Cruising Oceans On Latitudes above 51º North

Programme 2014 - 2020 INTERREG VB Northern Periphery and Arctic

Date of latest update: 2023-11-16

Description

Description (EN):

The project investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the offshore areas of the Northern Periphery Area, stretching from the South of Ireland, to the UK (Northern Ireland and Western Scotland) on onwards to Norway. As an eco-tourism product, exploiting the natural resources of the zone in a manner that is sustainable and environmentally viable; this new sea route will be marketed internationally and will have a common branding, booking and information system. The objective of the project is to produce a Business and Marketing Plan, together with a Commercialisation Plan and accompanied by a Logistical Study and Practical Guide for potential entrepreneurs in the NPA zone, for the establishment of small mooring, berthing and ancillary facilities-such as shower blocks and laundry facilities for cruising yachts in remote NPA coastal areas; providing new market opportunities in sectors such as Tourism and Catering, Craft Production, Food, Marine and General Engineering Services, for remote local communities, mainly during the months of mid-April to mid-October. These opportunities will importantly also promote economic activity and interaction between communities across the programme area.

Achievements (EN):

The project helped to develop marinas and pontoon facilities along the route, which led to an increased number of vessels sailing in the area. More visitors in these remote areas brought new business opportunities to local enterprises. Partners created a valuable network and established contacts in new regions, in addition to knowledge and experience exchange.

Website: http://www.interreg-npa.eu/

Expected Results (EN): Awareness of business opportunities beyond local markets among SMEs

Expected Outputs (EN):

The main project result will be the production of a detailed Logistical Plan and a detailed Business and marketing Plans for the development of a new product in the Northern periphery and Artic Region viz. The Cool Route. These addressing the logistical aspects, financial and marketing and commercialisation aspects of the Route, coupled with the design and realisation of an integrated IT based booking system for moorings, berths and charter yachts-together with other local ancillary tourism and service related facilities, will provide a turnkey opportunity for potential business investment in the development of the Cool Route. In particular, from the perspective of the programme results indicators the project will significantly heighten awareness of business opportunities beyond local markets, which can be achieved by facilitating the external clients to come to the regions of the NPA as high spending tourists, with access independent of public or other means of mass transport. In the development of the main results, the project will undertake very wide spread interactions with different types of stakeholders and in particular is designed to: (a) Identify all of the potential Cool Route harbours, either with existing facilities or which have the potential to provide facilities. These facilities either existing or recommended to be developed, will range from marinas, to small pontoons, to mooring buoys, all augmented by onshore facilities such as toilet, shower and laundry facilities. (b) Catalogue and engage with all existing facility operators and disseminate information to potential new operators throughout the identified Cool Route. (c) Develop typical specimen design plans for various types of facilities, based on industry best practices. (d) Develop overarching Business and Marketing Plans as well as a Commercialisation Plan for a single NPA wide Cool Route Branded network with an online single transnational booking system. (e) Design and realise the online booking system (f) Engage with all key institutional stakeholders on the Cool Route such as sailing/cruising associations, regional tourism bodies, local authorities, social enterprises, fishermen and agricultural cooperatives, national coastguards and SAR organisations (g) Select a pilot area within the partner regions for trialling marketing materials and the booking system (h) Examine best practices in other regions for transfer to the NPA Cool Route. Given the extent of the route, a very wide level of engagement and therefore awareness raising of the potential of this innovative proposal is expected. While estimating numbers is difficult we expect that the number of stakeholders to be engaged with, will number in the high hundreds. It is difficult to quantify numbers or indeed who all the stakeholders will be but for example, the development of a long cruising route will lead to frequent crew changes- one yacht can generate demand for up to 20 Air Tickets in a month..

