Maintaining And Revitalizing Knowledge And Traditional Occupations

Programme 2021 - 2027 Interreg VI-A Greece-Italy

Date of latest update: 2026-05-19

Description

Description (EN):

The M.A.R.K.A.T.O. Project is a cross-border initiative co-financed by the Interreg V-A Greece–Italy Programme, aimed at preserving, revitalizing, and economically empowering traditional heritage professions in selected regions of Greece and Italy. It brings together public institutions, cultural organizations, chambers of commerce, and innovation experts to develop sustainable, digital solutions that support artisans facing marginalization due to globalization, urbanization, and changing consumer habits. Focusing on culturally rich yet economically vulnerable areas—Achaia, Zakynthos, and Metsovo in Greece, and Puglia, Basilicata, Bari, Matera, and Bisceglie in Italy—the project safeguards intangible cultural heritage by blending traditional craftsmanship with digital innovation and expanded market access. At its core, M.A.R.K.A.T.O. creates two integrated digital platforms: a Joint Digital Marketplace and a Digital Archive. The Marketplace connects artisans with wider audiences, allowing them to promote and sell their products online, while the Archive documents crafts, techniques, and stories, preserving knowledge and traditions for future generations. These tools form the foundation of a new cross-border ecosystem that supports artisans in adapting to the modern economy while protecting cultural identity. The project also offers training, apprenticeships, and mentoring in digital marketing, e-commerce, and sustainable practices, tailored to the needs of heritage micro-enterprises. M.A.R.K.A.T.O. creates impact on multiple levels—boosting local resilience, enriching national cultural economies, and fostering a shared cross-border identity. It demonstrates how innovation and tradition can co-exist, aligning with EU goals of sustainability, digital inclusion, and cultural diversity. By empowering artisans and revitalizing heritage, M.A.R.K.A.T.O. sets a replicable model for preserving Europe’s cultural legacy in the digital age.

Thematic information

Labour market and employment Cultural heritage and arts Knowledge and technology transfer

Type of intervention: 166 Protection, development and promotion of cultural heritage and cultural services

Partners (6)

Lead Partner: ΕΠΙΜΕΛΗΤΗΡΙΟ ΑΧΑΪΑΣ

Partner’s ID if not PIC: 5040085

Address: PATRAS, Greece

Legal status: public

Organisation type: Business support organisation

FONDAZIONE DI PARTECIPAZIONE MATERA BASILICATA 2019

Name: FONDAZIONE DI PARTECIPAZIONE MATERA BASILICATA 2019

Partner’s ID if not PIC: 613143101

Address: MATERA, Italy

Legal status: private

Organisation type: Interest groups including NGOs

MUNICIPALITY OF BISCEGLIE

Name: MUNICIPALITY OF BISCEGLIE

Partner’s ID if not PIC: 90100258

Address: Bisceglie, Italy

Legal status: public

Organisation type: National public authority

ASSOCIAZIONE DISTRETTO PRODUTTIVO PUGLIA CREATIVA

Name: ASSOCIAZIONE DISTRETTO PRODUTTIVO PUGLIA CREATIVA

Partner’s ID if not PIC: 90100309

Address: BARI, Italy

Legal status: private

Organisation type: Interest groups including NGOs

ΕΠΙΜΕΛΗΤΗΡΙΟ ΖΑΚΥΝΘΟΥ

Name: ΕΠΙΜΕΛΗΤΗΡΙΟ ΖΑΚΥΝΘΟΥ

Partner’s ID if not PIC: 5040670

Address: ZAKYNTHOS, Greece

Legal status: public

Organisation type: Business support organisation

ΔΗΜΟΣ ΜΕΤΣΟΒΟΥ

Name: ΔΗΜΟΣ ΜΕΤΣΟΒΟΥ

Partner’s ID if not PIC: 40120349

Address: METSOVO, Greece

Legal status: public

Organisation type: National public authority

Partners map

Partners and Projects info

FONDAZIONE DI PARTECIPAZIONE MATERA BASILICATA 2019

Maintaining And Revitalizing Knowledge And Traditional Occupations

Partners and Projects info

MUNICIPALITY OF BISCEGLIE

Maintaining And Revitalizing Knowledge And Traditional Occupations

Partners and Projects info

CREATIVE APULIA CLUSTER ASSOCIATION

Maintaining And Revitalizing Knowledge And Traditional Occupations

Partners and Projects info

CHAMBER OF ACHAIA

Maintaining And Revitalizing Knowledge And Traditional Occupations

Partners and Projects info

ZAKYNTHOS CHAMBER OF COMMERCE

Maintaining And Revitalizing Knowledge And Traditional Occupations

Partners and Projects info

MUNICIPALITY OF METSOVO

Maintaining And Revitalizing Knowledge And Traditional Occupations

Lead partner

Project partner

Summary

Project name (EN): Maintaining And Revitalizing Knowledge And Traditional Occupations

Project acronym: M.A.R.K.A.T.O.

Project ID: 6006562

Project start date: 2025-05-27

Project end date: 2027-05-27

Project status: ongoing

Total budget/expenditure: EUR 1 119 632.80

Total EU funding (amount): EUR 839 724.59

Total EU funding (co-financing rate): 75.00%

Co-financing sources:

ERDF: Amount, EUR 839 724.59. Co-financing rate, 75.00%.

Investments, deliverables, policy contributions

(bullets are inserted automatically and may be incorrectly placed)

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2021 - 2027 Interreg VI-A Greece-Italy

Latest month of project-partner-call data publication

2026-05

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

40 / 41 (97.56%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

210 / 215 (97.67%)

Notes on the data

Languages

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Maintaining And Revitalizing Knowledge And Traditional Occupations

Description

Thematic information

Partners (6)

Partners map

Summary

Investments, deliverables, policy contributions

Information regarding the data in keep.eu on the programme financing this project

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