Empowerment of women in touristic areas through handcrafting production

Programme 2007 - 2013 IPA CBC programme the Former Yugoslav Republic of Macedonia - Albania

Date of latest update: 2021-04-06

Description

Description (EN):

The project objective is to ensure women’s economic independence by the production of crafts and other items and their contribution to the tourism offer. The project included the following main activities: • Development of a regional strategy on cultural marketing for the Korça and Struga cross-border region with sectoral priorities for culture and culture-related issues and focused predominantly on developing arts and crafts, and with a secondary priority for leveraging the region’s handicrafts as a tourist attraction. • Development of an action plan for implementation of the regional cultural marketing strategy and endorsement by the relevant local governments. • Artisan incubators set up in the villages of Tushemisht, Voskopoje and Kalisht creating the model for “craft villages”. • Support for four artisan fairs with handicraft products, traditional cuisine, traditional dresses, etc. providing chances for unemployed women to promote their cultural tourism products – in Struga, Ohrid, Voskopoja and Tushemisht. • Various public awareness activities, including three workshops for development of the culture marketing strategy organised in Struga with both Macedonian and Albanian participants and two seminars for micro-business.

Achievements (EN):

Several results were achieved by the project: • Capacity built for local actors and institutions to manage and improve the development of regional cultural tourism. • The role of cultural heritage enhanced in developing social and economic opportunities and a commitment to community participation in local and regional cultural marketing and tourism development strategies. • Awareness raised about regional cultural assets through promotion and structured professional and socio-cultural activities aimed at internal and external audiences, markets and customers. • Capacity of local artisans to reach international markets and tourism increased through the creation of three business incubators and training for artist and craftsmen to reach markets, with a special emphasis on the empowerment of women. • Equal participation between men and women in all training courses and educational activities ensured. The project is considered to be particularly innovative having been launched with a bottom-up approach and in a context without a tradition of cooperation. It contributed, albeit its small scale, to improving the tourism attractiveness of the Korça and Struga cross-border region and the promotion of sustainable economic growth by making better use of its socio-economic and cultural potential.

Thematic information

Cultural heritage and arts Tourism

Partners (2)

Lead Partner: Women Association “Aureola”

Address: Nëntori 16, 6330 Struga, North Macedonia

Legal status: n/a

Lead Partner: Association for Women with Social Problems

Address: Lagja 2, Rruga “Sefer Efendiu”Durres, Albania

Legal status: n/a

Partners map

Partners and Projects info

Women Association “Aureola”

Empowerment of women in touristic areas through handcrafting production

Partners and Projects info

Association for Women with Social Problems

Empowerment of women in touristic areas through handcrafting production

Lead partner

Project partner

Summary

Project name (EN): Empowerment of women in touristic areas through handcrafting production

Project acronym: Empowerment of women in touristic areas through handcrafting production

Project start date: 2012-04-28

Project end date: 2013-10-27

Project status: closed

Total budget/expenditure: EUR 197 308.00

Total EU funding (amount): EUR 167 711.80

Co-financing sources:

IPA/IPA II/IPA III: Amount, .

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2007 - 2013 IPA CBC programme the Former Yugoslav Republic of Macedonia - Albania

Latest month of project-partner-call data publication

2019-07

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

3 / 9 (33.33%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

6 / 18 (33.33%)

Notes on the data

The 2007-2013 IPA-IPA cross-border projects in keep.eu are selected ones, and are not intended to make up a significant sample of the programme's full set of projects. For this reason they are not considered in the calculations of the total number of projects in the sector.

Source of estimation of the number of projects as of 2020.08.06: Website of Cross-border Institution Building - The European Union’s IPA Multi-beneficiary Programme

Method for estimating the number of partners as of 2020.08.06: Average of two partners per project

Languages

Contact Form

Empowerment of women in touristic areas through handcrafting production

Description

Thematic information

Partners (2)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

Disclaimer