MEDiterranean 4 REGENerative Tourism and Culture
Programme 2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)Description
Organisations cooperate in thematic working groups(FR)
MED4REGEN Strategy(EN)
MED4REGEN Strategy(FR)
Solutions to increase capacities for the cultural change in tourism(FR)
Solutions to increase capacities for the cultural change in tourism(EN)
Solutions to implement hyperlocal and regenerative tourism models(EN)
Solutions to implement hyperlocal and regenerative tourism models(FR)
MED Action Plan for regenerative tourism towards cultural change (EN)
MED Action Plan for regenerative tourism towards cultural change(FR)
Website: https://med4regen.interreg-euro-med.eu/
Thematic information
Priority:
(VI-B_EM_2) Greener MEDPriority specific objective:
RSO2.4. Promoting climate change adaptation and disaster risk prevention and resilience, taking into account eco-system based approachesPriority policy objective (Interreg specific objective):
PO2 A greener, low-carbon transitioning towards a net zero carbon economy and resilient Europe by promoting clean and fair energy transition, green and blue investment, the circular economy, climate change mitigation and adaptation, risk prevention and management, and sustainable urban mobilityType of intervention:
061 Risk prevention and management of non-climate related natural risks (for example earthquakes) and risks linked to human activities (for example technological accidents), including awareness raising, civil protection and disaster management systems, infrastructures and ecosystem based approachesPartners (8)
Lead Partner: Regione del Veneto
Partner’s ID if not PIC: IT02392630279 | IT120000085
Address: Palazzo Sceriman - Lista di Spagna, Cannaregio , 30121 Venezia, Italy
Legal status: public
Organisation type: Regional public authority
Website: http://www.regione.veneto.it
Total budget: EUR 316 330.00
Partner’s programme co-financing: EUR 253 064.00
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 63 266.00
- Open Tourisme Lab
-
Name: Open Tourisme Lab
Partner’s ID if not PIC: 85831946488 | FR220000014
Address: Allée F. Desmons, 30189 Nimes, France
Legal status: private
Organisation type: SME
Website: https://www.opentourismelab.com/
Total budget: EUR 243 394.50
Partner’s programme co-financing: EUR 194 715.60
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 48 678.90
- ΠΕΡΙΦΕΡΕΙΑ ΗΠΕΙΡΟΥ
-
Name: ΠΕΡΙΦΕΡΕΙΑ ΗΠΕΙΡΟΥ
Partner’s ID if not PIC: 997908822 | EL120000055
Address: Plateia Pyrrou , 45221 Ioannina, Greece
Legal status: public
Organisation type: Regional public authority
Website: http://www.php.gov.gr
Total budget: EUR 255 550.00
Partner’s programme co-financing: EUR 204 440.00
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 51 110.00
- TURISTIČKA ZAJEDNICA SPLITSKO-DALMATINSKE ŽUPANIJE
-
Name: TURISTIČKA ZAJEDNICA SPLITSKO-DALMATINSKE ŽUPANIJE
Partner’s ID if not PIC: 49736780421 | HR120000027
Address: Prilaz braće Kaliterna, 21000 SPLIT, Croatia
Legal status: public
Organisation type: Sectoral agency
Website: https://www.dalmatia.hr/
Total budget: EUR 254 939.50
Partner’s programme co-financing: EUR 203 951.60
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 50 987.90
- Univerzitet u Sarajevu
-
Name: Univerzitet u Sarajevu
Partner’s ID if not PIC: 200494560007 | BA120000017
Address: Obala Kulina bana, 71000 Sarajevo, Bosnia and Herzegovina
Legal status: public
Organisation type: Higher education and research organisations
Website: http://www.af.unsa.ba
Total budget: EUR 216 227.60
Partner’s programme co-financing: EUR 172 982.08
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 43 245.52
- Empresa Municipal de Iniciativas y Actividades Empresariales de Málaga, S.A.
-
Name: Empresa Municipal de Iniciativas y Actividades Empresariales de Málaga, S.A.
