoping to have accomplished the following achievements:
- a study on the agro-diversity in the target regions,
- training courses on slow food approach and best practices,
- an alliance among small producers, public authorities and businesses to promote good, clean and fair food,
- involvement of SMEs in sustainable food value chain pilot projects
- creation of slow-hubs to provide consultancy services to agro-food MSMEs
- creation of farmers’ markets
- establishment of an Euro-Mediterranean Chef Alliance
(EN), MEDITA https://www.poctep.eu/pt-pt/2014-2020/dieta-mediterr%C3%A2nica-promove-sa%C3%BAde (FR), Medita - Dieta Mediterrânica Promove Saúde (Mediterranean Diet Promotes Health) (EN) | Medita - Dieta Mediterrânica Promove Saúde - is a project that ran from 2016-2019, aiming to promote healthier lifestyle habits among young people in the regions of Algarve and Andalusia, based on the concept of the Mediterranean Diet, in order to improve eating habits and their health and to combat obesity in children and young people. There were four partners in this project: the Algarve Regional Coordination and Development Commission (Comissão de Coordenação e Desenvolvimento Regional do Algarve, CCDR Alg), the Regional Health Administration of the Algarve, IP (Administração Regional de Saúde do Algarve, IP, ARSA), the University of Algarve (UAlg), and the Andalusian Health Service (Servicio Andaluz de Salud, SAS). Each partner planned activities aimed at promoting the health of young people who attend schools in Algarve and Andalusia. These activities included specific measures aimed at this target population and will be based on the concept of the Mediterranean Diet, in order to improve eating habits and promote the fight against obesity, in accordance with one of the four goals of the National Health Plan of Portugal. The activities included a study on the eating and health habits of young people in secondary education in the Algarve region and their adherence to the Mediterranean Diet, before and after an intervention by ARSA; an evaluation of the nutritional quality of the food supply in Secondary Schools in the Algarve region; and a set of interventions aiming to improve, from a nutritional quality point of view, the food supply in school cafeterias, bars and food vending machines, as well as increasing the literacy of recipients regarding food quality. (FR), Medita - Dieta Mediterrânica Promove Saúde (Mediterranean Diet Promotes Health) is a project that ran from 2016-2019, aiming to promote healthier lifestyle habits among young people in the regions of Algarve and Andalusia, based on the concept of the Mediterranean Diet, in order to improve eating habits and their health and to combat obesity in children and young people. There were four partners in this project: the Algarve Regional Coordination and Development Commission (Comissão de Coordenação e Desenvolvimento Regional do Algarve, CCDR Alg), the Regional Health Administration of the Algarve, IP (Administração Regional de Saúde do Algarve, IP, ARSA), the University of Algarve (UAlg), and the Andalusian Health Service (Servicio Andaluz de Salud, SAS). Each partner planned activities aimed at promoting the health of young people who attend schools in Algarve and Andalusia. These activities included specific measures aimed at this target population and will be based on the concept of the Mediterranean Diet, in order to improve eating habits and promote the fight against obesity, in accordance with one of the four goals of the National Health Plan of Portugal. The activities included a study on the eating and health habits of young people in secondary education in the Algarve region and their adherence to the Mediterranean Diet, before and after an intervention by ARSA; an evaluation of the nutritional quality of the food supply in Secondary Schools in the Algarve region; and a set of interventions aiming to improve, from a nutritional quality point of view, the food supply in school cafeterias, bars and food vending machines, as well as increasing the literacy of recipients regarding food quality.
(EN), DELICIOUS-PRIMA https://contactica.es/en/2022/06/07/delicious-our-new-prima-project/ (FR), DELICIOUS (EN) | DELICIOUS is a European project whose goal is to spread and disseminate good eating habits and healthy food choices among children and adolescents aged 6-12 and 13-17. The project is being developed through social market research (consumer study), gastronomic investigation, promotion of physical activity, the participation of children, adolescents and their families, Life Cycle Assessment, technology, non-formal educational material (toys/games) and school materials. This way, more adherence to the Mediterranean Diet as well as better eating habits in the general public will be achieved, hopefully breaking the trend of the last few years of higher overweight statistics in the Mediterranean regions. The project will take 7 case studies from 5 different Mediterranean countries – Spain, Portugal, Italy, Egypt and Lebanon – with a series of school interventions. Healthy and sustainable snacks and recipes will be developed by expert chefs to provide better food choices in canteens. DELICIOUS will also create didactic activities and tools, so children and adolescents can assess how healthy and sustainable their meals are. The project receives funding from the European Union’s Partnership for Research and Innovation in the Mediterranean Area Programme (2021 Section 1 Agri-food IA call), and will last 36 months.
