The business of using storytelling to draw people in

Programme 2014 - 2020 INTERREG V-A Sweden - Finland - Norway (Nord)

Date of latest update: 2022-08-15

Description

Description (EN):

Nordkalotten’s common culture and history has a prominent place in the Interreg-funded Längs Norrskensvägen (http://northernlightsroute.com/). The road runs along the border between Finland and Sweden to North Norway. The common background of neighbouring peoples and increasing awareness of the common roots and identity form the basis of the cross-border project. The road is built but how can you get content and business along the way? The project’s vision is to develop the Nordkalott area into a more active place to live and travel. The stories and storytelling are methods to increase travel (and cultural) business opportunities in the field. In the stories, the area’s distinctive linguistic and cultural traditions appear among which the Sami language has a prominent position. The stories aim to highlight other common linguistic traditions as well as the disappearance of meänkieli and friendliness. Storytelling is a world-wide known ancient method for effective communication of messages. Therefore, the aim of the project is to stimulate storytelling in the area by looking up and selecting inspiring stories in the so-called pilot municipalities that are Tornio-Haparanda, Kolari-Pajala and Nordreisa. With the help of the stories, the project will strive to increase interest in Nordkalotten and especially for Norrskensvägen as a destination. The project will collaborate with the area’s tourism and culture entrepreneurs. The stories are collected from locals but also from travellers 1) through interviews, 2) through social media and 3) from literature. The final result of the project is a common ‘Norrskensvägen’ story arc. In the project, the stories are made visible through different types of productions that include 1) the story book (a collection of stories), 2) music production (new and old music), 3) a short film and 4) oral storytelling using the elements of the drama. The partners in the project, both public and private, are involved in collecting stories and participating in story production. The above productions can also be used by other actors such as municipalities and associations. The project will also have an intensive collaboration with actors in the area such as Heart of Lapland in northern Sweden. The project will also participate in various local festival events in order to further spread stories. The following main themes serve as a framework for the project: 1) methods for collection and selection of stories have been developed, 2) stories in different forms and means of expression (productions) have been erected 3) (travelers) stories are made visible and digitally visualised, and 4) national and cross-industry networks use storytelling in their marketing. The project contributes to the Interreg Nord specific objective 3. 1. ‘Preserving, nurturing, promoting and developing nature and cultural heritage’; The project contributes to the protection, preservation and further development of cultural tradition and identity by applying the new media’s solutions to ancient storytelling traditions. At the same time, the project contributes to the objectives of the Europe 2020 strategy by strengthening social cohesion, the innovation environment of enterprises and by strengthening the European travel industry.

Description (SV):

