Diversifying garden tourism offer in Estonia and Latvia

Programme 2014 - 2020 INTERREG V-A Estonia - Latvia

Date of latest update: 2023-11-15

Description

Description (EN):

Background: Nature based tourism has become more popular during last decades, including garden tourism that combines a popular hobby, love of being in nature and pleasure from aesthetic experiences. Nevertheless, the potential of garden tourism has been only moderately used till today in the programme area, thus it is a right time to join forces, use the momentum and give a strong push to the development of garden tourism in Estonia and Latvia. As Latvian and Estonian national tourism development organizations have not yet specifically identified garden tourism as one of the priorities in their development plans, the project has potential for making a real difference both in Latvia and Estonia. Cross-border nature: By combining attractive gardens and parks of Estonia and Latvia into one joint cross-border tourism product, we expand and diversify the garden tourism offer, improve the experience and harmonise the approach to garden tourism in our regions. As we are only making the first steps towards joint promotion of garden tourism, it is of great value to have harmonised and clearly understandable criteria set for our service providers. Joint product development allows to use the best practices of both countries, and the cooperation between garden owners allows to ensure more diversified and professional development of our gardens and cross-marketing between them. Joint branding, promotion and marketing allows project partners and members of the Garden Pearls to target larger visitor groups and be more efficient with marketing actions in different target markets. Last, but not least, by acting jointly we will be able to be more resource efficient. Less funds will be spent for product and service development and marketing compared to doing it separately. Objective(s): The objective of the project is to diversify the garden tourism offer in Estonia and Latvia by creating an attractive and sustainable garden tourism product and service Garden Pearls. The Garden Pearls will be used for designing various joint garden tourism routes and other services for garden tourists. Sub-objectives of the project are as follows: 1) Obtain a full overview of professionally maintained gardens and parks that enables to set principles for product and service design and create solid identity and concept for the routes. 2) Equalise the quality and attractiveness of Garden Pearls’ sites by carrying out small-scale investments in parks and gardens (minor improvements in parks and gardens to be fully functional and visitor friendly sites). 3) Increase visibility of our natural heritage by joint branding and promotion of the gardens and parks as Garden Pearls. 4) Increase the knowledge about importance of special interest tourism (e.g. garden tourism) and possibilities of increasing visitor numbers. 5) Prolong the tourism season in destinations, since garden related activities often take place in spring and autumn. Main activities: The main activities of the project include: 1) product development and service design; 2) capacity building of the owners and managers of parks and gardens that belong to the Garden Pearls (44 parks and gardens at the time of submitting the application);< 3) marketing and promotion of the Garden Pearls; 4) small-scale investments in gardens and parks to make them more attractive and improve the visitor’s experience.

Achievements (EN):

The project aimed at diversifying the garden tourism offer in Estonia and Latvia by creating an attractive and sustainable garden tourism product and service Garden Pearls. During 2018-2020, the partners created the joint tourism product and brand by involving 76 gardens/parks to the cross-border network that follows jointly set criteria. The partners achieved the set sub-objectives. They: 1) obtained a full overview of professionally maintained gardens and parks that enables to set principles for product and service design and create solid identity and concept for the routes. 2) equalized the quality and attractiveness of Garden Pearls’ sites by carrying out small-scale investments in parks and gardens (minor improvements in parks and gardens to be fully functional and visitor friendly sites). 3) increased visibility of our natural heritage by joint branding and promotion of the gardens and parks as Garden Pearls. 4) increased the knowledge about importance of special interest tourism (e.g. garden tourism) and possibilities of increasing visitor numbers. 5) prolonged the tourism season in destinations, since garden related activities often take place in spring and autumn. The new product was promoted at international markets (Lithuania, Poland, Finland) and at local markets of Estonia and Latvia. By disseminating the maps, also German and Russian markets were approached. By April 2021, the project promotion had reached over 2.4 million potential visitors. Information about the Garden Pearls network is shared actively in social media. The project website includes comprehensive information about all the sites of the Garden Pearls network.

Website: https://old.estlat.eu/

Expected Results (EN): The number of visitors at cultural and natural heritage sites

Expected Outputs (EN):

The project will contribute to the fulfilment of the result indicator target values for the following reasons: a) The garden tourists are usually interested in the cultural and natural heritage in general, so they visit also other cultural and natural heritage sites during their travels, not only gardens and parks. b) Gardens and parks targeted by the project are often located close to the sample sites of the Estonia – Latvia programme that are used for measuring the fulfilment of result indicator's target value. This increases the probability of bringing new visitors to these sites and directly contributing to the fulfilment of the programme result indicator's target value. Out of the 44 gardens and parks that will found the Garden Pearls at 26 gardens the number of visitors was counted in 2016. The total number of visitors at those gardens was 607 000. Extrapolating these results to the rest of the participating gardens and taking into account that they are mostly small gardens, we can assume that altogether the 44 parks and gardens had approximately 619 000 visitors in 2016. The project aims at 15% increase of visitors at those gardens by the year 2022, that is 712 000 visitors. As explained above, the visitors of gardens and parks often visit also other cultural and natural heritage sites in the region, thus the increase in the numbers of garden tourists will help the programme to achieve the target values of its result indicators.

