Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Programme 2021 - 2027 Interreg VI-B North Sea

Date of latest update: 2025-02-03

Description

Description (EN):

The North Sea region’s intermediate and rural regions are struggling to increase the share of sustainable mobility. Available policy instruments are well known and implemented in cities, but less so in towns, suburbs and rural areas. Limited availability of public transport and shared mobility services result in heavy reliance on personal cars to get around and associated negative impacts on climate change, air quality, road safety, accessibility (to public services, jobs, businesses, etc.) and liveability. Despite NSR projects' work (MOVE and SHARE-North) on supplying sustainable mobility measures suited to their areas (e.g., car and bike sharing, mobility hubs, company support), adoption remains difficult. With a slight change in modal split and reduction in passenger-kilometres, authorities realise that apart from the supply-side, they must address the demand-side (mobility behaviour, habits and attitudes toward car use) to meet users' needs, as well as maintain or invest only in the most relevant services. With this project, we aim to create and implement user-centred mobility mixes through better understanding users' needs and incentivising them to change their (perceptions of their) daily mobility practices. By implementing pilots in eleven local mobility systems (living labs), we: Assess the building blocks of their mobility mixes (existing mobility solutions (e.g., public transport, bikes), infrastructures, conditions (pricing, timetables)) against non- and end-users' needs [WP1]; Manage and shape travel behaviour through interventions, based on their behavioural change menus, while piloting and evaluating building blocks for the new mobility mixes [WP2]; Systemise the process to show other local and regional authorities what is available, can be done and what changes happen, feeding strategies and tools, which assist decision-makers in implementing appropriate policy adjustments [WP3].

Expected Achievements (EN):

To understand the potential of different target groups to embrace solutions via better identification, collection, understanding and interpretation of local stakeholders needs (which will facilitate the adoption of solutions for mobility challenges). Implement user-centred sustainable mobility mixes and motivate and incentivise users to change (their perceptions of) their everyday mobility and adopt piloted solutions. Deliver tested strategies and tools to support the local implementation of sustainable mobility mix.

Website: https://www.interregnorthsea.eu/mm

Thematic information

Governance, partnership Transport and mobility Rural and peripheral development

Priority: (VI-B_NS_2) Priority 2: A green transition in the North Sea region

Priority specific objective: RSO2.8. Promoting sustainable multimodal urban mobility, as part of transition to a net zero carbon economy

Priority policy objective (Interreg specific objective): PO2 A greener, low-carbon transitioning towards a net zero carbon economy and resilient Europe by promoting clean and fair energy transition, green and blue investment, the circular economy, climate change mitigation and adaptation, risk prevention and management, and sustainable urban mobility

Type of intervention: 109 Multimodal transport (not urban)

Partners (15)

Lead Partner: Intercommunale voor Ontwikkeling van het Gewest Mechelen en Omgeving

Partner’s ID if not PIC: BE 0213 349 124

Address: Schoutetstraat 2, 2800 Mechelen, Belgium

Legal status: public

Organisation type: Regional public authority

Website: http://www.igemo.be

Total budget: EUR 975 335.00

Partner’s programme co-financing: EUR 585 201.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 390 134.00

GBER schemes / de minimis: GBER

Communauté de Communes de la Terre des 2 caps

Name: Communauté de Communes de la Terre des 2 caps

Partner’s ID if not PIC: FR84246200380

Address: Le Cardo, 62250 Marquise, France

Legal status: public

Organisation type: Local public authority

Website: https://www.terredes2caps.fr/

Total budget: EUR 216 100.00

Partner’s programme co-financing: EUR 129 660.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 86 440.00

GBER schemes / de minimis:

Communauté de Communes de Desvres Samer

Name: Communauté de Communes de Desvres Samer

Partner’s ID if not PIC: FR3Q200018083

Address: 41 rue des Potiers, 62240 Desvres, France

Legal status: public

Organisation type: Local public authority

Website: http://www.cc-desvressamer.fr

Total budget: EUR 216 100.00

Partner’s programme co-financing: EUR 129 660.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 86 440.00

GBER schemes / de minimis:

