Growth for FINSWE Film and TV Companies

Programme 2021 - 2027 Interreg VI-A Finland-Estonia-Latvia-Sweden (Central Baltic)

Date of latest update: 2025-01-21

Description

Description (EN):

The common challenge: AV sector, especially the Film and TV Industry in Finland and Sweden, lacks local, regional and national production resources (staff, teams, HOD (head of departments), skills, equipment, facilities, and international networks) to meet the existing demand for handling incoming big international productions and attracting more big productions. See Finnish report: https://www.kasvusopimus.fi/artikkelit/top-5-kasvun-haastetta-kotimaiselle-av-alalle Also, in Sweden, the film and television industry has more projects than can be staffed. Jobs are increasing even further as of last year -22, when the Swedish government introduced production incentives for film production. This was done in order to strengthen economic attractiveness for both domestic and international projects and thus increase production volumes, creating an even greater demand for upskilling and, in an organized fashion, being able to monitor the existing workforce and developing methods to collaborate with Finland around joint methods for an inventory of sectorial skills. See Swedish report: https://nordiskfilmogtvfond.com/news/stories/sweden-dishes-out-sek100-million-in-first-round-of-audiovisual-production-rebates. There are big international AV productions in companies and development organizations’ waitlists, but companies cannot do as much as would be possible. These problems must be solved to make the growth of companies possible. Also, during challenging times in the AV industry, cross-border collaboration between companies will help keep companies on the growth track. The overall objective and the expected change: 10 AV-sector growth companies from Finland, 10 from Sweden, 2 from Estonia and 2 from Latvia have scaled-up growth. The project also aims to collaborate with 15 other AV- and creative sector companies, which are an essential part of the AV sector ecosystem, including some relevant enterprises from both countries. To support scaling-up and making a change, we have 3 work packages: Scaling-up Growth of Companies by 1) Workshops, Matchmaking and Mentoring by 2) Implementing New Growth Tools for Cross-Border Productions, and 3) by a Joint Cross-Border AV Production Model and a Pilot Production. These are all linked together and will be run in parallel. The approach and why a cross-border approach is needed: Creating cross-border solutions is needed to scale-up growth by opening possibilities for more regular and bigger production gigs in large AV productions. This includes sharing growth companies' and partners' resources and knowledge within the project network. All companies don’t have a production peak simultaneously; thus, relevant production resources should always be available in the network. To reach the scale-up target, we must work on activities in cross-border collaboration. This is structured in 3 work packages, which all aim to support scaling-up the growth. Actions will benefit AV production startups and growth companies, the AV industry ecosystem in the Central Baltic region in general, and all involved in the production pipeline directly or indirectly in Finland and Sweden. The main outputs and those who will benefit: 1.1 Executed AV Growth programme to scale-up AV companies' growth through cross-border cooperation of 3 partners from Finland and Sweden and collaboration with an AV sector organization from Estonia. The main results include scaling-up growth of the companies (=attracted investment, developed new business model, expanded team, added revenue, etc.) by 1) enhancing the availability of relevant production resources, 2) developing production methods, business models and skills, 3) being able to offer services for bigger clients and markets and increasing the number of profitable productions. 2.1 Implemented New Growth Tools for Cross-Border Productions to support scaling-up. A growth tool, the Crew Call for Growth Companies (CCGC) service platform, is developed and documented. CCGC opens doors for cross-border AV Productions and can be applied and utilised by AV companies and educational institutions. The platform includes tools for the recognition of AV sector companies and their staff's skill sets and for sharing production resources to scale-up growth. 3.1 Developed a joint cross-border AV production model and executed a pilot production. The new cross-border production model and pilot AV production will help to transfer the results of the scaling-up actions and methods to target groups. The model can be utilized in other cross-sectoral AV productions as well, but piloting is done to transfer scaling-up methods and results to AV sector companies and other stakeholders in the Central Baltic region to help them scale-up their growth. What is original: A combination of a cross-border pool of growth companies, matchmaking with investors and buyers, mentoring, a new cross-border AV production model and use of digital competence padges for skills standardization and other actions.