(EN), DELICIOUS is a European project whose goal is to spread and disseminate good eating habits and healthy food choices among children and adolescents aged 6-12 and 13-17. The project is being developed through social market research (consumer study), gastronomic investigation, promotion of physical activity, the participation of children, adolescents and their families, Life Cycle Assessment, technology, non-formal educational material (toys/games) and school materials. This way, more adherence to the Mediterranean Diet as well as better eating habits in the general public will be achieved, hopefully breaking the trend of the last few years of higher overweight statistics in the Mediterranean regions. The project will take 7 case studies from 5 different Mediterranean countries – Spain, Portugal, Italy, Egypt and Lebanon – with a series of school interventions. Healthy and sustainable snacks and recipes will be developed by expert chefs to provide better food choices in canteens. DELICIOUS will also create didactic activities and tools, so children and adolescents can assess how healthy and sustainable their meals are. The project receives funding from the European Union’s Partnership for Research and Innovation in the Mediterranean Area Programme (2021 Section 1 Agri-food IA call), and will last 36 months. (FR), SWITCHtoHEALTHY - Switching Mediterranean consumers to Mediterranean sustainable healthy dietary patterns (EN), Sinergía 7:https://eurecat.org/en/portfolio-items/switchtohealthy/ (FR) | SWITCHtoHEALTHY - Switching Mediterranean consumers to Mediterranean sustainable healthy dietary patterns is a project focused on the development of tools, methodologies and educational strategies to encourage the consumption of a Mediterranean Diet in families with school-age children. It aims to increase the adherence to the Mediterranean Diet through tools and a methodology based on a citizen-centric circular approach starting from citizens and delivering innovations back to them. A total of 360 families from three Mediterranean countries are being recruited. A combination of digital tools and hands-on educational material, developed on the basis of a learning through playing approach, will be produced and offered to families to foster eating changes. The digital tools (specific Apps and a life simulation game) will help parents prepare weekly healthier dietary plans; the educational material produced with co-creation groups will enhance knowledge and motivation.The consortium of the project is coordinated by the Italian company specialised in business innovation ENCO SRL and counts with the participation of more than 18 partners from Italy, Egypt, Spain, Greece, Lebanon, Morocco, Tunisia and Turkey, among which are universities, small and medium-sized companies, multinationals, as well as government agents and technological and research centres. SWITCHtoHEALTHY will result in increasing the adherence to MD, also introducing innovative consumer-oriented business models and extrapolating sustainable models in order to reproduce them in different environments (workplaces, university canteens, restaurants, etc.) and in other countries, beyond the project borders. SWITCHtoHEALTHY is funded by the PRIMA 2021, which is supported by the European Union’s Framework Programme for Research and Innovation. The project started on the 1st of April 2022 and will end on the 31 of March 2025, for a total duration of 36 months.
(EN), SWITCHtoHEALTHY - Switching Mediterranean consumers to Mediterranean sustainable healthy dietary patterns - is a project focused on the development of tools, methodologies and educational strategies to encourage the consumption of a Mediterranean Diet in families with school-age children. It aims to increase the adherence to the MD through tools and a methodology based on a citizen-centric circular approach starting from citizens and delivering innovations back to them. A total of 360 families from three Mediterranean countries are being recruited. A combination of digital tools and hands-on educational material, developed on the basis of a learning through playing approach, will be produced and offered to families to foster eating changes. The digital tools (specific Apps and a life simulation game) will help parents prepare weekly healthier dietary plans; the educational material produced with co-creation groups will enhance knowledge and motivation.The consortium of the project is coordinated by the Italian company specialised in business innovation ENCO SRL and counts with the participation of more than 18 partners from Italy, Egypt, Spain, Greece, Lebanon, Morocco, Tunisia and Turkey, among which are