Nordkalottens gemensamma kultur och historia har en framträdande plats i den Interreg-finansierade Längs Norrskensvägen (http://northernlightsroute.com/). Vägen går längs gränsen mellan Finland och Sverige till Nord-Norge. Grannfolkens gemensamma bakgrund och ökande medvetenhet om de gemensamma rötterna och den gemensamma identiteten utgör grunden för det gränsöverskridande projektet. Vägen är byggd men hur kan man få innehåll och affärsverksamhet längs med vägen? Projektets vision består av att utveckla Nordkalottområdet till en aktivare plats att leva och turista. Berättelserna och storytelling är metoder att öka rese- (och kultur-) företagens affärsmöjligheter på området. I berättelserna framträder för området utmärkande språkliga och kulturella traditioner bland vilka det samiska språket har en framträdande position. Genom berättelserna strävar man efter att framhäva även andra gemensamma språkliga traditioner på väg att försvinna såsom meänkieli och kvänska. Storytelling är en världsomfattande känd urgammal metod för effektiv förmedling av budskap. Därför är projektets syfte att stimulera berättandet på området genom att leta upp och välja ut inspirerande historier i de s.k. pilotkommunerna som är Torneå-Haparanda, Kolari-Pajala och Nordreisa. Med hjälp av berättelserna ska projektet sträva efter att öka intresset för Nordkalotten och särskilt för Norrskensvägen som en destination. Projektet ska samarbeta med områdets företagare inom turism och kultur. Berättelserna samlas in från lokalbefolkningen men även från resenärer 1) genom intervjuer, 2) genom social media och 3) från litteraturen. Som slutresultat på projektet skapas en gemensam ¿Norrskensvägens Berättelsebåge¿. I projektet synliggörs berättelserna genom olika typer av produktioner som omfattar 1) Berättelseboken (en samling berättelser), 2) musikproduktion (ny och gammal musik), 3) en kortfilm och 4) muntligt berättande där man använder dramats element. Samarbetsparterna i projektet, både offentliga och privata, är med och samlar in berättelser och deltar i berättelseproduktionen. Ovan nämnda produktioner kan också användas av andra aktörer såsom kommuner och föreningar. Projektet ska också ha ett intensivt samarbete med områdets aktörer som exempelvis Heart of Lapland i norra Sverige. Projektet kommer också delta i olika lokala festivalevenemang för att kunna sprida berättelser ytterligare. Följande huvudteman fungerar som ram till projektet: 1) metoder för insamling och urval av berättelser har utvecklats, 2) berättelser i olika former och uttrycksmedel (produktioner) har uppförts 3) (resenärernas) berättelser görs synliga och visualiseras digitalt och 4) nationella och branschöverskridande nätverk använder storytelling i sin marknadsföring. Projektet bidrar till Interreg Nord-programmets särskilda mål 3. 1. ¿Att bevara, vårda, främja och utveckla naturen och kulturarvet¿. Projektet bidrar till att skydda, bevara och vidareutveckla kulturtraditionen och kulturidentiteten genom att tillämpa den nya medias lösningar i urtida storytelling-traditioner. Projektet bidrar samtidigt till målen i Europa 2020-strategin genom att förstärka den sociala sammanhållningen, företagens innovationsmiljö samt genom att förstärka den europeiska resebranschen.

Achievements (EN):

Objective: The main objective of the project was to promote regional storytelling and strengthen local identity by locating inspiring and cross-border stories. Results: 110 stories in the form of 18 pieces of music, 19 films/animations, 14 texts, 23 interviews and 38 works of art, and 53 news articles were published through the project’s website. A “Storybook” was published both as an e-book and in a printed version. All stories are available for use. The project also produced an illustrated map of Norrskensvägen and story-based postcards. 70 companies and 418 people have participated in the project’s activities. The project tested many different collection methods such as road-trips, company interviews, school visits, workshops and library events. https://ourstories.info/sv/ https://ourstories.info/fi/ https://ourstories.info/no/ https://ourstories.info/ (English) https://www.youtube.com/channel/UCMNnMGXvoB1NGB7GC1vLESw/featured https://www.facebook.com/northernlightsroute/ https://www.instagram.com/ourstories7442/

Achievements (SV):

Mål: Projektets huvudsyfte var att främja regional storytelling och förstärka den lokala identiteten genom att lokalisera inspirerande och gränsöverskridande berättelser. Resultat: 110 berättelser i form av 18 musikstycken, 19 filmer/animationer, 14 texter, 23 intervjuer och 38 konstverk samt 53 nyhetsartiklar publicerades via projektets webplats. En ”Storybook” publicerades både som e-bok och i tryckt version. Alla berättelser är tillgängliga för användning. Projektet producerade också en illustrerad kartbild av Norrskensvägen och berättelsebaserade vykort. 70 företag och 418 personer har deltagit i projektets aktiviteter. Projektet testade många olika insamlingsmetoder som road-trips, företagsintervjuer, skolbesök, workshoppar och biblioteksevenemang. https://ourstories.info/sv/ https://ourstories.info/fi/ https://ourstories.info/no/ https://ourstories.info/ (engelska) https://www.youtube.com/channel/UCMNnMGXvoB1NGB7GC1vLESw/featured https://www.facebook.com/northernlightsroute/ https://www.instagram.com/ourstories7442/

Website: http://www.interregnord.com/

Thematic information

Tourism

Specific Objective: Increased knowledge and expertise of the public sector on green growth and resource efficiency

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06g) supporting industrial transition towards a resource- efficient economy, promoting green growth, eco-innovation and environmental performance management in the public and private sectors

