Extending, strengthening the network and smart marketing of Via Hanseatica

Programme 2014 - 2020 Estonia - Russia ENI CBC

Date of latest update: 2024-01-24

Description

Description (EN):

Overall objective of the project and the expected change The objective of the project is enhanced development of tourism and tourism SMEs along the expanded Via Hanseatica (VH) route due to smart marketing of Via Hanseatica and strong network of Via Hanseatica entrepreneurs. The expected change the project will make to the current situation is expanded VH route in cooperation with VH entrepreneurs and tourism developers. VH route from St. Petersburg to Riga will be expanded with detours to Vyborg (RUS), Rakvere (EE), Viljandi (EE) and Pskov (RUS). Common challenges, the need for CBC and planned approaches VH tourism route is a cross-border tourism route linking St. Petersburg and Riga. As VH is an international tourism route, its success depends on CBC between the tourism developers and SMEs along the route. Parties interested in developing VH are interdependent actors on different sides of the border, thus proper development of VH can only be carried out in CBC. This project will focus on 4 common cross-border challenges that require cross-border approach for addressing them properly. 1) There are attractive destinations near VH route in Russia and Estonia that are not yet incorporated into VH packages, although their key tourism attractions and sites match well the idea of VH. Expansion of the VH route requires support from cross-border community of VH stakeholders and the maximum usage of earlier experiences from similar actions. The current project will incorporate the following destinations into VH by extending the VH route and creating detours to Vyborg and Pskov in Russia, Rakvere and Viljandi in Estonia. 2) The cross-border network of VH entrepreneurs and stakeholders requires reinforcement to support further development of VH. CBC is essential for empowering the cross-border network of VH entrepreneurs. VH has to be strong, visible, functioning and supported by local tourism stakeholders along the whole route. Only national networks are not sufficient for supporting durability and development of VH. One of the main tools for reinforcing the network are joint and practical events for entrepreneurs from EE and RUS that will be planned and carried out in cross-border cooperation. Those include cross-border study trips combined with trainings and meetings with travel agents. The focus of the trainings will be on maximum practical value for the participants. For example, trainings on simple ways of promoting their businesses on web and social media, effective cross-marketing of sites, attractions and services along VH. 3) Insufficiency of target group focused marketing of VH route and packages. Target group focused marketing of the VH will be based on sites along the whole VH. Thus, cooperation between partners, associated partners, tourism developers and SMEs from EE, RUS and LV is a prerequisite for generating content and developing solutions for successful marketing. The project will devote a lot of attention to target group specific smart marketing of VH. The marketing efforts will focus on two visitor groups with the biggest potential for VH. a) Families with children. Primarily from St. Petersburg, Leningrad and Pskov oblast, Latvia, Estonia and Lithuania. b) (Groups of) cultural tourists arriving in St. Petersburg or Riga, who could travel St. Petersburg-Riga or Riga-St. Petersburg along VH. They are primarily from Germany. 4) Limited cross-marketing between VH sites and attractions, especially in cross-border context, is possible only via cross-border cooperation. That';s why its development can be carried out only as a CB effort. The set of marketing activities will also provide solutions for the VH enterprises for effective cross-marketing of each other and the trainings will reinforce the network of tourism SMEs and developers. Main outputs and activities Main outputs and activities of the VH+ project are the following: VH+ routes to Vyborg, Pskov, Rakvere and Viljandi, including marking of the routes and involvement of new stakeholders in the VH network; Study trips for tourism entrepreneurs combined with practical trainings; Contact event for VH entrepreneurs and travel agencies; FAM tours: primarily for travel agencies (in case of culture tourists), journalists and bloggers for families in case of family tourists. Marketing solutions and activities for 2 most potential target groups of VH: families with children and cultural tourists. New and original The main new elements of the project are: - creating and incorporating additional routes to the main VH route; - a very clear focus on target groups throughout all the marketing activities; - more intensive and practical training element during study trips for entrepreneurs.

Website: http://www.estoniarussia.eu/

Expected Results (EN): The strength of joint development in products and services by business

Expected Outputs (EN):

The main result of the project is expanded VH route that is carried out in cooperation with VH entrepreneurs and tourism developers. Via Hanseatica route from St. Petersburg to Riga will be expanded with detours to Vyborg (RUS), Rakvere (EE), Viljandi (EE) and Pskov (RUS). Reinforcing the network of VH entrepreneurs and developers, who sustain and develop the VH route, contributes directly to the result indicator of the programme "the strength of joint development in products and services by business". The project has to reach a state that VH entrepreneurs are interested in promoting each other (cross-market) and thus keep the spirit and brand of VH alive and durable. Strong involvement of entrepreneurs in VH development and promotion activities (during and after the project) is essential, because: - they know the needs and requests of the customers and different target groups, thus can provide valuable contribution to the product development; - they have seen what kind of promotion "works" for which customers. Therefore, it can be said that the project contributes to the result indicator of the programme both, during and after the completion of the project. To achieve this, the project puts a lot of effort into strengthening the ties between the VH entrepreneurs, between the VH entrepreneurs and the project team. The activities include match making between the tourism entrepreneurs and travel agents, hosting FAM tours, practical hands-on trainings, study and exchange trips. These activities will result in a number of new experiences and new knowledge that will result in more knowledgeable input to joint development of tourism product in future.