Thematic information

Tourism Rural and peripheral development

Specific Objective: Greater market reach beyond local markets for SMEs in remote and sparsely populated areas

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners (8)

Lead Partner: Cork Institute of Technology

Department: Hincks Centre for Excellence in Entrepreneurship

Address: BishopstownCork, Ireland

Legal status: public

Website: http://www.cit.ie

Total budget: EUR 269 748.56

ERDF budget: EUR 175 336.56

Comhairle Contae Dhún na nGall

Name: Comhairle Contae Dhún na nGall

Address: County House, The DiamondLifford, Ireland

Legal status: public

Total budget: EUR 196 605.08

ERDF budget: EUR 127 793.30

GBER schemes / de minimis:

Derry and Strabane District Council

Name: Derry and Strabane District Council

Department: Economic Development

Address: Strand Road 98, BT48 7NN Derry, United Kingdom

Legal status: public

Total budget: EUR 204 540.09

ERDF budget: EUR 132 951.06

Tórshavnar havn

Name: Tórshavnar havn

Address: Eystara Bryggja, FO-110 Tórshavn, Faroe Islands

Legal status: public

Total budget: EUR 60 053.35

Stiftinga Vestlandsforsking

Name: Stiftinga Vestlandsforsking

Address: Sognahallen, 6851 Sogndal, Norway

Legal status: public

Total budget: EUR 19 997.75

Royal Cork Yacht Club

Name: Royal Cork Yacht Club

Address: Crosshaven Co.Cork, Ireland

Legal status: private

Website: http://www.royalcork.com

Total budget: EUR 168 730.73

ERDF budget: EUR 84 365.36

Glasgow Caledonian University

Name: Glasgow Caledonian University

Department: Business management

Address: Cowcaddens Road, G4 OBA Glasgow, United Kingdom

Legal status: public

Website: http://www.caledonian.ac.uk

Total budget: EUR 179 326.55

ERDF budget: EUR 116 562.26

Blue Seas Marinas

Name: Blue Seas Marinas

Address: East Hamilton Street, PA15 2UT Greenock, United Kingdom

Legal status: private

Website: http://www.blueseasmarina.co.uk

Total budget: EUR 158 127.81

ERDF budget: EUR 79 063.90

Partners map

Lead partner

Project partner

Summary

Project name (EN): Cruising Oceans On Latitudes above 51º North

Project acronym: Cool Route

Project start date: 2015-06-02

Project end date: 2018-06-01

Project status: closed

Total budget/expenditure: EUR 1 257 129.91

Total EU funding (amount): EUR 716 072.45

Co-financing sources:

ERDF: Amount, EUR 716 072.45.

Third-country contribution: Faroe Islands: EUR 39 034.68 (ERDF equivalent only); Norway: EUR 9 998.88 (ERDF equivalent only)

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Studies / surveys

GAP Study of the Cool Route

Attachment type: file

Type of document: Study / survey

Data source: http://www.sailcoolroute.eu

Publication date: 2020-01-27

Document date: 2017-05-01

Languages: en

Attachment file: Download

The Cool Route – Traffic Study

Attachment type: file

Type of document: Study / survey

Data source: http://www.sailcoolroute.eu

Publication date: 2020-01-27

Document date: 2016-04-01

Languages: en

Attachment file: Download

The Cool Route - Cruising Preferences Survey

Attachment type: file

Type of document: Study / survey

Data source: http://www.sailcoolroute.eu

Publication date: 2020-01-27

Document date: 2016-06-01

Languages: en

Attachment file: Download

Reports

Draft Design Guidelines for Toilet and Shower Facilities for the Cool Route

Attachment type: file

Type of document: Report

Data source: http://www.sailcoolroute.eu

Publication date: 2020-01-27

Document date: 2017-05-01

Languages: en

Attachment file: Download

The Cool Route Marketing Strategy

Attachment type: file

Type of document: Report

Data source: http://www.sailcoolroute.eu

Publication date: 2020-01-27

Document date: 2017-07-01

Languages: en

Attachment file: Download

The Economic Impact of the Marine Leisure Industry on Cork Harbour 2017

Attachment type: file

Type of document: Report

Data source: http://www.sailcoolroute.eu

Publication date: 2020-01-27

Document date: 2017-07-01

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG VB Northern Periphery and Arctic

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-02

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

152 / 152 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

779 / 779 (100%)

Notes on the data

Information provided by the Programme.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Cruising Oceans On Latitudes above 51º North

Description

Thematic information

Partners (8)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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