Partners (1)

Lead Partner: Lapin ammattikorkeakoulu Oy

Address: 96300 Rovaniemi, Finland

Legal status: n/a

Partners map

Partners and Projects info

Lapin ammattikorkeakoulu Oy

The business of using storytelling to draw people in

Lead partner

Project partner

Summary

Project name (EN): The business of using storytelling to draw people in

Project acronym: Our stories

Project start date: 2016-08-01

Project end date: 2019-06-30

Project status: closed

Total budget/expenditure: EUR 792 749.00

Total EU funding (amount): EUR 513 105.00

Co-financing sources:

ERDF: Amount, EUR 513 105.00.

Third-country contribution: Norway: EUR 133 102.00 (ERDF equivalent only)

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

How to create AR with different tools 17 02 2021

Attachment type: link

Type of document: Video / film

Data source: https://youtu.be/3KSWJkz3FQA

Publication date: 2021-12-13

Document date: 2021-11-23

Languages: en

Visualization in storytelling 24.3.2021

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2021-11-23

Languages: en

Revontultentien visio 2030/ norrskensvaegens vision 2030

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2021-09-20

Languages: no, fi

Webinar "Identity - diamond key of each company" 2020 09 28

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2021-04-21

Languages: en

Webinar "MyStory - window of opportunities" 2020 05 19

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2021-04-21

Languages: en

Introduction to My Story Business Support Programme

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2020-10-23

Languages: en

Trailer 2

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-05-22

Languages: no

Trailer

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-05-17

Languages: sv

Hotelli Pallas - Hotel Pallas

Attachment type: file

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-04-23

Languages: fi

Attachment file: Download

Our Stories - Lars Suo, Haparanda.

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-27

Languages: fi

Lapin vuodenajat & Äkäs-Myllyn vihkisanat

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-04-04

Languages: fi

Jopparit Esitysversio1 25032019 (work in progress).

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-03-26

Languages: fi, en

Under the northern light

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-03-26

Languages: no, en

A little further

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-03-26

Languages: no, en

Isabelle

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-06-12

Languages: sv, en

Laitakari - a short documentary film

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-03-04

Languages: fi, en

34th Marathon Bicycling

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-12-20

Languages: fi, en

Mokomat Nokoset

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-02-06

Languages: fi, en

Jord in Studio

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-12

Languages: sv, en

REVONTULTENTIE VIE LAPINLEHMÄN LUO

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-11-07

Languages: fi

Pekkaspäivä

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-01-25

Languages: fi

Reposet

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-02-02

Languages: fi

Wanhanpojan Loihtu

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-01-11

Languages: fi

Kalaveet

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-01-11

Languages: fi

Verannalla Rannan

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-01-11

Languages: fi

Roadtrip

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-09-04

Languages: sv

Our Stories - Teaser 1

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-01-09

Languages: fi, en

The Murder in Kukkola

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-12

Languages: sv

Our Stories Interview Ingrid Johansen

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-07-17

Languages: no

Rovan Nikun Järvenlasku

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-03-21

Languages: fi

Vojakkalan lohensoutu, 12.08.2017

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-02-26

Languages: fi

Ernst Isaksen, Tromsø

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-02-05

Languages: no

Tove

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-01-09

Languages: no

Elise Blixgård, Storvik; Goatfarmer (Troms)

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-09-12

Languages: no

Geirmund Vik, Storslett, Lyngshest (the video is norwegian)

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-09-05

Languages: no

Our Stories - Lise Brekmoe, Storslett

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-09-04

Languages: no

Outi Kurkela, Enontekiö (the video is in finnish)

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-09-01

Languages: fi

Gerda Uusitalo, blood stopping and death (Pajala)

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-08-29

Languages: fi

Bertil Isaksson, Meänkieli (Pajala)

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-08-28

Languages: sv

Our Stories - Bente Pedersen, Skibotn

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-08-27

Languages: no

Our Stories - David Forsberg, Pajala

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-08-22

Languages: sv

Our Stories - why we moved back home

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-05-19

Languages: no

Sigurd Uusitalo

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-18

Languages: sv

Our Stories - Lea Kaulanen, Äkäslompolo.