Expected Achievements (EN):

Supported AV companies have scaled up growth. Who needs project output and which territory: AV sector growth companies in Finland, Sweden and generally in the Central Baltic region. Measures, the change we are aiming for: companies have e.g. attracted investment, developed new business models, expanded teams, and added revenue. Criteria and method for the selection of companies: TAMK will create an online application form to gather information from potential AV sector companies. Questions will include the age of the company, company ID, main expertise in the AV sector, motivation for growth and getting to the next level, how many workers you have, and main motivation to join the growth project. Based on these questions, we will make the assessment matrix and choose the best candidates from each country. To develop and pilot new growth tools for cross-border productions to scale up the growth of Finnish and Swedish AV sector start-up companies. Who needs project output: AV sector growth companies in Finland, Sweden and generally in the Central Baltic region. Especially companies needing more partners and resources, including recognized skill sets. Measures, the change we are aiming for: the number of AV sector growth companies which have used the CCGC service and have been able to boost their growth by using the platform's validation of skill sets and sharing resource needs and offerings. The aim is to develop a new cross-border production model and execute a pilot AV production, which also helps to transfer the results of the scaling-up actions and methods for target groups in the Central Baltic area. AV sector in Finland, Sweden and generally in the Central Baltic region needs efficient and sustainable ways for cross-border productions to reach wider markets and boost growth. The model can be utilized in other cross-sectoral AV productions as well, but piloting is done to transfer scaling-up methods and results to AV sector companies and other stakeholders in the Central Baltic region. The change we are aiming for is to develop an efficient, sustainable cross-border production model and pilot it to transfer the AV Growth project's scaling-up methods and results.

Project outputs: Executed AV Growth programme to scale-up AV companies' growth through cross-border cooperation of 3 partners from Finland and Sweden and collaboration with an AV sector organization from Estonia.(EN)

Thematic information

SME and entrepreneurship

Priority: (VI-A_CB_P1) Innovative business development

Priority specific objective: RSO1.3. Enhancing sustainable growth and competitiveness of SMEs and job creation in SMEs, including by productive investments

Priority policy objective (Interreg specific objective): PO1 A more competitive and smarter Europe by promoting innovative and smart economic transformation and regional ICT connectivity

Type of intervention: 021 SME business development and internationalisation, including productive investments

Partners (3)

Lead Partner: Tampereen ammattikorkeakoulu Oy

Partner’s ID if not PIC: 1015428-1

Department: School of Business and Media

Address: Kuntokatu, 33520 Tampere, Finland

Department address: Ransunraitti, 33270 Tampere, Finland

Legal status: public

Organisation type: Higher education and research organisations

Website: https://www.tuni.fi/en/about-us/tamk

Total budget: EUR 278 106.00

Partner’s programme co-financing: EUR 222 484.80

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 55 621.20

Tampereen kaupunkiseudun elinkeino- ja kehitysyhtiö Business Tampere Oy

Name: Tampereen kaupunkiseudun elinkeino- ja kehitysyhtiö Business Tampere Oy

Department: Film Tampere

Partner’s ID if not PIC: 2252888-5

Address: Kelloportinkatu, 33100 Tampere, Finland

Department address: Kelloportinkatu, 33100 Tampere, Finland

Legal status: public

Organisation type: Business support organisation

Website: https://businesstampere.com/

Total budget: EUR 293 248.00

Partner’s programme co-financing: EUR 234 598.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 58 649.60

Föreningen Yrkesnämnden för Film och TV

Name: Föreningen Yrkesnämnden för Film och TV

Department: Föreningen Yrkesnämnden för Film och TV

Partner’s ID if not PIC: Org. nr. 802537-4433

Address: Box 24194, 104 51 Stockholm, Sweden

Department address: Box 24194, 104 51 Stockholm, Sweden

Legal status: public

Organisation type: Sectoral agency

Website: https://www.ynft.se

Total budget: EUR 416 448.00

Partner’s programme co-financing: EUR 333 158.40

Partner’s programme co-financing rate: 80.00%

Partner contribution: EUR 83 289.60

Partners map

Partners and Projects info

Tampere University of Applied Sciences Ltd

Growth for FINSWE Film and TV Companies

Partners and Projects info

Tampere Region Economic Development Agency Business Tampere Ltd.