Partner’s ID if not PIC: A29233681 | ES519000161
Address: Plaza Jesús el Rico, 2912 Malaga, Spain
Legal status: public
Organisation type: Sectoral agency
Website: https://www.promalaga.es/en/
Total budget: EUR 265 988.00
Partner’s programme co-financing: EUR 212 790.40
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 53 197.60
- Muzej za arhitekturo in oblikovanje (MAO)
-
Name: Muzej za arhitekturo in oblikovanje (MAO)
Partner’s ID if not PIC: SI14219468 | SI120000016
Address: Rusjanov trg, 1000 Ljubljana, Slovenia
Legal status: public
Organisation type: National public authority
Website: http://www.mao.si
Total budget: EUR 250 300.00
Partner’s programme co-financing: EUR 200 240.00
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 50 060.00
- Università Iuav di Venezia
-
Name: Università Iuav di Venezia
Partner’s ID if not PIC: 708670278 | IT120000088
Address: Santa Croce, 30135 Venezia, Italy
Legal status: public
Organisation type: Higher education and research organisations
Website: http://www.iuav.it
Total budget: EUR 273 700.00
Partner’s programme co-financing: EUR 218 960.00
Partner’s programme co-financing rate: 80.00%
Partner contribution: EUR 54 740.00
Partners map
Lead partner
Project partner
Summary
Project acronym: MED4REGEN
Project ID: Euro-MED0401090
Project start date: 2025-04-01
Project end date: 2027-12-31
Project status:
ongoingRelevant linked projects:
- TheRout_Net project of Interreg Greece- Italy 2014-2020”
- (FR), TheRout_Net project of Interreg Greece- Italy 2014-2020”
- (EN) | PP7 RoE has participated to TheRout_Net, a strategic project funded by the Interreg V-A Greece-Italy 2014/2020 Programme that aims to promote thematic tourism across Greece and Italy through the valorisation of cultural and historical itineraries and routes characterized by a slow fruition, through a complex action plan of material and immaterial interventions, favouring the tourism seasonal adjustment in the cross-border area.
- MED4REGEN will benefit of PP7 expertise in valorisation of cultural and historical itineraries which is at the core of the regenerative framing of the 5 key challenges of MED4REGEN. (EN), PP7 RoE has participated to TheRout_Net, a strategic project funded by the Interreg V-A Greece-Italy 2014/2020 Programme that aims to promote thematic tourism across Greece and Italy through the valorisation of cultural and historical itineraries and routes characterized by a slow fruition, through a complex action plan of material and immaterial interventions, favouring the tourism seasonal adjustment in the cross-border area.
- MED4REGEN will benefit of PP7 expertise in valorisation of cultural and historical itineraries which is at the core of the regenerative framing of the 5 key challenges of MED4REGEN. (FR), EX.TOUR (Greece- Albania 2014-2020 Programme) (FR), EX.TOUR (Greece- Albania 2014-2020 Programme) (EN) | .
- PP7 RoE has participated to EX.TOUR (Greece- Albania 2014-2020 Programme: the overall objective is to boost thematic (adventure) tourism in the cross-border area by providing adequate training for new professionals and improving the quality of services offered. In addition, the project aspires to create a common culture and appreciation for natural and cultural resources that will be transferred by the professional guides to the visitors. The local communities will gain multiple benefits΄: sustainable development and environmental consciousness will be enhanced.
- MED4REGEN will benefit of PP7 expertise in the strategic planning of touristic products and experiences that benefit the community which is at the core of the regenerative framing of the 5 key challenges of MED4REGEN. (EN), PP7 RoE has participated to EX.TOUR (Greece- Albania 2014-2020 Programme: the overall objective is to boost thematic (adventure) tourism in the cross-border area by providing adequate training for new professionals and improving the quality of services offered. In addition, the project aspires to create a common culture and appreciation for natural and cultural resources that will be transferred by the professional guides to the visitors. The local communities will gain multiple benefits΄: sustainable development and environmental consciousness will be enhanced.
- MED4REGEN will benefit of PP7 expertise in the strategic planning of touristic products and experiences that benefit the community which is at the core of the regenerative framing of the 5 key challenges of MED4REGEN. (FR), TACTICAL TOURISM - (Greece- Albania 2014-2020 Programme) (FR), TACTICAL TOURISM - (Greece- Albania 2014-2020 Programme) (EN) | PP7 RoE has participated to TACTICAL TOURISM a project aimed to unify all the Regions of the Cross-Border area by creating a network of bodies capable of materializing policies and actions for the preservation of the cultural and natural resources in the interests of touristic development. In fact, this project was initiated by the legal representatives of all seven regional authorities of the region (Regional Councils of Vlore, Berat, Gjirokaster and Korce in Albania, Regions of Ionian Islands, Epirus and Western Macedonia in Greece).
- MED4REGEN will benefit of PP7 expertise in creating network of institutions working towards materialising policies and actions for the preservation of the cultural and natural resources which is at the core of the regenerative framing of MED4REGEN.