Thematic information

Tourism

Specific Objective: More diversified and sustainable use of natural and cultural heritage

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (17)

Lead Partner: Vidzemes tūrisma asociācija

Address: Pils laukums 1, LV-4101 Cesis, Latvia

Legal status: public

Website: http://www.vidzeme.com

Total budget: EUR 215 404.60

ERDF budget: EUR 183 093.91

Sihtasutus Pärnumaa Arenduskeskus

Name: Sihtasutus Pärnumaa Arenduskeskus

Address: Akadeemia 2, 80010 Pärnu, Estonia

Legal status: public

Website: http://arenduskeskus.parnumaa.ee/

Total budget: EUR 66 656.08

ERDF budget: EUR 56 657.67

Sihtasutus Viljandimaa arenduskeskus

Name: Sihtasutus Viljandimaa arenduskeskus

Address: Vabaduse plats 6, 71020 Viljandi, Estonia

Legal status: public

Website: http://arenduskeskus.viljandimaa.ee

Total budget: EUR 33 438.04

ERDF budget: EUR 28 422.33

MTÜ Estonian Gardens

Name: MTÜ Estonian Gardens

Address: Jaama 58a, 50604 Tartu, Estonia

Legal status: private

Website: http://www.estoniangardens.ee

Total budget: EUR 67 510.82

ERDF budget: EUR 57 384.20

OLERU MUIŽA, BIEDRĪBA

Name: OLERU MUIŽA, BIEDRĪBA

Address: "Oleru Muiža", LV-4234 Rūjiena, Latvia

Legal status: public

Website: http://www.olerumuiza.lv

Total budget: EUR 12 270.64

ERDF budget: EUR 10 430.04

Biedrība "LIMBAŽU LAUVAS"

Name: Biedrība "LIMBAŽU LAUVAS"