Growth for FINSWE Film and TV Companies

Partners and Projects info

Swedish Audiovisual Industry Skills

Growth for FINSWE Film and TV Companies

Lead partner

Project partner

Summary

Project name (EN): Growth for FINSWE Film and TV Companies

Project acronym: AV-GROWTH

Project ID: CB0300176

Project start date: 2024-05-01

Project end date: 2027-04-30

Project status: ongoing

Relevant linked projects:

NNFA (CB) (EN) | North Star Film Alliance (NNFA) supported by Central Baltic (2014-2020) targeted for increasing export within film production sector in Estonia, Latvia and Finland carried out a substantial marketing and promotion strategy to increase international awareness, which can be used in the current planned project. Having already invested heavily in international promoting, our project can now focus on scale up growth through co-development by involving new actors in the development process. Bringing in a Swedish partner will create a more comprehensive pool of expertise to capitalize on the national strengths and advantages identified in the NNFA project. (EN), CICAT2025 (Academy of Finland) (EN) | The results of CICAT2025 circular economy research project of the Academy of Finland recognized the need for the creation of local and national circular economy platforms and the identification of circular economy potential, which will be used as a starting point for sustainable growth. One of the key recommendations to promote circular economy activities for sustainable development was the creation of digital online platforms to facilitate interaction and knowledge sharing. In addition, the CICAT2025 policy recommendations highlight the importance of skills for contracting, which can be of great help to a growth-oriented company. Contracts are an important part of designing and implementing a sustainable circular economy business internationally. If successful, contracts can act as a catalyst for growth and circular economy business, but if unsuccessful, they can slow down or hinder the development of circular economy business. Supporting business growth is about long-term sustainable decision-making and co-creation. Businesses that invest in sustainable growth innovations contribute to the circular economy transformation and create economic, social and environmental wealth in a sustainable society. (EN), FINEEX (CB) 2016-2019 (EN) | This project's experiencies and networks can partly be utilized also in this connection.
FINEEX Music – Strengthened bonds with the music industry in Japan
The project “Boosting music industry exports to Japan through cross-sectoral collaboration” (FINEEX Music/Finest Sounds) aimed at increasing sales and new export contracts of Finnish and Estonian music industry companies in Japan. The most important achievements:
1) New contacts to Japanese music business were established and old ones strengthened, and a lot of silent knowledge from experienced exporters shared. Existing connections with Japanese music industry were updated, and trust built between them and new generation of exporters.
2) Export activities and sales of music companies on the Japanese music market were boosted. New companies in Finland and Estonia were attracted, and export strategies were built for them.
For 38 music companies new export concepts to Japanese market were developed;
75 music sector companies and artists participated in the sales promotion trip and songwriting camp in Japan;
All together 134 companies participated in project activities;
3) About 300-400 persons (from brands, SME's and Universities) participated in the project activities. They received information and competences about the Japanese market which will be beneficial in future export activities
Partners: TAMK (lead partner), HUMAK, Music Finland, Music and Media, Tallinn University, Music Estonia, Tallinn Music week.
http://database.centralbaltic.eu/project/64
(EN), Developing Event Production Competencies by Learning in Events (TAOTAO)/JOTPA (EN) |
TAOTAO (Developing Event Production Competencies by Learning in Events ) is a further education programme organized by Tampere University of Applied Sciences in collaboration with its working-life partners. The programme will be organized during 2022-2024 using JOTPA funding.
Event production sector has lost recently 6500 professionals to other sectors due to the pandemic and other structural reasons in Finland. At the same time, the event industry has grown fast, and there is a strong need to get the workforce back.
The main goal of TAOTAO is to help event industry companies in the Pirkanmaa region to get their potential workforce back. By educating needed new competencies, the project aims to keep staff employed through the year and ensure a solid availability of competent staff. The programme targets at 60 students during 2022-2024.