- (EN), PP7 RoE has participated to TACTICAL TOURISM a project aimed to unify all the Regions of the Cross-Border area by creating a network of bodies capable of materializing policies and actions for the preservation of the cultural and natural resources in the interests of touristic development. In fact, this project was initiated by the legal representatives of all seven regional authorities of the region (Regional Councils of Vlore, Berat, Gjirokaster and Korce in Albania, Regions of Ionian Islands, Epirus and Western Macedonia in Greece).
- MED4REGEN will benefit of PP7 expertise in creating network of institutions working towards materialising policies and actions for the preservation of the cultural and natural resources which is at the core of the regenerative framing of MED4REGEN.
- (FR), Future Architecture Platform (EN), Future Architecture Platform (FR) | MAO PP3 has designed and lead The Future Architecture platform (1 Nov 2015–31 Oct 2021) has connected emerging talents to high profile institutions, museums, galleries, publishing houses, biennials, and festivals which organized the European Architecture Program of exhibitions, conferences, workshops, publications, prototyping and more (28 Architecture institutions in 24 european countries). The aim of the platform was to identify and explore new models of creative work that could contribute to a more harmonious development of the European economy, living environment and society as a whole. Through the course of 6-years Future Architecture evolved into a well-balanced ecosystem of European cultural players in architecture.
- MED4REGEN will benefit of PP3 expertise in creating network of institutions working towards an harmonious society through culture, which is one of the very principles that are at the core of the regenerative framing of MED4REGEN.
- (EN), MAO PP3 has designed and lead The Future Architecture platform (1 Nov 2015–31 Oct 2021) has connected emerging talents to high profile institutions, museums, galleries, publishing houses, biennials, and festivals which organized the European Architecture Program of exhibitions, conferences, workshops, publications, prototyping and more (28 Architecture institutions in 24 european countries). The aim of the platform was to identify and explore new models of creative work that could contribute to a more harmonious development of the European economy, living environment and society as a whole. Through the course of 6-years Future Architecture evolved into a well-balanced ecosystem of European cultural players in architecture.
- MED4REGEN will benefit of PP3 expertise in creating network of institutions working towards an harmonious society through culture, which is one of the very principles that are at the core of the regenerative framing of MED4REGEN.
- (FR), Malaga Pass (EN), Malaga Pass (FR) | Promalaga has been also entrusted by the Malaga City Council with “Malaga Pass” project. Málaga Pass is a virtual cultural and tourist card that entitles the buyer to visit the permanent collection of museums, monuments, and attractions without having to queue and pay at the entrance.
- It is all you need to discover Málaga city and enjoy its cultural and leisure offer. It allows to experience Malaga in the best possible way, saving time and money to the visitors.
- MED4REGEN will benefit from PP4 experience gained for in the service design experiendesigning solutions and hybrid touristic offers that enrich the local community.
- (EN), Promalaga has been also entrusted by the Malaga City Council with “Malaga Pass” project. Málaga Pass is a virtual cultural and tourist card that entitles the buyer to visit the permanent collection of museums, monuments, and attractions without having to queue and pay at the entrance.
- It is all you need to discover Málaga city and enjoy its cultural and leisure offer. It allows to experience Malaga in the best possible way, saving time and money to the visitors.
- MED4REGEN will benefit from PP4 experience gained for in the service design experiendesigning solutions and hybrid touristic offers that enrich the local community.
- (FR), Digital Nomad Destination Certification - Malaga (EN), Digital Nomad Destination Certification - Malaga (FR) | Promalaga (PP4) is moreover committed in the task of helping international companies to establish themselves in Malaga. To help in this matter, Promalaga offers a personalized advisory service where information is provided in several languages, to all companies, entrepreneurs, investors, startups and/or corporations that are interested in Malaga or that are studying its implementation in the city. In relation to this matter, Málaga, was the first city in Spain to obtain the Digital Nomad Destination certification from AENOR.
- The project focuses on the revitalization of business ecosystems and entrepreneurship, and Promalaga also have experience in tourism projects, urban mobility, creative-cultural entrepreneurship projects, sustainable urban development, and adaptation to climate change.
- MED4REGEN will benefit from PP4 experience gained for designing solutions and hybrid touristic offers that enrich the local community.