Thematic information

Tourism SME and entrepreneurship

Thematic Objective: Business and SME development

Partners (8)

Lead Partner: Sihtasutus Tartumaa Turism

Department: N/A

Address: Jaani 7, 51007 Tartu, Estonia

Legal status: public

Website: http://www.visittartu.com

Total budget: EUR 141 900.00

ENI budget: EUR 127 710.00

Администрация муниципального образования «Выборгский район» Ленинградской области

Name: Администрация муниципального образования «Выборгский район» Ленинградской области

Department: Department of economy and investment

Address: Sovetskaja ulitsa 12, 188800 Vyborg, Russia

Legal status: public

Website: http://www.vbglenobl.ru

Total budget: EUR 3 416.00

ENI budget: EUR 3 074.40

Sihtasutus Virumaa Muuseumid

Name: Sihtasutus Virumaa Muuseumid

Department: N/A

Address: Tallinna 3A, 44306 Rakvere, Estonia

Legal status: public

Website: http://www.svm.ee/

Total budget: EUR 47 670.00

ENI budget: EUR 42 903.00

Комитет по культуре и туризму Гатчинского муниципального района Ленинградской области

Name: Комитет по культуре и туризму Гатчинского муниципального района Ленинградской области

Department: Committee of culture and tourism

Address: Uritskogo 27, 188300 Gatchina, Russia

Legal status: public

Total budget: EUR 36 730.00

ENI budget: EUR 33 057.00

Государственное геологическое унитарное предприятие «Специализированная фирма «Минерал»

Name: Государственное геологическое унитарное предприятие «Специализированная фирма «Минерал»

Department: N/A

Address: Detskya 26, 199106 St. Petersburg, Russia

Legal status: public

Website: http://sc-mineral.ru

Total budget: EUR 78 490.00

ENI budget: EUR 70 641.00

SA Ida-Viru Ettevõtluskeskus

Name: SA Ida-Viru Ettevõtluskeskus

Department: Ida-Viru Tourism Cluster

Address: Keskväljak 4, 41531 Jõhvi, Estonia

Legal status: public

Website: http://ivek.ee

Total budget: EUR 63 580.00

ENI budget: EUR 57 222.00

ГБУ ЛО «Информационно-туристский центр»

Name: ГБУ ЛО «Информационно-туристский центр»

Department: N/A

Address: Smolnogo street 3, 191311 Saint-Petersburg, Russia

Legal status: public

Website: http://www.lentravel.ru/

Total budget: EUR 100 589.00

ENI budget: EUR 90 530.10

Kомитет по реализации программ приграничного сотрудничества и туризму Администрации города Пскова

Name: Kомитет по реализации программ приграничного сотрудничества и туризму Администрации города Пскова

Department: Department of Culture

Address: Lenina 3, 180000 Pskov, Russia

Legal status: public

Website: http://ps.pskovadmin.ru/

Total budget: EUR 37 693.00

ENI budget: EUR 33 923.70

Partners map

Partners and Projects info

Administration of Vyborg municipal district

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

Foundation Museums of Virumaa

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

Gatchina municipal distгict of Leninqrad region

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

St. Petersburg City GovernmentState Geological Unitary Company «Mineral» (SC Mineral)

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

SA Ida-Viru Ettevõtluskeskus

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

Info-tourist Centre of Leningrad Region

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

Committee of Cross-border Cooperation and TourismPskov City Administration

Extending, strengthening the network and smart marketing of Via Hanseatica

Partners and Projects info

Foundation Tartu County Tourism

Extending, strengthening the network and smart marketing of Via Hanseatica

Lead partner

Project partner

Summary

Project name (EN): Extending, strengthening the network and smart marketing of Via Hanseatica

Project acronym: Via Hanseatica Plus

Project start date: 2019-04-01

Project end date: 2021-06-30

Project status: closed

Total budget/expenditure: EUR 510 068.00

Total EU funding (amount): EUR 459 061.20

Co-financing sources:

ENPI/ENI/NDICI: Amount, EUR 459 061.20.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Brochures / magazines / manuals

The sustainability of Via Hanseatica

Attachment type: file

Type of document: Brochure / magazine / manual

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-12-31

Languages: en

Attachment file: Download

Media releases / articles

VH Plus 2nd Newsletter English

Attachment type: file

Type of document: Media release / article

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-06-30

Languages: en

Attachment file: Download

VH Plus 2nd Newsletter Estonian

Attachment type: file

Type of document: Media release / article

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-06-30

Languages: et

Attachment file: Download

VH Plus 2nd Newsletter Latvian

Attachment type: file

Type of document: Media release / article

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-06-30

Languages: lv

Attachment file: Download

VH Plus 2nd Newsletter Russian

Attachment type: file

Type of document: Media release / article

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-06-30

Languages: ru

Attachment file: Download

В плен к ганзейской красоте

Attachment type: file

Type of document: Media release / article

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-03-21

Languages: ru

Attachment file: Download

Flyers

Extending, strengthening the network and smart marketing of Via Hanseatica

Attachment type: file

Type of document: Flyer

Data source: http://www.estoniarussia.eu/http://www.estoniarussia.eu/

Publication date: 2022-07-05

Document date: 2021-06-30

Languages: en

Attachment file: Download

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Estonia - Russia ENI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2024-01-24

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

71 / 71 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

182 / 182 (100%)

Notes on the data

Information provided by the Programme

Languages

Contact Form

Extending, strengthening the network and smart marketing of Via Hanseatica

Description

Thematic information

Partners (8)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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