Maritime Regions: Making Museums Commercially Competitive

Programme 2000 - 2006 Interreg IIIC North

Date of latest update: 2021-04-06

Description

Description (EN): The MarMuCommerce partners aim to create a business model that introduces commercial marketing techniques and tools to public heritage institutions and thus enable them to develop and apply innovative concepts to generate additional income.

Achievements (EN):

At the beginning of the project, preparatory work was carried out in order to establish the structure of the project and the methods of operation. This allowed a common understanding among partners about the work to be realized. Furthermore, a cooperation agreement was signed to reinforce the common procedures. At this final stage, 9 working group meetings/workshops and 1 seminar were held. An analysis of current conditions of museum partners was carried out in order to integrate results obtained in the business model and training modules. Good practices, indicators and crucial stake holders were identified. The consortium finalized a quality handbook defining common standards for best practice in the commercial re-orientation of museums and maps of processes to implement quality management in museums. Variables, indicators and potential problems related to the business plan and model were defined. Statues, organizational structures and legal information were collected and summarized in order to decide about the legal structure. The alternatives proposed (foundation of a SCE) have been analysed. Partners, after hearing the opinion of their legal advisors decided not to found a joint company but to cooperate on the basis of multilateral cooperation agreements, with 2 instruments: a Framework agreement for the whole cooperation activities and a concrete agreement for each commercial operation. After the finalization of the framework agreement and the concrete agreement for the engagement in the new pilot commercial activities the consortium is ready for signatory procedures and the charges of Joint Steering Committee were appointed. 5 training modules are ready and have also been implemented and tested including the recommendations made by advisory members and the targets of the training sessions. The exhibition is ready and serves as a marketable product and also as a catalogue of the products/services to be provided by the consortium. The exhibition on 'European Maritime Heritage' is ready and available under the site: www.marmucommerce.com. Partners decided to substitute the old tool by a new one to engage in the commercial activities that is active and working. The product/ service to be commercialized were defined as: 'creating and distributing temporary exhibitions' (see D3.5.1) and reflects the new mindset and the market-orientated philosophy assumed by museums.Moreover, the exchange of experiences in the organization of exhibitions the communication activities of some heritage partners go beyond the project scope. The MarMuCommerce project was presented, among others, in a relevant international event, like the International Congress of Maritime Museums (Malta, Oct 07) and the coordination of this participation was tailored, preparing dissemination materials. Till now, 4 press conferences have been organized, 6 newsletters have been edited, 1 TV broadcasting has been produced and 4 articles were published (see Final Report chapter 4.1).

Thematic information

Coastal management and maritime issues Cultural heritage and arts Tourism

Partners (9)

Lead Partner: Deutsches Schifffahrtsmuseum - Leibniz-Institut für Maritime Geschichte

Address: Hans Scharoun Platz 1, 27568 BREMERHAVEN, Germany

Legal status: n/a

Consorci de les Drassanes Reials i Museum Marítim de Barcelona

Name: Consorci de les Drassanes Reials i Museum Marítim de Barcelona

Address: Avinguda de les Drassanes, s/n, 8001 Barcelona, Spain

Legal status: n/a

MUSÉE PORTUAIRE DE DUNKERQUE

Name: MUSÉE PORTUAIRE DE DUNKERQUE

Address: 9, quai de la Citadelle, 59140 Dunkerque, France

Legal status: n/a

SCUE - STUDIO DI CONSULENZA PER L'UNIONE EUROPEA

Name: SCUE - STUDIO DI CONSULENZA PER L'UNIONE EUROPEA

Address: 5, VIA MAZZINI, 74100 TARANTO, Italy

Legal status: n/a

COMUNE DI TARANTO - SETTORE RISORSE FINANZIARIE - SERVIZIO POLITICHE COMUNITARIE

Name: COMUNE DI TARANTO - SETTORE RISORSE FINANZIARIE - SERVIZIO POLITICHE COMUNITARIE

Address: 16C, VIA PLINIO, 74100 TARANTO, Italy

Legal status: n/a

CENTRALNE MUZEUM MORSKIE

Name: CENTRALNE MUZEUM MORSKIE

Address: ul. O owianka 9-13, 80-835 Gdansk, Poland

Legal status: n/a

Centre de Logistica i Serveis Maritims de la Universitat Politècnica Catalunya

Name: Centre de Logistica i Serveis Maritims de la Universitat Politècnica Catalunya

Address: Escar 6-8, 8039 Barcelona, Spain

Legal status: n/a

University of Portsmouth Higher Education Corporation

Name: University of Portsmouth Higher Education Corporation

Address: University House, Winston Churchill Avenue, P01 2UP PORTSMOUTH, United Kingdom

Legal status: n/a

Deutsches Bergbau-Museum Bochum (eine Einrichtung der DMT-Gesellschaft LB)

Name: Deutsches Bergbau-Museum Bochum (eine Einrichtung der DMT-Gesellschaft LB)

Address: Am Bergbaumuseum 28, 44791 Bochum, Germany

Legal status: n/a

Partners map

Partners and Projects info

Consorci de les Drassanes Reials i Museum Marítim de Barcelona

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

Port Museum Dunkerque

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

CONSULTANT'S OFFICE FOR EUROPEAN UNION

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

SERVICE COMMUNITARIAN POLICIES OF THE MUNICIPALITY OF TARANTO

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

CENTRALNE MUZEUM MORSKIE

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

DEUTSCHES SCHIFFAHRTSMUSEUM

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

Centre de Logistica i Serveis Maritims de la Universitat Politècnica Catalunya

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

University of Portsmouth Higher Education Corporation

Maritime Regions: Making Museums Commercially Competitive

Partners and Projects info

German Mining Museum Bochum (an Institute of the DMT-Gesellschaft LB)

Maritime Regions: Making Museums Commercially Competitive

Lead partner

Project partner

Summary

Project name (EN): Maritime Regions: Making Museums Commercially Competitive

Project acronym: MarMuCommerce

Project start date: 2004-10-01

Project end date: 2007-12-31

Project status: closed

Total budget/expenditure: EUR 1 800 547.00

Total EU funding (amount): EUR 955 038.93

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2000 - 2006 Interreg IIIC North

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2018-10-30

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

35 / 35 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

376 / 376 (100%)

Notes on the data

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Maritime Regions: Making Museums Commercially Competitive

Description

Thematic information

Partners (9)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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