- (FR), Promalaga (PP4) is moreover committed in the task of helping international companies to establish themselves in Malaga. To help in this matter, Promalaga offers a personalized advisory service where information is provided in several languages, to all companies, entrepreneurs, investors, startups and/or corporations that are interested in Malaga or that are studying its implementation in the city. In relation to this matter, Málaga, was the first city in Spain to obtain the Digital Nomad Destination certification from AENOR.
- The project focuses on the revitalization of business ecosystems and entrepreneurship, and Promalaga also have experience in tourism projects, urban mobility, creative-cultural entrepreneurship projects, sustainable urban development, and adaptation to climate change.
- MED4REGEN will benefit from PP4 experience gained for designing solutions and hybrid touristic offers that enrich the local community.
- (EN), Social and Creative MED 2014-2020 (FR), Social and Creative MED 2014-2020 (EN) | Promalaga (PP4) has worked to Social and Creative, which was a project to improve the results of the TALIA horizontal project and some other modular projects that address creativity and social innovation, funded by the Interreg MED Program 2014-2020. With this project we gained experience in three main lines of action, with the double objective of creating a shared feeling that pursued a purpose within the creative and social innovation community of the MED and of promoting the implementation and transferability of results through of political innovation essays.
- MED4REGEN will benefit from PP4 expertise and experience gained for tourism and social innovation. (FR), Promalaga (PP4) has worked to Social and Creative, which was a project to improve the results of the TALIA horizontal project and some other modular projects that address creativity and social innovation, funded by the Interreg MED Program 2014-2020. With this project we gained experience in three main lines of action, with the double objective of creating a shared feeling that pursued a purpose within the creative and social innovation community of the MED and of promoting the implementation and transferability of results through of political innovation essays.
- MED4REGEN will benefit from PP4 expertise and experience gained for tourism and social innovation.
- (EN), DIBEST INTERREG ATLANTIC AREA (FR), DIBEST INTERREG ATLANTIC AREA (EN) | Promalaga (PP4) has worked to Digital Innovation for Blue Enterprises and Social Tourism (DIBEST) is a transnational collaborative project that supports a network of blue economy microenterprises. The focus of this project is to provide the tools to implement digitalization practices, more sustainable and environmentally friendly tourism within each region.institutions.DIBEST will accelerate an effective transition towards sustainable tourism management in terms and flow in destinations already committed to sustainable development goals. MED4REGEN will benefit from PP4 expertise and experience gained for tourism and the BSO perspective of social innovation. (EN), Promalaga (PP4) has worked to Digital Innovation for Blue Enterprises and Social Tourism (DIBEST) is a transnational collaborative project that supports a network of blue economy microenterprises. The focus of this project is to provide the tools to implement digitalization practices, more sustainable and environmentally friendly tourism within each region.institutions.DIBEST will accelerate an effective transition towards sustainable tourism management in terms and flow in destinations already committed to sustainable development goals. MED4REGEN will benefit from PP4 expertise and experience gained for tourism and the BSO perspective of social innovation. (FR), Tourism Tech For Good (supported by Feder grant (FR), Tourism Tech For Good (supported by Feder grant (EN) | OTL PP8 has launched a new program called Tourism Tech For Good (supported by Feder grant), a do-tank action of tourism game changers. Thanks to open innovation approach, OTL supports tourism organisation to meet their challenges and design new impact solutions. In April 2024, OTL organised an innovathon on 3 themes: water resource management, waste management and low-carbon mobility. Heritage sites such as the Pont du Gard put forward their challenges.
- MED4REGEN will benefit from PP8 expertise in supporting the hands-on actions of tourism organisations to the implementation of regenerative processes.
- (EN), OTL PP8 has launched a new program called Tourism Tech For Good (supported by Feder grant), a do-tank action of tourism game changers. Thanks to open innovation approach, OTL supports tourism organisation to meet their challenges and design new impact solutions. In April 2024, OTL organised an innovathon on 3 themes: water resource management, waste management and low-carbon mobility. Heritage sites such as the Pont du Gard put forward their challenges.
- MED4REGEN will benefit from PP8 expertise in supporting the hands-on actions of tourism organisations to the implementation of regenerative processes.
- (FR), Cosme - First Mile project. (EN), Cosme - First Mile project. (FR) | OTL (PP8) is an active partner of First Mile, funded by the EU Single Market programme and launched in January 2023, the First Mile project is a dynamic collaboration that unites 6 partners from 5 European countries.
- The mission of the First Mile project is to use the power of behavioral sciences to shape solutions that not only drive the post-COVID-19 recovery of tourism SMEs but also improve the sustainability of their operations, even with limited resources. Knowledge about human behavior can fuel behavior change approaches that produce immediate effects while requiring little investment.
