Description (EN): With a clear reference to the main idea elaborated in the WEBSR2-project, to promote wind energy use not mainly via arguments but by addressing peoples emotions, the project "WEBSR2 Upgrade" understands itself as pilot project, not elaborating a single "group of investments" but initiating an EU-wide campaign that will attract the peoples interest in and sympathy for wind energy by creating positive symbols to be put in relation to this energy source. For this purpose, a competition called "Wind energy art" will be initiated by the project team, based on joining the technological and artistic competences that are represented by our special partner structure. Combining these two perspectives and ways of working will not only lead to interesting art objects, the so-called demonstrators, but also involve very different networks, thus reaching a new dimension of public awareness - for the competition, the objects and, via all this, for wind energy.
To reach this effect, the project team, consisting of wind energy experts and artists from the 3 involved sites(Kalmar, Rostock and Gdansk), will organise and implement an international art competition where invited artists and designers from different countries will be evaluated by an international jury comprising of artists, curators and wind energy experts. In the end of the competition, there will be 3 durably installed wind energy art objects - one in every partner city, with clear reference to each other, thus, demonstrating also their international dimension.
The wind energy promotion effect of this pilot project will be a triple one:
The wind energy promotion done by every demonstrator itself, the promotion effect of a widely promoted and communicated international competition (media campaign) and the promotion of the installed demonstrators via extensive PR work (press releases, image film, mailings, interview etc.). As the entire process will be carefully documented in a published brochure and effectfully presented in an image film, the project will initiate similar demonstrators and events in other places all over the European Union. All effects as a sum will reach a wind energy promotion much more efficient than many wind energy campaigns of the past.
Read more Achievements (EN): After the project was established formally as a well-working team of partners with their relationship determined in partner contracts and with a project website as main communication tool, the preparation of the international contest was started. Aim of the contest was to encourage teams comprising of artists, designers and technicians from all 3 partner countries to contribute with their ideas to the topic "wind energy art". The material elaborated by the partner team in preparation of the contest comprised of a call for proposals, descriptions of wind energy situations and, thus, the technical preconditions for a wind art object in the relevant country and a detailed presentation of the potential installation site. Based on detailed investigations by the project's art specialists, 9 teams were invited to contribute to the contest with their ideas - 3 teams from Sweden, Poland and Germany each and every team contributing with proposals for the two installation sites in the other partner countries. Based on these preparations, the contest was started on the 1.5.2011 with a deadline for proposal submission as of 10.9.2011. In total, 16 proposals were submitted by the participating teams before that date. Parallel to this intensive working period for the artist teams, the jury meeting was prepared by the project partners which finally took place in the end of September 2011 in Kalmar. The jury comprised of 2 representatives per partner country and worked under the chairmanship of a representative of the Swedish Cultural Council. The jury nominated 3 objects, each of them a proposal for installation in one site. Right after this nomination, the nominated teams took part in a joint round trip visiting all 3 installation sites and having time to meet each other and to exchange about the coming working process. The next working steps were discussed by the partner team in October 2011 and, as a result of this second partner meeting, the contracts with the artist were prepared and the installations in Rostock and Kalmar started in November 2011. Parallel to this, a mobile exhibition was prepared by the partner team to present all contributions to the contest to a wider public. This exhibition was shown for the first time in Rostock and Schwerin in autumn 2011, 14 presentations were arranged in PL, LT, GE and SE in MS3 with about 7000 visitors in total.
The installation of the art objects was continued in winter/spring 2012, ending in an opening ceremony for the wind art object in Kalmar ("wind finger") in May 2012 which caused a lot of public attention. The second opening ceremony took place on 6.9.2012 in Rostock as major public event. The installation process in Gdansk was delayed due to some additional preparation procedures but ended up in a successful installation and opening ceremony in June 2013 which created a lot of public attention - exactly as intended with the project activities. Parallel to these installation processes, a manual for adaptors and a brochure to promote the idea of wind energy art objects were elaborated and are available for distribution since August 2012.
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