European Route of Brick Gothic - Historical European Architecture as a common heritage and as a local and regional economic factor

Programme 2000 - 2006 Baltic Sea Region

Date of latest update: 2021-04-06

Description

Description (EN):

The Baltic Sea Region features an impressive cultural heritage of brick Gothic as well as a beautiful and multifaceted natural landscape. From 2002 on, these characteristics have been linked together successfully within the European Route of Brick Gothic (EuRoB) offering well balanced and diversified travel opportunities especially for fastidious visitors. The 22 participating cities and counties of the cultural route EuRoB are shaped by nature and culture, history and traditions. They show an inspiring and unforgettable picture of historic and architectural cross-border commonness in seven Baltic Sea countries. Partners on the European Route of Brick Gothic are Ystad (Sweden), Aarhus and Haderslev (Denmark), Greifswald, Bad Doberan, Neubrandenburg, Rostock, Lüneburg, the counties of Northwest Mecklenburg and Rügen, the World Culture Heritage Cities Lübeck, Stralsund, Wismar (all Germany), Riga (Latvia) and Vilnius (Lithuania), Olsztyn, Szczecin, Chojna as well as Grudziadz in Poland and Tartu (Estonia). The Polish cities Gdansk and Chelmno joined the Route as associated partners. The aim of the project was to develop and establish a transnational culture tourism route through a network of cities with brick Gothic heritage around the Baltic Sea. The main purpose was to enhance the economic performance of the partners by strengthening the factor tourism with the route. The project aimed at preparing a general marketing strategy to be applied by partners and by the management. Moreover, the development of small projects to market and activate brick Gothic monuments was in focus. In addition the purpose was to strengthen the identification of local population with its significant built heritage.

Achievements (EN):

The project has established a network for marketing and further developing the brick Gothic culture route. An official logo, a website, a multilingual folder and a brochure have been created as general information tools for individuals as well as for the tourism industry. A marketing guideline “Local Marketing Strategies for the Innovative Application of Cultural Heritage” has been elaborated offering general practice-oriented proposals and advice for improving local as well as overall Route marketing. A database including information on the brick Gothic objects, history, tourism infrastructure, events and travel information has been created as well. Pilot investments at the brick Gothic objects have underlined the potential of the cities’ common heritage to be used for tourism development and served as demonstrators of new methods and ideas. A limited number of object plates has contributed to the awareness of the Route and to recognition of brick Gothic heritage on the respective spots by local population and visitors throughout the region. Initial contacts to tourism industry and multipliers have been established and led to organised tourist offers from 2005 on. Quality management workshops have led to an increased quality and service standard in the certified hotel. Economic performance of the hotel has improved in a quantifiable way. Intensive PR work, press articles, radio and TV broadcasts have resulted in large awareness and knowledge about the product and brick Gothic in the Baltic Sea Region. An additional database exceeding the current route offers opportunities to extend its scope in the longer run. The institutionalisation of the route management was not achieved in the project. This is the main focus of the follow-up project EuRoB II.

Thematic information

Cultural heritage and arts Tourism Community integration and common identity

Partners (27)

Lead Partner: German Association for Housing, Urban and Spatial Development

Address: Georgenstr. 21, 10117 Berlin, Germany

Legal status: n/a

Hanse- und Universitätsstadt Rostock

Name: Hanse- und Universitätsstadt Rostock

Address: Hansestadt Rostock, Neuer Markt, 18055 Rostock, Germany

Legal status: n/a

Municipality of Vilnuis

Name: Municipality of Vilnuis

Address: Historian of architecture, Vilnius Old Town Renewal Agency, Stikliu str. 4, 2001 Vilnius, Lithuania

Legal status: n/a

DV - Association for Housing, Urban and Spatial Development ltd

Name: DV - Association for Housing, Urban and Spatial Development ltd

Address: Georgenstr. 21, 10117 Berlin, Germany

Legal status: n/a

Municipality of Riga

Name: Municipality of Riga

Address: State Inspection for Heritage Protection M. pils 19, 1050 Riga, Latvia

Legal status: n/a

Municipality of Grudziadz

Name: Municipality of Grudziadz

Address: Urzad Miasta Grudziadza, ul. Ratuszowa 1, 86300 Grudziadz, Poland

Legal status: n/a

Municipality of Chojna

Name: Municipality of Chojna

Address: Fundacja Kosciol Mariacki, ul. Malarska 24, 74125 Chojna, Poland

Legal status: n/a

Municipality of Szczecin

Name: Municipality of Szczecin

Address: Miejski Konserwator Zabytkow, pl. Armii Krajowej 1, 70456 Szczecin, Poland