- The First Mile Project will support 80 SMEs spread across France, Norway, Italy, and Slovenia. These SMEs will have the opportunity to implement and experiment with behavior tactics to enhance their operations and make them more sustainable.
- MED4REGEN will benefit from PP8 expertise in understanding how to guide SMEs to the implementation of regenerative processes.
- (FR), OTL (PP8) is an active partner of First Mile, funded by the EU Single Market programme and launched in January 2023, the First Mile project is a dynamic collaboration that unites 6 partners from 5 European countries.
- The mission of the First Mile project is to use the power of behavioral sciences to shape solutions that not only drive the post-COVID-19 recovery of tourism SMEs but also improve the sustainability of their operations, even with limited resources. Knowledge about human behavior can fuel behavior change approaches that produce immediate effects while requiring little investment.
- The First Mile Project will support 80 SMEs spread across France, Norway, Italy, and Slovenia. These SMEs will have the opportunity to implement and experiment with behavior tactics to enhance their operations and make them more sustainable.
- MED4REGEN will benefit from PP8 expertise in understanding how to guide SMEs to the implementation of regenerative processes.
- (EN), Bauhaus4MED
- Testing New European Bauhaus Solutions for Deep Green Transformation of Cities and Regions in Euro-MED area. (FR), Bauhaus4MED
- Testing New European Bauhaus Solutions for Deep Green Transformation of Cities and Regions in Euro-MED area.
- (EN) | Average citizen usually considers ecology and green transformation as something that “must be” done, instead of something they would “love to” do. To change this perception, the New European Bauhaus (NEB) initiative introduced aesthetic (beautiful) aspects along with citizens participation to support urban green transformation. Project Bauhaus4MED will test innovative NEB solutions integrating sustainability, inclusion and aesthetic aspects into decision making process, for improvement of green living areas. The developed tool is CROWDVOCACY a tool combining crowdfunding, crowdsourcing and participative democracy principles, with aesthetic green architecture design resulting in citizens tailor-made solutions for better living.
- MED4REGEN has the link between regenerative tourism and communities at the core of its design. Bauhaus4Med will give examples and tools on how to process citizen and community participation.
- (FR), Average citizen usually considers ecology and green transformation as something that “must be” done, instead of something they would “love to” do. To change this perception, the New European Bauhaus (NEB) initiative introduced aesthetic (beautiful) aspects along with citizens participation to support urban green transformation. Project Bauhaus4MED will test innovative NEB solutions integrating sustainability, inclusion and aesthetic aspects into decision making process, for improvement of green living areas. The developed tool is CROWDVOCACY a tool combining crowdfunding, crowdsourcing and participative democracy principles, with aesthetic green architecture design resulting in citizens tailor-made solutions for better living.
- MED4REGEN has the link between regenerative tourism and communities at the core of its design. Bauhaus4Med will give examples and tools on how to process citizen and community participation.
- (EN), Community4Tourism
- Thematic Community project of the Interreg Euro-MED Sustainable Tourism Mission
- (EN), Community4Tourism
- Thematic Community project of the Interreg Euro-MED Sustainable Tourism Mission
- (FR) | The project Community4Tourism, the Thematic Community project of the Interreg Euro-MED Sustainable Tourism Mission aims to contribute to the EU territorial cooperation and its transnational dimension through the objectives included in the Programme and the main goals of the Mission 4, related to the Enhancement of Sustainable Tourism in the MED Area and the transition towards a climate-neutral and resilient society.
- Since Community4 Tourism will address its activities to pursue the consolidation of a competitive innovation ecosystem, MED4REGEN would link to the business development framework in order to both find case studies and transfer solutions from its WP2 into sustainable business ideas.
- (FR), The project Community4Tourism, the Thematic Community project of the Interreg Euro-MED Sustainable Tourism Mission aims to contribute to the EU territorial cooperation and its transnational dimension through the objectives included in the Programme and the main goals of the Mission 4, related to the Enhancement of Sustainable Tourism in the MED Area and the transition towards a climate-neutral and resilient society.
- Since Community4 Tourism will address its activities to pursue the consolidation of a competitive innovation ecosystem, MED4REGEN would link to the business development framework in order to both find case studies and transfer solutions from its WP2 into sustainable business ideas.