Ghent University

Name: Ghent University

Partner’s ID if not PIC: BE 0248.015.142

Address: Sint-Pietersnieuwstraat 25, 9000 Gent, Belgium

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.ugent.be

Total budget: EUR 325 150.00

Partner’s programme co-financing: EUR 195 090.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 130 060.00

GBER schemes / de minimis:

Region Midtjylland

Name: Region Midtjylland

Partner’s ID if not PIC: 29 19 09 25

Address: Skottenborg 26, 8800 Viborg, Denmark

Legal status: public

Organisation type: Regional public authority

Website: https://www.rm.dk/

Total budget: EUR 222 556.00

Partner’s programme co-financing: EUR 133 534.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 89 022.00

GBER schemes / de minimis:

Länsstyrelsen Skåne

Name: Länsstyrelsen Skåne

Partner’s ID if not PIC: SE202100234601

Address: Södergatan 5, 20515 Malmö, Sweden

Legal status: public

Organisation type: Regional public authority

Website: https://www.lansstyrelsen.se/skane.html

Total budget: EUR 264 000.00

Partner’s programme co-financing: EUR 158 400.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 105 600.00

GBER schemes / de minimis:

Intermunicipal Association Leiedal

Name: Intermunicipal Association Leiedal

Partner’s ID if not PIC: BE 0205.350.681

Address: President Kennedypark 10, 8500 Kortrijk, Belgium

Legal status: public

Organisation type: Regional public authority

Website: http://www.leiedal.be

Total budget: EUR 499 896.00

Partner’s programme co-financing: EUR 299 938.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 199 958.00

GBER schemes / de minimis: GBER

HZ University of Applied Sciences

Name: HZ University of Applied Sciences

Partner’s ID if not PIC: NL8076.12.558.B.01

Address: Edisonweg 4, 4382NW Vlissingen, Netherlands

Legal status: public

Organisation type: Higher education and research organisations

Website: https://hz.nl

Total budget: EUR 576 324.00

Partner’s programme co-financing: EUR 345 794.00

Partner’s programme co-financing rate: 59.00%

Partner contribution: EUR 230 530.00

GBER schemes / de minimis:

Georg-August-Universität Göttingen – Stiftung öffentlichen Rechts

Name: Georg-August-Universität Göttingen – Stiftung öffentlichen Rechts

Partner’s ID if not PIC: DE 286 005 408

Address: Wilhelmsplatz 1, 37073 Göttingen, Germany

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.uni-goettingen.de/en

Total budget: EUR 424 950.00

Partner’s programme co-financing: EUR 254 970.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 169 980.00

GBER schemes / de minimis:

City of Vlissingen

Name: City of Vlissingen

Partner’s ID if not PIC: BTW 001710 869 B01

Address: Paul Krugerstraat 1, 4382MA Vlissingen, Netherlands

Legal status: public

Organisation type: Local public authority

Website: http://www.vlissingen.nl/

Total budget: EUR 571 800.00

Partner’s programme co-financing: EUR 343 080.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 228 720.00

GBER schemes / de minimis:

Energikontor Syd AB

Name: Energikontor Syd AB

Partner’s ID if not PIC: SE556713011601

Address: Smedjegatan 37, 35246 Växjö, Sweden

Legal status: public

Organisation type: Sectoral agency

Website (not verified): http://www.energikontorsyd.se

Total budget: EUR 378 000.00

Partner’s programme co-financing: EUR 226 800.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 151 200.00

GBER schemes / de minimis:

Designskolen Kolding

Name: Designskolen Kolding

Partner’s ID if not PIC: 18933144

Address: Dyrehavevej 116, 6000 Kolding, Denmark

Legal status: public

Organisation type: Higher education and research organisations

Website: http://www.designskolenkolding.dk

Total budget: EUR 211 200.00

Partner’s programme co-financing: EUR 126 720.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 84 480.00

GBER schemes / de minimis:

Communauté de Communes du Pays de Lumbres

Name: Communauté de Communes du Pays de Lumbres

Partner’s ID if not PIC: 24620101600077

Address: 1 chemin du Pressart, 62380 Lumbres, France

Legal status: public

Organisation type: Local public authority

Website: http://www.cc-paysdelumbres.fr

Total budget: EUR 601 432.00

Partner’s programme co-financing: EUR 360 859.00

Partner’s programme co-financing rate: 59.00%

Partner contribution: EUR 240 573.00

GBER schemes / de minimis:

Centre d'Etudes et d'Expertise sur les Risques, l'Environnement, la Mobilité et l’Aménagement

Name: Centre d'Etudes et d'Expertise sur les Risques, l'Environnement, la Mobilité et l’Aménagement

Partner’s ID if not PIC: FR94130018310

Address: 25 Av. François Mitterrand, 69500 Bron, France

Legal status: public

Organisation type: National public authority

Website: http://www.cerema.fr

Total budget: EUR 484 002.00

Partner’s programme co-financing: EUR 290 401.00

Partner’s programme co-financing rate: 59.00%

Partner contribution: EUR 193 601.00

GBER schemes / de minimis:

Boulogne sur mer Développement Côte d’Opale

Name: Boulogne sur mer Développement Côte d’Opale

Partner’s ID if not PIC: N.a.

Address: 2 bis Bd Daunou, 62320 Boulogne-sur-Mer, France

Legal status: private

Organisation type: Other

Website: http://www.boulogne-developpement.com

Total budget: EUR 262 400.00

Partner’s programme co-financing: EUR 157 440.00

Partner’s programme co-financing rate: 60.00%

Partner contribution: EUR 104 960.00

GBER schemes / de minimis:

Partners map

Partners and Projects info

2 Caps Area

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Desvres Samer area

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Universiteit Gent

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Central Denmark Region

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

The County Administrative Board of Skåne

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Intercommunale Leiedal

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

HZ University of Applied Sciences

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

University of Göttingen

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

City of Vlissingen

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Energy Agency for Southern Sweden

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

The Design School Kolding

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Intermunicipal authority for the Lumbres area

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Centre for Studies and Expertise on Risks, the Environment, Mobility and Urban Planning

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Boulogne sur mer Urban Planning and Economic Developpement Agency

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Partners and Projects info

Intermunicipal Association for the Development of the Region of Mechelen and the surrounding area

Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Lead partner

Project partner

Summary

Project name (EN): Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Project acronym: MM

Project ID: 5oVw0RJro

Project start date: 2023-11-01

Project end date: 2027-10-31

Project status: ongoing

Relevant mentions and prizes:

false

Total budget/expenditure: EUR 6 229 245.00

Total EU funding (amount): EUR 3 737 547.00

Total EU funding (co-financing rate): 60.00%

Co-financing sources:

ERDF: Amount, EUR 3 737 547.00. Co-financing rate, 60.00%.

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Infrastructure investments:

Decision on traffic: the responsible department for traffic permits are informed and agreed on our plans. Discharge permit: This permit is only needed if there is a need for dig that is deeper than we now anticipate. This scenario is not likely to happen. HZ campus is private ground. Regarding developments at the Kenniswerf, HZ and the municipality of Vlissingen are in direct contact. - EUR 0.00 -
For some investments leading to a slow down of car circulation (30 zone), depending on whether the road is owned by the commune, the district or the conseil départemental, an “arrêté” has to be delivered. - EUR 0.00 -
For some investments leading to a slow down of car circulation (30 zone), depending on whether the road is owned by the commune, the district or the conseil départemental, an “arrêté” has to be delivered. - EUR 0.00 -

Deliverables:

