Best practise in tourism development, marketing and sustainable management of Attractive Hardwoods

Programme 2014 - 2020 INTERREG V-A Poland - Denmark - Germany - Lithuania - Sweden (South Baltic)

Date of latest update: 2021-12-14

Description

Description (EN):

Attractive Hardwoods' follows up on results of the SBP 'Hardwoods are good' project and addresses measures to increase the hardwood business opportunities through more vibrant and sustainable tourism use. The partnership has a cross-sectorial orientation with LT, PL and SE organisations from forestry, nature conservation and tourism, land owners included. The preparatory work was assisted by the EUSBSR Seed Money Facility. Cross-border cooperation is a pre-requisite for the project partners and associated organisations to jointly respond to the shared challenges. Among them are: (1) insufficient perception of tourists’ needs/interest in visiting attractive hardwood sites in the neighbouring countries, (2) fragmented and mistuned sectoral approaches in managing hardwood assets, (3) weak knowledge of hardwood tourist attractions among potential visitors due to scattered, outdated and single-language information, and (4) low interest of commercial operators in including the hardwood ecotourism products and services in their offers. The project aims to increase the popularity of the supported hardwood sites as destinations for cross-border ecotourism through: pooled capacities in ecotourism (WP3), products and services customised to the needs of cross-border ecotourism (WP4) and better cross-border marketing of ecotourism products and services (WP5). For that purpose the project will enlarge the hardwood cooperation network, deliver a joint strategic plan to boost the cross-border hardwood ecotourism, deploy new ecotourism products and services via stakeholder interaction, and conduct marketing activities directed at commercial operators. By combining existing hardwood management expertise, dedicated analyses and studies, stakeholder interfacing, establishing of 6 hardwood cross-border ecotourism pilot sites and a joint umbrella-type website, the project will deliver consistent best practice results promoting hardwood ecotourism in the South Baltic area.

Achievements (EN):

Attractive Hardwoods was a project that aimed to develop the hardwoods tourism in Lithuania, Poland and Sweden, addressing measures to increase business opportunities through a sustainable tourism. During the project period joint strategies for boosting the cross-border ecotourism in the region, through development of hardwood pilot areas and products was developed. Joint marketing activities and networking assisted in reaching the project aims. The partnership had a cross-sectorial approach including organization from forestry, nature conservation and tourism bridging existing sectorial gaps.

Website: https://southbaltic.eu/

Expected Results (EN):

The project shall be instrumental in untapping the business potential of cross-border hardwood ecotourism as an unexplored economy segment in the South Baltic area. It shall be able to attract more cross-border visitors to the supported sites, and thereby to extend the overall season. A joint strategic plan for tourism will help create a better mutual understanding of development needs and address the hardwood ecotourism challenges and development potentials in a harmonised manner. Market-attractive high quality hardwood tourism products and services are expected to be included in the holiday/recreation offers by commercial players in the South Baltic area. By combining various management perspectives, dedicated analyses and studies, stakeholder interfacing within and between hardwood cross-border ecotourism pilot sites and a joint umbrella-type website, the project will deliver consistent best practice promoting hardwood ecotourism in and outside the South Baltic area.

Expected Outputs (EN): 1) Strengthened cross-border network of hardwood organisations. 2) New hardwood products and services customised for ecotourism needs. 3) Increased number of commercial operators involved in the marketing of hardwood ecotourism activities.

Thematic information

Institutional cooperation and cooperation networks Agriculture and fisheries and forestry

Specific Objective: Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (6)