- (EN), Dialogue4Tourism. Institutional dialogue on Sustainable Tourism and Governance in the Euro-Med area (FR), Dialogue4Tourism. Institutional dialogue on Sustainable Tourism and Governance in the Euro-Med area (EN) | The overall objective of Dialogue4Tourism is to increase the coordination level and institutional capacity of public authorities, multi-level bodies, programmes, strategies and initiatives in the Euro-MED, aiming to transform tourism into greener, smarter and more resilient, embracing the fourfold approach of the mission: circularity of tourism services, environmental neutrality, sustainable ecosystem services, and cultural and natural preservation of resources.
- MED4REGEN will link to the institutional dialogue built by Dialogue4Tourism and address the its keypoints in WP3 for an effective dissemination over sustainability, overtourism, seasonality, climate change, with policy makers and territorial agencies. This will translate into present the solutions in WP2 as catalyst of how culture-based social and community design can have an impact on regenerative tourism and innovation.
- (EN), The overall objective of Dialogue4Tourism is to increase the coordination level and institutional capacity of public authorities, multi-level bodies, programmes, strategies and initiatives in the Euro-MED, aiming to transform tourism into greener, smarter and more resilient, embracing the fourfold approach of the mission: circularity of tourism services, environmental neutrality, sustainable ecosystem services, and cultural and natural preservation of resources.
- MED4REGEN will link to the institutional dialogue built by Dialogue4Tourism and address the its keypoints in WP3 for an effective dissemination over sustainability, overtourism, seasonality, climate change, with policy makers and territorial agencies. This will translate into present the solutions in WP2 as catalyst of how culture-based social and community design can have an impact on regenerative tourism and innovation.
- (FR), HERIT ADAPT
- HERItage and territory resilience through sustainable Tourism, climate change ADAPtation and ciTizen engagement
- (EN), HERIT ADAPT
- HERItage and territory resilience through sustainable Tourism, climate change ADAPtation and ciTizen engagement (FR) | Tourism represents an important industry for Euro-MED with Heritage tourism being a significant element of the overall tourist product. Yet, human activity and climate change pose risks to both cultural heritage (CH) and natural heritage (NH) assets in rural and urban environments. Impacts on heritage and subsequently to tourism have not yet been adequately examined and dealt with. HERIT ADAPT created a Sustainable Tourism Model (STM) that is tested in 8 pilot Euro-MED regions of different typologies, including UNESCO sites and lesser known monuments in coastal, hinterland and mountainous areas.
- MED4REGEN will include the STM in the tools to be examined in WP1 to take in account territorial needs and visions, existing frameworks as it specifically addresses CH and NH that are part of MED4REGEN 5 challenges. (EN), Tourism represents an important industry for Euro-MED with Heritage tourism being a significant element of the overall tourist product. Yet, human activity and climate change pose risks to both cultural heritage (CH) and natural heritage (NH) assets in rural and urban environments. Impacts on heritage and subsequently to tourism have not yet been adequately examined and dealt with. HERIT ADAPT created a Sustainable Tourism Model (STM) that is tested in 8 pilot Euro-MED regions of different typologies, including UNESCO sites and lesser known monuments in coastal, hinterland and mountainous areas.
- MED4REGEN will include the STM in the tools to be examined in WP1 to take in account territorial needs and visions, existing frameworks as it specifically addresses CH and NH that are part of MED4REGEN 5 challenges. (FR), MAST
- MAking Sustainable Tourism possible
- (EN), MAST
- MAking Sustainable Tourism possible (FR) | MAST represents a novelty compared to current practices in the accommodation sector; it proposes a study aimed at defining solutions that balance the specificities of all dimensions of sustainability. To date, most tourism professionals and scholars have proposed the sustainability of accommodation facilities based almost exclusively on the environmental dimension, causing a delay in the full development of a sustainable organizational culture.
- As MED4REGEN clearly defines in WP1 the preliminary organizational research, both projects connect on how to tackle sustainability and regenerative processes in their direct actions.
- (FR), MAST represents a novelty compared to current practices in the accommodation sector; it proposes a study aimed at defining solutions that balance the specificities of all dimensions of sustainability. To date, most tourism professionals and scholars have proposed the sustainability of accommodation facilities based almost exclusively on the environmental dimension, causing a delay in the full development of a sustainable organizational culture.
- As MED4REGEN clearly defines in WP1 the preliminary organizational research, both projects connect on how to tackle sustainability and regenerative processes in their direct actions.
