Online marketing - an opportunity to increase competitiveness

Programme 2014 - 2020 Interreg IPA CBC Bulgaria - Former Yugoslav Republic of Macedonia

Date of latest update: 2024-03-09

Description

Description (EN):

A 1. Official start of the project - Press conferences A 2. Selection of participants A 3. Devlelopment of IT tailored solution for e - commerce and creation of network A 4. Serial of trainings for working with online e-commerce platform and e-trade A 5. Capacity building sequence – 5 Training modules for marketing and successful marketing on the Internet A 6. Conducting a three-day practical seminar on "Online trades - a new opportunity to increase the competitiveness of small enterprises in the CBC region" A 7. Presentation of the established online e-commerce platform in front of two regional business forums or trade fairs A 8. Information and publicity campaign A 9. Project clossing press conferences

Description (BG):

А 1. Официален старт на проекта - Пресконференции А 2. Избор на участници A 3. Развитие на ИТ решение за електронна търговия и създаване на мрежа А 4. Серийни обучения за работа с онлайн платформа за електронна търговия и електронна търговия A 5. Стъпка за изграждане на капацитет - 5 Обучителни модули за маркетинг и успешен маркетинг в Интернет A 6. Провеждане на тридневен практически семинар "Онлайн сделки - нова възможност за повишаване на конкурентоспособността на малките предприятия в района на ТГС" A 7. Представяне на изградената онлайн платформа за електронна търговия пред два регионални бизнес форума или търговски панаири A 8. Информационна и рекламна кампания A 9. Пресконференции по проекта

Description (MK):

А 1. Официјален почеток на проектот - Прес конференции А 2. Избор на учесници А 3. Развивање на ИТ прилагодено решение за е-трговија и создавање на мрежа A 4. Сериски обуки за работа со онлајн е-трговија платформа и е-трговија A 5. Низа на градење на капацитет - 5 модули за обука за маркетинг и успешен маркетинг на Интернет A 6. Спроведување на тридневен практичен семинар на тема "Онлајн занаети - нова можност за зголемување на конкурентноста на малите претпријатија во регионот на ПС" A 7. Презентација на воспоставената онлајн е-трговија платформа пред два регионални бизнис-форуми или саеми A 8. Кампања за информирање и публицитет A 9. Конференции за пресување на проектот

Achievements (EN):

Processes conducted and lessons learned within project implementation can be easily replicated in other regions and throughout BG and MK as Competitiveness of the SME.s and small producers is a key element for providing development of SME sector. Created e-commerce platform as a developed service of the both partners would contribute to achievement of objectives and practical results. SME’s and small producers network, which are part of the e-commerce platform could be enlarge on National level and help exchanging of good EU practice. Database and the web platform are open to new BG and MK start-ups and SMEs oriented towards innovations and new technologies from all the economic sectors. Follow-up activities can be designed to offer new services from the e-commerce platform such as newsletter, automatic e-mail alert on new offers, and contacts through e-commerce network.

Website: http://www.ipa-cbc-007.eu/

Delivered Outputs (EN):

Indicator; Reached value; Comment Number of participants (split into men and women) in supported training and qualification initiatives;40.00;40 persons /20 women and 20 men/ were trained during Activity 4 and Activity 5. Supported initiatives for economic development and investment promotion;1.00;An E-commerce platform was developed and created during Activity 3.

Thematic information

Innovation capacity and awareness-raising ICT and digital society

Specific Objective: Improving the competitiveness of regional businesses

Thematic Priority:

(g) Enhancing competitiveness, the business environment and the development of small and medium-sized enterprises, trade and investment through, inter alia, promotion and support to entrepreneurship, in particular small and medium-sized enterprises, and development of local cross-border markets and internationalisation

Partners (2)

Lead Partner: Сдружение „РЕГИОНАЛЕН ЦЕНТЪР ЗА ЕВРОИНТЕГРАЦИЯ” – гр. Кюстендил

Address: kv. "Gerena" bl. 156, ent. "A", ap. 23, 2500 Kyustendil, Bulgaria

Legal status: private

Total budget: EUR 63 509.50

IPA2 budget: EUR 53 983.07

Здружението на граѓани Центар за одржлив развој ЕЛИПСА Куманово

Name: Здружението на граѓани Центар за одржлив развој ЕЛИПСА Куманово

Address: Ilindenska 69a (zgrada bivsh komitet), 1300 Kumanovo, North Macedonia

Legal status: public

Website: http://www.elipsa.org.mk

Total budget: EUR 45 959.50

IPA2 budget: EUR 39 065.57

Partners map

Partners and Projects info

Association ‘Regional Centre for European Integration’ – Kyustendil

Online marketing - an opportunity to increase competitiveness

Partners and Projects info

Centre for Sustainable Development - ELIPSA - Kumanovo

Online marketing - an opportunity to increase competitiveness

Lead partner

Project partner

Summary

Project name (EN): Online marketing - an opportunity to increase competitiveness

Project name (BG): Онлайн маркетинг - възможност за повишаване на конкурентоспособността

Project name (MK): Онлајн маркетинг - можност за зголемување на конкурентноста

Project acronym: Online marketing - an opportunity to increase competitiveness

Project start date: 2019-07-12

Project end date: 2020-10-12

Project status: closed

Total budget/expenditure: EUR 109 469.00

Total EU funding (amount): EUR 93 048.64

Co-financing sources:

IPA/IPA II/IPA III: Amount, EUR 93 048.64.

Documents

Documents on this project are listed below, and organised by category. Please note field "Data source", attached to each document. Keep.eu users are free to use these documents as long as they mention the data source and keep.eu.

Videos / films

Business Start-up

Attachment type: link

Type of document: Video / film

Data source: https://crafts-bulgaria.com/

Publication date: 2021-12-17

Document date: 2020-05-05

Languages: bg

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Interreg IPA CBC Bulgaria - Former Yugoslav Republic of Macedonia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2022-01-27

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

73 / 73 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

151 / 151 (100%)

Notes on the data

Information provided by the Programme. Field project name (from 3 projects) translated from Bulgarian into English using the European Commission's eTranslation machine translation service.

The projects which fields include an eTranslation English text are the ones with the following acronyms: Saving Inhabitants of One Mountain Along Two Rivers, SAVE US! and Digital Nature.

Languages

Contact Form

Online marketing - an opportunity to increase competitiveness

Description

Thematic information

Partners (2)

Partners map

Summary

Documents

Information regarding the data in keep.eu on the programme financing this project

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