For the students, TAOTAO offers a 25 cr study package plus training in several companies and organizations in the Pirkanmaan region. (EN), Emerging Media Exploration (EMEX)/Erasmus+ (Strategic Partnership funding) 2019-2020 (EN) | The project Emerging Media Exploration (EMEX) seeks to develop collaborative teaching approaches to explore the impact of new and emerging media technologies on the future of storytelling and the society.
Primary target groups are students and teachers in design, arts and media technology. Students need access to emerging media technology to improve employability in the competitive labour market of the media industry. Likewise, teachers need first-hand access to new developments in the field in order to update their curricula and courses to match with the developments of the market.
Secondary target group are industry partners from media technology research institutes and start-ups. They often lack the capability of testing their products in an authentic production environment, because media production companies have no time and budget to work on experimental media. Together with engaged students and teachers they can assess the potential in aesthetics and storytelling that lies in their technologies.
The main objective of EMEX is the creation of a “blended mobility” project-based learning curriculum on the theme of Emerging Media. It shall integrate international online courses, intensive on-site workshops, industry partnerships and shared minor curricula for erasmus students. The consortium partners have extensive experiences in all of these areas and are seeking to blend them into a greater framework.
Partners: Filmuniversität Babelsberg Konrad Wolf (lead partner). TAMK, TAU, YLE, UCLAN, RBB, University of Lincoln.
https://www.emerging-media-exploration.eu/wordpress/about/ (EN), Green Education in Media (GEM)/Erasmus KA2 (ongoing) (EN) |
GEM aims to reconnect media curricula to today’s environmental reality by introducing subjects and methods that reflect on and work at the intersection between environmental reality and digitality.
Planet Centric Design, climate positive design and green production for example in animation are new rather unknown fields. Expected positive change is that we can integrate the competence to the media education and future designers have better skills to understand sustainability and make climate positive design decisions in their work.
Partners:
Film University Babelsberg (Lead). Tampere University of Applied Sciences (TAMK). Tampere University (TUNI). Lodz Film School. Zagreb University Academy of Dramatic Art. Jagiellonian University (Krakow). Institute for Art and Innovation e.V. (NGO, Berlin). University of Malta. (EN), CoroPrevention (Horizon) (EN) | EU-funded (Horizon 2020) CoroPrevention project aims to discover long-term behavior
changes and lifestyle improvements as well as medications needed by individual patients with
coronary heart disease to prevent another cardiovascular event.
The project’s objective is to significantly reduce premature deaths and severe disabilities in
patients with coronary heart disease in Europe. The CoroPrevention project studies 12,000
patients from six EU countries.
TAMK is a 3rd party partner and produced 50 videos and animations for the projects' health application in collaboration with doctors. All materials were dupped to 8 languages resulting in total about 400 videos. The project is ongoing. (EN), Virtual Medicine (EN) | EU-project, 2018-2020 ESF (=European Social Fund). Project responds to the fast structural
change in the creative field and current development needs in social and health care. Project objectives are to increase cooperation between the creative field and social and health care and related operational methods, promote the productisation and commercialisation of new technologies and experiences, develop a multidisciplinary education model to combine competence and distribute the experience model.
https://projects.tuni.fi/virtu/in-english/ (EN), The Virtual Tourism project (EN) | Tampere University of Applied Sciences (TAMK) and Visit Tampere, together with local companies are developing new virtual tourism products in Tampere Region. The Virtual Tourism project coordinated by TAMK aims at creating concrete products for companies and increasing Tampere Region’s international tourism provision. In addition to Visit Tampere, several tourism and virtual technology companies participate in the project.
https://projects.tuni.fi/virma/in-english/ (EN), Virtual Lab for Social and Health
Care (EN) | The virtual lab specifically focuses on researching and developing remote digital services such
as telerehabilitation, virtual home care and digital client and patient guidance with technology companies and multidisciplinary researchers. (EN), Scaleup Launchpad (CB0100112) (EN) |