- (EN), MED-Routes
- Enhancing MED sustainable cultural tourism through the creation of eco-itineraries inside European Cultural Routes (FR), MED-Routes
- Enhancing MED sustainable cultural tourism through the creation of eco-itineraries inside European Cultural Routes
- (EN) | MEDRoutes overall objective is therefore to establish and disseminate a local-based, low-impact model of sustainable tourism across CRs in the MED area, in particular, to establish a specific model of Mediterranean "slow tourism" rooted in the common heritage of 4 CRs.
- MED4REGEN is in synergy MED-Routes for the approach to achieve a low-impact model and culture-based slow tourism that can foster case studies for WP1 and WP2.
- (EN), MEDRoutes overall objective is therefore to establish and disseminate a local-based, low-impact model of sustainable tourism across CRs in the MED area, in particular, to establish a specific model of Mediterranean "slow tourism" rooted in the common heritage of 4 CRs.
- MED4REGEN is in synergy MED-Routes for the approach to achieve a low-impact model and culture-based slow tourism that can foster case studies for WP1 and WP2.
- (FR), SMart Industrial Tourism in the Mediterranean (FR), SMart Industrial Tourism in the Mediterranean (EN) | SMITour challenge is to change tourism in the post-pandemic time, by e.g. focusing on alternative destinations to make the tourist experience more rewarding and yet more sustainable.
- Many Med regions and cities with important industrial sites are considering Industrial Tourism as a way to attract tourists to their areas. On the other hand, the common-place visit to productive sites could be greatly enhanced by integrating additional cultural and historical elements through the use of advanced and immersive technologies that can make the experience more informative and enticing for the visitor (Smart Industrial Tourism).
- With its focus on Industrial Tourism, the project frames a connection with multiple MED4REGEN project areas that have an industrial heritage (as for example Venice Mestre, Venice Marghera, Split heavy industry area). Also it aims at the same objective of the diversification of visitors in order to tackle over-tourism side effects and city polarizations.
- (EN), SMITour challenge is to change tourism in the post-pandemic time, by e.g. focusing on alternative destinations to make the tourist experience more rewarding and yet more sustainable.
- Many Med regions and cities with important industrial sites are considering Industrial Tourism as a way to attract tourists to their areas. On the other hand, the common-place visit to productive sites could be greatly enhanced by integrating additional cultural and historical elements through the use of advanced and immersive technologies that can make the experience more informative and enticing for the visitor (Smart Industrial Tourism).
- With its focus on Industrial Tourism, the project frames a connection with multiple MED4REGEN project areas that have an industrial heritage (as for example Venice Mestre, Venice Marghera, Split heavy industry area). Also it aims at the same objective of the diversification of visitors in order to tackle over-tourism side effects and city polarizations.
- (FR), EC Transition Pathways for Tourism (FR), EC Transition Pathways for Tourism (EN) | This Pathway highlights the crucial conditions, actions and targets necessary to achieve a sustainable resilience of the tourism sector and the digital and green transition. According to the pathway the different actors in the tourism sector are called upon to implement measures in 27 specific areas. MED4REGEN actions contribute to areas identified by the Pathway, particularly the following: Topic 7 Circularity of tourism services; Topic 8 Green transition of tourism companies and SMEs; Topic 11Easily accessible best practice, peer learning and networking for SMEs; Topic 12 Research and innovation projects and pilots on circular and climate friendly tourism; Topic 19 Awareness raising on skills needs for twin transition in tourism; Topic 20 Awareness raising on changes in tourism demand and the opportunities of twin transition for tourism; Topic 22 Pact for skills in tourism; Topic 25 Enhancing accessible tourism services; Topic 26 Tourism services for visitors and residents alike. (FR), This Pathway highlights the crucial conditions, actions and targets necessary to achieve a sustainable resilience of the tourism sector and the digital and green transition. According to the pathway the different actors in the tourism sector are called upon to implement measures in 27 specific areas. MED4REGEN actions contribute to areas identified by the Pathway, particularly the following: Topic 7 Circularity of tourism services; Topic 8 Green transition of tourism companies and SMEs; Topic 11Easily accessible best practice, peer learning and networking for SMEs; Topic 12 Research and innovation projects and pilots on circular and climate friendly tourism; Topic 19 Awareness raising on skills needs for twin transition in tourism; Topic 20 Awareness raising on changes in tourism demand and the opportunities of twin transition for tourism; Topic 22 Pact for skills in tourism; Topic 25 Enhancing accessible tourism services; Topic 26 Tourism services for visitors and residents alike. (EN), Sustainable Tourism Toolkit jointly developed by Interreg Maritime Italy-France, NEXT MED and Euro-MED (FR), Sustainable Tourism Toolkit jointly developed by Interreg Maritime Italy-France, NEXT MED and Euro-MED (EN) | This toolkit gathers some of the best transferable and most valuable results, creative tools and governance papers to
- concretely support stakeholders in solving issues they face across the Mediterranean in developing a vibrant, sustainable and responsible tourism sector.
