ESTABLISHING LONG-LASTING PARTNERSHIPS TO UPGRADE HERITAGE-BASED OFFERS AND CREATE NEW INVESTMENT OPPORTUNITIES IN TOURISM AND THE CULTURAL AND CREATIVE INDUSTRIES AT UNESCO DESIGNATED AREAS IN THE BLACK SEA BASIN

Programme 2014 - 2020 Black Sea Basin ENI CBC

Date of latest update: 2024-03-22

Description

Description (EN):

HERIPRENEURSHIP establishes long lasting partnerships in EL51/RO22/BG33/MD03/GE03/TR90 to upgrade heritage based offers for new investment opportunities in tourism and the Cultural and Creative Industries (CCI) in the Black Sea Basin (BSB). It fosters tourism entrepreneurship exploiting the rising powers of the CCI to communicate to the connected consumer market the Black Sea heritage tourism narrative. Challenges, the tourism sector faces in the BSB with existing services, are matched with new skills for new jobs by addressing the new world order of the EU Audiovisual Media Services Directive, 2018. 60 small/micro enterprises in yourism/CCI are mentored that they grow in the regional/national/international context and enhance their competitiveness through the rise of 180 skilled workers. To prevent brain drain and effectively address the skills gaps tourism SMEs are facing in the BSB, skills needs and supply-demand trends are mapped transforming the teaching/learning practice for 180 professionals, while recruiting and retaining talents at local level. A new skills-mindset is inducing business sophistication with 6 business models built on customer insights, key experiences and stakeholder participation integrating transversal key competences into the product-process innovation in the BSB. The Partnership perceives the Grand Societal Challenges as a new force to design and deliver the new high quality tourism experience that supports the extroversion of tourism/CCI SMEs. It defines culture-based solutions for community-led development, market opportunities and facilitates 6 new investments in heritage tourism, putting the heritage experience into the heart of tourism reform in the BSB. HERIPRENEURSHIP is challenging the traditional tourism generation by remodeling supply-demand at places with natural and cultural significance. Meeting market needs for authentic experiences, the desire for cultural capital and environmental protection, a new tourism heritage mobility and consumption pattern is globally launched: the UNESCO EXPERIENTIAL HERITAGE CORRIDOR is a unique multimodal tourism product-service set with 60 selling points in the BSB that incorporates heritage education into the leisure time (COUNCIL OF EUROPE). The innovation is guiding professionals to further develop exceptional experiences at heritage places and connect offers to global markets transforming the product-buyer into a product-seller. 60 heritage organizations, tourism distributors and digital integrators ensure the uptake of the CORRIDOR. Cross-sectoral cooperation, the Project Legacy with a highly transferable tourism planning infrastructure (418 durable outputs), continuation of works, sales-distribution in 60 heritage places in the BSB, business extroversion and further funding are ensured by the statutory CB TOURISM BUSINESS NETWORK, where highly skilled workers implement and sell new customized heritage tourism services being interconnected at (g)local level.

Achievements (EN):

The partners of the project Establishing Long-Lasting Partnerships to Upgrade Heritage-Based Offers and Create New Investment Opportunities in Tourism and the Cultural and Creative Industries at UNESCO Designated Areas in the Black Sea Basin – HERIPRENEURSHIP, developed the UNESCO Experiential Heritage Corridor, a trail connecting 60 geolocations in the Black Sea Basin with integrated tourist selling points. The Corridor's cultural and natural heritage tourism offers are now linked to an online booking application making it easy for travelers. The online booking application was officially launched through the project platform and promoted at the ITB Berlin as well as other related project events. Visit http://booking.heripreneurship.eu/index.php/en to access the application.

Website: http://blacksea-cbc.net/

Expected Results (EN): R 1.1 Strength of cross-border business opportunities in the tourism and cultural sectors

Expected Outputs (EN):

HERIPRENEURSHIP initiates a contextual revolution to promote entrepreneurship in the BSB promote business and in tourism and the Cultural and Creative Industries (CCI). COMMUNICATION: 24 social media communities involved /1AV Spot; 100 pubs by the international Academic Community; Multi-application Smart Device Website and Info Hub. TRAINING: 25 Skills building activities certify 18 businesses and 60 stakeholders with increased capacities (European Qualification Framework) CULTURE-BASED INNOVATIONS FOR HERITAGE LED-REGENERATION IN TOURISM & THE CCI: The BSB Heritage Experience & Story Telling Inventory in AV & Media Services Sector; New Heritage Mobility Model at UNESCO destinations; The Roving Fair in the CCI; 6 New Business Models for tourism products and services reshape supply-demand; the Culture-Based Investment Plan; the 4Season Heritage Activity Plan; the 2020 Tourism Road Map; Heritage Label. REMODELING SUPPLY-DEMAND AT PLACES WITH CULTURAL SIGNIFICANCE: The unique UNESCO EXPERIENTIAL HERITAGE CORRIDOR IN THE BSB {60 geolocations labelled Cultural Route; 6 iOS/Android/Windows iBOOKs; 6 Heritage Games; 1 AV Multivision Production; 60 integrative tourism selling points; 12 tourism packages} generates new demand benefitting 180 businesses in the BSB. COMMERCIALIZATION/DISTRIBUTION: The Statutory CB TOURISM BUSINESS NETWORK inherits the PROJECT LEGACY with 418 durable outputs and 13 permanent milestines continuing operation with 6 Branches in BSB. It is utilizing a 6 Pillar Result Viability Plan (T4) to ensure future income; 1 joint mechanism for tourism promotion in the BSB; 6 Business Agreements; 6 global distributors attracted; 1 joint mechanism for the economic sustainability of operations (ENTERPRISE EUROPE NETWORK). 60 international organizations & digital mega integrators worldwide distribute the CORRIDOR, as iBook via the App Store, as eBook via Google Play and as Multivision at museums, cultural heritage institutions and as VoD.

