Description
Description (EN): CB Area of Greece and Albania is an area rich of tourism assets originated from culture, history, natural beauty, monuments, tangible and intangible heritage, food and unexploited social authenticity. Several projects have been and are implemented to exploit the authentic assets via the form of cultural routes, a term to describe a well-established concept for travel experience, a product of creative tourism that thematically link together different attractions and interesting destination points in local, regional or cross border level. Arguably today, in the continuously evolving and demanding global tourism market, the most significant, systemic trend worldwide is the demand for experiential travel under the concept of memorable experiences. Experiential travel, also known as immersion travel, is a form of tourism in which people focus on experiencing a country, region or place by actively and meaningfully engaging with its history, people, culture, food and environment. The new approach therewith is the basis for a holistic travel experience. The goal of tourists is to more deeply understand a travel destination's culture, people and history by connecting with it more than just by visiting it. SMART TOUR project, at the time when tourism demand is becoming increasingly "memorable", will create a unique platform supporting it, acting as a driving factor in the experiential tourism offering and in the immersion of tourists to local heritage. SMART TOUR platform is mixing Immersive Reality with cloud-based tools, content management technologies, opens standards and access. Immersive cloud driven technology will be coupled with capacity building actions, creative actors and stakeholders networking, clustering and experiential destination management methodologies and strategies. Platform will be offered to the cultural routes actors as a toolkit through cloud infrastructure of the public Academic Networks of Greece (GRNET) and Albania (RASH). The innovative concept that SMART TOUR will be demonstrated to three pilots of the unique heritage of the CB area: UNESCO Roots Experiential Identity focusing on UNESCO Heritage, Antiquities Routes Enhanced Travel Experience focusing on Ancient Cities and Theatres and Museums in the Era of Experience focusing on Museum of Typography of Ioannina and the Museums of Gjirokastra/Berat. The project will draft an Experiential Tourism Market Potential study for the CB region, a unique experiential travel brand and will disseminate the new market potential via establishment of a Cross Border Network of Creative Experiences Actors and will involve the international scientific community via the organization of the Final Scientific Conference Technology as a driving tool for enhanced cultural experiences in Ioannina. SMART TOUR approach to will enhance the tourism product of the CB area with experiential travel offerings that will be inspirational, personalized and memorable.
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Expected Results (EN): R1.The development of a coherent & comprehensive CB strategy for the experiential tourism offering, branding and marketing. R2.Increased innovation capacity for the CB region and beyond as per Digital Cultural Content Management, with embedded sustainability, repeatability and expandability constituting a significant toolkit for the digital preservation of the tangible and intangible assets. R3.Increased visibility and promotion of the selected CB area to the Global Immersive Tourism Market. R4.Increased Visibility of local traditions, gastronomy, artisan products, services and enterprises, including tourism and creative industries via the Cross-Border Network and Smart Portal. R5.Fifteen (15) new Experiential Tourism Products will be created within the project as result of three local Experiential Activities (2 per activity), three large scale Pilots Actions (1 per Pilot) and 2 per region as result of the user engagement through Cross Border Network of Creative Actors R6.Visitors increase in the cross-border area. It can be measured by the number of on-site visitors, linked also to the result indicator of the programme annual overnight tourist stays in cross border area. A target value of 20.000 overnight tourist stays is set by the project for its contribution to Programmes respective indicator including a 1.000 increase in expected number of visits to supported sites. R7.Cross border economy strengthened via new product offering and Holistic Marketing through SMART PORTAL. R8.Cloud Infrastructure, Tools, Equipment and Systems necessary for further development of the Experiential Tourism in the CB area are established. All results can be assessed by the strategies, methodologies, systems, operations and resources set already in place for the expansion / transfer of the project results and further development of the experiential tourism offering in the cross-border area.
Read more Expected Outputs (EN): The expected results of the project are twofold: A. Experiential Capacity Building, Dissemination, Sustainability linked to objectives O1, O2, O5: (i) Study of the Experiential Tourism Market Potential, Branding and Destination Management tools for the CB Area of Greece and Albania, (ii) Strategic Analysis of the Digital Content Management in the Era of Experience (iii) Establishment of the Cross-Border Network of Creative Experiences Actors (iv) Publicity and Dissemination (3 Information Days, brochures, media campaign, (v) Experiential Dissemination showcases coupled with high tech immersive technologies and gamification tools for youth, e.g. sense my roots, local music karaoke, cook as my grandmother, design your souvenir, paint my nature, jointly design with local communities (vi) Final Scientific Conference technology as a driving tool for enhanced Cultural Experiences (vii) Capitalization Strategy as per transferability, expandability and service offering models B. Innovative Sustainable ICT Products, Services and Pilot Demonstrations, linked to Objectives O3, O4, O5: (i) SMART TOUR Cloud Platform, the technological backbone of the project, with tools for data management, digital libraries, e-learning, aggregators, social networking, multimedia, 3D, VR/AR models, LB tourism assets, user driven UI and authoring tools, etc. (ii) SMART PORTAL as the main access point to project content and services, used by creative experience actor to create mini promotional web sites for its experience offering and from consumers to enjoy the experiences (iii) SMART REALITY Platform and Intuitive Tools for User Interaction Design, for adding VR/AR/MX dimensions to the Experiential Tourism Offering (iv) Three large scale pilots: UNESCO Roots Experiential Identity, Antiquities Routes Enhanced Travel Experience and Museums in the Era of Experience, as unique paradigms on how the project technology can enhance the local tourism experience offering
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Partners (4)
Lead Partner:
ΕΙΔΙΚΟΣ ΛΟΓΑΡΙΑΣΜΟΣ ΚΟΝΔYΛΙΩΝ ΕΡΕΥΝΩΝ ΠΑΝΕΠΙΣΤΗΜΙΟΥ ΙΩΑΝΝΙΝΩΝ
Address:
University Campus, 451 10 Ioannina, Greece
Legal status:
public
Website:
http://www.rc.uoi.gr
Total budget:
EUR 187 580.00
IPA2 budget:
EUR 159 443.00
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Interinstitutional Center of Albanian Academic Network
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Name:
Interinstitutional Center of Albanian Academic Network
Address:
Rr. Durresit 219 , 100 1 Tirana, Albania
Legal status:
private
Total budget:
EUR 115 900.00
IPA2 budget:
EUR 98 515.00
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Barleti Institute for Research & Development
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Name:
Barleti Institute for Research & Development
Address:
St.Sami Frasheri. No.4 , 110 00 Tirana, Albania
Legal status:
private
Website:
http://bird.al/
Total budget:
EUR 97 720.00
IPA2 budget:
EUR 83 062.00
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Greek Research & Technology Network
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Name:
Greek Research & Technology Network
Address:
KIFISIAS 7, 115 23 Athens, Greece
Legal status:
private
Website:
https://grnet.gr/company/
Total budget:
EUR 112 275.00
IPA2 budget:
EUR 95 433.75