The Scaleup Launchpad focuses on four selected key areas (people/team, strategy, finance, opening new markets) allowing businesses participating on project activities to take a deep dive into selected topics. Activities are built around two 10-month long Scaleup Launchpad program which gives us the time generate more scaleups from growth-hungry businesses. When selecting businesses for the program, as a criteria it is emphasized that the business is connected on working towards climate neutrality in the smart city context. The project last three years and aims to generate 15 scaleup businesses.
(EN), Bridging4Growth (CB0100119) (EN) |
Bridging for growth aim is to support SMEs to grow their exports. There are three selected markets, Uzbekistan, The Great Lakes area (North-America), Rio-Sao Paolo axis (Brazil). For each target market the project provides concrete support services related to open new markets including delegation visits, matchmaking, market knowledge etc. for businesses that do something around green technology and smart sustainable solutions. Within three years the project aims to help businesses to achieve 20 sales / contracts within the new market areas.
(EN), Promoting Exports to International NGO’s (CB0100145) (EN) |
The ‘INGO’ -project targets to connect SMEs with the NGO -sector (UN, Red Cross, Development banks etc.). The project activities start to build awareness and general mapping where to find information and how to prepare and tap into project calls and procurements of different NGOs. During the 3,5 year project aim is to select few suitable procurements, form international consortium of businesses and support their road to be successful on selection process.
(EN), TREASoURcE (Horizon) (EN) | TREASoURcE is a four-year project (2022-2026) receiving funding from the European Union under the Horizon Europe research and innovation programme. TREASoURcE aims to initiate systemic change by developing systemic circular economy solutions in cities and regions for currently underutilised or unused plastic waste, end-of-life electric vehicle batteries and bio-based waste and side streams. Implementing these solutions together with companies, societies (including citizens, consumers, communities and regional actors) and experts in the field is expected to significantly increase product and material circulation in the Nordic and Baltic Sea Regions.
TREASoURcE is coordinated by VTT Technical Research Centre of Finland Ltd. The consortium consists of 17 partners from seven European countries. The partner organisations include four research and technology organisations or universities, seven cities and regions, a rural and primary producers’ union, two small and medium-sized enterprises and three industrial partners.
(EN), EU Horizon IN2CAMM (EN) |
EU Horizon IN2CAMM project develops fleet and traffic management concepts in order to optimize the mobility of people and goods. This includes interoperability in multimodal transport systems, simulation and digital twin models in order to assess new traffic management, adaptive traffic optimization and flow balancing strategies based on real-time traffic intensity. Project focuses on updating new physical infrastructures (e,g, Road signs, road layout, dedicated lanes, traffic lights), Uses and updates novel digital infrastructures, communication technology improving connectivity, road sensors, cameras, High- Definition Maps (HD Maps), static and dynamic data, new optimized services,digital twin networks and proposessuitable operational infrastructures (e.g., planning & forecasting traffic management approaches, governance rules, fleet management strategies). Total project budget 5,6 MEUR (3 years)
(CCAM: Cooperative, Connected and Automated Mobility)
(EN), CREA project TRAVIS (initiative) (EN) | CREA project TRAVIS - Training and Recruitment in the Audio Visual Industry Sector - is to develop a business model for industry validation to strengthen the supply of skills, broaden the recruitment base and clarify career paths. TRAVIS aims to develop an innovative digital tool for systemizing the recruitment of freelancers in the audiovisual sector. A platform is needed as the core of a new business model for the entire audiovisual sector, where a standard for industry validation is being introduced in order to gather the big data needed:
- to accelerate growing the workforce
- to perform precise skills forecasting
- to speed up competence development
- to introduce merit based recruitment
- to meet labour demands in a more sustainable way; both economically and socially.
The platform will contain industry-wide qualifications for defining job roles, providing a user-friendly standard for describing skill levels and a systemized process to validate experience in order to register the freelance workforce.
(EN), EIT KIC Culture & Creativity (EN) | TAMK is an Associate of EIT KIC Culture & Creativity (CLC North). This provides wide EU-level networks and a knowledge base for the development of the creative sector. (EN), ENoLL (EN) | TAMK is an effective member of ENoLL. This provides wide international networks and a knowledge base for the development of the creative sector. (EN)