Lead Partner: Skogsstyrelsen

Address: Ställverksvägen 5, 37221 Ronneby, Sweden

Legal status: public

Website: www.skogsstyrelsen.se

Total budget: EUR 413 025.00

ERDF budget: EUR 309 768.75

DIRECTORATE OF ŽEMAITIJA NATIONAL PARK

Name: DIRECTORATE OF ŽEMAITIJA NATIONAL PARK

Address: Didžioji 10, LT-90420 Plateliai, Lithuania

Legal status: public

Website: www.zemaitijosnp.lt

Total budget: EUR 302 883.90

ERDF budget: EUR 257 451.32

REGIONALNA DYREKCJA LASÓW PAŃSTWOWYCH W GDAŃSKU

Name: REGIONALNA DYREKCJA LASÓW PAŃSTWOWYCH W GDAŃSKU

Address: ks. Franciszka Rogaczewskiego 9/19, 80-804 Gdańsk, Poland

Legal status: public

Website: www.gdansk.lasy.gov.pl

Total budget: EUR 294 220.00

ERDF budget: EUR 250 087.00

Region Blekinge

Name: Region Blekinge

Address: Valhallavägen 1, 37141 Karlskrona, Sweden

Legal status: public

Website: www.regionblekinge.se

Total budget: EUR 263 155.95

ERDF budget: EUR 197 366.96

Pomorska Regionalna Organizacja Turystyczna

Name: Pomorska Regionalna Organizacja Turystyczna

Address: Wały Jagiellońskie 2A, 80-887 Gdańsk, Poland

Legal status: private

Website: www.prot.gda.pl

Total budget: EUR 102 255.60

ERDF budget: EUR 86 917.26

Länsstyrelsen i Blekinge län

Name: Länsstyrelsen i Blekinge län

Address: Skeppsbrokajen 4, 37186 Karlskrona, Sweden

Legal status: public

Website: www.lansstyrelsen.se

Total budget: EUR 117 712.20

ERDF budget: EUR 88 284.15

Partners map

Lead partner

Project partner

Summary

Project name (EN): Best practise in tourism development, marketing and sustainable management of Attractive Hardwoods

Project acronym: Attractive Hardwoods

Project start date: 2016-07-01

Project end date: 2019-06-30

Project status: closed

Total budget/expenditure: EUR 1 493 252.65

Total EU funding (amount): EUR 1 189 875.44

Co-financing sources:

ERDF: Amount, .

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

Link to Zemaitija National Park mobile app

Attachment type: link

Type of document: Video / film

Data source: https://www.skogsstyrelsen.se/en/attractive-hardwoods/output/guide-books-app-and-offers-for-tourists/

Publication date: 2020-01-27

Document date: 2019-05-01

Languages: en

Zemaitija National Park mobile app : https://play.google.com/store/apps/details?id=lt.kryptis.zemaitijosnp&hl=en_US, 05/2019Audio Guide of Zemaitija National Park

Attachment type: link

Type of document: Video / film

Data source: https://www.skogsstyrelsen.se/en/attractive-hardwoods/output/guide-books-app-and-offers-for-tourists/

Publication date: 2020-01-27

Document date: 2019-05-01

Languages: en

Reports

Strategy for Transboundary Ecotourism (Gdansk-Poland)

Attachment type: file

Type of document: Report

Data source: https://www.skogsstyrelsen.se/en/attractive-hardwoods/output/guide-books-app-and-offers-for-tourists/

Publication date: 2020-01-27

Document date: 2019-06-30

Languages: en

Attachment file: Download

Sustainable Tourism Strategy for Zemaitija National Park (Lithuania)

Attachment type: file

Type of document: Report

Data source: https://www.skogsstyrelsen.se/en/attractive-hardwoods/output/guide-books-app-and-offers-for-tourists/

Publication date: 2020-01-27

Document date: 2019-06-30

Languages: en

Attachment file: Download

Guide to THE RONNEBY BRUNN AREA and THE HARDWOOD COAST

Attachment type: file

Type of document: Report

Data source: https://www.skogsstyrelsen.se/en/attractive-hardwoods/output/guide-books-app-and-offers-for-tourists/

Publication date: 2020-01-27

Document date: 2019-06-30

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Poland - Denmark - Germany - Lithuania - Sweden (South Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-03-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

155 / 155 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

589 / 870 (67.7%)

Notes on the data

Information provided by the Programme. Data from 66 projects (Seed Money Projects) was retrieved by Interact from the programme´s website on the 2024-03-01. Regarding partners only data only main partners is available. Achievements were retrieved by Interact from the Programme website (https://southbaltic.eu/), or a website directly linked from it, on 2021-11-24 and 2023-01-24.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

Languages

Contact Form

Best practise in tourism development, marketing and sustainable management of Attractive Hardwoods

Description

Thematic information

Partners (6)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

Disclaimer