- MED4REGEN has capitalized on the experience of these Territorial Cooperation Programs and in particular on the toolkit structure and contents. MED4REGEN methodology also focuses on “transnational challenges” of regenerative tourism, and reaches the formulation of a toolbox and five action plans to ensure the long-term vision and impacts of the Project in the MED area. (EN), This toolkit gathers some of the best transferable and most valuable results, creative tools and governance papers to
- concretely support stakeholders in solving issues they face across the Mediterranean in developing a vibrant, sustainable and responsible tourism sector.
- MED4REGEN has capitalized on the experience of these Territorial Cooperation Programs and in particular on the toolkit structure and contents. MED4REGEN methodology also focuses on “transnational challenges” of regenerative tourism, and reaches the formulation of a toolbox and five action plans to ensure the long-term vision and impacts of the Project in the MED area. (FR), C2T Capacity2Transform - Interreg Central Europe (EN), C2T Capacity2Transform - Interreg Central Europe (FR) | IUAV (PP2) MAO (PP3) are participating to INTERREG Capacity2Transform Activating the transformative potential of cultural and creative industries and sustainable tourism in boosting the twin green and digital transition for the competitiveness of Central Europe. Capacity2Transform operates across Central Europe, focusing on the cultural and creative industries (CCIs) and sustainable tourism sectors. The challenge is to integrate these sectors into the digital and green (DG) transition to boost regional competitiveness. Capacity2Transform will develop a comprehensive capacity-building program to upskill these sectors, enabling them to contribute to and benefit from the DG transition. MED4REGEN will benefit of PP2 expertise in building capacity building activities for sustainable tourism and Digital and Green Transition thus creating a synergy with A.2.2 of WP2.
- (EN), IUAV (PP2) MAO (PP3) are participating to INTERREG Capacity2Transform Activating the transformative potential of cultural and creative industries and sustainable tourism in boosting the twin green and digital transition for the competitiveness of Central Europe. Capacity2Transform operates across Central Europe, focusing on the cultural and creative industries (CCIs) and sustainable tourism sectors. The challenge is to integrate these sectors into the digital and green (DG) transition to boost regional competitiveness. Capacity2Transform will develop a comprehensive capacity-building program to upskill these sectors, enabling them to contribute to and benefit from the DG transition. MED4REGEN will benefit of PP2 expertise in building capacity building activities for sustainable tourism and Digital and Green Transition thus creating a synergy with A.2.2 of WP2. (FR)
Total budget/expenditure: EUR 2 076 429.60
Total EU funding (amount): EUR 1 661 143.68
Total EU funding (co-financing rate): 80.00%
Co-financing sources:
Investments, deliverables, policy contributions
(bullets are inserted automatically and may be incorrectly placed)
Deliverables:
Contribution to wider strategies and policies:
Programme Common Output Indicator:
-
RCO 116 - Jointly developed solutions, Measurement unit:
-
RCO 083 - Strategies and action plans jointly developed, Measurement unit:
-
RCO 087 - Organisations cooperating across borders, Measurement unit:
Programme Common Result Indicator:
-
RCR 104 - Solutions taken up or up-scaled by organisations, Measurement unit:
-
RCR 079 - Joint strategies and action plans taken up by organisations, Measurement unit:
Programme Result Indicator:
-
PSI1 - Organisations with increased institutional capacity due to their participation in cooperation activities across borders, Measurement unit: organisations
Project part of European Union Macro-Regional or Sea Basin Strategy: EUSALP
EUSALP Priority (Policy) area / Horizontal action:
EUSALP Degree of compliance:
Project part of European Union Macro-Regional or Sea Basin Strategy: EUSAIR
EUSAIR Priority (Policy) area / Horizontal action:
EUSAIR Degree of compliance:
Information regarding the data in keep.eu on the programme financing this project
Financing programme
2021 - 2027 Interreg VI-B EURO Mediterranean (EURO MED)
Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme
2025-10-02
No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)
78 / 78 (100%)
No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)
733 / 733 (100%)
Notes on the data