Developing the economic potential of the territorial assets of the Rhine corridor."

Programme 2007 - 2013 North West Europe

Date of latest update: 2023-05-13

Description

Description (EN):

A key territorial challenge identified by the NWE programme. is the need to strengthen the attractiveness and performance of cities and regions in Northwest Europe. including through transnational actions that build on the economic potential of local and regional assets. This territorial challenge is at the core of DEMARRAGE. DEMARRAGE brings together all regions located in the Rhine corridor. This corridor forms a coherent geographical unit that offers great opportunities for economic interaction and governance cooperation on a transnational level. DEMARRAGE is set to use this territorial asset as a basis for economic development on a transnational scale. focusing on an economic sector that can build on the geographic properties of this corridor and that shows great economic potential in all partner regions. This sector is the tourism services sector. where especially the growing market of long-distance cycling shows strong economic potential. The overall aim of DEMARRAGE is to develop the transnational economic potential embedded in the territorial assets of the Rhine corridor for the tourism services sector. in particular in the growing market of long-distance cycling. by creating the necessary organisational framework. implementing a joint marketing programme and initiating business cooperation on the transnational scale of the Rhine corridor. We propose DEMARRAGE as a Geographically-oriented Strategic Initiative covering the territorial corridor South Holland - Switzerland. Our project has a strong territorial association with this transnational corridor in terms of partnership and content. Our partnership covers the corridors full geography and all relevant stakeholder disciplines. The subject is relevant to the whole territory and strongly linked to its assets. And our approach to the subject leads to outputs that have not been delivered before in this area or elsewhere.

Achievements (EN):

Since 2010 DEMARRAGE was able to complete a number of successful measures. The project partners - Launched a quadrilingual website which provides users with valuable information about the entire Rhine Cycle Route. Additionally, interested individuals are able to find more detailed information about the regions via deeplinks. - Published a Corporate Design Manual which regulates the use of new international signs and shows how they should be incorporated alongside the existing signposting in the various countries. The correspondent signposting will be installed along the entire route by September 2014 and promoted in the various publications of the project. The Logos can be found on our website. In the framework of a common marketing concept, the project also realised key visuals which intend to further the recognition value of the Rhine Cycle Route. - Organised business panels which gave local tourism organisations and businesses the opportunitity to evaluate the standing of the Rhine Cyle Route as well as its needs. As a result, they developed eleven business concepts which give clear instruction on how to realize a product or a service. - Established a European Certification Standard (ECS). The ECS' goal is to improve the quality of long distance routes by identifying critical deficiencies in the network and motivation decision makers to invest in solutions to the identified problems. At the same time, the certification standard intends to be a basis to certify additional long distance (EuroVelo) routes in the future. - Implemented a successful marketing programme which promotes the entire Rhine Cycle Route in flyers, magazines, newspapers and on fairs. Compared to the past, in which regions tended to focus on their part of the route only, the newly developed marketing tools cover the entire route.

Website: http://www.nweurope.eu/

Thematic information

Institutional cooperation and cooperation networks Community integration and common identity

Partners (18)

Lead Partner: Euregio Rhein-Waal

Address: Emmericher Straße 24, 47533 Kleve, Germany

Legal status: n/a

Stichting Landelijk Fietsplatform

Name: Stichting Landelijk Fietsplatform

Address: Postbus 846, 3800 AV Amersfoort, Netherlands

Legal status: n/a

Wirtschaftsförderungsgesellschaft für den Kreis Viersen mbH

Name: Wirtschaftsförderungsgesellschaft für den Kreis Viersen mbH

Address: Willy-Brandt-Ring 13, 41747 Viersen, Germany

Legal status: n/a

Romantische Rhein Tourismus GmbH

Name: Romantische Rhein Tourismus GmbH

Address: Loreley-Besucherzentrum, 56346 St. Goarshausen, Germany

Legal status: n/a

Ministerium für Ländlichen Raum und Verbraucherschutz Baden-Württemberg

Name: Ministerium für Ländlichen Raum und Verbraucherschutz Baden-Württemberg

Address: Theodor-Heuss-Straße 4, 70174 Stuttgart, Germany

Legal status: n/a

Hessisches Ministerium für Wirtschaft, Verkehr und Landesentwicklung

Name: Hessisches Ministerium für Wirtschaft, Verkehr und Landesentwicklung

Address: Kaiser-Friedrich-Ring 75, 65185 Wiesbaden, Germany

Legal status: n/a

HA Hessen Agentur GmbH

Name: HA Hessen Agentur GmbH

Address: Abraham-Lincoln-Strasse 38-42, 65189 Wiesbaden, Germany

Legal status: n/a

Ministerium für Wirtschaft, Energie, Bauen, Wohnen und Verkehr des Landes Nordrhein-Westfalen