Thematic information

Cultural heritage and arts Tourism

Thematic Objective: Business and SME development

Partners (6)

Lead Partner: DEVELOPMENT AGENCY OF KAVALA

Department: Planning Department

Address: Hydras 10, 65302 Kavala, Greece

Legal status: private

Website: http://www.ankavala.gr

Total budget: EUR 353 238.31

ENI budget: EUR 324 979.25

Асоциация на Българските Черноморски Общини

Name: Асоциация на Българските Черноморски Общини

Address: Preslav 4, 9000 Varna, Bulgaria

Legal status: private

Website: http://www.ubbsla.org

Total budget: EUR 185 693.10

ENI budget: EUR 170 837.65

EASTERN BLACK SEA DEVELOPMENT AGENCY

Name: EASTERN BLACK SEA DEVELOPMENT AGENCY

Address: Gazipaşa Mah. Nemlioğlu Sok. Taksim Yokuşu 3, 61030 Trabzon, Turkey

Legal status: public

Website: http://www.doka.org.tr

Total budget: EUR 196 403.56

ENI budget: EUR 180 691.28

IAKOB GOGEBASHVILI TELAVI STATE UNIVERSITY

Name: IAKOB GOGEBASHVILI TELAVI STATE UNIVERSITY

Department: Social Sciences, Business and Law

Address: kartuli universiteti str. 1, 2200 Telavi, Georgia

Legal status: public

Website: http://www.tesau.edu.ge

Total budget: EUR 161 930.00

ENI budget: EUR 148 975.60

THE "DANUBE BLACK SEA" UNIVERSITY FOUNDATION

Name: THE "DANUBE BLACK SEA" UNIVERSITY FOUNDATION

Address: Nicolae Iorga Street 38, 905504 MANGALIA, Venus Place, Romania

Legal status: private

Website: http://www.fudmn.ro

Total budget: EUR 234 214.20

ENI budget: EUR 215 477.06

NATIONAL INBOUND AND DOMESTIC TOURISM ASSOCIATION OF MOLDOVA

Name: NATIONAL INBOUND AND DOMESTIC TOURISM ASSOCIATION OF MOLDOVA

Address: bd.Stefan cel Mare 83, MD2012 Chisinau, Moldova

Legal status: private

Website: http://www.antrim.md

Total budget: EUR 158 059.00

ENI budget: EUR 145 414.28

Partners map

Partners and Projects info

Union of Bulgarian BlackSea Local Authorities (UBBSLA)

ESTABLISHING LONG-LASTING PARTNERSHIPS TO UPGRADE HERITAGE-BASED OFFERS AND CREATE NEW INVESTMENT OPPORTUNITIES IN TOURISM AND THE CULTURAL AND CREATIVE INDUSTRIES AT UNESCO DESIGNATED AREAS IN THE BLACK SEA BASIN

Partners and Projects info

EASTERN BLACK SEA DEVELOPMENT AGENCY

Partners and Projects info

IAKOB GOGEBASHVILI TELAVI STATE UNIVERSITY

Partners and Projects info

THE "DANUBE BLACK SEA" UNIVERSITY FOUNDATION

Partners and Projects info

NATIONAL INBOUND AND DOMESTIC TOURISM ASSOCIATION OF MOLDOVA

Partners and Projects info

DEVELOPMENT AGENCY OF KAVALA

Lead partner

Project partner

Summary

Project name (EN): ESTABLISHING LONG-LASTING PARTNERSHIPS TO UPGRADE HERITAGE-BASED OFFERS AND CREATE NEW INVESTMENT OPPORTUNITIES IN TOURISM AND THE CULTURAL AND CREATIVE INDUSTRIES AT UNESCO DESIGNATED AREAS IN THE BLACK SEA BASIN

Project acronym: HERIPRENEURSHIP

Project start date: 2020-07-01

Project end date: 2023-06-30

Project status: closed

Total budget/expenditure: EUR 1 289 538.17

Total EU funding (amount): EUR 1 186 375.12

Co-financing sources:

ENPI/ENI/NDICI: Amount, EUR 1 186 375.12.

Information regarding the data in keep.eu on the programme financing this project

Financing programme

2014 - 2020 Black Sea Basin ENI CBC

Last month that data in keep.eu was retrieved from the Programme's website or received from the Programme

2023-06-15

No. of projects in keep.eu / Total no. of projects (% of projects in keep.eu)

57 / 57 (100%)

No. of project partnerships in keep.eu / Total no. of project partnerships (% of project partnerships in keep.eu)

281 / 281 (100%)

Notes on the data

Information provided by the Programme. Achievements were retrieved by Interact from the Programme website (http://blacksea-cbc.net/), or a website directly linked from it, on 2024-02-01.

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ESTABLISHING LONG-LASTING PARTNERSHIPS TO UPGRADE HERITAGE-BASED OFFERS AND CREATE NEW INVESTMENT OPPORTUNITIES IN TOURISM AND THE CULTURAL AND CREATIVE INDUSTRIES AT UNESCO DESIGNATED AREAS IN THE BLACK SEA BASIN

Description

Thematic information

Partners (6)

Partners map

Summary

Information regarding the data in keep.eu on the programme financing this project

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