Legal status: n/a

Ystads kommun

Name: Ystads kommun

Address: Ystads kommun, Stadsbyggnadskontoret, 27180 Ystad, Sweden

Legal status: n/a

SA Tartumaa Turism

Name: SA Tartumaa Turism

Address: SA Tartumaa Turim, Raekoja Plats 14, 51004 Tartu, Estonia

Legal status: n/a

Muinsuskaitseamet

Name: Muinsuskaitseamet

Address: Lutsu 16-31, 51006 Tartu, Estonia

Legal status: n/a

Gmina Olsztyn

Name: Gmina Olsztyn

Address: Urzad Miasta Olsztyn, pl. Jana Pawla II 1, 10101 Olsztyn, Poland

Legal status: n/a

Aarhus Kommune

Name: Aarhus Kommune

Address: Radhuset, Radhusplatsen 2, 8000 Arhus, Denmark

Legal status: n/a

Municipality of Haderslev

Name: Municipality of Haderslev

Address: Radhuset Haderslev, Gaskaergade 26-28, 6100 Haderslev, Denmark

Legal status: n/a

Ministry for Labour and Construction Mecklenburg - Western Pomerania

Name: Ministry for Labour and Construction Mecklenburg - Western Pomerania

Address: Schlossstr. 6-8, 19053 Schwerin, Germany

Legal status: n/a

Municipality of Lüneburg

Name: Municipality of Lüneburg

Address: Baudezernat, Am Ochsenmark, 21335 Lüneburg, Germany

Legal status: n/a

Municipality of Neubrandenburg

Name: Municipality of Neubrandenburg

Address: Amt für Wirtschaft und Stadtentwicklung, Postfach 11 02 55, 17042 Neubrandenburg, Germany

Legal status: n/a

Hanseatic city of Greifswald

Name: Hanseatic city of Greifswald

Address: Amt für Wiirtschaft und Finanzen, Postfach 31 51, 17461 Greifswald, Germany

Legal status: n/a

HANSEATIC CITY OF WISMAR

Name: HANSEATIC CITY OF WISMAR

Address: P.O.B. 12 45 Tourismuszentrale, 23952 Wismar, Germany

Legal status: n/a

Municipality of Bad Doberan

Name: Municipality of Bad Doberan

Address: Der Bürgermeister, Mollistr.10, 18209 Bad Doberan, Germany

Legal status: n/a

Hanseatic city of Stralsund

Name: Hanseatic city of Stralsund

Address: Der Oberbürgermeister, Bauamt, Abt. Planung & Denkmalpflege, Postfach 21 45, 18408 Stralsund, Germany

Legal status: n/a

County of Northwestmecklenburg

Name: County of Northwestmecklenburg

Address: Baiplanungsamt, Börzower Weg 1-3, 23936 Grevesmühlen, Germany

Legal status: n/a

German Foundation for Monument Preservation (Dt.Stiftung Denkmalschutz)

Name: German Foundation for Monument Preservation (Dt.Stiftung Denkmalschutz)

Address: Beite Str. 9, 14467 Potsdam, Germany

Legal status: n/a

Administrative District of Rügen

Name: Administrative District of Rügen

Address: Amt für Wirtschaft und Kultur, Gartenstr. 5, 18528 Bergen auf Rügen, Germany

Legal status: n/a

Fed. Office f. Building & Regional Planning on behalf of Fed. Ministry (BMVBW)

Name: Fed. Office f. Building & Regional Planning on behalf of Fed. Ministry (BMVBW)

Address: Deichmanns Aue 31-37, 53179 Bonn, Germany

Legal status: n/a

Hanseatic city of Lübeck

Name: Hanseatic city of Lübeck

Address: Amt für Kultur, Bildung, Jugend und Sport, Schildstr. 12, 23539 Lübeck, Germany

Legal status: n/a

Association for Tourism, Mecklenburg - Western Pomerania

Name: Association for Tourism, Mecklenburg - Western Pomerania

Address: Platz der Freundschaft 1, 18059 Rostock, Germany

Legal status: n/a

Partners map

Lead partner

Project partner

Summary

Project name (EN): European Route of Brick Gothic - Historical European Architecture as a common heritage and as a local and regional economic factor

Project acronym: EuRoB

Project start date: 2002-06-01

Project end date: 2004-10-31

Project status: closed

Total budget/expenditure: EUR 861 900.00

Total EU funding (amount): EUR 535 950.00

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2000 - 2006 Baltic Sea Region

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2019-07-08

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

136 / 136 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

3 143 / 3 143 (100%)

Notes on the data

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European Route of Brick Gothic - Historical European Architecture as a common heritage and as a local and regional economic factor

Description

Thematic information

Partners (27)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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