universities, SMEs, multinationals, as well as government agents and technological and research centres. SWITCHtoHEALTHY will result in increasing the adherence to MD, also introducing innovative consumer-oriented business models and extrapolating models in order to reproduce them in different environments (workplaces, university canteens, restaurants, etc.) and in other countries, beyond the project borders. SWITCHtoHEALTHY is funded by the PRIMA 2021, which is supported by the EU Framework Programme for Research and Innovation. The project started on the 1st of April 2022 and will end on the 31 of March 2025, for a total duration of 36 months. (FR), SILVER WELLBEING– Promoting Silver Tourism through Valorisation of MED-DIET (FR), SILVER WELLBEING– Promoting Silver Tourism through Valorisation of MED-DIET and wellbeing routes in the CBC AREA (EN) | https://silver-wellbeing.eu/
The European project Interreg Silver Wellbeing was created to develop new integrated tools between tourism, health and agri-food dedicated to the active life of the over 60. The main goal is to offer new opportunities for happiness, raising the
quality of “silver” tourism through international itineraries that optimize health costs. By adopting the Mediterranean diet and lifestyle (an Intangible Cultural Heritage of Humanity as recognized by UNESCO), the Silver Wellbeing project exploit the silver
tourism as an asset of growth for the cross-border region, and promote the benefits of healthy and sustainable life to silver tourists. The latter will have the opportunity to experience unique moments of vacations, combining cultural and artistic interests with those of their wellbeing.
Greece-Italy 2014-2020 - Associated Partner (of the Lead Partner Policlinico di Bari) (EN), SILVER WELLBEING– Promoting Silver Tourism through Valorisation of MED-DIET and wellbeing routes in the CBC AREA https://silver-wellbeing.eu/ - The European project Interreg Silver Wellbeing was created to develop new integrated tools between tourism, health and agri-food dedicated to the active life of the over 60. The main goal is to offer new opportunities for happiness, raising the quality of “silver” tourism through international itineraries that optimise health costs. By adopting the Mediterranean diet and lifestyle (an Intangible Cultural Heritage of Humanity as recognized by UNESCO), the Silver Wellbeing project exploits silver tourism as an asset of growth for the cross-border region, and promotes the benefits of healthy and sustainable life to silver tourists. The latter will have the opportunity to experience unique moments of vacations, combining cultural and artistic interests with those of their wellbeing. GREECE-ITALY 2014-2020 - ASSOCIATED PARTNER (of the Lead Partner Policlinico di Bari) (FR), Interreg ADRION - INNOVAGRO (FR), Interreg ADRION - INNOVAGRO (EN) | E-zavod was partner in INNOVAGRO project aiming at development of an interregional system for the reinforcing of the interaction between research centres and universities, companies of the agro-food sector. Project provided SMEs with innovative services of marketing and management, in order to increase their extroversion and internalisation of agro-food sector.
Synergies will be in the use of the INNOVAGRO tools, especially VIBIEC platform for learning, cooperation and transferring results. Lessons learned at the INNOVAGRO extroversion events for transnational cooperation will be used at implementation of MedDietG GO project. (FR), E-zavod was partner in INNOVAGRO project aiming at development of an interregional system for the reinforcing of the interaction between research centres and universities, companies of the agro-food sector. Project provided SMEs with innovative services of marketing and management, in order to increase their extroversion and internalisation of agro-food sector.
Synergies will be in the use of the INNOVAGRO tools, especially VIBIEC platform for learning, cooperation and transferring results. Lessons learned at the INNOVAGRO extroversion events for transnational cooperation will be used at implementation of MedDietG GO project. (EN), URBAN SOIL 4 FOOD (EN), URBAN SOIL 4 FOOD (FR) | Project Urban Soil 4 Food focused on circular economy and was specialised in development of following circular economy logic: waste , composting, production of new soil, building of community gardens, production of food, development of innovative food related products.
Synergies will be in transferring circular food cycles to new partners. Also process of development of new food related products using crowdfunding could be transferred to the MedDietG GO project. (FR), Project Urban Soil 4 Food focused on circular economy and was specialised in the development of following circular economy logic: waste , composting, production of new soil, building of community gardens, production of food, development of innovative food related products.
Synergies will be in transferring circular food cycles to new partners. Also the process of development of new food related products using crowdfunding could be transferred to MedDietG GO project. (EN)

