Smart Marketing Strategies for tourism in the Cross-Border Area

Programme 2014 - 2020 INTERREG V-A Greece - Bulgaria

Date of latest update: 2023-08-09

Description

Description (EN):

SMS-CBA focuses on the specialised and smart promotion of the CB area as an integrated destination via an up-to-date, professionally designed and executed marketing plan and campaign. The project follows state of the art processes of destination marketing: defining the destination (a marketable experience), creating appropriate conditions for marketing it to individual tourists and travel agencies, and facilitating suitable B2B communication. Past ICT solutions (portal, apps etc.) will be upgraded to meet the needs of modern tourists before, during and after their visit. New features and services (tour guide, e-booking, e-ticketing) will be introduced to facilitate navigation and communication between visitors and tourism businesses. All new applications will be linked to beneficiaries’ websites and tourism portals, to avoid confusion and fragmentation of tourism information. Apart from the innovative approach on destination marketing and management, the project brings together public, private and research community drivers in order to achieve optimum results and sustainability. The Project’s objective will be enhanced by formulating permanent structures such as a CB Tourism Observatory and a Task Force (exchange of know-how, on-going evaluation studies, tourism resources library) and area-wide cultural events and targeted conferences. The project encourages the involvement of young volunteers in the development and the feeding of the new e-tools, and they will be used as multipliers in terms of disseminating the experience of targeted guided tours.

Website: http://www.greece-bulgaria.eu/

Expected Results (EN):

The idea behind the project is that specialized expertise of the beneficiaries of the project, especially that of SETE may provide the necessary added value through all those targeted interventions that will maximise the visibility of the integrated area globally. Targeted marketing campaign will optimize the area’s promotion, which will be enhanced via B2B meetings directly engaging tourist agents and officials. The mobilisation of travel agents and hoteliers in the CB area assisted by targeted up-to-date marketing campaign and ICT tools are expected to directly affect the tourist flow in the CB area, especially in cultural and natural sites. Above mentioned activities are expected to raise the main result indicator of the Programme which is measured by the increase of annual tourist overnight stays at accommodation establishments. The presence of tourism businesses bodies in the partner scheme, especially those of HAT, RRTA and SETE will assist the Programme in estimating realistically the relevant figures. Furthermore, the project provides for improvement of conditions for entrepreneurship through the involvement of business organizations and entities as key partners and stakeholders of the activities-i.e. they will receive and be trained to use the e-tools of the project, participate in a number of events for e-tourism. In addition, they will be able to increase the quality of their services through dissemination of reliable tourist information to clients. Their needs and proposals will be reflected in the process of definition of touristic products. The project will generate significant tangible impact on the target groups, since the results will be visible and widely accessible (web-based portal, promotional materials, movies, promotion campaign, formulated touristic products). The impact will be broad and on an international scale.

Thematic information

Tourism

Specific Objective: To valorise CB area cultural and natural heritage for tourist purposes

Thematic Objective: (06) preserving and protecting the environment and promoting resource efficiency by:

Investment Priority: (06c) Conserving, protecting, promoting and developing natural and cultural heritage

Partners (7)

Lead Partner: Περιφέρεια Ανατολικής Μακεδονίας και Θράκης

Address: Kakoulidou 1, 69100 Komotini, Greece

Legal status: public

Website: http://www.pamth.gov.gr

Total budget: EUR 224 297.30

ERDF budget: EUR 190 652.71

Regional Administration of Haskovo

Name: Regional Administration of Haskovo

Address: 5 Svoboda sq., 6300 Haskovo, Bulgaria

Legal status: public

Website: http://www.hs.government.bg

Total budget: EUR 95 857.00

ERDF budget: EUR 81 478.45

Regional Administration of Kardzhali

Name: Regional Administration of Kardzhali

Address: 41 Bulgaria Blvd., 6600 Kardzhali, Bulgaria

Legal status: public

Website: http://www.kardzhali.org

Total budget: EUR 118 803.80

ERDF budget: EUR 100 983.23

Regional Administration of Smolyan

Name: Regional Administration of Smolyan

Address: 14 Bulgaria Blvd., 4700 Smolyan, Bulgaria

Legal status: public

Website: http://www.region-smolyan.org

Total budget: EUR 105 829.80

ERDF budget: EUR 89 955.33

RHODOPES REGIONAL TOURISM ASSOCIATION

Name: RHODOPES REGIONAL TOURISM ASSOCIATION

Address: Bulgaria Blvd. 14, 4700 Smolyan, Bulgaria

Legal status: private

Website: https://www.rhodopes.bg

Total budget: EUR 111 300.70

ERDF budget: EUR 94 605.60

Σύνδεσμος Ξενοδόχων Θράκης

Name: Σύνδεσμος Ξενοδόχων Θράκης

Address: M.M. Vasileiou 6a, 69100 Komotini, Greece

Legal status: private

Website: http://www.thracehotels.gr

Total budget: EUR 151 943.10

ERDF budget: EUR 129 151.64

Ινστιτούτο Επεξεργασίας του Λόγου, Παράρτημα Ξάνθης/«Αθηνά» Ερευνητικό Κέντρο Καινοτομίας στις Τεχνολογίες της Πληροφορίας, των Επικοινωνιών και της Γνώσης

Name: Ινστιτούτο Επεξεργασίας του Λόγου, Παράρτημα Ξάνθης/«Αθηνά» Ερευνητικό Κέντρο Καινοτομίας στις Τεχνολογίες της Πληροφορίας, των Επικοινωνιών και της Γνώσης

Address: P.O. Box 159 Kimmeria Campus, 67100 Xanthi, Greece

Legal status: public

Website: http://www.athena-innovation.gr

Total budget: EUR 186 965.00

ERDF budget: EUR 15 890.25

Partners map

Lead partner

Project partner

Summary

Project name (EN): Smart Marketing Strategies for tourism in the Cross-Border Area

Project acronym: SMS-CBA

Project start date: 2020-01-07

Project end date: 2023-10-31

Project status: closed

Total budget/expenditure: EUR 994 996.70

Total EU funding (amount): EUR 845 747.20

Total EU funding (co-financing rate): 85.00%

Co-financing sources:

ERDF: Amount, .

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 INTERREG V-A Greece - Bulgaria

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2021-10-07

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

132 / 132 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

489 / 489 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (https://old-2014-2020.greece-bulgaria.eu/), or a website directly linked from it, on 2024-03-11.

The financial data featured in keep.eu for this programme, it's projects and its partners is not exact and should be taken as a reference only.

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Smart Marketing Strategies for tourism in the Cross-Border Area

Description

Thematic information

Partners (7)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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