Assessment of pilot areas’ current mobility mix and potential solutions / To define the building blocks used in solution development we will per pilot area: Describe current mobility mix, context (mobility system, modal split, travel behaviours). Identify mobility challenges and potential solutions and information on implementation (cost, legislation, supporting measures). The potential impact of a building block (modal shift, congestion, emission) will be estimated based on existing examples (academic literature, EU projects, reports, interviews).
Developing pilot plans for the living labs / For each living lab, mobility scenarios will be developed to answer the specific challenges to be addressed looking at the non- and end-users characteristics, specific destinations/ trip purposes and mobility means. Those plans will integrate the variations of solutions (governance tools, test-groups and -fleets, mobility mix) and will be updated during the project duration thanks to in itinere evaluations (WP3) and an iterative process of evaluation, adaptation, implementation.
Developing a joint mobility framework and methodology / A joint monitoring framework will be developed together with a methodology in order to standardise information collection and interpretation across pilot sites. The project will build on the Sustainable Urban Mobility Indicators (SUMI), a set of indicators endorsed by DG MOVE, but will make adjustments to make them fit for intermediate and rural contexts.
End- and non-user identification / Following the joint mobility framework and methodology, identify non- and end-users, mobility service providers and destinations/ trip purposes (like enterprises, retail services, schools, residential developments, tourism services, mobility hubs)
Testing of governance tool in pilot implementation / The process and impact of the building blocks used as observed during the pilots is described and entered into the knowledge base. This is done by the knowledge partners based on info obtained from the pilots. This includes monitoring of impact of the implemented building block with an ex-ante and ex-post measurement of selected indicators (e.g. congestion, modal shift).
Monitoring and evaluating implementation progress / Pilots will be monitored by the expert group during the implementation, specifically the process and impact of the building blocks to feed a knowledge base. Based on the experiences of the pilots, the contextual and impact parameters of the building blocks will be recalibrated (i.e. difference between desk research and actual implementation). Through an iterative process of evaluation, modification and implementation, the evaluation will help to fine-tune the solutions piloted.
Collecting needs and mobility barriers of all involved target groups and stakeholders through active participatory approach / Following joint methodology, various participatory mobility needs collections will take place (like 'ride along-' and 'overcoming obstacle-' interviews, which will be filmed, and focus group sessions). It is important to engage with non-users, i.e. those who don't currently take sustainable mobility through additional surveys and workshops.
Implementing test groups for experience monitoring / For some specific mobility challenges, the project will set up users test-groups to try out certain types of solutions to ensure the collection of sufficient relevant data. Solutions will be existing ones at local level, but the adaptations will be tested by the test-groups who will be selected to be representative of the different personas. It is expected that test-groups will be implemented in at least 5 living labs.
Knowledge base and front end / Input from preparatory work, pilots and additional knowledge will be harmonised and compiled in the Mobility Makers' knowledge base. A front end to the knowledge base will be developed so that the knowledge base can serve as a basis for mobility advice and can be further supplemented and used based on the defined structure. The project knowledge base can be used to support other organisations to tackle their own mobility issues.
Collecting needs and mobility barriers of all involved target groups and stakeholders through available data collection and management / (Applied) Research and higher education institutes and regional and public agencies together with living-lab partners will work on existing data and investigate new sources of mobility data to complement needs collection. For example analysis of multimodal alternatives (car, public transport, cycling, walking) based on GIS and transport networks offer.
Implementing test-fleets of solutions / In the eventuality of mobility solutions not being directly available, or where the effectiveness/ efficiency is unknown, test-fleets will be implemented during a specific period of time to assess their potential efficiency (e-bikes, free public transport passes for users). It is expected that test-fleets will be implemented in at least 5 living labs.
Support to other (external) mobility challenges / In order to increase transfer of the project outputs and results, an open call for support will be launched so that local authorities can submit their mobility challenges and be supported by the project in resolving them, following the methodology and receiving input from the expert group. This will provide additional input for the knowledge base.
Developing a joint methodology for applying user personas / The project will jointly develop an approach for applying user personas, i.e. dividing a broad population into specific groups with similar behaviours, based on common characteristics such as similar demographics or attitudes. This methodology can help real life changes in the practices of citizens in increasing their use of sustainable solutions.
Adaptation of existing mobility systems / For pilots not requiring dedicated test-groups, adaptation of existing mobility systems will be tested and rolled out in the different living-labs, possibly with targeted investments that will solve mobility issues. During the roll-out, in itinere evaluation of mobility mixes will allow for regular adaptation, aiming at fine-tuning. It is expected that adaptations of existing mobility systems will be implemented in at least 5 living labs.
Developing an online training course / Joint methodologies and learnings will be transferred to the format of a training course, comprising specific tools and methods for local and regional authorities to mobilise and engage citizens, public servants, and private service providers in developing user insights, co-creating living labs for anchoring and navigating design and innovation processes to drive behavioural change. The material will also include a train-the-trainer module.
Developing a joint methodology for selecting and building of mobility scenarios/options (governance tool) / A joint methodology will describe how the data collected can be used to define and categorise potential mobility solutions (building blocks) and describe them in context. This will standardise how different building blocks can be combined into existing mobility mix and used to assess potential impact of future scenarios. The impact assesment grid will not be a traffic model but take into account observed trends from existing solutions meant to rank potential rather than as an absolute value.
Develop a targeted information and communication approach / In order to raise awareness and ensure that information reaches all stakeholders efficiently a communication strategy will be developed for each living lab based on existing knowledge. Communication actions will include events, videos, AR/VR simulations, low threshold first line advice (to answer local questions of individuals with mobility options), FAQ for users and other means of communication. 
Dissemination of governance strategy and knowledge base / The project will set up a transnational campaign to disseminate the developed goveranance strategy and knowledge base to external local, regional and national governments in the North Sea region. This will promote the uptake of lessons learned on a broader scale during and after the project.
Dissemination of transnational strategy on user-centred alternative mobility / The project will set up a transnational campaign to disseminate the developed strategy on demand-driven solutions for mobility challenges througout the North Sea region. The campaign will include articles, social media postings and presentations at conferences/events.
Implementing the behavioural change menu/methods at living lab level / Managing and shaping travel behaviour through both technical and behavioural interventions, be it softer factors (e.g. nudging, personal travel plans, incentives) or harder changes (e.g. assigning road space, forbidding car traffic).
Expert group / The project will set up an expert group providing advisory support at implementation phase composed of practitioners from the living labs, knowledge institutions and external organisations, such as mobility service providers. The expert group will follow the pilots, advise in case of difficulties and feed the knowledge base. The group will follow broader trends and new solutions for sustainable mobility and will incorporate new insights in their advice to the pilots.
Buddy system / The project will assign buddies, i.e. pilot partners with similar challenges that would benefit from intensified transnational cooperation, where this would add value. The buddies will set up regular meetings to share deeper insight.

