Adriatic Health and Vitality Network

Programme 2007 - 2013 Adriatic IPA CBC (IT-SI-EL-HR-BA-ME-AL-RS)

Date of latest update: 2021-04-06

Description

Description (EN):

Medical (health) tourism is an important economic niche, which can contribute to the growth of sustainable tourism in the Adriatic region. The region all the way from Slovenia to Montenegro can offer trusted European standards of healthcare, with sophisticated European flavor, rich historical and cultural heritage, as well as high quality, healthful options for gastronomy and comfortable accommodations. Adriatic medical tourism will encompass conventional healthcare, spa tourism, retirement communities, alternative health services, healthy lifestyle tourism with outdoor nature-based activities, cultural activities, and gastronomy. Specific medical tourism services were already assessed in selected Adriatic regions (e.g. dental tourism in B-H, general medical check-ups in Slovenia). However, some key challenges remain. Medical tourism providers are lacking strategic focus, in general the level of marketing and management skills is low, they are not well networked in domestic and international market, and they do not offer a range of service packages necessary to attract tourists. Though the quality and price of medical/health services are competitive, it is necessary for them to collaborate in networks and thus integrate their offer into attractive, high quality “health and vitality tourist experience”. Other challenges are: short, highly concentrated tourist season, concentration of tourism in seaside areas, poor tourism infrastructure in inland areas, lack of diversity, creativity and quality in package offerings, low level of co-operative marketing, generally low level of service sensitivity, lack of connectivity between tourism operators and academic institutions. The AHVN project integrates beneficiaries from private sector (Hotel Marita), major faculties in the field of tourism and medical education (School of Economics and Business Sarajevo, School of Dentistry), municipalities (City of Buzet), NGO-s (Green Home, Assoc. Healthy Entrepreneur). As agreed by the six initial AHVN partners from Obalno Kraška Region (SLO), Istra (CRO), Sarajevo Economic Region (B-H), Podgorica (MNE) the overall objective of the AHVN is to stimulate sustainable health tourism within and between the partner regions, increasing high-value tourist visits within the market niches of medical, alternative health tourism, spa and active lifestyles tourism. By strengthening networks and supporting entrepreneurs and institutions, the AHVN's specific objectives are: -to encourage high quality tourism products integrated with local and regional cultural and natural heritage offerings. This network aims to merge healthy food, good accommodation, recreational activities, medical & wellness services, and authentic culture into unique tourist experience networked throughout the Adriatic region; - to enhance inland tourism and expand the tourist season, thus relieving some of the pressure from the current focus on high season seaside tourism; - to train and network local health tourism service providers for high-quality tourism service delivery.The AHVN expected outputs are: (1) at least 50 tourist service providers identified and integrated into the Network, (2) two joint AHVN conferences implemented (participation of over 100 people), (3) joint trademark/brand and 5 specific health tourism service standard criteria identified and applied, (4) the AHVN web-site and promotional materials created individually presenting each of the 4 regions, (5) The AHVN Marketing Strategy and Action Plan for each local network developed, (6) within the direct support to the local networks for capacity building at least 10 initiatives implemented with altogether over 100 tourism service providers trained. Each beneficiary will be responsible for at least one local health network and will participate with staffing and financing. The cross-border partnership is formed in a way which will enable financial and institutional sustainability.

Thematic information

Health and social services Institutional cooperation and cooperation networks Tourism

Partners (6)

Lead Partner: Ekonomski fakultet u Sarajevu

Address: Trg Oslobodjenja – A.Izetbegovic 1, 71000 Sarajevo, Bosnia and Herzegovina

Legal status: n/a

Zdrav podjetnik drustvo za zdravje in varstvo pri delu ter koristno izrabo prostega casa

Name: Zdrav podjetnik drustvo za zdravje in varstvo pri delu ter koristno izrabo prostega casa

Address: Soska ulica 001, 6000 Koper, Slovenia

Legal status: n/a

NVO Zeleni Dom

Name: NVO Zeleni Dom

Address: Radosava Burica 31, 20 000 Podgorica, Montenegro

Legal status: n/a

Oljka, gostinstvo, turizem, kmetijstvo in trgovina d.o.o.

Name: Oljka, gostinstvo, turizem, kmetijstvo in trgovina d.o.o.

Address: Tartinijev trg, 15, 6330 Piran, Slovenia

Legal status: n/a

Sarajevska regionalna razvojna agencija SERDA

Name: Sarajevska regionalna razvojna agencija SERDA

Address: Hamdije Cemerlica 2/11, 71000 Sarajevo, Bosnia and Herzegovina

Legal status: n/a

Grad Buzet

Name: Grad Buzet

Address: II. istarske brigade 11, 52540 Buzet, Croatia

Legal status: n/a

Partners map

Partners and Projects info

Zdrav podjetnik drustvo za zdravje in varstvo pri delu ter koristno izrabo prostega casa

Adriatic Health and Vitality Network

Partners and Projects info

NVO Zeleni Dom

Adriatic Health and Vitality Network

Partners and Projects info

School of Economics and Business in Sarajevo, University of Sarajevo

Adriatic Health and Vitality Network

Partners and Projects info

Oljka, gostinstvo, turizem, kmetijstvo in trgovina d.o.o.

Adriatic Health and Vitality Network

Partners and Projects info

Sarajevska regionalna razvojna agencija SERDA

Adriatic Health and Vitality Network

Partners and Projects info

Grad Buzet

Adriatic Health and Vitality Network

Lead partner

Project partner

Summary

Project name (EN): Adriatic Health and Vitality Network

Project acronym: AHVN

Project start date: 2011-03-01

Project end date: 2014-02-28

Project status: closed

Total budget/expenditure: EUR 1 101 476.00

Total EU funding (amount): EUR 902 514.49

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 Adriatic IPA CBC (IT-SI-EL-HR-BA-ME-AL-RS)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2013-05-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

65 / 65 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

628 / 628 (100%)

Notes on the data

Information provided by the Programme

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Adriatic Health and Vitality Network

Description

Thematic information

Partners (6)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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