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-26

Our Stories - Stig Töyrä, Pajala

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-08-22

Languages: sv

Lotta Nyberg, young entrepreneur in Pajala

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-08-03

Languages: sv

Tapio Salo, Haparanda.

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-05-19

Languages: sv

Our Stories - Lennart Lindfors, Haparanda

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-27

Languages: sv

Our Stories - Lars Suo, Haparanda.

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-27

Languages: sv

Our Stories - Väinö Nilssen, Tornio.

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-25

Languages: fi

Our Stories - Olavi Stoor, Tornio.

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-04-24

Languages: fi

Run

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-11

Languages: sv

Going back

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-10-08

Languages: no

Daniel August Keskitalo

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-11

Languages: sv

This is my home

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-11

Languages: sv

The sound of silence

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-11

Languages: sv

Searching for hope - Our stories

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-03-06

Languages: sv

Springwinter and Spring

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-12

Languages: fi

The Spirit of the River

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-12

Languages: fi

Come to Me

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-12

Languages: sv

Ruija

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-08-12

Languages: fi

Visa Nordica - Vajaa Rakkaus

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-02-12

Languages: fi

Our Stories - Tornionlaakson maakuntamuseo 05.12.2017

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-12-22

Languages: fi

Rajala

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-09-04

Languages: sv

Esa Rautiainen & E-City - Tuttula

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2017-06-07

Languages: sv

ORIGINAL LAPLAND - OUR STORY

Attachment type: link

Type of document: Video / film

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2018-11-29

Languages: fi

Presentations

OUR STORIES Sharing Experiences along the Northern Lights Route

Attachment type: file

Type of document: Presentation

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-12-31

Languages: en

Attachment file: Download

Brochures / magazines / manuals

The Landscape of the Northern Lights Route

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: https://ourstories.info/

Publication date: 2021-12-13

Document date: 2019-06-30

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Sweden - Finland - Norway (Nord)

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2021-11-01

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

118 / 118 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

118 / 530 (22.26%)

Notes on the data

Data was retrieved by Interact from the programme´s website on the 2019-09-26, 2020-04-23, 2020-06-11 and 2021-05-11. Specific objectives were derived from Priority Area. Regarding partners only data only main partners is available. Information on 10 projects (Digitalization - pre-study, Berry Machine, NACCOP, ICH North, ESBE, STIL, ViK, Beavnardahke II, IBR and AB3C) was provided by the programme. Achievements were retrieved by Interact from the Programme website (http://www.interregnord.com/), or a website directly linked from it, on 2021-12-01, 2023-02-01 and 2024-03-18.

Fields project name, description and achievement (from 74 projects) translated from Swedish, Finish and Norwegian into English using the European Commission's eTranslation machine translation service.

The projects which fields do not include an eTranslation English text are the ones with the following acronyms: AB3C, Academic North, AIDA, Aktene, AMCA, Arctic Energy, Arctic Image, Arctic Investment Platform, -toteutettavuusselvitys ja -tiekartta, Arctic Labour, Beavnardahke, Beavnardahke II, Berry Machine, Business Model Innovation, C3TS, CMT, Digitalization - pre-study, EEBAK, ESBE, Felles Fjellrev Nord, Felles Fjellrev Nord II, HALTI, ,IBR, ICH North, ICNB, Innovations & Industrial Internet, Live Nord, MinNorth, MoreNPBiz, NACCOP, Nordic Business Support, NorFaST-HAT, NORPÅ, NYEP, Our stories, Rampen, RENEPRO, RESEM, SEAmBOTH, Sea-Surf-Snow, Smart WPC, STIL, SusMinNor, Tana River, VanProd, ViK, Visit Arctic Europe, WAX, WIRMA, ARCTIC-ecocrete, CYNIC, Sámi musihkkaakademiija and Samverkansplattform för minoritetsspråk på Nordkalotten.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

Languages

Contact Form

The business of using storytelling to draw people in

Description

Thematic information

Partners (1)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

Disclaimer