The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

Programme 2014 - 2020 INTERREG V-A Romania - Bulgaria

Date of latest update: 2024-03-26

Description

Description (EN):

The Municipality of Gorna Oryahovitsa and the Municipality of Rosiorii de Vede have implemented together some other projects on European programs. During their common work they faced some problems – lack of touristic infrastructure as well as low level of joint initiatives and use of the rich heritage and traditions in both municipalities. The result they are going for is to preserve and promote historical and cultural heritage of the area. At the same time, the project aims at increasing competitiveness of Gorna Oryahovitsa and Rosiorii de Vede and making the two towns more attractive for the CB tourists. Municipality of Gorna Oryahovitsa is geographically located in the foothills of the Balkan Mountains and its territory and rich cultural and natural heritage is highly advantageous for the development of both - national and CB tourism. As one of the main priorities for development of the municipality, the tourism is an important lever in prioritization concerning preparation of projects wholly or partially financed with EU funds. The development of tourism represents strategic axis within the Municipal Development Plan during 2014-2020. The municipality of Rosiorii de Vede is an attractive destination for tourists because of its rich cultural and natural heritage. The development of toursim is also essential part of the priorities set out in the Municipal Development Plan. The result both municipalities are going for is to preserve and promote historical and cultural heritage of the area. At the same time, the project aims at increasing competitiveness of Gorna Oryahovitsa and Rosiorii de Vede and making the two towns more attractive for CB tourists. The main purpose is in correlation with a more specific objective: to be established favorable environment for supporting and utilization of cultural and natural heritage as well as promotion of its potential in the CB region. The exchange of information and good practice, the search for common solutions, the support or integration of the stakeholders and the networking of tourist destinations are at the centre of the needs identified. They contribute to improving the management and promotion of destinations, enhancing the tourism potential, and ensuring reasonable exploitation of heritage, promoting the development of local tourism which generates jobs, and creating competitive businesses. It is also in this context that support for SMEs, security and the quality and accessibility of services for everybody could be improved. The current project concept is entirely relevant to the Programme area between the two municipalities – both face the same problems related to the cultural heritage and its advertising. Both partners strive for attraction of tourists and development of alternative forms of tourism, these efforts only apply traditional forms of advertising due to lack of financial capacity and means to carry out effective, long-term and far-reaching advertising campaigns with the tools of ICT innovations. The overall objective of the project is to improve the sustainable use of sites of cultural heritage in the CB area. The specific objective of the project is to increase the number of tourists in the targeted CB region through innovative ICT tools. The project implementation will ensure the raising of its tourist potential, improving the quality and the market value of tourist products and the successful sale of the Romanian and Bulgarian markets of sustainable and diversified, specific for the region tour packages with high added value, in order to increase the contribution of the sector towards sustainable socio-economic development of the region. The proposal aims to apply a new approach for the provision of services in tourism through implementation of ICT facilities and innovative hi-tech methods for advertisement of the CB region. The implementation of the project will result in an increase in the number of tourist overnights in the CBC region and in the tourist visits to sites of cultural heritage and in the elaboration of a common plan for advertising the cultural heritage for sustainable economic uses. The proposed project has a direct CB impact as it aims to apply a new approach for the provision of services in tourism through implementation of ICT facilities and innovative hi-tech methods for advertisement of the CB region. These new methods will increase the tourism potential and the investment opportunities in the whole CB region as it will be implemented unconventional approach, by creating two innovative Virtual museums, equipped with modern equipment in order to provide better service in the region, as well as the projection of 3D videos, as an innovative approach in the promotion of the region. The project is an innovation in the field of tourism approach in the CB area. Both partners have identified the need of an innovative way to advertise their rich cultural heritage to attract tourists throughout the entire year. The innovative approach of high-end 3D promotional videos will raise the interest in the cultural and natural sights of the region. The total project budget is 1 428 000 EUR with VAT, which includes: For Municipality of Gorna Oryahovitsa (total EUR 720 000) incl. project management EUR 20 000; elaboration of common plan for advertising of cultural heritage in the CB region - EUR 12 000; establishment of Virtual Museum – EUR 470 000 (Delivery of specialized equipment for presentation of a collection of electronic artifacts (paintings, drawings, photographs, recordings, video segments; Delivery of 8 pcs. promotional 3D videos which will be filmed, processed, rendered in 3D and provided audio in 3 languages (BGN, RO, ENG); organization of launching events for presentation of 3D promotional videos – EUR 8 000; Presentation of the promotional videos on the facades of sites of cultural heritage-activity requires advanced skills and equipment to carry out the presentation of the promotional videos, such as laser projectors, powerful computers and skilled operators - EUR 205 000; Information and publicity-EUR 5 000; For Municipality of Rosiorii de Vede (total EUR 708 000) incl. Project Management 20 000; Establishment of Virtual Museum–EUR 470 000; Delivery of 8 pcs. promotional 3D videos which will be filmed, processed, rendered in 3D and provided audio in 3 languages (BGN, RO, ENG); organization of launching events for presentation of 3D promotional videos–EUR 8 000; Presentation of the promotional videos on the facades of sites of cultural heritage (activity requires advanced technical skills and sophisticated equipment to carry out the presentation of the promotional videos, such as laser projectors, powerful computers and skilled operators. The resulting light and sound show will have a great impact on the desirability of the region as a tourist destination /EUR 205 000/;Information and publicity-EUR 5 000.