Address: Burtnieku iela 7, LV-4000 Limbazi, Latvia

Legal status: public

Website: http://www.limbazulauvas.lv

Total budget: EUR 10 864.97

ERDF budget: EUR 9 235.22

OÜ Sangaste Mõis

Name: OÜ Sangaste Mõis

Address: Sangaste loss, 67005 Otepää, Estonia

Legal status: private

Website: http://www.sangasteloss.com

Total budget: EUR 15 864.61

ERDF budget: EUR 13 484.92

Gulbenes Novada Dome

Name: Gulbenes Novada Dome

Address: Ābeļu iela 2, LV-4401 Gulbene, Latvia

Legal status: public

Website: http://www.gulbene.lv

Total budget: EUR 32 356.80

ERDF budget: EUR 27 503.28

Rūjienas novada pašvaldība

Name: Rūjienas novada pašvaldība

Address: Raina iela 3, LV-4240 Rujiena, Latvia

Legal status: public

Website: http://www.rujiena.lv

Total budget: EUR 30 451.31

ERDF budget: EUR 25 883.61

Kocēnu novada pašvaldība

Name: Kocēnu novada pašvaldība

Address: Alejas iela 8, LV-4220 Koceni, Latvia

Legal status: public

Website: http://www.koceni.lv

Total budget: EUR 15 191.78

ERDF budget: EUR 12 913.01

Latvijas Universitāte

Name: Latvijas Universitāte

Department: Botanical garden of University of Latvia

Address: Raina Blvd 19, LV-1586 Riga, Latvia

Legal status: public

Website: http://www.botanika.lu.lv

Total budget: EUR 38 249.68

ERDF budget: EUR 32 512.23

ĪPAŠI AIZSARGĀJAMAIS KULTŪRAS PIEMINEKLIS-TURAIDAS MUZEJREZERVĀTS

Name: ĪPAŠI AIZSARGĀJAMAIS KULTŪRAS PIEMINEKLIS-TURAIDAS MUZEJREZERVĀTS

Address: Turaidas iela 10, LV-2150 Sigulda, Latvia

Legal status: public

Website: http://www.turaida-muzejs.lv

Total budget: EUR 13 831.74

ERDF budget: EUR 11 756.98

Tartu Ülikool

Name: Tartu Ülikool

Department: Pärnu College

Address: Ülikooli 18, 50090 Tartu, Estonia

Legal status: public

Website: http://www.ut.ee

Total budget: EUR 72 700.37

ERDF budget: EUR 61 795.31

Hiiumaa Ametikool

Name: Hiiumaa Ametikool

Address: Suuremõisa Village, 92302 Pühalepa, Hiiumaa, Estonia

Legal status: public

Website: http://www.hak.edu.ee

Total budget: EUR 11 611.87

ERDF budget: EUR 9 870.09

Burtnieku novada pašvaldība

Name: Burtnieku novada pašvaldība

Address: J. Vintena iela 7, LV-4219 Burntieku, Latvia

Legal status: public

Website: http://www.burtniekunovads.lv

Total budget: EUR 18 476.29

ERDF budget: EUR 15 704.85

Pärnu Linnavalitsus

Name: Pärnu Linnavalitsus

Address: Suur-Sepa 16, 80098 Pärnu city, Estonia

Legal status: public

Website: http://www.parnu.ee

Total budget: EUR 48 004.28

ERDF budget: EUR 40 803.64

Amatas novada pašvaldība

Name: Amatas novada pašvaldība

Address: "Ausmas", LV-4101 Amatas, Latvia

Legal status: public

Website: http://www.amatasnovads.lv

Total budget: EUR 16 024.57

ERDF budget: EUR 13 620.88

Partners map

Partners and Projects info

Pärnu County Development Centre

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Foundation Viljandi County Development Centre

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

NGO Estonian Gardens

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Oleri Manor

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

NGO “Limbažu Lauvas”

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

LLC Sangaste Manor

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Gulbene Municipality Council

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Rujiena Municipality

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Kocēni Municipality Council

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Vidzeme Tourism Association

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Latvijas Universitate

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Specially Protected Cultural Monument the Turaida Museum Reserve

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

University of Tartu

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Hiiumaa Vocational School

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Burtnieku County municipality

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Pärnu City Government

Diversifying garden tourism offer in Estonia and Latvia

Partners and Projects info

Amata Municipality

Diversifying garden tourism offer in Estonia and Latvia

Lead partner

Project partner

Summary

Project name (EN): Diversifying garden tourism offer in Estonia and Latvia

Project acronym: Garden Pearls

Project start date: 2018-05-01

Project end date: 2020-10-31

Project status: closed

Total budget/expenditure: EUR 718 908.45

Total EU funding (amount): EUR 611 072.18

Co-financing sources:

ERDF: Amount, EUR 611 072.18.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Brochures / magazines / manuals

Mapшpyт caдoвoгo тypиЗм в эcтoнии и лaтвии

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://estlat.eu/en/estlat-results/garden-pearls.html

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: ru

Attachment file: Download

SZLAK TURYSTYKI OGRODNICZEJ W ESTONII I NA ŁOTWIE / ESTONIA - LATVIA GARDEN TOURISM ROUTE

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://estlat.eu/en/estlat-results/garden-pearls.html

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: pl, en

Attachment file: Download

GARIENTOURISMUS-ROUTE IN ESTLAND UND LETTLAND / GUIDE TO ESTONIAN AND LATVIAN GARDENS

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://estlat.eu/en/estlat-results/garden-pearls.html

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: de, en

Attachment file: Download

PUUTARHAMAIKAILUREITTI VIROSSA JA LATVIASSA / ESTONIA - LATVIA GARDEN TOURISM ROUTE

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://estlat.eu/en/estlat-results/garden-pearls.html

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: fi, en

Attachment file: Download

EESTI JA LÄTI AEDADE REISIJUHT / GUIDE TO ESTONIAN AND LATVIAN GARDENS

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://estlat.eu/en/estlat-results/garden-pearls.html

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: et, en

Attachment file: Download

DĀRZU TŪRISMA MARŠRUTS IGAUNIJĀ UN LATVIJĀ / ESTONIA - LATVIA GARDEN TOURISM ROUTE

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://estlat.eu/en/estlat-results/garden-pearls.html

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: lv, en

Attachment file: Download

Garden Pearls rokasgrāmata

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://www.gardenpearls.eu/ieteikumi-no-darzniekiem/?lang=lv

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: lv

Attachment file: Download

Aiaturismi käsiraamat

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://www.gardenpearls.eu/aiakujundus/?lang=et

Publication date: 2022-10-10

Document date: 2020-10-31

Languages: et

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Estonia - Latvia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-11-02

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

55 / 55 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

329 / 329 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://www.estlat.eu/), or a website directly linked from it, on 2021-11-08 and 2024-03-08.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

Languages

Contact Form

Diversifying garden tourism offer in Estonia and Latvia

Description

Thematic information

Partners (17)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

Disclaimer