Contribution to wider strategies and policies:

This project addresses the needs of the general public and of target groups. That is an important step in order to make mobility fair and just for all, which is a commitment of the Sustainable and Smart Mobility Strategy. This can only be achieved through a dialogue with those who would be served by this, since a condition for fairness or justice is that they have to be perceived as such. The project also has a strong link to digitalisation, which is a vision element of the Strategy.
The project contributes to a transition towards clean, accessible and affordable transport, objectives of the Green Deal. This means we aim to make it accessible and attractive for people to reduce their need for transportation, and to choose for sustainable transport. For decision makers we aim to reduce the need for resources and spatial footprint of mobility, and optimise the occupancy rate of vehicles and infrastructure, which would make mobility more affordable.
Central in the Territorial agenda 2030 is the need to act as people and places drift apart. Our focus on intermediate and rural regions is inspired by this lagging behind on innovation in sustainable mobility services. This proposed project serves the Agenda's objective to empower local and regional communities to protect, rehabilitate, and (re)utilise their (built) environments by finding ways to listen to their needs and to find solutions that allow them to change their mobility behaviour.
In the EU Rural Action Plan, among the actions for connected rural areas, there is the objective to optimise sustainable multimodal mobility solutions and connections, making use of digitalisation. That is exactly what this proposed project is about. We will look into needs and behaviour in order to optimise sustainable mobility and use digitalisation to embed behavioural preferences into daily practice.

Programme Common Output Indicator:

RCO 084 - Pilot actions developed jointly and implemented in projects, Measurement unit:
RCO 083 - Strategies and action plans jointly developed, Measurement unit:

Delivered output indicator(s):

(RCO83) Strategies and action plans jointly developed: 256
(RCO84) Pilot actions developed jointly and implemented in projects: 756

Programme Common Result Indicator:

RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:
RCR 079 - Joint strategies and action plans taken up by organisations, Measurement unit:

Delivered result indicator(s):

(RCR79) Joint strategies and action plans taken up by organisations: 13
(RCR104) Solutions taken up or up-scaled by organisations: 11

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-B North Sea

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2025-02-03

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

65 / 65 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

791 / 791 (100%)

Notes on the data

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Mobility Makers: Customising sustainable mobility mixes to fit users’ needs [FA]

Description

Thematic information

Partners (15)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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