Description
Description (EN): The overall objective of the project is to conduct joint activities to improve the competitiveness of the region by using its potential and showing its attraction to local and foreign tourists. Moreover, to create a long-lasting cooperation between tourism organizations of Latvia, Russia and Estonia. To achieve this objective, the following specific objectives are planned: to draft 2 thematic tourism routes that include not only specific tourist sites but also the necessary services, to popularize the routes during project duration in 9 international tourism fairs (in Estonia, Latvia, Russia, Lithuania, Germany and the Netherlands), to organize 3 seminars for entrepreneurs of the regions (and involve them in the drafting of the routes), and 3 seminars for professionals (tour operators) to popularize the new products. The implementation of the project will be ensured by the cooperation of the 3 partners – Latvia Camping Association, Estonia Caravan Club, and the partner from Russia. One partner from each of the target regions is involved in the project because every partner knows the charms of their regions best, as well as the places worth seeing and necessary service possibilities; these are the factors that are vital for the creation of a successful, coordinated, interesting and economic route. Every project partner will be responsible for the initial drafting of the route in his territory and organization of seminars and work groups. Cooperation of the partners will be used in work groups, seminar organization and joint marketing activities - a joint stand in international fairs. Long-term target groups of the project are the local people of the region, the entrepreneurs – tourist site and service providers, as well as the tourists that will use the offered routes to travel around the particular region. Planned Activities. Meetings of work groups will be organized in each of the country involved where the routes to be created will be discussed, information about the contents of the thematic routes will be summarized, the compatibility of the routes with the other routes will be coordinated so that the end route would logically go throughout all the target regions. Each of the partners will be responsible for organizing seminars for entrepreneurs of the particular country and tourism professionals. Testing of the created routes will be organized where both a work group and volunteers will be involved as well as a poll will be carried out to find out how satisfied the tourists are with the offered products. To popularize the project and the route, a website will be created in the internet. Booklets (route description and a map) will be issued in 5 languages and spread mainly in international fairs.
Read more Achievements (EN): 1) 2 new tourism routes – relaxation for families with children and for enjoying the national cuisine – are developed through Estonia, Latvia and Russia (St. Petersburg and Leningrad Oblast); 2) Guidebooks in English, Estonian, Latvian, Russian, German and 40 250 copies of route maps are produced and distributed; 3) 204 tourism businesses are promoted in the guidebook; 4) 12 international tourism fairs in Latvia, Estonia, Russia, Lithuania, Germany and the Netherlands are attended with the exposition; 5) 2 seminars are organised for local entrepreneurs in Latvia and Russia; 6) 2 seminars are organised for tourism professionals in Latvia and Estonia; 7) 1 future cooperation agreement between the Latvian Camping Association, Regional Sports Federation of Sport Tourism of the Region of Leningrad and the Estonian Caravan Club is concluded; 8) The camping concept is promoted in Estonia, Latvia and Russia; 9) At least 600 000 people are informed about 2 new tourism routes, recreation and camping possibilities in the Programme territory in Estonia, Latvia and Russia via the website, tourism fairs and printed materials; 10) Business opportunities of 531 local small tourism entrepreneurs in Estonia, Latvia and Russia are developed through an increased number of visitors in the region; 11) 150 tourism professionals in Estonia, Latvia and Russia are informed about newly created tourism routes via seminars; 12) The cooperation network between Estonian, Latvian and Russian tourism experts is created and strengthened
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Website: http://www.estlatrus.eu/
Expected Results (EN): 2 thematic routes will be developed; The developed routes will be popularized at 9 international tourism fairs; 3 seminars will be held for local entrepreneurs; A contract for the further cooperation between the partner organizations will be signed
