Chances and challenges of cluster-based marketing in mechatronics

Programme 2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Description

Description (EN):

The idea is to create preconditions and solid business platform for real activities for SMEs to enter new markets outside Europe through benefitting from cluster-initiative and knowledge transfer in metalworking and mechatronics field. Project partners are business support organisations in mechanical engineering and mechatronics field acting as clusters and having different consortium partners and members (beneficiaries). IMECC is competence centre with consortium of more than 20 partners, MECA is industry association with ca 10 partners, EML is industry association with more than 30 partners, KTK is technology centre, Hermia is a developer and producer of product development and innovation services with hundreds of member organizations. Up to now, the marketing and sales processes have been done by each separate company. Common marketing activities are planned to initiate to benefit from common use of resources and accumulation of knowledge for entering to new markets. Mechanical engineering and mechatronics sectors and IT have chosen as initial interest fields, which will be detailised during the project. Target markets as Georgia, Usbekistan, South-Africa, Brasil and Mexico are chosen on the basis where we already have contacts, which are emerging markets and where market potential is obvious and based on current analysis, where we together as metacluster could be strong. It is planned to make market analysis and research, develop entering strategies for target markets, find contacts and partners in target markets, make investments to equipment needed to adapt the products to the needs of target markets (measuring machine and digitalisation software). Direct beneficiaries are member companies of project partners and other companies of the sector. Seminars to introduce market researches and possibilities in target markets as well as business visits and B2B contacts in target markets are planned, so the number of beneficiaries is over 150 companies.

Expected Results (EN): R1.3. Number of cluster co-operations exporting to new markets

Expected Outputs (EN):

Project main results:- Created preconditions to expand export from highly compressed markets to new, growing and more powerful markets- Enlargened potential of Central-Baltic Sea region in the field of mechanical engineering and mechatronics sector on the basis of the functions of metacluster by creating preconditions to succeed in new emerging markets and enlargening the possibilities of export and industrial cooperation of SMEs- Through the project preconditions and solid plaform are created to enable SMEs to start and increase sales to target markets outside EUOther results:- Created functioning metacluster based on cooperation of project partners- Created favourable preconditions for business development between organizations belonging to the metacluster, beneficiaries and organizations on target market- Obtained inputs to develop new products and adapt existing products to target market needs- Done market-analyses and researches and market entering strategies for target markets- Organized seminars about target markets to interested SMEs- Created network of partners in target markets, obtained contacts- Organized business visits and business-to-business contacts to SMEs in target markets- Database with target market contacts, memorandums of understanding with most importantProject main results and subresults directly are linked to the programme result indicator.We plan to enter at 5 new markets outside Europe. The will be 5 partners that together make collaboration in entering new markets and form metacluster. In target markets will be developed contacts with local authorities, supporting institutions, associations and companies in chosen subsectors. Through member companies of project partners and other SMEs (beneficiaries) the project results influence export of their beneficiaries and additionally we plan to disseminate the project results to other companies outside members of project partners which will make the number of beneficiaries bigger.

Themes

Clustering and economic cooperation SME and entrepreneurship

Specific Objective: More exports by the Central Baltic companies to new markets

Thematic Objective: (03) enhancing the competitiveness of SMEs by:

Investment Priority: (03d) supporting the capacity of SMEs to grow in regional, national and international markets, and to engage in innovation processes

Partners

Lead Partner (EN): IMECC Ltd

Lead Partner: IMECC OÜ

Address: Teaduspargi 8, 12618 Tallinn, Estonia

Legal status: private

Website: http://www.imecc.ee

Total budget: EUR 781 886.70

ERDF budget: EUR 664 603.70

Association of Mechatronics

Name: MTÜ Mehhatroonika Assotsiatsioon

Address: Teaduspargi 8, 12618 Tallinn, Estonia

Legal status: private

Website: http://www.meca.ee

Total budget: EUR 418 265.00

ERDF budget: EUR 355 525.25

Federation of Estonian Engineering Industry

Name: MTÜ Eesti Masinatööstuse Liit

Address: Kadaka tee 72A, 12618 Tallinn, Estonia

Legal status: private

Website: http://www.emliit.ee

Total budget: EUR 101 068.00

ERDF budget: EUR 85 907.80

Machine Technology Centre Turku Ltd

Name: Koneteknologiakeskus Turku

Address: Lemminkaisenkatu 28, 20520 Turku, Finland

Legal status: private

Website: http://www.koneteknologiakeskus.fi

Total budget: EUR 500 000.00

ERDF budget: EUR 375 000.00

New Factory Ltd.

Name: Innovaatio Oy Uusi Tehdas

Address: Väinö Linnan aukio 15, 33210 Tampere, Finland

Legal status: private

Website: http://www.hermiagroup.fi

Total budget: EUR 161 095.00

ERDF budget: EUR 120 821.25

Summary

Project name (EN): Chances and challenges of cluster-based marketing in mechatronics

Project acronym: CLUSME

Period: 2014-2020

Date of latest update: 2020-12-14

Website: http://centralbaltic.eu/

Project start date: 2015-09-01

Project end date: 2018-12-31

Project status: closed

Total budget/expenditure: EUR 1 962 314.70

European Union funding: EUR 1 601 858.00

Co-financing sources: ERDF

Partners map

Partners and Projects info

Association of Mechatronics

Chances and challenges of cluster-based marketing in mechatronics

Partners and Projects info

Eesti Masinatööstuse Liit

Chances and challenges of cluster-based marketing in mechatronics

Partners and Projects info

Machine Technology Centre Turku Ltd

Chances and challenges of cluster-based marketing in mechatronics

Partners and Projects info

New Factory Ltd.

Chances and challenges of cluster-based marketing in mechatronics

Partners and Projects info

IMECC Ltd

Chances and challenges of cluster-based marketing in mechatronics

Lead partner

Project partner

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Finland - Estonia - Latvia - Sweden (Central Baltic)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2020-11-16

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

137 / 137 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

663 / 663 (100%)

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Chances and challenges of cluster-based marketing in mechatronics

Description

Themes

Partners

Summary

Partners map

Information regarding the data in keep.eu on the programme financing this project

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