Achievements (EN):

The project is currently in the 52th month of implementation out of 60 months and 24 days with the following results: LB - Silistra Municipality - has concluded the contract for the rehabilitation of the Art Gallery from Silistra, with a deadline for finalizing the works on 01.02.2023. A creative camp in Srebarna for paintings of the unique natural sights of the Srebarna Reserve was organized between 26.08.2019 – 01.09.2019 B2 - Călărași County Council - the execution of the investment objective "Rehabilitation of the old building known as "Casa Demetriade" in Călărași" has been completed. The reception of the works was on 05.04.2022. The strategy for valuing the cultural and natural heritage has been finalized and is available on the website of both beneficiaries: http://www.silistra.bg/files/2022/26.04.2022-1034898a06888d2031cbb08fe031d38a1.pdf https://www.calarasi.ro/index.php/proiecte/proiecte-in-derulare/item/367-proiectul-dezvoltarea-produselor-turistice-si-reabilitarea-mostenirii-culturale-robg-491-este-un- project-of-the-county-council-calarasi-in-partnership-with-the-municipality-of-silistra-according-to-the-financing-contract-no-87284-30-07-2018 Within the project, a web portal was developed through which all cultural events, natural beauty and tourist products will be promoted. It can be accessed at the following address: http://tourism-silistra-calarasi.com/en/home/

Website: https://interregrobg.eu

Expected Results (EN): R2.1 - Number of tourist overnights in the CBC region

Expected Outputs (EN):

The project has direct contribution to the relevant programme result indicator as it will lead to increasing the number of tourists overnights in the CBC region through improving the sustainable use of natural heritage and resources and cultural heritage. Innovatively advertised, sustainable cultural tourism can generate approx. 3% additional overnights for the area, which will be more evenly distributed throughout the year and away from major tourist complexes. This will induce synergies in the sector, allowing for more diverse travel experience.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: To improve the sustainable use of natural heritage and resources and cultural heritage

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (2)

Lead Partner: Община Горна Оряховица

Department: Eng. Dobromir Stoykov Dobrev, Mayor

Address: Georgi Izmirliev Sq. 5, 5100 Gorna Oryahovitsa, Bulgaria

Legal status: public

Website: http://www.g-oryahovica.org

Total budget: EUR 969 949.38

ERDF budget: EUR 824 456.97

Unitatea Administrativ Teritoriala Rosiorii de Vede – Municipiul Rosiorii de Vede

Name: Unitatea Administrativ Teritoriala Rosiorii de Vede – Municipiul Rosiorii de Vede

Department: Circiumaru Gheorghe Valerica, Mayor

Address: Dunarii street 58, 145100 Rosiorii de Vede, Romania

Legal status: public

Website: http://www.primariarosioriidevede.ro

Total budget: EUR 457 969.38

ERDF budget: EUR 389 273.97

Partners map

Partners and Projects info

Municipality of Rosiorii de Vede

The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

Partners and Projects info

Gorna Oryahovitsa municipality

The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

Lead partner

Project partner

Summary

Project name (EN): The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

Project acronym: The Innovative Approach

Project start date: 2018-09-11

Project end date: 2021-07-10

Project status: closed

Total budget/expenditure: EUR 1 427 918.76

Total EU funding (amount): EUR 1 213 730.95

Co-financing sources:

ERDF: Amount, EUR 1 213 730.95.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

Video 1 for 3D Mapping Show in Rosiorii de Vede_EN Subtitles

Attachment type: link

Type of document: Video / film

Data source: https://www.primariarosioriidevede.ro/index.php/ro/o-abordare-inovatoare-pentru-ddddpromovarea-patrimoniului-cultural-natural-in-regiunea-transfrontaliera-bulgaria-romania

Publication date: 2022-10-18

Document date: 2019-10-16

Languages: ro, en

Video 6 for 3D Mapping Show in Rosiorii de Vede_EN Subtitles

Attachment type: link

Type of document: Video / film

Data source: https://www.primariarosioriidevede.ro/index.php/ro/o-abordare-inovatoare-pentru-ddddpromovarea-patrimoniului-cultural-natural-in-regiunea-transfrontaliera-bulgaria-romania

Publication date: 2022-10-18

Document date: 2019-10-16

Languages: ro, en

Video 8 for 3D Mapping Show in Rosiorii de Vede_EN Subtitles

Attachment type: link

Type of document: Video / film

Data source: https://www.primariarosioriidevede.ro/index.php/ro/o-abordare-inovatoare-pentru-ddddpromovarea-patrimoniului-cultural-natural-in-regiunea-transfrontaliera-bulgaria-romania

Publication date: 2022-10-18

Document date: 2019-10-16

Languages: ro, en

Video 3 for 3D Mapping Show in Rosiorii de Vede_EN Subtitles

Attachment type: link

Type of document: Video / film

Data source: https://www.primariarosioriidevede.ro/index.php/ro/o-abordare-inovatoare-pentru-ddddpromovarea-patrimoniului-cultural-natural-in-regiunea-transfrontaliera-bulgaria-romania

Publication date: 2022-10-18

Document date: 2019-10-16

Languages: ro, en

Video 5 for 3D Mapping Show in Rosiorii de Vede_EN Subtitles

Attachment type: link

Type of document: Video / film

Data source: https://www.primariarosioriidevede.ro/index.php/ro/o-abordare-inovatoare-pentru-ddddpromovarea-patrimoniului-cultural-natural-in-regiunea-transfrontaliera-bulgaria-romania

Publication date: 2022-10-18

Document date: 2019-10-16

Languages: ro, en

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Romania - Bulgaria

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-06-29

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

169 / 169 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

445 / 445 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (https://interregrobg.eu/), or a website directly linked from it, on 2021-11-25, 2023-01-25 and 2024-03-15.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

Description

Thematic information

Partners (2)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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