Name: Ministerium für Wirtschaft, Energie, Bauen, Wohnen und Verkehr des Landes Nordrhein-Westfalen

Address: Haroldstraße 4, 40213 Düsseldorf, Germany

Legal status: n/a

Ministerium für Wirtschaft, Klimaschutz, Energie und Landesplanung des Landes Rheinland-Pfalz

Name: Ministerium für Wirtschaft, Klimaschutz, Energie und Landesplanung des Landes Rheinland-Pfalz

Address: Stiftsstraße 9, 55116 Mainz, Germany

Legal status: n/a

Conseil Général du Bas-Rhin

Name: Conseil Général du Bas-Rhin

Address: Hôtel du Département - Place du Quartier Blanc, 67964 Strasbourg Cedex, France

Legal status: n/a

Agence de Développement Touristique - Haute-Alsace Tourisme (ADT 68)

Name: Agence de Développement Touristique - Haute-Alsace Tourisme (ADT 68)

Address: 1 rue Schlumberger BP 60337, 68006 COLMAR Cedex, France

Legal status: n/a

Conseil général du Haut-Rhin

Name: Conseil général du Haut-Rhin

Address: 100 avenue d'AlsaceBP 20351, 68006 Colmar Cedex, France

Legal status: n/a

Provincie Zuid Holland

Name: Provincie Zuid Holland

Address: Zuid-Hollandplein 1, 2509 LP Den Haag, Netherlands

Legal status: n/a

European Cyclists' Federation

Name: European Cyclists' Federation

Address: Rue Franklin 28, 1000 Brussels, Belgium

Legal status: n/a

Tourismus-Marketing GmbH

Name: Tourismus-Marketing GmbH

Address: Postfach 102951, 70025 Stuttgart, Germany

Legal status: n/a

Agence de Developement touristique Bas-Rhin (ADT 67)

Name: Agence de Developement touristique Bas-Rhin (ADT 67)

Address: 9 rue du Dôme, 67061 Strasbourg Cedex, France

Legal status: n/a

Provincie Gelderland

Name: Provincie Gelderland

Address: Postbus 9090, 6800 GX Arnhem, Netherlands

Legal status: n/a

Stiftung SchweizMobil

Name: Stiftung SchweizMobil

Address: Spitalgasse 34, 3001 Bern, Switzerland

Legal status: n/a

Partners map

Partners and Projects info

Stichting Landelijk Fietsplatform

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Euregio Rhine-Waal

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Wirtschaftsförderungsgesellschaft für den Kreis Viersen mbH

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Romantische Rhein Tourismus GmbH

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Ministerium für Ländlichen Raum und Verbraucherschutz Baden-Württemberg

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Hessisches Ministerium für Wirtschaft, Verkehr und Landesentwicklung

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

HA Hessen Agentur GmbH

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Ministerium für Wirtschaft, Energie, Bauen, Wohnen und Verkehr des Landes Nordrhein-Westfalen

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Ministerium für Wirtschaft, Klimaschutz, Energie und Landesplanung des Landes Rheinland-Pfalz

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

General Council of the Bas-Rhin

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Agence de Développement Touristique - Haute-Alsace Tourisme (ADT 68)

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Conseil général du Haut-Rhin

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Provincie Zuid Holland

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

European Cyclists' Federation

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Tourismus-Marketing GmbH

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Agence de Developement touristique Bas-Rhin (ADT 67)

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Provincie Gelderland

Developing the economic potential of the territorial assets of the Rhine corridor."

Partners and Projects info

Stiftung SchweizMobil

Developing the economic potential of the territorial assets of the Rhine corridor."

Lead partner

Project partner

Summary

Project name (EN): Developing the economic potential of the territorial assets of the Rhine corridor."

Project acronym: DEMARRAGE

Project start date: 2009-01-01

Project end date: 2014-10-31

Project status: closed

Total budget/expenditure: EUR 2 304 614.14

Total EU funding (amount): EUR 1 152 307.07

Co-financing sources:

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 North West Europe

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2015-12-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

114 / 114 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

1 104 / 1 104 (100%)

Notes on the data

Information provided by the programme and collected from programme's website

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Developing the economic potential of the territorial assets of the Rhine corridor."

Description

Thematic information

Partners (18)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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