Total budget/expenditure: EUR 999 628.40

Total EU funding (amount): EUR 799 702.72

Total EU funding (co-financing rate): 80.00%

Co-financing sources:

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

Common guidance on MDG digital tools
Common guidance on MDG digital tools
Tourism interactive map
Tourism interactive map
Report with the proofs of 7 one-stop-shops established
Report with the proofs of 7 one-stop-shops established
Living Labs Workshops Report
Living Labs Workshops Report
Med Diet Euro Cluster Joint Action Plan
Med Diet Euro Cluster Joint Action Plan
MDG reports and recommendations
MDG reports and recommendations

Contribution to wider strategies and policies:

EuropeanGreenDeal Moving towards a more healthy and sustainable EU food system, is a cornerstone of the European Green Deal. The MD is a model of a sustainable food system, as it acts to get healthy, affordable food, protects the environment, preserves biodiversity and landscape. To make this model possible, it is necessary that the economic return is fair to those who are working in the sector. The intersection between Agriculture and Tourism is a fair strategy, coping with desertification and depopulation of rural areas. MDG deals with the EU Green Deal strategy boosting the development of EU organic farming areas with the aim to achieve 25% of total farmland under organic farming by 2030. Organic farming is an environmentally-friendly practice that can have a strong impact on the international tourism market as it intersects the MD production and health/well-being tourism. The food labelling promoted by the MDG (Med Diet Declaration Brand developing a labelling framework that covers nutrition, territory, landscape and social aspects) will empower the MD promotion strategy towards consumers who want to choose healthy, environmental-friendly and sustainable tourism and diet. Knowledge transfer will be essential: MDG will share research and innovation findings from former works related to food, natural resources, agriculture, territorial cultural heritage that will be instrumental in assisting the partners’ local communities in understanding the opportunities of the transition.
TerritorialAgenda2030 As stated in the Territorial Agenda, MDG underlines the importance of, and supports integrated actions for, strengthening the territorial dimension of sectoral policies in rural contexts. Thus, MDG helps achieve Sustainable Development Goals; its strategy is based on fostering the common understanding that a sustainable and resilient growth needs to be place-based: the MD is a fair model for it. Furthermore, MDG follows the path of the TA in the applied methodology: cooperation and coordination between different/although similar places, involving the different levels of territorial key players, integrating policy sectors and involving local communities are the main purposes of the project, to address complex issues and utilise diverse potential. MDG will investigate the practices developed under the Territorial Agenda priorities. The report ‘Implementing the Territorial Agenda 2030: Examples for a territorial approach in policy design and delivery‘ highlights 52 previous or existing projects, initiatives and instruments that pursue a territorial approach. These actions, increasing recognition of the importance of place-based policies, can mirror and give hints to the MDG partnership showing how the territorial dimension can be actively addressed. Nevertheless, the transfer of similar actions carried out by the 13 MD.net living labs can be an optimal example of the need of vertical and horizontal coordination to design and deliver integrated development strategies at local levels. In line with the TA, these different methodological approaches will drive innovative solutions to common challenges and unlock new potentials in the partners’ territories.
Other EU strategy for sustainable tourism: Tourism is a cross-cutting economic activity with a wide-ranging impact on the environment and climate and on the EU regions’ economic growth, employment, social and sustainable development. According to the European Parliament resolution of 25 March 2021 on establishing an EU strategy for sustainable tourism (2020/2038(INI)), in 2018 around 67 % of EU tourist accommodation establishments were in urban and coastal areas, while 33 % of them were in rural areas, because of their remoteness, lack of transport and tourism services. The COVID-19 pandemic strongly affected the tourism industry while introducing a new trend in international tourism, that started to choose rural destinations in response to pandemic danger.
Also in MDG rural regions tourism can help to promote a balanced territorial pattern, with a positive impact on their less developed economies; furthermore, the focus on MD values can contribute to the conservation of biodiversity, social welfare, and landscape. MDG promotes a tourism chain encompassing cultural, traditional MD values which can represent the main industry ecosystems for these territories. It is a complex strategy since it needs to make up the four closely linked key issues - mobility, accommodation, experience, intermediation. The success of this “industry of the territory” lies in the degree of improvement of these vectors. MDG activities, both through the local level Living Labs with One-stop-shops and the international Med Diet Euro Cluster, help upgrade tourism performance. The connection with experts and R&I organisations encompasses a great diversity of experiences and expertise boosting innovation in services and professionals. Further MDG contribution is in supporting micro, small and medium-sized enterprises (MSMEs) of the tourism sector, whose activities generate employment and resilience in rural economies.

Programme Common Output Indicator:

RCO 001 - Enterprises supported (of which: micro, small, medium, large), Measurement unit:
RCO 116 - Jointly developed solutions, Measurement unit:
RCO 087 - Organisations cooperating across borders, Measurement unit:

Programme Common Result Indicator:

RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:

Programme Result Indicator:

RCR90N Long-term cross-border innovation networks, Measurement unit: Number of networks
PSI1 - Organisations with increased institutional capacity due to their participation in cooperation activities across borders, Measurement unit: organisations

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-05-27

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

64 / 64 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

608 / 608 (100%)

Notes on the data

Languages

Contact Form

Med Diet identities - from territorial networking to cluster organization

Description

Thematic information

Partners (8)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

Disclaimer