ADRIA.MUSE

Programme 2007 - 2013 Adriatic IPA CBC (IT-SI-EL-HR-BA-ME-AL-RS)

Date of latest update: 2021-04-06

Description

Description (EN):

Medical (health) tourism is an important economic niche, which can contribute to the growth of sustainable tourism in the Adriatic region. The region all the way from Slovenia to Montenegro can offer trusted European standards of healthcare, with sophisticated European flavor, rich historical and cultural heritage, as well as high quality, healthful options for gastronomy and comfortable accommodations. Adriatic medical tourism will encompass conventional healthcare, spa tourism, retirement communities, alternative health services, healthy lifestyle tourism with outdoor nature-based activities, cultural activities, and gastronomy. Specific medical tourism services were already assessed in selected Adriatic regions (e.g. dental tourism in B-H, general medical check-ups in Slovenia). However, some key challenges remain. Medical tourism providers are lacking strategic focus, in general the level of marketing and management skills is low, they are not well networked in domestic and international market, and they do not offer a range of service packages necessary to attract tourists. Though the quality and price of medical/health services are competitive, it is necessary for them to collaborate in networks and thus integrate their offer into attractive, high quality “health and vitality tourist experience”. Other challenges are: short, highly concentrated tourist season, concentration of tourism in seaside areas, poor tourism infrastructure in inland areas, lack of diversity, creativity and quality in package offerings, low level of co-operative marketing, generally low level of service sensitivity, lack of connectivity between tourism operators and academic institutions. The AHVN project integrates beneficiaries from private sector (Hotel Marita), major faculties in the field of tourism and medical education (School of Economics and Business Sarajevo, School of Dentistry), municipalities (City of Buzet), NGO-s (Green Home, Assoc. Healthy Entrepreneur). As agreed by the six initial AHVN partners from Obalno Kraška Region (SLO), Istra (CRO), Sarajevo Economic Region (B-H), Podgorica (MNE) the overall objective of the AHVN is to stimulate sustainable health tourism within and between the partner regions, increasing high-value tourist visits within the market niches of medical, alternative health tourism, spa and active lifestyles tourism. By strengthening networks and supporting entrepreneurs and institutions, the AHVN's specific objectives are: -to encourage high quality tourism products integrated with local and regional cultural and natural heritage offerings. This network aims to merge healthy food, good accommodation, recreational activities, medical & wellness services, and authentic culture into unique tourist experience networked throughout the Adriatic region; - to enhance inland tourism and expand the tourist season, thus relieving some of the pressure from the current focus on high season seaside tourism; - to train and network local health tourism service providers for high-quality tourism service delivery.The AHVN expected outputs are: (1) at least 50 tourist service providers identified and integrated into the Network, (2) two joint AHVN conferences implemented (participation of over 100 people), (3) joint trademark/brand and 5 specific health tourism service standard criteria identified and applied, (4) the AHVN web-site and promotional materials created individually presenting each of the 4 regions, (5) The AHVN Marketing Strategy and Action Plan for each local network developed, (6) within the direct support to the local networks for capacity building at least 10 initiatives implemented with altogether over 100 tourism service providers trained. Each beneficiary will be responsible for at least one local health network and will participate with staffing and financing. The cross-border partnership is formed in a way which will enable financial and institutional sustainability.

Thematic information

Health and social services Cultural heritage and arts Tourism

Partners (11)

Lead Partner: Provincia di Rimini

Address: Corso d’Augusto, 231,, 47921 Rimini, Italy

Legal status: n/a

Provincia di Campobasso

Name: Provincia di Campobasso

Address: Via Roma, 47,, 86100 Campobasso, Italy

Legal status: n/a

Provincia di Pesaro-Urbino

Name: Provincia di Pesaro-Urbino

Address: Viale Gramsci 4,, 61121 Pesaro, Italy

Legal status: n/a

Narodni muzej Crne Gore

Name: Narodni muzej Crne Gore

Address: Novice Cerovica bb ,, 81250 Cetinje, Montenegro

Legal status: n/a

Bashkia Shkoder

Name: Bashkia Shkoder

Address: Rr. "28 Nentori", No 1, ., 4001 Shkoder, Albania

Legal status: n/a

Istarska županijaInstitution name in English la

Name: Istarska županijaInstitution name in English la

Address: Dršcevka 3,, 52000 Pazin, Croatia

Legal status: n/a

IUAV Università di Venezia

Name: IUAV Università di Venezia

Address: Santa Croce, 1957,, 30135 Venice, Italy

Legal status: n/a

Biznis servis centar Vlade Zenicko-dobojskog kantona

Name: Biznis servis centar Vlade Zenicko-dobojskog kantona

Address: Kucukovica, 2, 7200 Zenica, Bosnia and Herzegovina

Legal status: n/a

Regione del Veneto – Unità Complessa Progetti Strategici e Politiche Comunitarie

Name: Regione del Veneto – Unità Complessa Progetti Strategici e Politiche Comunitarie

Address: Cannaregio, 168,, 30121 Venice, Italy

Legal status: n/a

Skupa srl

Name: Skupa srl

Address: via Garibaldi n. 18,, 86030 Campobasso, Italy

Legal status: n/a

Istituto per i Beni, Artistici, Culturali e Naturali della Regione Emilia-Romagna

Name: Istituto per i Beni, Artistici, Culturali e Naturali della Regione Emilia-Romagna

Address: via Galliera 21,, 40122 Bologna, Italy

Legal status: n/a

Partners map

Partners and Projects info

Provincia di Campobasso

ADRIA.MUSE

Partners and Projects info

Provincia di Pesaro-Urbino

ADRIA.MUSE

Partners and Projects info

Narodni muzej Crne Gore

ADRIA.MUSE

Partners and Projects info

Municipality of Shkodra

ADRIA.MUSE

Partners and Projects info

Istarska županijaInstitution name in English la

ADRIA.MUSE

Partners and Projects info

Provincia di Rimini

ADRIA.MUSE

Partners and Projects info

IUAV University of Venice

ADRIA.MUSE

Partners and Projects info

Biznis servis centar Vlade Zenicko-dobojskog kantona

ADRIA.MUSE

Partners and Projects info

Veneto Region - Unità Complessa Progetti Strategici e Politiche Comunitarie

ADRIA.MUSE

Partners and Projects info

Skupa srl

ADRIA.MUSE

Partners and Projects info

Istituto per i Beni, Artistici, Culturali e Naturali della Regione Emilia-Romagna

ADRIA.MUSE

Lead partner

Project partner

Summary

Project name (EN): ADRIA.MUSE

Project acronym: AdriaMuse

Project start date: 2011-03-01

Project end date: 2013-10-31

Project status: closed

Total budget/expenditure: EUR 1 762 670.00

Total EU funding (amount): EUR 1 476 595.00

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Adriatic IPA CBC (IT-SI-EL-HR-BA-ME-AL-RS)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2013-05-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

65 / 65 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

628 / 628 (100%)

Notes on the data

Information provided by the Programme

Languages

Contact Form

ADRIA.MUSE

Description

Thematic information

Partners (11)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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