Creation and Positioning of Danube Wine Route as a Touristic and Cultural Brand In the Cross-Border Region

Programme 2014 - 2020 Interreg IPA CBC Hungary - Serbia

Date of latest update: 2024-12-28

Description

Description (EN):

The main goal of the project is to create a sustainable thematic wine route along the Danube. The initiative comes from two regional governments (Bács-Kiskun and AP Vojvodina), however, in order to unite wine producers in the cross-border region, tw o professional associations have joined the cooperation. Both regions have long tradition in terms of wine production, however, wineries are in disadvantaged position compared with western competitors. In the framework of the project, new brand and logo will be established for creating new identity for Danube region. For implementing mainstream trends in wine marketing, the partners will organise education for wine producers. Moreover, the beneficiaries will jointly appear on touristic fairs – for instance in the famous Berlin ITB -, workshops, for presenting and promoting the new brand. Every activity will be based on jointly created development and marketing strategy. According to the promotional aspect, common publications, image mo vie, wine passport and map will be elaborated. The cornerstone of the project is a mobile marketing platform, a boat on which several exhibitions, events will be organised.

Website: http://www.interreg-ipa-husrb.com

Expected Outputs (EN): 4, Promotional activities. 3, Cultural activities. 2, Organised events where the brand presents itself. 1, Essential elements for creating Danube wine route. 0, Project management activities.

Thematic information

Cultural heritage and arts Tourism

Specific Objective: Creation of commonly coordinated cross-border tourism destinations based on the complementary local assets in order to ensure sustainable development of tourism potentials

Thematic Priority: (d) Encouraging tourism and cultural and natural heritage

Partners (5)

Lead Partner: Bács-Kiskun Megyei Önkormányzat

Address: Deák Ferenc place 3, 6000 Kecskemét, Hungary

Legal status: public

Website: http://www.bacskiskun.hu

Total budget: EUR 117 000.00

IPA2 budget: EUR 99 450.00

Duna Borrégió Borút Egyesület

Name: Duna Borrégió Borút Egyesület

Address: V. kerület 5, 6445 Borota, Hungary

Legal status: public

Total budget: EUR 40 500.00

IPA2 budget: EUR 34 425.00

"Udruženje Fruškogorski klaster vinogradara i vinara "Alma Mons " Sremski Karlovci "

Name: "Udruženje Fruškogorski klaster vinogradara i vinara "Alma Mons " Sremski Karlovci "

Address: Karlovačkih đaka 35, 21205 Sremski Karlovci, Serbia

Legal status: public

Total budget: EUR 38 500.00

IPA2 budget: EUR 32 725.00

Opština Sremski Karlovci

Name: Opština Sremski Karlovci

Address: Trg Branka Radičevića 1, 21205 Sremski Karlovci, Serbia

Legal status: public

Website: http://www.sremskikarlovci.rs

Total budget: EUR 129 125.00

IPA2 budget: EUR 109 756.25

Pokrajinski sekretarijat za kulturu, javno informisanje I odnose sa verskim zajednicama

Name: Pokrajinski sekretarijat za kulturu, javno informisanje I odnose sa verskim zajednicama

Address: Bulevar Mihajla Pupina 16, 21000 Novi Sad, Serbia

Legal status: public

Website: http://www.kultura.vojvodina.gov.rs/

Total budget: EUR 51 915.00

IPA2 budget: EUR 44 127.75

Partners map

Lead partner

Project partner

Summary

Project name (EN): Creation and Positioning of Danube Wine Route as a Touristic and Cultural Brand In the Cross-Border Region

Project acronym: Danube Wine Route

Project start date: 2018-07-01

Project end date: 2020-06-30

Project status: closed

Total budget/expenditure: EUR 377 040.00

Total EU funding (amount): EUR 320 484.00

Co-financing sources:

IPA/IPA II/IPA III: Amount, EUR 320 484.00.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Interreg IPA CBC Hungary - Serbia

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2022-11-29

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

117 / 117 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

321 / 321 (100%)

Notes on the data

Information provided by the Programme. Part of the Data was retrieved by Interact from the programme´s website on the 2019-09-26, 2020-04-17, 2021-02-24 and 2021-05-25. Specific objectives were derived from Priority Area and Intervention category.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Creation and Positioning of Danube Wine Route as a Touristic and Cultural Brand In the Cross-Border Region

Description

Thematic information

Partners (5)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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