Total budget/expenditure: EUR 987 802.00

Total EU funding (amount): EUR 790 241.60

Total EU funding (co-financing rate): 80.00%

Co-financing sources:

ERDF: Amount, EUR 790 241.60. Co-financing rate, 80.00%.

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Deliverables:

Survey of AV sector's potential growth companies.
Developing selection criteria for the participating companies
Implementing the online application template for the participating companies
Report of the activity.
Determining baseline status for the participating companies
Report of the activity.
Report of the activity.
Report of the activity.
Report of the activity.
Report of the activity.
Determining targeted scale-up statuses for the participating companies.
Report of joint design process.
Mapping of relevant service platforms.
Choosing a CCGC service platform provider
First demo version of the CCGC service platform
A company list from the bridging session.
A report of CCGC's piloting feedback.
A survey for developing CCGC.
The final release version of the CCGC platform.
A company list from the bridging session.
A report of CCGC's feedback.
User manual
Report of feedback
Results of tests.
Video series and podcasts
Production plan
Sript, showcase and workflow analysis.
Success stories of growth companies
Report
The CBAV-model
Students participating the AV production pilot.

Contribution to wider strategies and policies:

EUStrategyBalticSeaRegion Project is worked out according to EU Strategy for the Baltic Sea Region (EUSBSR). It contributes to Policy Area Innovation: Action Plans 1, 2 and 3.
In line with Action plan 1, the project aims at macroregional upgrading of resource efficiency by developing symbiotic value chain structures, methods and tools for generating systemic change that benefit the industry ecosystem and generate new business. The project will support sustainable, resource-efficient business models, innovation, user-friendly services that support international demand and support the business ecosystem of emerging growth companies, based on circular economy principles, and generate new international business.
New digital innovation and transformation (Action plan 2) will be implemented through the development of digital infrastructure and real time economy networks. At the core of the project is a co-creative innovation process to shape a transnational platform where change agent companies will work with practices to engage capabilities and absorptive capacities for scaling up businesses for the growth (Action plan 3).
Other CICAT2025. The project will full fill principals presented in joint project of Finnish Universities, Circular Economy Catalysts: From Innovation to Business Ecosystems (CICAT2025), which aims to facilitate the transition from linear to circular economy. The project will identify hampering obstacles of growth and support the circular economy ecosystems for tv and film industry and search solutions for companies to support the transition to a circular economy.

Programme Common Output Indicator:

RCO 004 - Enterprises with non-financial support, Measurement unit:

Programme Result Indicator:

PSR2 Number of scaled up new growth companies, Measurement unit: companies

Project part of European Union Macro-Regional or Sea Basin Strategy: EUSBSR

EUSBSR Priority (Policy) area / Horizontal action:

EUSBSR Degree of compliance:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-A Finland-Estonia-Latvia-Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-01-21

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

63 / 105 (60%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

251 / 418 (60.05%)

Notes on the data

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Growth for FINSWE Film and TV Companies

Description

Thematic information

Partners (3)

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Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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